体验商务英语3U11Ethics省名师优质课获奖课件市赛课一等奖课件

Unit6EthicsInternationalBusinessEnglish,Book3第1页ContentsReading:Whistleblowingontobacco

1.Listening:Acodeofethics2.Video:CorporateResponsibility

3.CaseStudy:ProfitorPrinciple

4.第2页TeachingObjectivesandrequirementObjectives:ToenableSstotalkaboutEthicsTofamiliarizetheSswithlanguageabouthonestyanddishonestyTopracticereading&listeningforgistandspecificideasTorefreshSs’grammarknowledgeaboutNarrativetensesTopracticelanguageusedforProblem-solvingToworkoutsolutionstotheCase-StudytaskTopracticewritingaletter第3页ReadingBusinessBrief:BusinessethicsVocabulary:HonestyanddishonestyReading:BattlingbigtobaccoReadingComprehensionQuestionsBattlingBigTobacco第4页BusinessBrief:businessethicsDifferenttermsforthewordbribe:kickback,sweetener,backhander,baksheesh,greasingofpalmsLegalterms:illicitpayment,commission

Politicalterms:slushfund,sleaze

Briberyandcorruption.第5页BusinessBrief:businessethicsPricefixingisanagreementbetweencompetitorsinamarkettobuyorsellaproduct,service,orcommodityonlyatafixedprice,sothateachcanmaintainareasonableprofitmargin.Thegroupinvolvedinpricefixingissometimesreferredtoasacartel垄断联盟

.Pricefixing操纵价格,价格垄断第6页BusinessBrief:businessethicswhistleblower名词whistle一个主要意思就是警哨、警笛，动词短语blowthewhistle（吹哨子）沿袭下来意义就表示“告密，揭露，检举（不正当行为）”，是个俚语。由此形成一个名词“告发”就是whistleblowing，“告密者”就是whistleblower。

第7页BusinessBrief:businessethicsFinancialinstitutionstrytopreventinsidertradingCompaniessellingpersonalfinancepromisetrytoavoidmissellingManufacturerstrytomakegreenorenvironmentallyfriendlyproductsCosmeticscompaniestrytoavoidtestingonanimalsClothingcompaniesclaimthattheirproductarenot

usingchildlabor;payingsubsistencewages;workinginsweatshopsThecorporationasgoodcitizen第8页BusinessBrief:businessethicsPolicyofequalopportunities,orintheUS,anaffirmativeactionprogram,ensuresthatpeoplearerecruitedandpromotedonthebasisofmeritandnotdiscriminatedagainstonthegroundsofraceorgender.CodesofethicsandmissionstatementsThetreatmentofemployees第9页Starting

up1.Whatisthepurposeofabusiness?Isitjusttomakemoney?2.Whatdoyouunderstandbythesephrases?a)businessethicsb)acodeofgoodpracticec)amissionstatement3.Shouldmissionstatementsincludestatementsaboutethics?

Discussthesequestions.第10页Starting

up2.a)Businessethicsaretheoriesaboutconductandvalueswhichtakeaccountofthemoralresponsibilitiesabusinesshastothecommunityitexistsin,toitsemployeesandtoitscustomers.商业道德

b)Acodeofgoodpracticeisawrittendocumentlayingdownethicalwaysofworkingforthepersonnelofacompany.工作规范体系,工作行为准则

第11页Starting

upc)Amissionstatementisadocumentinwhichacompanysetsoutitsgeneralapproachtodoingbusinessand/oritsobjectives.Notallcompanieshavemissionstatements,andtheycanvaryfromasinglesentence(Microsoft’sis‘Acomputeroneverydeskandineveryhome’.)toseveralpages.宗旨

Thatisbusinessphilosophy第12页ExamplesofMissionStatement“Providesocietywithsuperiorproductsandservicesbydevelopinginnovationsandsolutionsthatimprovethequalityoflifeandsatisfycustomerneeds,andtoprovideemployeeswithmeaningfulworkandadvancementopportunities,andinvestorswithasuperiorrateofreturn.”—Merck

(apharmaceuticalcompany)“Organizetheworld’sinformationandmakeituniversallyaccessibleanduseful.”—Google第13页ExamplesofMissionStatementWhatisApple'smissionstatement?

