消费者行为学在中国智慧树知到课后章节答案2023年下广东外语外贸大学

消费者行为学在中国智慧树知到课后章节答案2023年下广东外语外贸大学广东外语外贸大学

绪论单元测试

Doyoulikethisminishow?你喜欢这部学生小剧场吗？（）

A:Yes,Ilikeit.是，我喜欢。

B:No.Istronglydislikeit.不，我非常不喜欢。

C:Yes,Ilikeitverymuch.是，我非常喜欢。

D:No.Idon’tlikeit.不，我不喜欢。

E:Iamindifferentwiththisshow.我没所谓。

答案:Yes,Ilikeit.是，我喜欢。

;Yes,Ilikeitverymuch.是，我非常喜欢。

Towhatextenddoesthisminishowinspireyoutolearnthischapter?这部学生小剧场在多大程度上鼓舞你进行本章的学习？（）

A:Alittlebit.有一点点。

B:I’mnotsure.我不清楚。

C:Alot.非常大。

D:Notatall.一点儿也没有。

E:Quiteafew.还不少。

答案:Alot.非常大。

;Quiteafew.还不少。

第一章测试

Accordingtothedefinitionofconsumerbehavior,howaconsumerdisposesofanideaandacceptsanotherispartofconsumerbehavior.（）

A:对B:错

答案:对

A(n)________isapersonwhoidentifiesaneedordesire,makesapurchase,andthendisposesofaproduct.（）

A:consumer

B:influencer

C:contentgenerator

D:marketer

答案:consumer

Age,gender,andsocialclassareallused________.（）

A:todividemarket

B:aspartofthemarketingmix

C:insocialmedia

D:aspartofpromotion

答案:todividemarket

Whichmarketingphilosophyemphasizesinteractingwithcustomersonaregularbasisandgivingthemreasonstomaintainabondwithacompany'sbrandsovertime?（）

A:Globalmarketing

B:Relationshipmarketing

C:Differentiatedmarketing

D:Socialmarketing

答案:Relationshipmarketing

Peopleoftenbuyproductsforwhattheymean,notwhattheydo.（）

A:对B:错

答案:对

第二章测试

Rulesofconductthatguideactionsinthemarketplacearecalled________.（）

A:socialobligation

B:socialresponsibility

C:socialawareness

D:businessethics

答案:businessethics

Whichofthefollowingvaluesismostassociatedwithmaterialists?（）

A:Status

B:Frugality

C:Honesty

D:Loyalty

答案:Status

Causemarketingisthesameassocialmarketing.（）

A:对B:错

答案:错

Sustainabilityandgreenmarketingarethesamething.（）

A:错B:对

答案:错

LOHASisasegmentofconsumerswhoworryabouttheenvironment,wantproductstobeproducedinasustainableway,andspendmoneytoadvancewhattheyseeastheirpersonaldevelopmentandpotential.（）

A:对B:错

答案:对

第三章测试

Unlikecomputers,peopledonotpassivelyprocesswhateverinformationhappenstobepresent.（）

A:错B:对

答案:对

Companiesthatthinkcarefullyabouttheimpactofsensationsonproductexperiencesarepracticing________.（）

A:hedonicconsumption

B:needmarketing

C:sensorymarketing

D:wantmarketing

答案:sensorymarketing

Thefirststepintheperceptionprocessiscalledattention.（）

A:错B:对

答案:错

Theminimumdifferencethatcanbedetectedbetweentwostimuliisknownasthe________.（）

A:absolutethreshold

B:justnoticeabledifference

C:gradualdifferentiation

D:gradeddifference

答案:justnoticeabledifference

________isadisciplinethatstudiesthecorrespondencebetweensignsandsymbolsandtheirmeaning.（）

A:Indexing

B:Symbolism

C:Interpretation

D:Semiotics

答案:Semiotics

第四章测试

Arelativepermanentchangeofbehavioriscalled________.（）

A:personality

B:learning

C:lifestyles

D:alloftherest

答案:learning

Whichtheorystressestheimportanceofinternalmentalprocesses?（）

A:Fixed-intervalreinforcementtheory

B:Cognitivelearningtheory

C:Variableintervalreinforcementtheory

D:Stimulus-responsetheory

答案:Cognitivelearningtheory

Whichtheorylistedbelowassumesthatlearningtakeplaceastheresultofresponsestoexternalevents?（）

