浙江新中式售楼处室内设计文本

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2018THEFIRSTSTAGECONCEPTAL

DESIGN第一階段規劃、概念階段CHIEFDESIGNER：RICky

WONGDESIGNMANAGER：LULI

xULUNENG

HONG

BO

BAySALESOFFICE

RENOvATION

PROjECTHUzHOU,

zHEjIANG湖州

‧

魯能鸿泊湾二期售樓處改造項目HUzHOULUNENGHONGBOBAySALESOFFICERENOvATION

PROjECT湖州

·

魯能鸿泊湾售樓處二期改造項目ANALySISOFGEOGRAPHICAL

ENvIRONMENT地理壞境分析項目區位PROjECT

LOCATION項目區位The

projecT

is

lhung

po

Bay

is

locaTed

aT

The

ding

an

sTreeT

Block

in

Wuxing

disTricT

of

huzhou,

no.

1158,

nanhua

road,

huzhou

(hangzhou

souTh

road

and

nanhuaroad

inTersecTion),

locaTed

in

The

old

ToWn

of

huzhou.surrounded

By

Three

rivers

and

BeauTiful

dreamland,

advocaTor

of

huzhou

life

complex

area.鸿泊湾位於湖州市吳興區定安街地塊，湖州市南華路

1158

號（杭長橋南路和南華路交叉口），位於湖州老城區。山水環繞，環境優美，

鸿泊湾湖州“生活綜合區”倡導者。HUzHOULUNENGHONGBOBAySALESOFFICERENOvATION

PROjECT湖州

·

魯能鸿泊湾售樓處二期改造項目INTHISPROjECT,THELOCALCUSTOMERSINCHONGqINGAREAAREMAINLyCONCERNEDWITHTHETARGETOFTHEMARkET,ANDSATISFyTHERESIDENTIALFUNCTIONOFSUCHGROUPS.SUCHGROUPSATTACHIMPORTANCETOTHELOCATIONANDENvIRONMENTOFTHEREGION,

ANDBELONGTOTHEHIGH-ENDCUSTOMERSINTHECITy.ONSUCHBASIS,THEINvESTMENTCLIENTSINANDOUTSIDETHEPROvINCETHATAREATTRACTEDAREIMPORTANT

CUSTOMERS;

THE

REST

OF

THE

CLIENTS

IN

THE

COUNTRy

HAvE

THEIR

CLIENTS

IN

THE

CASE.本專案中，以湖州區周邊地域客戶群體為市場主要考慮目標，滿足此類群體居住功能。此類群體重視區域位置及周邊環境，屬於城市中高端客户群。在此類基础上，吸引到的省內外投資客戶為重要客戶；全國其餘客戶為本案偶得客戶。corecusTomer：SUCHGROUPSTOIMPROvETHEGROUPISGIvENPRIORITyTO,INTHEUPPERCLASSSOCIETy,HAvEACERTAINSOCIALSTATUSANDECONOMICBASE,THE

GROUP

LEADING

OPERATION

SMARTFORTUNE

CLASS

OF

SOCIAL

RESOURCES.核心客戶：此類群體以改善型群體為主，處於社會中高層階級，具備一定的社會地位與經濟基礎，該群體主導社會資源運作的財智階級。imporTanTcusTomer：SUCHGROUPSAREMAINLyAIMEDATIMPROvINGTHETyPEOFCUSTOMER,SATISFyINGTHENEEDSOFSUCHGROUPS.FORINvESTORSINTHE

PROvINCE

TO

PROTECT

IMPORTANTCUSTOMERS,SUCH

GROUPS

HAvE

A

CERTAINECONOMICSTRENGTH,HASCERTAINExPERIENCEABOUTINvESTMENT,OCCUPyTHEGROUP

TO

PURCHASE

PROPERTy

INvESTMENT

RATIO

THAN

MOST.重要客戶：此類群體以改善型客戶為主，滿足此類群體居住功能需求。以省內投資客護為重要客戶，此類群體具備一定經濟實力，對投資有一定經驗，購置物業佔據該群體投資比例的較大部分。accidenTal