AppledesignsMacs,thebestpersonalcomputersintheworld,alongwithOSX,iLife,iWork,andprofessionalsoftware.AppleleadsthedigitalmusicrevolutionwithitsiPodsandiTunesonlinestore.ApplereinventedthemobilephonewithitsrevolutionaryiPhoneandAppStore,andhasrecentlyintroduceditsmagicaliPadwhichisdefiningthefutureofmobilemediaandcomputingdevices.第14页ExamplesofMissionStatementAtApplewerecognizeourresponsibilitytominimizetheenvironmentalimpactsofouroperationsandproducts.MoreinformationcanbefoundatAppleandtheEnvironment.TotalCarbonFootprintFor,weestimatethatApplewasresponsiblefor14.8millionmetrictonsofgreenhousegasemissions.第15页Reading:Whistleblowingontobacco

accountantbankercarsalesexecutivecivilservantestateagentjournalist4.Ranktheprofessionsaccordingtohowethicalyouthinktheyare.

lawyernursedentistpoliceofficerteachertaxidriverBeforereading第16页Reading:whistleblowingontobaccoAvoidingpayingtaxClaimingextraexpensesUsingworkfacilitiesforprivatepurposes(eg.personalphonecalls)Acceptingpraiseforsomeone’sideasorworkSellingadefectiveproductDiscussthislistofunethicalactivitiesandrankthemaccordingtohowbadyoufeeltheyare.Usingyourinfluencetogetjobsforrelatives(nepotism任人唯亲，裙带关系)RinginginsickwhenyouarenotillTakingextendedlunchbreaksGivinggoodreferencestopeopleyouwanttogetridofEmployingpeopleillegally第17页Reading:whistleblowingontobacco1.trustworthylaw-abidingcrooked2.aslushfundasweetenercompensation3.insidetradingindustrialespionagedisclosure4.awhistlebloweraswindleraconman5.abribeabonusacommission6.frauddeceitintegrityA.Thesetsofwordsandphrasesarerelatedeithertohonestyortodishonesty.Whichwordisdifferentfromtheothersineachset?第18页Reading:whistleblowingontobacco1.Ourcompanydoesnothingillegal.Wearevery________2.Theircarlookedsomuchlikeournewmodel

_________________3.WesuspectTheyfiredhimbecausehewas

________________.Heinformedthepressthatthecompanywasusingunder-ageworkersinthefactory.4.Hedeniedaccepting___________whenhegavethecontracttothemostexpensivesupplier.5.Iadmireourchairman.He’samanofhiswordandisgreatlyrespectedforhis__________.law-biding.industrialespionage.awhistleblowerabribeintegrityCompletethesesentences.第19页Reading:whistleblowingontobaccoA.Workingroups.Discusstheethicalquestionsbelow.

