千年一遇模板韩潮第五季视觉的震撼唯美的化身

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Case028MechanismConsumerBenefitConsumervalueValueforobjectJustfitIn-controlSelf-esteem정확하게계산된최적의메카니즘빠른반응과정확한통제력고품격과자신감합리적가치추구CommunicationConcept

CommunicationConceptDifferentBenefitrelationConcept

경쟁업체와차별새로운文化창조사업방향의적합성고객적합성브랜드확장미래전략사업고객만족과편안한이미지보다가까운고객밀착형위치저렴하고통일된가격과부담없는요금고급스럽고세련된Name과세분화된이미지Case030BrandimageNewBrandDirection전문성편리성BrandNaming유연성차별성적합성실용성

Case031전문성BRANDIMAGE실용성편리성고객만족과편안한이미지보다가까운고객밀착형위치저렴하고통일된가격과부담없는요금고급스럽고세련된Name과세분화된이미지

Case033salespromotionadvertisingPublicrelationsPromotion

Case034PurchaseTicketTicketBar-codeOnsitePurchaseMobileMobilereservationRegularreservationPrintAtHomeConstantMonitoringofEntranceAndExitInternetreservationMobilePrintAtHomeGateBarCodereading

Case036IDCCenterMainserver10MbpsAcademyTownBclientTownAclient10Mbps10MbpsStarTopology

Case037CommunicationConceptDifferentBenefitrelationConcept

Case042conveniencepracticalityspecialtyNewBrand시장세분화와프랜차이즈의혼재속에서소비패턴의다변화로인한무한경쟁시기임으로고객밀착형경영으로거주지위주의부심을중심으로규격화를통한세련되면서도부담없는편안함을제공하고유행에민감한고객에게다양한만족을제공해야한다.

Case044Maturitystage

Growthstage

Introductionstage

PLCDeclinestage

Case045ClientOrientationMediaPromotionClient제작물컨펌Agency제작목적/현재상황AgencyClientConcept추출조사/분석/ideationPlanningProductionExecution

Case046Place(유통)Promotion(판매촉진)Price(가격)Product(생산)4PS분석

Client제작물컨펌Agency제작목적/현재상황AgencyClientConcept추출Media/PromotionPlanningClientorientationProductionexecution조사/분석/ideation

StrengthWeaknessOpportunityThreatSWOT:20pttext:20pttext:20pttext:20pttext

브랜드파워유통망경제의규모-필요성증대-인지도상승-원료의전량수입-높은가격-유사제품-공급과잉WeaknessStrengthThreatOpportunitySWOTAnalysis

PlacePromotion4PSPriceProduct

DistributionMarketingProductPricePromotion

GrowthrateShareofVoiceMarketShareetc75%30%45%22%

StrategicADmanagementGlobalsportsmarketingactivitiesSuccessfulnewproductlaunchLocal-basemarketingsupporttherespectedglobalplayer

Case057연도별브랜드가치비교시장점유율30%성장률75%가입율22%ShareofVoice45%GraphmodelGridmodel

UseexistingProductsSTEP1STEP2STEP3STEP4BecomeAwareofNewNewProductisAvailableBuyNewProduct

편리적요인교통/보행환경의안전성환경적요인자연친화/깨끗한주거공간심미적요인아름다운거리/조망권문화적요인문화행사/지역에대한자부심경영효율의상승물류비대폭즐감사원복지상승사무실의업무환경개선기업이미지상승지속적인서비스제공기업선호도상승문화사업의활성화

Brand

Management

ProcessBrandDiagnosisSTEP1BrandPerspectiveSTEP2BrandCultureSTEP3BrandCommunicationSTEP4

Case064BusinessContentsCategory1Category2Category3Category4Sub_category01Sub_category02Sub_category03Sub_category04Sub_category01Sub_category02Sub_category01Sub_category02Sub_category01Sub_category02eSolutionconsultingstrategy

ModelofSaleFormationUseexistingProductsSTEP1STEP2STEP3STEP4BecomeAwareofNewNewProductisAvailableBuyNewProduct

RenewalCategorySearchSystemCommunity

ShopWebDesignRecruitSystemMailingsystem

소비자의구매역할과다양성advertisingcreativeMediaplanningmeasurabilityconcept12220

Case070제대로가고있는가?Areyougettingthere?우리는어디에있는가?Wherearewe?왜그곳에있는가?Whyarewethere?어떻게갈수있는가?Howcouldwegetther?어디로가야하는가?Wherecouldweare?T-plan