cusTomer：PROvINCIAL

AND

OTHER

REGIONAL

INvESTMENT

GROUPS.偶得客戶：省內及其他區域投資群體。cusTomer

Base

locaTion

-

grade

lock客群定位

-

分級鎖定CUSTOMERSTO

ANALySIS客群分析核 心 客 戶core

cusTomer重要客戶

imporTanT

cusTomer偶得客戶

accidenTal

cusTomerARCHITECTURAL

APPEARANCE建築外觀HUzHOULUNENGHONGBOBAySALESOFFICERENOvATION

PROjECT湖州

·

魯能鸿泊湾售樓處二期改造項目DESIGN

POINTS設計要點kEyPOINTSOFTHE

DESIGN設計要點HUzHOULUNENGHONGBOBAySALESOFFICERENOvATION

PROjECT湖州

·

魯能鸿泊湾售樓處二期改造項目HUzHOU

IMPRESSION湖州印象"HUzHOU"ISNAMEDAFTERTHELAkE.THENORTHERNPARTOFTHETAIHULAkEISvASTANDTHEWESTISLEANINGAGAINSTTHETIANMUCANGSHANBAMBOOSEA;THESTATEOFTHECULTURALRELICS,THESILkHOUSE,

AND

THE

LAND

OF

FISH

AND

RICE.

THE

LITERATI

SWASHBUCkLERS

ARE

SPLASHED

WITH

INk,

AND

THE

HERMITS

ARE

HEROIC

AND

SkILLED.

MILLIONS

OF

yEARS

OF

HISTORy

HAvE

COME

FROM

A

LONG

HISTORy...“湖州”因湖而得名的城市。北傍太湖浩渺烟波，西倚天目苍山竹海；文物之邦、丝绸之府、鱼米之乡。文人墨客揮灑潑墨，隱士豪俠技藝卓絕，各領風騷。百萬年文史從此源遠流長……kEyPOINTSOFTHE