YouhaveashortlistofpeopleforthepostofSalesManager.Oneofthefemalecandidatesisclearlythebestqualifiedpersonforthejob.However,youknowthatsomeofyourbestcustomerswouldpreferaman.Ifyouappointawomanyouwillprobablylosesomesales.Whatshouldyoudo?Yourcompany,alargemultinational,hasanewadvertisingcampaignwhichstressesitshonesty,fairnessandethicalbusinessbehavior.Ithasfactoriesinseveralcountrieswherewagesareverylow.Atpresentitispayingworkersthelocalmarketrate.Shouldyouincreasetheirwages?第20页Reading:whistleblowingontobacco3.Acolleagueinacompanywhichtestsmedicalequipmenthasbeenmakingbadmistakesrecentlyatwork.Thisisbecauseshehasaseriousillness.Youareherfriendandtheonlypersonatworkwhoknowsthis.Shehasaskedyoutokeepitasecret.Whatshouldyoudo?4.Youaredirectorsofapotatosnackmanufacturingcompany.Researchhasshownthatanypriceincreasecausesanimmediatedipinsales(althoughsalesrecoverwithinsixmonths).Ithasbeensuggestedthatyoucouldmaximiseyourprofitsbysimplyreducingtheweightoftheproductinthepacketsandmaintainingthecurrentprice.Whatshouldyoudo?第21页Reading:whistleblowingontobaccoB.Doyouagreewiththisstatement?Giveyourreasons.‘Ifwefacearecessionweshouldnotlayoffemployees.Thecompanyshouldsacrificeaprofit.It’smanagement’sriskandmanagement’sresponsibility.Employeesarenotguilty;whyshouldtheysuffer?’AkioMorita(1921—1999),cofounderofSony第22页Reading:whistleblowingontobaccoAfterreadingC.Readthearticleandanswerthesequestions.

1.WhydidCBSdecidenottoairMikeWallace’sinterviewwithWigand?WhydidCBSmanagementpermit60Minutestoairtheinterviewlater?

CBSfearedthatWigand’semployerwouldsueCBSfor15billiondollarsbecauseitclaimedthatCBSinducedWigandtobreakthestrictConfidentialityAgreementbetweenWigandandhisemployer.第23页Reading:whistleblowingontobaccoAfterreading2.WhatdidBrown&WilliamsondowhentheyknewthatWigandexposedtheirunethicalbehaviourintheinterviewwithMikeWallace?

Brown&WilliamsonthreatenedtowantJeffreyWigand’sheadandsuedWigandforbreakingtheConfidentialityAgreement.Brown&WilliamsonalsointimidatedCBStodropMikeWallace’sinterviewwithJeffreyWigandin60Minutes.

第24页Reading:whistleblowingontobacco3.AccordingtoWigandhimself,whydidhechoosetogopublicwhenheknewitwasabigrisktohimselfandhisfamily?

JeffreyWigandenjoyedbattlingbigtobaccobecausehecandosomethingtohelpothers.第25页Reading:whistleblowingontobaccogetsbhookedonsthinducesbtodosthidentifysbwithsthbecomfortablewithAfterreadingD.Matchthesephrasesfromthearticlewithaphrasewithasimilarmeaning.leadsbtodosthgetsbaddictedtosthbefreefromanxietyorstressassociatesbwithsth第26页Reading：

WhistleblowingontobaccoPhraseswithsimilarmeaningsgetsbhookedonsth/getsbaddictedtosthinducesbtodosth/leadsbtodosthidentifysbwithsth/associatesbwithsthbecomfortablewith/befreefromanxietyorstress第27页Reading:whistleblowingontobaccoE.Discussthesequestions.Canyoulistthingsthatmotivateyoungpeopletosmoke?Accordingtothemotivationsyouhavelistedhowcanwepersuadeyoungpeopletoquitsmokingeffectively?Ifyoufindyourbestfriendsdoingsomethingunethical,howwillyoudealwithit?第28页Listening:AcodeofethicsA.Discussthefollowingquestions.

1.Isitimportantforcompaniestohaveawrittencodeofethics?2.Isitmoreimportantforsomeindustriesthanotherstohaveacodeofethics?BeforeListening第29页Listening:AcodeofethicsB.ClaireBebbingtonisExternalAffairsManagerforadivisionofBP(BritishPetroleum).Listentothefirstpartoftheinterview.Decidewhetherthesestatementsaretrueorfalse,accordingtoClaire.1.Theissueofethicsissimple.2.Ifacompanyputsitscodeofethicsinwriting,itismorelikelytoactonit.3.Followingupacodeofethicsisdifficult.10.1BAudioOnKey:1.F2.T3.TListening1第30页Listening:ANewOfficeComplex

C.Listenagaintothefirstpartoftheinterviewandcompletetheextracts.10.1C‘Firstly,itmakesa____________tocertaingood__________andsoit’sawayofcommunicatingtheimportanceof_______________toallofitsemployeesandpartners.’commitmentbehaviour

goodbehaviour‘Ifyouexpressthesethingsin____________,especially,thenyoucanbeheld_________________forthem.’writingaccountableListening2第31页Listening:ANewOfficeComplex

D.ListentothesecondpartoftheinterviewandcompletethequestionthatClaireasks.Whatexamplesdoesshegivetoillustratethequestion?

