2023名校版高考英语阅读理解精读训练含答案vd

2023名校版高考英语阅读理解精读训练含答案TheAIDAmodelisthe

foundation

ofmodernmarketingandadvertisingpractice.Itoutlinesthefourbasicstepsusedtopersuade

potentials

tomakeapurchase.Thefirstthreestepslieincreatingattention(A),decoratinginterest(I),andbuildingdesire(D)fortheproduct,beforethefourthstep—the“calltoaction”(A)—tellsthem

exactly

howandwheretobuy.AIDAcan

channel

thecustomer’sfeelingsthrougheachstagetowardreachingasale.Attractingthecustomer’sattentionisthefirstchallengeandthismaybeachievedbyusinganattractingphraseorpicture.Oncesomeone’sattentionhasbeen

clutched,itmustbeturnedintorealinterest.Thisisbestdonebyprovidingabriefdescriptionoftheproduct’sbenefitstotheconsumerratherthan

simply

listingtheproduct’smainfeaturesorproblem-solving

claims.Now,itistimeto

transform

thatinterestintoadesireforaproductorservice.Thisiswhereconsumersneedtobelievetheirlivescouldbebetterby

possessing

theproduct.Itcouldbea

vital

steptowardsturninga

potential

intoarealcustomer.“Call-to-action”iswherealloftheinitialhardwork

paysoff

andleadstotheactionfromapotentialcustomer.Forexample,theymightpickupthephonetodiscusstheideaofatrialoftheservicesor,

alternatively,theymayjustbuythatproductorservicethathasbeenpromotedtothemallalong.AndAIDAisusedtogreateffectinthemovieindustry.Moviestudiosbegintheirmarketing

campaigns

months

inadvance.Thecampaignsdevelopby

offering

attractiveflashesofthemoviewithoutgivingtoomuchaway.Desireisinspiredbythereleaseofthefull

preview

which

isfullydesignedtoshowtheexcitingmomentsofthemovie,fromspecialeffectstohumorouslinesofdialogueontheopeningweekend.Advertisementsinnewspapersandontelevisionfocusonthemovie’srelease,

inviting

theconsumertogoandbuyaticket.8.WhatisthepurposeofpractisingAIDA?A.Tocreatejobs.B.Toincreasesales.C.Toresearchmarkets.D.Tointroduceproducts.9.Whatdoestheunderlinedword“clutched”meaninParagraph2?A.Seized.B.Freed.C.Cheated.D.Affected.10.InwhichstageoftheAIDAmodelmayacustomercalltotrytheservice?A.Action.B.Interest.C.Desire.D.Attention.11.Whydoestheauthormentionthemovieindustryinthelastparagraph?A.TodesignanAIDAmodel.B.TodisplayhowAIDAworks.C.Toshowhowtomakeamovie.D.Toadvertisethemovieindustry.BAABThomasMayfieldhadamajorproblemtosolveinhisfifth-gradeclassroom.“I’mnotgoodatadding.Idon’tknowhowtoregrouporborrow.I’mnotgoodatsubtracting(减法).OrIdon’tknowmyfactsyet,andI’mafifth-grader,”Mayfield’sstudentsusedtotellhim.The42-year-oldmathsteacherfromFortWorth,Texas,knewitwasimportanttotrysomethingnew,especiallybecausemostofhisstudentswerealsostrugglingoutsideoftheclassroom.“Singleparenthomes,parentsputinprison,lowfinancialstability-alotofmisfortunesthatweregoingon,”hesaid.Toreachstudentsinawaythatwasfamiliarandinviting,hebroughtrapmusictotheclassroom.Mayfieldplayedaninstrumentalbeattoarapsong.Hegothisstudentsexcited.Thentheystartedtorapaboutdecimal(十进位)pointplaces.“Let’sstartwiththetenths.Likeadimetoadollar,there’s1outof10.Thenwemovetothehundredths,onepartoutofmany.Oneoutof100,wecallthatapenny...“rappedMayfieldandstudents.PareeceMorehouse,oneofMayfield’sformerstudents,isnowintenthgradeandlovesold-schoolrap.BeforeMr.Mayfield’sclass,Morehousedidn’tlikemathsandstruggledwithit.Butpairingthedifficultsubjectwithmusicwasgame-changingforher.“Icanrecallmyselfathomedoinghomeworkandjustsingingthesonginmyhead,helpingmeunderstand,”Morehousesaid.“Itwasreallyagreatwaytohelpmemakeitthroughmaths.”“Studentswillproduceworkifyoureachthemwheretheyareandtakenotesonwhatthey’reinterestedin,whetherthat’smusic,artorsports.It’simportanttousethingsthatresonate(共鸣)withthem,”saidMayfield.4.WhatledThomasMayfieldtotrysomethingnewinhisteaching?A.Hisout-of-dateteachingroutines.B.Urgentrequestsofstudents’parents.C.Disadvantagedconditionsofstudents.D.Students’devotiontostudyafterschool.5.HowdidThomasMayfieldteachthekids?A.Byexplainingthemathsprinciples.B.Byaskingthemtodomoreexercises.C.Byinstructingthekidstowritemusic.D.Bycombiningmusicalnoteswithmaths.6.WhatdoesThomasMayfieldhighlightinclass?A.Educatorsmustinspirethekids’interestfirst.B.Rulesshouldbesetforlearnersinadvance.C.Eachstudentsh