讲义案例成果guerlain omini channel proposal from webpower

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panyIntroduction– //Project/GuerlainMiniprogramn/GuerlainITproposal05/TimelineProjectMAKEUPFOREVERDatabinding&Onlineregister& Omni-channelmember

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MAKEUPFOREVERACADEMYDatabinding&Onlineregister&Omni-channelmember

NEWLOOK Miniprogram–greeting Omni-channelmemberChannelinfluenceinSalesPeakChannelinfluenceinSalesPeakperiodofDATASHOWSOrders: :BySMS:ByWeChat:PerPerCustomertransactionEasytochoosepromotionProjectExperience–Powerfuldata ysissystemInsightsformemberdataPurchasingpowerPurchasingpowerandShowpercustomertransactionofmembersandWeChat ShowrepurchaseperiodofmembersandWeChatfollowers

Differentvaluecustomerspreferdifferent5% 15%HighvalueSMS&WeChatProjectExperience–Powerfuldata ysissystemReviewdataintegrityReviewdataintegrityandfindmain nstopushWeChatMessage Showbinding Activee-member Useothers//Project03/WebpowerOmini-channel/GuerlainIT/ProductProject

GiftWechatServiceMember

Mini

GuerlainWechatserviceaccountwouldbethecore,surroundedbyminiprogramsaimingatvarioussocialscenarios:Miniprogramwillactivatevariousapplicationscenarios.Makemercequick,simpleandUserscanshop ygames,socialwithfriendsbyusingminiprograms,whiletheystillneedserviceaccountasthebaseforfurtherPoints

Online

loyaltyHowtodosocialProjectTwoMiniTwoMiniWechatSharingProspectGiftCardMiniprogramswillbeusedaseffectivetoolsforvarioussocial

QuickandsimplerepostalfeelingsafterThroughsocial goviralmarketing

AccuratemediaTheprospect ysisbasedon canhelpbrandfinditstargetaudienceanddotheremarketingthroughomini-chaneltool,suchasadsontheStage Stage Stage Quickandsimple n:SEARCH&TopAstheconvergenceofallthedata,S canbeusedasoperatingtollanddotheprecisionmarketing;

MakescanningtheQRcodeeahabittogainusefulinformationaboutthebrand.QRcodeethebridgetocreateSeamlessshop

Futuremediaexposurewillbebasedonsocialbehaviors.Thusweshouldencourageusertogeneratecontentandin ctwithbrands.Theincreasingin ctionandawarenesscanleadmorebrandexposureWechatAccount- QRWechatAccount-QRCodenProjectSeamlessshopperexperiencebetweenonlineandofflinechannelsRetailalizedmendationsandshopperRetail3rdpartymercesiteOnlineOnline

Smooth,convenientandon-demandpurchaseandcheck-outexperienceonanychannelHighparticipationinloyaltyandmembershipEffectivetouchpointsonacquisition,salesliftandserviceenhancementTheidealstateisanOmini-channel ythatcombinestheconvenienceofonlinewiththephysicalexperienceofofflineWhywechooseMiniHowtodrivetraffictominiWhatbrandcanofferinmini-Whatbrandcanoperatebasedondatamanagement?

WechatServiceOneOneclicktoProduct

ReservationReservationVIPservice/NewproducttrialSKUlevel

SpecialPackage/engraveSpecialPackage/engrave

OfflineOfflineSpecialSpecialGiftcard/SpecialOffer Stage1:MiniShopStructureFrameThroughMiniStage1:MiniShopStructureFrameThroughMiniEasy-to-ProvideEasy-to-Providezoomforco-PromoteNewarrivalEarlyEarly

Customerswhotendtobuythenewarrivalsandstarproductswillbeouraudience.Andthe“1clicktopurchase” experienceSocial-activeSocial-activeSocial-activeconsumerwouldbuytheproductsintheminiprogramandleveragethesocialfunctions,likeselectingcustomizedserviceandsharetohersocialhub,whichcanincreasetheinfluence;NewNewProspectswhoneverbuyGuerlainproductwouldselecthotsalesfirst,ifhe/sheattendour nbefore,wecantriggermessageforproductmendationChartChartreminder/UseNewarrivallaunchNewarrivallaunchStage1:MinishopStructureFrameThroughMini请选择您娇

Product Contact

QuickcheckFriendlyUserDrivetraffictoDmall&WechatStage1:MinishopStructureFrameThroughMini 请选择您娇 firstpurchaseOffer10%discountcoupon

Coupon Coupon

SecondGiftCardStructureFrameThroughMiniStage1:GiftCardStructureFrameThroughMiniEasy-to-Easy-to-CooperatewithalltheholidaysandseasonalthemeLeveragesocial

