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2021ConfidentialandProtectedbyCopyrightULawsl务l务研l研lAPP300+l务APP够研l研务l务Analysys研研l200BAT2021/11/9 2CONTENTS010203042021/11/9 3PART1©h 2021/11/9 4GDP20192015-20240001.12%40.0026.924.1

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9050.00%39.24%40.00%28.27%30.00%23.21%20.00%7.59%10.00%1.69%0.00%18-24 25-30 31-35 36-40 419060.00% 54.85%00%00%00%20.25%20.00% 14.77%6.33%10.00%3.80%0.00%• 54.85%1680.00%71.31%70.00%60.00%51.90%50.00%41.77%40.00%30.00%28.69%20.00%13.92%14.77%10.00%6.33%0.00%/对研20219N=237©h2021/11/9 1790.00%84.81%00%00%00%00%00%30.38%27.85%25.74%20.00%16.03%15.19%12.66%00%0.00%吗研20219N=237©2021/11/9 1850.00%47.26%00%00%36.71%00%00%00%00%16.03% 16.03%15.00%10.13%10.00%7.59%4.22%5.00% 3.38%2.53%0.00%研20219N=237©2021/11/9 194.22%15.61% 13.92%20.68%42.19%42.19%58.23%睫模研20219N=237©h2021/11/9

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••••••24TGIBB///////BB////83.7694.0494.390.91112.8495.3387.1396.7993.54107.3107.4898.9386.15109.37130.7197.19105.03108.54106.82115.5897.56131.69/98.8890.497.4398.66101.29101.0599.5396.73102.2899.4799.84102.47106.8198.8112.27100.43104.7699.7999.0599.8598.45103.88112.04108.04105.08107.0290.32102.92109.37103.58103.7294.9994.7299.79107.2293.7873.24101.8494.5493.9895.5188.93102.3575.84研研©hBB••映2021/11/9 25•50务导锐太•BB0-5051-100101-150151-200200100%90%80%70%60%50%40%30%20%10%0%//////BBBB/////研 研©h2021/11/9 26•/ // 太周一 周二 周三 周四 周五 周六 周日21-24•/101522////23/678910111213141516171819202122232412345研研©h2021/11/927•7%聊研BB•/7% 细分彩妆品类静默下单占比100%95%90%85%80%75%70%BBBB///////////研 研©h2021/11/9 28男士BB霜彩妆套装 蜜粉/散粉 唇彩/唇蜜/唇釉唇膏/口红 定妆喷雾 身体彩妆BB霜粉底液/膏眼线眉笔/眉粉/眉膏研 研©h•2021/11/9

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