10.2D‘Whendoesafacilitation________becomea________?’paymentbribeListening1第32页LanguageSkill:Problem-solvingStatingoptionsWehaveanumberofoptions.Thereareseveralwayswecoulddealwiththis.StatingoptionsConsideringlessobviousoptionsWecouldtry...Itmightbeworth...第33页LanguageSkill:Problem-solvingBalancingargumentsLet'slookattheprosandcons...Let'sdiscusstheadvantagesanddisadvantages.Ontheonehand...Ontheotherhand…DiscussingpossibleeffectsLet'sthinkabouttheconsequencesof…ifwedothisthen…第34页LanguageSkill:Problem-solvingChangingyourapproach

Let'slookatthisanotherway.

Let'stookatthisfromadifferentangle.Makingadecision

Thesolutionthenisto...

Thebestwayforwardisto…第35页LanguageSkill:Problem-solvingStatingfutureactionWhatwe’vegottodonowis…Sothenextthingtodois…第36页LanguageSkill:Problem-solvingB.Roleplaythissituation.

Youareseniormanagersatahi-fimanufacturer.Yourcompanyislosingmarketshare.Youstronglysuspectyourmainrivalisusingunfairmethodstopromoteitsproducts.Forexample,youarealmostsurethatyourrivalhasbeen:a)makingcashpaymentstomaindealers;b)offeringexpensivegiftstoimportantcustomers.Holdameetingtoconsiderhowtosolvetheproblem.第37页Video:CorporateResponsibilityBeforeyouwatch

Readabouttheorganisationsinthisprogram.TheBodyShopStartedin19761600outletsSkinandhairproducts第38页Video:CorporateResponsibilityBeforeyouwatch

Readabouttheorganisationsinthisprogram.SustainAbilityAstrategicmanagementconsultancyAlpActionASwissorganisation第39页Video:CorporateResponsibilityVideoon:Segment1Whyarecompaniespayingmoreandmoreattentiontotheirenvironmentalresponsibilities?

Whyisitimportantforbusinesstomaintainahealthyenvironment?

Businessandtheenvironmentworkondifferenttimescales.Whatarethey?1.Governmenthaveintroducedregulations,customersexpectcompaniestoactresponsiblytowardstheenvironment.2.Businessdependsontheenvironmentfornaturalcapital.3.Short-termforbusiness,long-termfortheenvironment第40页Video:CorporateResponsibilityVideoon:Segment2HowdoesPrinceSadruddinA.Khandescribetheenvironmentalsector?

Whichoftheseopportunitiesdoeshemention?

Whatwillhappentocompaniesthatignoretheirenvironmentalresponsibilities?Whichindustrydoeshementionthatistakingnoteoftheenvironment?1.Asajob-generatingsector2.a)recyclingb)cleanerenginesc)lesstoxicfueld)savingenergye)innovationf)fuelefficiency3.Theywillbecome‘dinosaurs’andwillnotsurvive.4.Theautomobileindustry.第41页Video:CorporateResponsibilityWhopaysforthecostsofcaringfortheenvironment?WhatexampleofinternalisedcostsdoesVernonJenningsgive?Videoon:Segment31.Theproducer2.Thecostofpackagingandrecoveringpackaging第42页Video:CorporateResponsibilityVideoon:Segment4Howdocompaniesaccountforthecostsofbeing‘goodcorporatecitizen’?Whataretheeffectsofbeinga‘goodcorporatecitizen’inthelong-term?1.Itisdiff