GiftGiftGiverexpandtheoriginalaudienceandattractgift-related tobuythegift

Regularholiday(for Friendshipsbetweenpals(闺蜜Valentine'sDayor romanticlove1.Newcardlaunch1.NewcardlaunchEachgroupoftargetaudiencewillgetinspirationofgiftingbytheirdifferentstatusaccordingtothescenarios Sales&Stage1:GiftCardStructureFrameThroughMini Giftcard

Ready-to-useWechataccountservice

Repurchase“礼尚往来”encouragethereceivertosendgiftasfeedbackStage1: :LeadtraffictoServiceWechatMinishop/Giftcard LeadWechatService

GuerlainneedleverageitsWechatMiniprogramsfocusonpromptandsimpleusewithinsocialscenarios,whileWechatserviceaccountgathersallthesocialfansthusitshouldbethebaseforfurtheranddeeper

Pointsal Membertierupgradenotice

Logistics Gift :LeadtraffictoServiceWechataccount-MUFEMember Points Service Stage2:Long-termminiprogramnStage2:Long-termmini nOperationandMaintenance Raisesocialawarenessfor EnlargeWeChatSharingImpact&QRCode RealizeViralmarketing（MGM）Stage2:Long-termmini noperation:Accessto Someoftheusersmayenterthe nbyseeingitfromwechatmomentsbyotherfriends.Theolduserscanwillreceivethenotificationofnew servicechannel.

Group

Userscansharetheminiprogramtothegroupchat,thisisanotherwayforuserstogetintosocial UserscangettoknowthesamplebyshopassistantatGuerlainofflineshop.Oncetheyparticipateittheycanget

Someofthefriendswhohavebeenparticipatedthe maysharetheQRcodepriva totheirfriendsStage2:Long-termmini n80％你你

Presettheanswerof5

SendtheminiprogramtoWechatgroup

Friendscompletedthetestandbothpartyget Stage2:Long-termmini n

Prospectspickedupthesampleatofflinestore,purchasingtheproductsandefollower.

Receivedaafter-purchasesurveymessagetogetcoupon

Message

MessageStage2:Long-termmini nHaveatry!

IreceivedamessagefromgrouponwechatsentbyLilyandIopenedit.Agametogain

FollowWechatNiceproduct!FollowGuerlainwechataccountforexploremore!

Pick-upsampleIreceivedatemtemessagetoremindmegotoGuerlainretailstoretopickupthesample.

”Oh,Guerlainalwaysknowmytype”

MinishopnewarrivalsnoticeProductmendation

DAYabouthotsales.Oneclicktobuy!

DAY21Afterpurchase,Iattendednandsharewithmy

TheJourney Stage3: Readwechatarticles Usedminiprograms

Guerlain娇兰

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Socialhub(basedongroupSocialBehaviors:ToselectappropriatecommunicationPurchaseHistory:Toselectappropriatealinfo:Toselectappropriateadvertising

Adsonthe

BrandZone-TopStories&//Project03/WebpowerOmini-channel/GuerlainIT/GuerlainIT

Flow:User-Developmentguarantee–keyTestTestCodeRepeatFileStandardCodingReducingnon-standard

StrictTestingIncreasingtestcoverage

CodingOptimizationReducing

mentsinthedevelopmentFileAbnormalityHandlingAbnormalityHandling

Thesystemprovidesadetailedlog,recordingthesystemoperatingstatus.Ifabnormalityoccurs,wecanusethelogandmonitormoduleto yzeandtakeappropriateactions-Systemlogrecordssafetyissuesandoperations,itisintegratedwithintheframeworkanyneednoadditionalsettingforeachmodule-Operationloghasdetailedrecordsofactions,suchasuserid,time,resourcesaccessed,accessresultandso-Dashboard/DBmonitorandoperatingmonitorprovidessystemoperationinformation

-Notifyadminaboutwarningsorearlywarningsvia andsystemmessageSysteminformationAccess&

AuditingLog

SuggestiveRule:Onlynotifytheuserbutwithouteffectinglogin,i.e.,passwordisabouttoexpire;DenyAccessRule:Denyaccessauthentication,i.e.,enteredthewrongPWDoverlimited

SystemSafetyeventlog,i.e.,userlogin,resourcePWDmodified,Recordtheuser,time,IPofthe

SupportHTTPSsafetymodeKeydataareDataback-up&DataaccesscanbesetrestrictedCantrackdata

MonitorduringProvidesystemoperationinfoServiceUserSatisfaction7*243-tiertechnicalSatisfaction7*24Respondwithin20SoftwareResp