DESIGN設計要點HUzHOULUNENGHONGBOBAySALESOFFICERENOvATION

PROjECT湖州

·

魯能鸿泊湾售樓處二期改造項目【湖州万象】山水清遠，文史富饒…qINGyUANSCENERy,RICHLITERATUREAND

HISTORy...湖山湖竹湖水氣貫長虹CULTURAL

HIGHLIGHTS運用元素：竹韻節節高升，堅韌挺拔，萬古長青。ITISRISINGSTEADILy,TOUGHANDUPRIGHTAND

EvERGREEN.行雲流水FLOWING

WATER運用元素：水色湖藍綿綿，優美高雅，一氣呵成。THELAkEISBLUE,ELEGANTAND

ELEGANT.湖

丝 絲絲入扣SILk

BUCkLE運用元素：絲質湖絲微軟，細緻入微，寸寸精巧。LAkESILkMICROSOFT,NUANCED,COMPACTAND

ExqUISITE.大開大合OPENINGAND

CLOSING運用元素：山形連綿起伏，氣勢磅礴，收放自如。ROLLING,MAGNIFICENT,

RETRACTABLE.HU破zH劳OULU洪NE餐NGHO竭NGBO判B辰AySA雾LE复SOF笼FI小CERE蚊NO刺vA浊TI你ONPR刺Oj肯EC培T湖州·魯能鸿泊催湾售巷樓處房诚二期吩改造尿項目kE剪yPO波IN缸TSOFTH掩EDE窝SI漆GN設計甜要點湖·山TH合EMO葬UN徐TA珍INISDO盾MI柏NA咳TE耗DByBA埋MB卡OOSP抄RI滴NG甲SAN睁DSM惹Ok紧EAN继DMI易ST愉.INTH捡EBR握EE均zEAN军DMO牌ON锣,RE繁TU鬼RNTONA盯TU际RE箱.山以冒竹海缸流泉典、烟眨岚云泄雾为回胜。吃清風尝明月睛間，俗迴歸璃自然虫；在相寸土惑一隅私間，撇見遼洁闊世习界。HU尊zH仪OULU冶NE苦NGHO泻NGBO旗B聚AySA傍LE血SOF咐FI库CERE支NO巴vA腿TI华ONPR心Oj驼EC民T湖州·魯能鸿泊供湾售喊樓處受二期蔽改造宝項目kE我yPO狐IN店TSOFTH磁EDE钞SI剃GN設計傻要點湖·水TH仰EFO骡RMOFWA券TE烦RCH炎AN蜻GE赚S,AN乔DEv撇ER苦yT范HI裂NGISRA摘IS程EDTOSU薄PP惠OR锣TAL办LTH睁IN泄GS侍.PR签EC波IP溉IT敢AT蚀IN城GINTH织ECU独LT钱UR另ALCO敲NC片EP粘T,ITISPR梳EG蒜NA饭NTWI霜THPR猴OF揪OU熊NDNA泰TU资RA膛LEC押OL伤OG移IC魔ALWI伏SD贷OM态.水之焦形態风萬千幅變化，利萬粮事而坐養萬县物。跨越刮時間资長河，在文咱化理延念中柳沉澱，孕育畏著深灭刻的构自然槽生態系智慧漂。HU船zH负OULU遥NE室NGHO逃NGBO恶B秆AySA爪LE郑SOF勿FI遍CERE丽NO纽奉vA钢TI哭ONPR茅Oj轿EC付T湖州·魯能鸿泊险湾售叹樓處县二期迟改造另項目kE怒yPO济IN介TSOFTH脚EDE析SI传GN設計倦要點HU吩NGPO托B燥Ay寄O杀FSL炮AEOF回FI冬CE&SH且OWFL利ATPR盘Oj矿EC水T湖州·鸿泊冤湾售蜂樓處皂改造苗及精订裝樣银板間数項目BA览MB滴OO-TH切EPE咱NOFTH荒ELA尸kE窝.PL少AN柔TE冷DINTH帽ECO玻UR锦TCA京NBEEx弱EM菠PTFR患OMvU缎LG叫AR变IT方y.IN馆TOTH欲EPO羊ET痛RyAN谊DPA前IN询TI掠NG兆,CA岁NCR长EA霞TEAqU唇IE硬TEN饲vI掩RO搏NM婆EN拜T,CA耽NBEME女TA听PH穴OR坟IC路ALCH紧AR店AC步TE晨R.IFyO很UEN语TE砍RTH兔EHO袜ME深,yO脱UWI毯LLFI宪NDACL异EA相NWO凑RL屿DINACO冬MP忌LE场xWO竹RL锐D.竹-湖筆且之桿认。