电商规划期中展示

eBay第五组：杨晓琴王艺洁张瑜薛刚谢毛琼CONTENT目录COOPERATIONQUESTION&SOLUTIONCONCLUSIONINTRODUCTIONCOOPERATIONQUESTION&SOLUTIONCONCLUSIONINTRODUCTION1INTRODUCTIONEBayisaglobalauctionandshoppingwebsitethatcanletpeoplesellandbuyonline.FoundedinSeptember4,1995.EBaynowhas147100000registeredusers,from29countriesaroundtheworld,andeverydaytherearemillionsofcommoditytradinginvolvingthousandsofclassification.thismakeitbecometheworld'slargestelectronicmarket.Themain

competitorisAmazonMarketplaceandYahooandAlibaba.EBay’expansionfailedinchinesemianland,TaiwanandJapan.TheintroductionofeBayPart12COOPERATIONQUESTION&SOLUTIONCONCLUSIONCOOPERATIONINTRODUCTIONPart2结论4.29-5.3优化交流学习3.7-3.12全员初步交流3.13-3.17主题初步探讨主题确定3.18-3.25双方提议主题并分析3.26-4.2确定最终选择思路分析4.3-4.9分析思路并分工材料获得4.9-4.15使用体验、查阅信息4.16-4.21深入查阅论坛、文献等材料整理4.22-4.28提炼材料并做对比Part2周数起止主题事项协作途径人员13.7-3.12交流学习全员初步交流微信、邮件全员23.13-3.17交流学习主题初步探讨微信全员33.18-3.25主题确定双方提议主题并分析邮件、见面分工43.26-4.2主题确定确定最终选择邮件、见面分工54.3-4.9思路分析分析活动步骤并分工邮件、微信分工64.10-4.15材料获得使用体验及查阅基本信息私下个人74.16-4.21材料获得深入查阅论坛。文献等私下个人84.22-4.28材料整合提炼材料并做对比私下分工94.29-5.3结论整合整合解决方案，优化独立工作个人>>>>单击此处添加文字内容Part2>>单击此处添加文字内容3COOPERATIONQUESTION&SOLUTIONCONCLUSIONINTRODUCTIONQUESTION&SOLUTIONStrength？Weakness？Solutions？QUESTIONSWOTAnalyseWO,WTSO,STFocusonWEAKNESS,andfinduser‘scomplaintcaseTakechina,analyseexpansionfailureregion.FocusPart3StrengthsWeaknesses1.Businessmodel(nostrongdirectcompetiton)1.Highfees2.Economiesofscale2.Nofurthergrowthstrategy3.Localization3.Theweaknessofevaluationsystem4.Paymentsystem4.seller’sorbuyer’sfraud.5.Brandreputation5.fakeOpportunitiesThreats1.Growingnumberofmobileshoppers1.Onlinesecurity2.Becomearetailer2.Regionallowcostonlineretailers3.Increaseservicesandproductportfoliothroughacquisition.3.IncreasingcompetitionformAmazon4.ExchangeratesPart3Part3Problemsolution

LackofProfitabilityTechnicalglitchesLackofInnovationTheweaknessofevaluationsystem(oncecommentononcetransanction)seller’sorbuyer’sfraudFakeReducethefees(basicfeesandtransactionfees)Bettersystemofstore,PayPal,DSR,etc.DiversityGiveaeffectiveresponsetotransactionmatter.Developmorestrictregulations.Part3ExpansioninChinaCooperationwithjingdong.Openningup“ebayselectedoverseas”withjingdongonlineglobaybuying.Lessrisk.4COOPRATIONQUESTION&SOLUTIONCONCLUTIONINTRODUCTIONCONCLUSIONCOORDINATIONCoordinatecommunicationtoolsandsolvetimeissueTHEATT