A:Episodiclearning

B:Incidentallearning

C:Behaviorallearning

D:Gestaltlearning

答案:Behaviorallearning

________memorypermitsthetemporarystorageofinformationwereceivefromoursenses.（）

A:Cognitive

B:Sensory

C:Elaborative

D:Working

答案:Sensory

Memoriesofproductsareoftenreplaced(forgotten)aswelearnadditionalinformation.Thisdisplacementofinformationiscalled________.（）

A:decay

B:thehighlightingeffect

C:generalization

D:interference

答案:interference

第五章测试

Adegreeofarousaliscalledadrive.（）

A:对B:错

答案:对

________suggeststhatexpectationsofachievingdesirableoutcomes—positiveincentives—ratherthanbeingpushedfromwithinmotivateourbehavior.（）

A:Expectancytheory

B:Thetheoryofcognitivedissonance

C:Homeostasis

D:Gestalttheory

答案:Expectancytheory

MaryChenistornbetweengoinghomefortheholidaystovisitherparentsinChinaorgoingonaskiingtripwithfriendsfromcollege.Marywouldlovetobeabletodoboth.WhichofthefollowingmotivationalconflictswillMarymostlikelyexperienceasshemakesherdecision?（）

A:Anapproach-avoidanceconflict

B:Anavoidance-avoidanceconflict

C:Anapproach-approachconflict

D:Anorientationconflict

答案:Anapproach-approachconflict

Whenawomanbuysexpensivejewelry,whichofthefollowingneedsismostlikelybeingexpressed?（）

A:Utilitarian

B:Rational

C:Hedonic

D:Biogenic

答案:Hedonic

Productinvolvementreferstoaconsumer'slevelofinterestinaproduct.（）

A:对B:错

答案:对

第六章测试

________summarizesthebeliefsapersonholdsabouthisownattributesandhowhe/sheevaluatestheirselfonthosequalities.（）

A:Self-ego

B:Self-esteem

C:Actualself

D:Self-concept

答案:Self-concept

Aperson'sconceptionofhowhe/shewouldliketobeiscalled________.（）

A:self-esteem

B:idealself

C:self-image

D:self-concept

答案:idealself

Self-esteemreferstotheintensityandstabilityovertimeofaperson'sself-concept.（）

A:对B:错

答案:错

________iswhenthepersontriestoevaluatetheirappearancebycomparingittothepeopledepictedintheseartificialimages.（）

A:Self-esteem

B:Idealself

C:Socialcomparison

D:Realself

答案:Socialcomparison

Genderidentityisaveryimportantcomponentofaconsumer’sself-concept.（）

A:错B:对

答案:对

第七章测试

Personalityreferstoaperson'suniquepsychologicalmakeupandhowitconsistentlyinfluencesthewayapersonrespondstohisorherenvironment.（）

A:错B:对

答案:对

AccordingtoFreud,thepartofthepersonalitythatseeksimmediategratificationiscalledthe________.（）

A:ego

B:conflict

C:superego

D:id

答案:id

InFreudiansystem,whichpartoftheselffollowstherealityprinciple?（）

A:Superego

B:Id

C:Personality

D:Ego

答案:Ego

Lifestylesareidentifiedbyaconvergenceofpersonality,productandsetting.（）

A:对B:错

答案:对

Peopleindifferentculturesholdthesamecorevalueswiththesamepriority.（）

A:对B:错

答案:错

第八章测试

A(n)________isalasting,generalevaluationofpeople(includingoneself),objects,advertisements,orissues.（）

