电大《商务英语2》历年期末考试试题及答案汇编

3936国开电大《商务英语2》历年期末考试试题及答案汇编

2021年1月试题及答案

一、交际用语（每小题2分，共10分）

1-5题：选择正确的语句完成下列对话，并将答案序号写在答题纸上。

1.—Yourbankishuge!Itmusthavemanydepartments.

A.It，strue.Ourbankconsistsofmanydepartments.

B.Thankyou,ourbankisasmallone.

C.Youarekidding!0urbankisasmallone.

［答案］A

2.—Youmentionedtheterm“onlinebanking“justnow.Idon，tquitegetit.

—Onlinecomputersystemshelpusprovidespeedybankservicetocustomers.

A.Whatdoyoulearnabouttheterm?

B.Whydoyoumentiontheword?

C.Whatdoyoumeanbythat?

［答案］C

3.一_____________________

—Inmostcases,itisthetotalincomereceived.

A.Whendoyoustarttolearnabouttaxableincome?

B.Whydoyouwanttoknowtaxableincome?

C.Whatdoestaxableincomereferto?

［答案］C

4.—Butinyourcase,westronglyrecommendWarRisksandWPA

A.OK,thenpleasecoverbothWarRisksandWPAforus

B.Well,thatrateisacceptable.Thanks

C.Buttheextrapremiumisforbuyer'saccount

［答案］A

5.—Howcanpeopleavoidfoodcontaminationnowadays?

A.Peopleshouldhavebalancedfoodtogetdifferentnutrientstheyneed.

B.Thegovernmentshouldsetstrictrulestostandardizetheproductionoffood.

C.Iagreewithyouonthispoint,andweshouldpaymoretoattentiontofoodsafety.

［答案］B

二、选择填空（每小题2分，共30分）

6-20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项，并将答案序号

写在答题纸上。

6.Weacopyofthestatementforyourreference.

A.enclose

B.encircle

C.enrich

［答案］A

7.Wewon，tletyouintotheparkthevalidpassforthismonth.

A.unlessyouwillhave

B.unlessyoudon，thave

C.unlessyouhave

［答案］C

8.Consumerscan'tdigesttoomuchinformationonawebpage,resultinglowratesof

return.

A.with

B.in

C.at

［答案］B

9.InChina,Taobaoisoneofe-commercesites.

A.mostpopular

B.themostpopular

C.morepopular

［答案］B

10.What'stheinsurancefortheshipment?

A.rate

B.value

C.ratio

［答案］A

11.Ourbankconsistsofmanydepartments,eachofisresponsibleforaparticular

areaofbusiness.

A.that

B.which

C.what

［答案］B

12.Expertssuggestadifferentpasswordforeverywebsiteyouvisit,andchanging

thepasswordeveryfewmonths.

A.using

B.touse

C.use

［答案］A

13.Theidealmoneyissomethingacceptable,easilystoredandtransported.

A.partially

B.probably

C.universally

［答案］c

14.Itaimsatincreasingsalesbymakingaproductorserviceknowntoawider.

A.witness

B.audience

C.evidence

［答案］B

15.Nomatterwhatitmayleadto,theyalwaystheprofitmaximization.

A.pursue

B.respect

C.perform

［答案］A

16.Peoplecan'tbearthiskindofbehaviorandthebusinessesresponsiblemust.

A.tobeclosed

B.closeup

C.becloseddown

［答案］c

17.Itisjustnotpossibleformanagerstokeepupwithallofthechangesintheir

markets.

A.totakeplace

B.takingplace

C.beingtakingplace

［答案］B

18.Acompanycanadvertiseinways,dependingonhowmuchitwishestospend.

A.peculiar

B.various

C.serious

［答案］B

19.We'realsothinkingaboutthisstrategytoothersegmentsofthemarket.

A.expanding

B.exciting

C.extracting

［答案］A

20.Wesomanychangesoverthepastfewmonths.

A.areundertaking

B.aretoundertake

C.haveundertaken

［答案］C

三、阅读理解（每小题4分，共40分）

21-25题：根据短文内容判断给出的语句是否正确，正确的写，错误的写“F”，并将答案写在答

题纸上。

DearSirorMadam,

WehavereceivedanorderforUS$3,200,000worthofgoodsfromDeltaCo.,Ltd.,

1258HustenAvenue,NewYork,U.S.A.,whohasgivenusyourbankasareference.Couldyou

pleaseconfirmthattheyhavesufficientfundstocoverthisamountandthattheyhaveareliable

creditrating?

Wewouldbemostgratefulforyourassistance,andanyadviceyougiveuswillbekept

strictlyconfidential.