種挖于庭迟，可怕免流告俗。长染詩太畫、疼可造四幽境茶。入仁家室逢，可宜喻品搏性。湖·竹HU遇zH烦OULU脾NE织NGHO押NGBO叔B陶AySA方LE架SOF速FI懒CERE暮NO觉vA近TI嫁ONPR捕Oj廊EC统T湖州·魯能鸿泊哨湾售泉樓處盒二期判改造材項目湖·丝SI味Lk老WO粪RM看SAL筐SOSP轰IT桂.ON好ETH葬RE斤AD拨,ON堂ETH欺RE扰AD施,ON括EWE根Av钩IN疗G,MI宇NG卧LI窝NGWI暑THTH忙ESO粥FTPO祸WE宫R.絲·趁蠶所转吐也德。一雅絲一手線，顿一繅基一織筐，以季柔軟壳之力松融與灰心中底。kE峡yPO帖IN吗TSOFTH镜EDE守SI摩GN設計唱要點HU矿zH隔OULU拢NE奸NGHO孔NGBO从B铲AySA仿LE烧SOF滴FI贸CERE奏NO胸vA插TI禽ONPR禽Oj傲EC珍T湖州·魯能鸿泊纠湾售问樓處光二期智改造隆項目kE绩yPO中IN留TSOFTH翠EDE末SI印GN設計稳要點湖笔王羲临之兰亭春序筆中检之冠TH唉ECR慌OW浪NOFTH折EPE扛N書圣BO玻OkSA第IN嗓T天下抓第一郊行書TH殿EFI籍RS量TLI盐NEOFTH宿EWO少RL姐DHU晶zH跨OULU吉NE呀NGHO耍NGBO冬B傅AySA举LE谣SOF纯FI盐CERE谈NO贺vA妨TI捡ONPR庄Oj楼EC祸T湖州·魯能鸿泊摊湾售笑樓處乡丰二期溪改造幅項目HU鸦zH挖OULU腔NE异NGHO艺NGBO牵B委AySA马LE选SOF旧FI铃CERE喜NO挣vA眯TI检ONPR帝Oj旬EC允T湖州·魯能鸿泊顾湾售驶樓處郑二期坏改造覆項目kE交yPO墓IN数TSOFTH稳EDE壮SI拜GN設計蚀要點BA竭MB俘OOFE膛ST溪Iv扔AL筆中睁之冠MA谋OyI竿NG选zH闲I’苏STE拖CH敬NI给qU监ES-WR糕IT可IN畏GIN宗kAN亏DSq韵UA略ND踢ER谈IN枯GTH瘦OU痛SA享ND额SOFyE强AR特SOFHI堂ST安OR蛛yAN筝DHU动MA抽NI昌TI留ES鸣,WI堵SD削OMISBL广OO井MI肆NGATTH领ETI慰POFTH考EPE相N,AN镇DPO右ET述RyISIN望HE乏RI碗TE痒DINHI细ST始OR蹈y.毛穎炕之技糕甲天谱下-執筆净潑墨率，揮拼灑千塌年歷冻史人证文，盗智慧蜜在筆处尖下陆綻放苦，詩是文在发歷史棵中傳印承。DE拦SI胁GNSC响HE口ME設計彩方案·售樓蛙處OP趟TI朱MI扎zETH侧EPL挡AN愚E優化敢平面HU辛zH棉OULU赚NE申NGHO号NGBO爪B晋AySA木LE浪SOF肢FI桑CERE里NO慕vA廊TI厦ONPR订Oj谋EC鄙T湖州·魯能鸿泊欺湾售哲樓處怨二期被改造队項目OP肾TI迟MI怠zE疮T锤HEPL若AN数E一层宋優化阴平面切方案LI浇NEGR逃AP振H動線饱圖HU对zH央OULU睡NE失NGHO惨NGBO督B领AySA宫LE变SOF要FI努CERE朽NO穴vA涨TI圆ONPR忌Oj狗EC蹈T湖州·魯能鸿泊披湾售瞒樓處袭二期蜘改造挎項目LI但NEDI谱AG茶RA武M動線仿圖OP愚TI负MI砌zETH款EPL南AN宰E優化增平面HU辈zH钥OULU纪NE垄NGHO妹NGBO源B乎AySA倘LE熟SOF铃FI啊CERE西NO唱vA否TI躁ONPR寇Oj驶EC动T湖州·魯能鸿泊书湾售天樓處光二期刃改造寒項目OP牺TI去MI艺zE贱T址HEPL膀AN晕E二层恼優化牢平面忆方案LI顶NEGR痰AP版H動線因圖HU触zH古OULU勺NE仇NGHO啦NGBO茫B车AySA邪LE杆SOF宵FI写CERE局NO喝vA企TI拼ONPR吵Oj翻EC辰T湖州·魯能鸿泊远湾售扶樓處群二期涂改造贵項目LI澡NEDI误AG演RA蔽M動線岭圖CO惕NC辉EP粒TOFDE间SI缩慧GN設計柜概念CO愚NC举EP龟TOFIN夸TE饰NT意向详概念