现代超市调查报告分析

Wal-Mart

vs

xinyijia

Groupmembers：肖婷胡珀邓巧琳刘申会program路线：天马集合沃尔玛新一佳调差内容：1、网上搜查资料2、场地分区、布置，服务3、某些商品价格及生产日期

briefintroduction——Wal-mart

WalmartStores,Inc.wasfoundedbyAmericanretaillegendMr.SamWaltoninArkansasin1962.Overfortyyearslater,ithasbecometheworld’slargestprivateemployerandretailer,onthetopoftheFortune500listandhasbeenamongthemostvaluablebrandsformanyyears.briefintroduction——Wal-mart

WalmartenteredtheChinesemarketandopeneditsfirstSupercenterandSam’sClubinShenzhenin1996.Currently,WalmartoperatesanumberofstoreformatsinChinaincludingSupercenters,Sam’sClubs,andNeighborhoodMarkets.AsofAugust5,2010,Walmarthad189unitsin101cities,andcreatedover50,000jobopportunitiesacrossChina.briefintroduction——Wal-mart

沃尔玛创始人：山姆沃尔顿briefintroduction——Wal-mart

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沃尔玛超市宣传视频.flvbriefintroduction——xinyijia新一佳超市有限公司成立于1995年，是深圳市民营领军标杆企业，是广东省流通龙头企业，是国家重点培育的二十强商业企业。公司创办以来，始终坚持“创新、服务、满意、第一”的经营理念，以“新鲜、干净、丰富、便宜”为宗旨，极大地满足了顾客“一站购齐”的购物需求赢得了广大消费者的喜爱。briefintroduction——xinyijia10余年来，新一佳已先后在全国各地成功开设了连锁分店106家。2008年，新一佳保持稳健高速的发展态势，全国营业额将近175亿元，位居全国商业连锁企业第十七位。新一佳创始人：邓彬兰briefintroduction——xinyijiabriefintroduction——xinyijialogoGroupdiscussionThroughthebriefintroduction,whichsupermarketdoyoulike？why？ComparisonbetweenWal-martandxinyijiaa、数量个位置分布Wal-mart：3家。沃尔玛超市(雨花店)沃尔玛购物广场长沙黄兴南路分店沃尔玛购物广场长沙高桥分店ComparisonbetweenWal-martandxinyijiaa、数量及位置分布新一佳：13家。长沙侯家塘店、井湾子分店、通程店、开福店、广通店、星沙店、五一大道店、银杉店、车站南路店、书院路店、新开铺店、望城店、银盆岭ComparisonbetweenWal-martandxinyijiab、标志牌Wal-mart：清晰明朗ComparisonbetweenWal-martandxinyijiab、标志牌新一佳：只有大的分类标志牌，没有细分ComparisonbetweenWal-martandxinyijiaC、休息区Wal-mart：ComparisonbetweenWal-martandxinyijiaC、休息区xinyijia：ComparisonbetweenWal-martandxinyijiad、收银台数量Wal-mart：78个ComparisonbetweenWal-martandxinyijiad、收银台数量新一佳：30个ComparisonbetweenWal-martandxinyijiae、某些商品的价格与生产日期的对比表格蒙牛冠益乳青海老酸奶伊利果汁优酸乳雀巢咖啡Wal-mart10.9元（满25减5元）（11月4号）4.9元（11月7号）36元13.8元xinyijia11.5元（11月4号）5元（11月13号）36.3元13.8元ComparisonbetweenWal-martandxinyijia清风小软抽心相印优选软抽火龙果榴莲奇异果Wal-mart12.2元11.9元3.5元13.5元3.5元xinyijia10.9元10.9元3.98元15.8元3.98元e、某些商品的价格与生产日期的对比表格ComparisonbetweenWal-martandxinyijiaf、图片集锦Wal-mart：ComparisonbetweenWal-martandxinyijiaComparisonbetweenWal-martandxinyijiaComparisonbetweenWal-martandxinyijiaComparisonbetweenWal-martandxinyijiaComparisonbetweenWal-martandxinyijiaComparisonbetweenWal-martandxinyijiaf、图片集锦xinyijia：ComparisonbetweenWal-martandxinyijiaComparisonbetweenWal-martandxinyijiaComparisonbetweenWal-martandxinyijiaComparisonbetweenWal-martandxinyijiaComparisonbetweenWal-martandxinyijiaConclusion：Wecan'tsimplysaywhichismorebetterbetweenWal-martandxinyijia，becausebothofthemhavedifferentadvantagesindifferentaspects.

Althoughquantityisnotmuch，twofloorsofWal-martismoreattractivetoconsumerincommodityandscales。分类清晰，物品摆放合理。Althoughthescaleisnotlarge，themuchnumberofcarewidespreadinChangsha，。Besidesi'tcommodityspeciesarerich，whichisveryconvenientforcitizens。Comparisonofseveralkindsofitemswechoosed，itcanseetheWal