종합포탈화로가기위한커뮤니티조성및협회이미지제고WebDesignSearchSystemRecruitSystemCommunity

ShopMailingsystem

AdmintoolSite내의각종정보검색을위한System도입입력폼의차별화로구인/구직란을활성화System구축자동생성가능한동호회제공및게시판내부에자료실&갤러리제공강력한메뉴관리및그룹별메일링System구축접근이용이하고사용자편의성이한층강화된디자인RENEWALCase072

Rogers의채용모델누구보다앞서새로운것을받아들이는층innovator오피니언리더층으로동료집단의의견리더준거집단Earlyadaptor광고등에의해제품을받아들이는층Earlymajority경제적필요성에의해제품을받아들이는층Latemajority노인또는사회경제적지위가낮은층laggardSocialfactors

e-Business의발전단계ConvergenceIndustry

TransformationValueChain

Integration

ChannelEnhancementDevelopmentImplementationEvaluationDesignAnalysis자료참고:PwCeBizTransformation

SolutionDevelopment30%60%30%60%CustomerCustomerSupplierSupplierLoyaltySystemIntegration

eCRMIRMPRM

SolutionDevelopment

eOffice

eConsultingeVentureeSolutioneCompany

BusinessDomaineBizStrategyConsulting.eBizManagementConsultingeBizRestructureConsulting

eCRM(Webcallcenter)eCommunityeFAX(DialFax)eIRMWCMSRealestateportalNetworkswapserviceInternetFaxTourportalInternetbroadcastingCommunityportal

EDMSGroupWareEnterpriseKnowledgeInternetPurchasingSystem

Application

WebDBIntegrationMobileApplicationCustomerIntegratedHomePageSystemSolution

e-brandingWebStyleGuideOn-lineMarketing

DB/WebServerMultimediaServerWireless/Security

e-CRMe-MarketingWCMS….

e-BusinessTransformationMarketingInnovationChannelInnovation

직원의근태및야근관리직원의인사평가및경력관리장비와비품관리개인별팀별업무관리영업및손익관리프로젝트및리스크관리

eOfficeSolutionPlanning인력관리의최적화업무관리의효율화일일업무프로젝트관리일정관리업무검색…..업무관리예산(원가)관리경비관리매출/매입관리교육비관리

….손익관리근태관리교육관리이력서관리인사평가관리

……인력관리고객사관리영업망관리협력사관리명함관리…..영업관리45%15%5%35%업무관리접속률이높게나타남.

ElectronicDecisionMakingE-mailE-boardScheduleManagementMISNameCardManagementCareerManagementHumanRelationshipManagementSurveymessengerGWeagleOffice

Solution&Service-eagleOffice

44.9%2.3%9.4%15.9%15.4%12.3%정보제공서비스부가통신서비스별매출액비중정보제공서비스온라인정보처리네트워크서비스인터넷접속및관리부가통신응용서비스기타서비스출처:정보통신부

eBizService&Solutions10%15%20%55%2004WebService&SolutioneBizConsultingSIService&SolutionNetworkIntegration

50%15%10%10%15%30%20%30%7%10%5%SCMCMSERMERPKMSHRM

SCM(SupplyChainManagement)20042003

ERM(EnterpriseResourceManagement)

SIDevelopment&Solutions

템플턴그로스2호

3.신탁기간

2.신탁유형

4.가입대상

5.가입금액

6.추가입금

1.상품명템플턴그로스주식2호최초설정일로부터해지일까지개인및법인(제한없음)주식형/추가형거치식:100만원이상/적립식:10만원이상추가입금가능/일부인출(선입선출)가능

창조적지식국가구현디지털지식정보자원확충표준화및기술개발지식정보자원유통활성화법-제도정비국가지식정보자원관리의비전과목표지식정보자원관리체제정비출처:정보통신부자료5대핵심정책과제

StrategyContentsSolutionBrandABrandB마케팅(홍보)및비지니스채널화

Ebiz기반의웹사이트통합전략제고장기적안목으로통합시스템과솔루션검토사이트통합리뉴얼프로젝트BrandC

Summary-웹사이트리뉴얼목표IntegrationBranding&Identity

SupplierCustomereCompany협업관리자원관리지식경영전문화고객만족PartnerStockholderEmployeeIPSSCMIRMPRMe-MarketingGW+KMSEDMSBuySideSellSideERPEIPe-BusinessSector&Solutions

Himart2.하이마트는충성고객이이끌어간다.성장과이익충성고객서비스품질매우만족내부고객만족[팀웍,동료애]왜친절해야하는가?