HU叹zH姐OULU香NE秘NGHO让NGBO蛇B西AySA街LE左SOF票FI铸CERE秀NO矛vA画TI奖ONPR烈Oj瓜EC絮T湖州·魯能鸿泊灰湾售辫樓處仪二期扩改造扭項目LO湖BB伴yRE匀CE捎PT多IO劝NIN朴TE疲NT丹IO削N一層布大廳涝前臺砖意向CO降NC位EP威TOFIN雕TE嘉NT意向妨概念HU屈zH消OULU桑NE乱NGHO连NGBO秘B茧AySA暖LE病SOF调FI勾CERE段NO含vA返TI颂ONPR锈Oj欣EC突T湖州·魯能鸿泊路湾售检樓處映二期威改造傍項目SA照ND瞎BO馅xIN甜TE酿NT血IO甜N一層毅沙盤但區意订向CO额NC狂EP锦TOFIN写TE咬NT意向境概念HU利zH晋OULU简NE底NGHO眉NGBO敲B还AySA晋LE亦SOF皆FI迹CERE索NO禁vA宿TI跌ONPR浑Oj任EC持T湖州·魯能鸿泊笑湾售沾樓處提二期中改造翻項目CH麻ATAR作EAIN村TE欲NT荷IO换N一層博洽談亡區意量向CO度NC打EP咱TOFIN膀TE缸NT意向却概念HU季zH霸OULU熄NE落NGHO础NGBO聋B档AySA秩LE挠SOF壤FI挑CERE基NO任vA控TI拴ONPR址Oj痛EC含T湖州·魯能鸿泊可湾售酸樓處玻二期注改造桌項目CH筐IL午DR蚊EN披'SPL野AyAR神EAIN代TE辞NT修IO垂N一層久兒童厕遊樂掠區意子向CO酒NC奋EP念TOFIN闻TE庆NT意向给概念HU武zH翻OULU趁NE页NGHO鼻NGBO纷B狼AySA箩LE睡SOF闯FI始CERE原NO奔vA种TI那ONPR晕Oj房诚EC铲T湖州·魯能鸿泊残湾售姐樓處喝二期晒改造织項目vI土PAR元EAIN质TE高NT栋IO暑N一層vi削p區意形向CO胃NC弃EP括TOFIN些TE藏NT意向益概念HU孙zH参OULU疾NE显NGHO返NGBO宜B屋AySA疗LE初SOF廉FI争CERE苹NO氧vA院TI瓣ONPR叫Oj厚EC圆T湖州·魯能鸿泊堆湾售铸樓處储二期疼改造比項目BA岸TH气RO兄OMIN早TE绩NT耐IO驴N一層丽衛生恭間意焰向MA唉TE背RI考ALSC裳HE山MA改TI异C物料报示意HU挨zH取OULU选NE退NGHO始NGBO目B特AySA教LE李SOF消FI娘CERE商NO爽vA仍TI盈ONPR择Oj欲EC家T湖州·魯能鸿泊市湾售掏樓處已二期齐改造吓項目SP穴AC困EPR延OG缴RA两M空間幼方案·沙盤绸區kE经yPO逼IN豆TSOFTH螺EDE染SI阀GN設計定要點HU惜zH爆OULU绘NE诵NGHO黄NGBO贼B幅AySA可LE并SOF候FI碎CERE挠NO等vA辟TI辫ONPR省Oj缎EC哥T湖州·魯能鸿泊过湾售责樓處糊二期阅改造渠項目EL酿EM情EN农TA塑LSO贫UR臣CE-"U心PH误OL办D"元素促來源-“阻秉承劫”TH垃ETR苍AD绑IT信IO得NOFAD乞MI链RI买NGCH赢IN奶AFO差LL兴OW速SHU惜MA按NI货TI谜ESAN蹄DvI脖RT创UE疗S.AL咐LTH对IN原GSINNA悉TU移RE征,LI厚vI树NGAN绒DSy需MP慨AT勇HI蕉zI什NGWI惹THEA邀CHOT监HE树R,TA身kEAD济vA罗NT蝇AG纷EOFHU牙zH幸OU斑'SNA护TU辛RA拜LEN鼻vI避RO针NM催EN饭TAN竖DCU冬LT的UR万ETOTR狱AN骂SF佛ERLI劳Nk么S,WR今IT算IN腾GNA盖TU蹈REAN介DHI驾ST大OR热yINSP仇AC振E,AN帅DFO动RM封UL傻AT匆IN榨GDI超FF开ER好EN壮THU徐zH婶OUST此OR雅IE防SINDE杯SI惕GNLA搁NG哲UA按GE滑.秉中迷華之拨傳統，繼人悦文與猾美德。自然财萬物，生生俗相惜，利用捏湖州陶自然抱環境扭與文爆化之春間的宣轉載光聯繫，在空誉間中县書寫似自然葱與歷母史，用設杏計的秀語言吓闡述党