A:belief

B:personalitytrait

C:attitude

D:principle

答案:attitude

PsychologistDavidKatzdevelopedthe________ofattitudes.（）

A:clinicaltheory

B:neoclassicaltheory

C:classicaltheory

D:functionaltheory

答案:functionaltheory

AcomponentoftheABCmodelofattitudeis________.（）

A:alloftherestB:cognition

C:behavior

D:affect

答案:alloftherest

Whichofthefollowingstatusindicatesthehighestlevelofcommitmenttoanattitude?（）

A:Identification

B:Internalization

C:Standardization

D:Compliance

答案:Internalization

Balancetheoryhelpsexplainwhyconsumerslikebeinglinkedtopositivelyvaluedobjects.（）

A:错B:对

答案:对

第九章测试

Decisionsdrivenbyouremotionalresponsestoaproductarecalled________.（）

A:cognitive

B:compensatory

C:habitual

D:affective

答案:affective

Thefirststageintheconsumerdecision-makingprocessis________.（）

A:informationsearch

B:problemrecognition

C:productchoice

D:evaluationofalternatives

答案:problemrecognition

Needsarecreatedwhentheactualstateofacustomerdeclines.（）

A:错B:对

答案:对

________describesconsumptionatthelowend.（）

A:Utilitarian

B:Routinebuying

C:Inertia

D:Complexbuying

答案:Inertia

Accordingtothe________rule,aproductwithalowstandingononeattributecannotmakeupforthispositionbybeingbetteronanotherattribute.（）

A:non-compensatory

B:conjunctive

C:lexicographic

D:elimination-by-aspects

答案:non-compensatory

第十章测试

Whichofthefollowingisconsideredapost-purchaseprocess?（）

A:Shoppingorientation

B:Consumersatisfaction

C:Theshoppingexperience

D:Mood

答案:Consumersatisfaction

Clothingchoicesareoftenheavilyinfluencedbythesituationinwhichtheconsumerneedstowearthem.（）

A:错B:对

答案:错

Mostcustomerswhoexperienceanenvironmentthatisbothpleasantandarousingwillinterpretitasanexcitingenvironment.（）

A:对B:错

答案:对

Acoupon-dispensingmachineinagroceryaisleandanemployeehandingoutfreesamplesofanewproductarebothexamplesof________.（）

A:retailtheming

B:shoppingorientations

C:pretailing

D:POPstimuli

答案:POPstimuli

Accordingtotheexpectancydis-confirmationmodel,whenaproductorserviceperformthewaythataconsumerthoughtitwould,shemaynotthinkmuchaboutit;butifitfailstoliveuptoexpectations,thismaycreatenegativefeelings.（）

A:对B:错

答案:对

第十一章测试

________argue(s)thateachofushasseveral"selvesthatrelatetogroups."（）

A:Socialidentitytheory

B:Socialloafing

C:Membershipgroups

D:Culturalpressures

答案:Socialidentitytheory

Agroupcomposedofpeoplethattheconsumeractuallyknowsiscalleda(n)________referencegroup.（）

A:networked

B:membership

C:aspirational

D:tribal

答案:membership

___isagroupofconsumerswhoshareasetofsocialrelationshipsbasedonusageoforinterestinaproduct/brand.（）

A:Abrandcommunity

B:Aconsumerlifestyle

C:Anopinionleader

D:Areferencegroup

答案:Abrandcommunity

Word-of-mouth(WOM)isproductinformationthatindividualstransmittootherindividuals.（）

A:对B:错

答案:对

Asetofsociallyrelevantnodesconnectedbyoneormorerelationsiscalledasocial________.（）

A:group

B:network

C:graph

D:message

答案:network

第十二章测试

Discretionaryincomeisthemoneyavailabletoahouseholdoverandabovethatrequiredforacomfortablestandardofliving.（）

A:错B:对

答案:对

Aconsumer'sbeliefaboutwhatthefutureholdsisanindicatorofconsumerconfidence.（）

A:错B:对

答案:对

________referstothepassageofindividualsfromonesocialclasstoanother.（）

A:Socialclass

B:Socialaffinity

C:Socialmobility

D:Socialprestige

答案:Socialmobility

Thebestpredictorofmajorexpendituresthatdonothavestatusorsymbolicvalueis________.（）

A:occupation

B:socialclass

C:socialclassandincome

D:income

答案:socialclassandincome

WhenaRolls-Royce,aCartierdiamond,andanAndyWarholpaintingareboughtanddisplayedasmarkersofsocialclass,theyare________.（）

A:socialinhibitors

B:socialparameters

C:statussymbols

D:psychologicalblocks

答案:statussymbols

第十三章测试

A________isdefinedasagroupwhosememberssharebeliefsandcommonexperiencesthatsetthemapartfromot