PublishInteractTransactIntegrateCustomerInformationAccessHSECommunicationCustomerandTechnicalSupportSupplierRelationshipManagementElectronicOrdertoCashElectronicProcurementSupplierBidding&SelectionIntegratedPlanningandForecastingIntegratedPlantManagement출처:앤더슨컨설팅

e-Business구현단계_FulfillDemand

Proposal-WebSite및System통합안Value2003200420052006각사이트별구축/운영온라인홍보채널시스템호스팅

e-Branding최적화국내외B2B/B2E기반최적화

Web기반업무최적화(EIP정착)personalization(e-CRM/DM)제안E-Biz극대화통합구축및운영123통합Branding&Identity(WebCI)

홍보채널과Business채널분리사이트별/메뉴별선택과집중(SiteConcept정의)

통합System&Solutions

WebSite~2003~2004EIPe-BizSIWebSIWeb~2005

eBizPlanningeBizIntegratione-Package/Solutione-learningSolutione-TotalMarketing

WebIdentityWebContentsWebPromotionWebApplications

WebSIPlanningWebSystemIntegrationSMS/eFax/MailingeCRM/IRM/CMSe-Marketing(PRM)

WebSI&eSolution

e-bizTotalSolutioneBizValue

eBizTransformation锐普PPT论坛chinakui收集

고용및매출액규모별IT중소.벤처기업분포출처:정보통신부고용규모별IT중소벤처기업분포매출액규모별IT중소벤처기업분포10인이하20인이하50인이하100인이하100인이상고용규모별100인이상(845개업체)10억이하(4,159개업체)5억이하10억이하100억이하200억이하200억이상매출액규모별43%24%22%6%4%20%34%40%

30%30%40%50%(단위:%)1008060402001월2월3월4월

Solution부문매출CMSGW/KMSPMSSCM

연도별지하수이용현황9469739891,0781,1101,1951997199819992000200120024,0003,0002,0001,000개소수(천공)이용량(백만㎥/년)출처:한국수자원공사

徐州市政府新城区建设指挥部市地名委员会办公室基础设施命名委员会专家组活动组保障组策划组2执行机构

活动做什么

活动为什么

活动是什么IⅡⅢ目录

【媒体——报道不断】媒体选择报刊短信电视播送户外广告

在船未到达城市前，即展开充分的舆论攻势，形成民众期盼的气氛。首开先河、气势磅礴、政企合作、群众参与、舟山特色等。衬托和渲染气氛，增加参与性和娱乐性。制造诉求先期宣传持续报道宣传策略

Case001AdvertisingStrategyCorporateimageADProductAD

DirectorAE/PIDirectorAnimatordesignerCEOR&DTeamDesignTeamChiefExecutiveOfficerInvestinginresearchDevelopmentInvestinginresearchDevelopment

HongKongTaiwanSingaporePhilippinesSeoulstorestorePusanAnyangGwacheonDomesticInternational

OracleFastForwardOracleFF+ProMadeProMadeSolidworksSolidMateERPPDMBusinessSolutionASPBusiness

미국인5명중4명이제품을고를때해당제품을생산한기업의명성을고려하며,그들중36%가구매를결정하는중요한요인으로기업의명성을꼽았다.또70%이상의투자자들은금융소득이줄더라도투자처를결정하는과정에서기업의명성을중시한다.<Hill&Knowlton,홍보컨설팅사>신뢰와명성을얻는것은힘이들지만잃는것은한순간입니다.그러기에순간적인눈속임이나,한두번의노력만으로좋은평판을가져갈수는없습니다.정당하고도덕적인철학과가치관을바탕으로,기본과원칙을충실하게지켜나가야만신뢰와명성을오랫동안유지할수있습니다.

인적자원관리Applications재무&자산관리공용정보관리무역관리물류관리구매관리FinancialModuleDATABASE

BenefitEmotionInsightTargetapproach

MEDIATOOL주부생활지요리전문정보지잡지광고지하철/버스내*외부이슈용비교광고Big3마트주변아파트주거공간별전단배포4대주요일간지전단삽지

MarketingPromotionProductPricePlacesalespromotionpublicrelationsadvertisingMaterialityformless

Case011-TV-CM(30〞,15〞)-Radio-CM-Print-Banner-4대매체(TV/신문/라디오/잡지)-극장/버스/지하철/옥외광고-온라인광고/홈페이지-전단/DM/productmediacreativeideaplanconcept

MarketShare최초