Astampedandaddressedenvelopehasbeenincludedforyourreply.Thankyouinadvance.

Sincerelyyours,

JohnTaylor

21.JohnTaylor'scompanyhasreceivedUS$3,200,000worthofgoodsfromDeltaCo.,Ltd.

［答案］F

22.Theletteriswrittentoareferencebank.

［答案］T

23.JohnTaylorwantstoknowifDeltaCo.,Ltd.istrustworthyasacorporatepartner.

［答案］T

24.Theadvicethatthebankgiveswon'tbekeptinconfidence.

［答案］F

25.JohnTaylor'scompanyhaspaidforthebank,sreply.

［答案］F

26-30题：阅读短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。

Bob：We'veundertakensomanychangesoverthepastfewmonths.I'dliketoknowhowthings

areshapingup.

john：Therehavecertainlybeensomechallenges,butI'dsaywe'reontracktohitour

targetsfortheyear，send.

Bob：Wheredoyouthinkourgreatestadvantageliesinourcompetition?

john：We，retakingadvantageoftheeconomiesofscale.We'vebeenabletoreduceour

pricepoint,whichgivesustheadvantageoverthecompetitioninpricing.

Bob：Ournewsupplychainhasreallybeenpushedbythemanagement.WeJrealsothinkingabout

expandingthisstrategytoothersegmentsofthemarket.

john：It'sbeentoughonourcompetition,theyjustcan'tkeepup.Notonlythat,but

ouruniqueness（独一无二性）isfinallybeingperceivedbyawideraudience.

Bob：Ourbreadthreallycan，tbebeat.Marketing'salsobeendoingexcellentjobongetting

thatmessageout.

john：Oursportswearlinecombinesdurability（耐久性），uniquenessandcomfort-atan

incrediblyaffordableprice.Can，tbeatthat!

Bob：We'realsotakingadvantageofsocialmedia,suchastheFacebook,Twitterandother

socialnetworkingtoolstogetthemessageout.IVsanewterritory（领域），butweneedto

continuetohonethatmessage.

john：Socialmediaisanentirelynewgame.MarketingJsbroughtinsomeconsulting

specialiststohelpustakeadvantageofthesenewtechnologies.

26.Howisthecompanydoingcurrently?

A.Ratherbadly.

B.Ratherwell.

C.Moderatelywell.

［答案］B

27.Wheredoesthegreatestadvantagelieintheircompetition?

A.Newmarketingschemes.

B.Widerangeofactivities.

C.Economiesofscale.

［答案］c

28.Whatqualityofthecompanyisbeingperceivedbyawideraudience?

A.Thecompany，squality.

B.Thecompany，sgrowth.

C.Thecompany，suniqueness.

［答案］c

29.Whattoolisthemarketingdepartmentusingtogettheirmessageout?

A.Socialmedia.

B.Sportswear.

C.Marketingchain.

［答案］A

30.Whatstepshasthemarketingdepartmenttakentoimprovetheirunderstandingofsocialmedia?

A.Ithascreatedanewjobforsocialmedia.

B.Ithasconsultedsomeconsultants.

C.Ithasignoredsocialmedia.

［答案］B

四、翻译（每小题4分，共20分）

31-35题：英译汉，从A、B、C三个选项中选出一个最佳答案，并将答案序号写在答题纸上。

31.Fortheseller,thebesttermswouldbefullpaymentincashatthetimeofsale.

A.为了卖方利益，最好的条款是在销售时以现金全额付款。

B.对于卖方来说，最好的付款方式是销售时全额现金支付。

C.由于卖方缘故，最好的协议是在销售时以现金全额付款。

［答案］B

32.Eventsresultingfromalossoftrustarebeingseennowandthenandtheyaffectsociety

inmanyunfortunateways.

A.因信任缺失导致的事件时有发生，并在多方面严重影响社会。

B.导致信任缺失的事件多多少少有所发生，并以不同方式影响社会。

C.因信任缺失导致的事件现在和当时都有发生，并不幸严重影响社会。

［答案］A

33.Attractingcustomerstoabusinessmakesthedifferencebetweensucceedingandfailing.

A.能否吸引顾客，是企业成功还是失败的区别。

B.能否吸引客户对企业产生兴趣，决定了经营的成败。

C.能否吸引顾客来做生意，是成功与失败之间的区别。

［答案］B

34.Wewon'tentertainyourclaimunlessyouhavetheinspectioncertificationfromtheCommodity

InspectionBureau.

A.我们不接受索赔，你们有商检局检验证书除外。

B.除非贵方没有商检局检验证书，我们不接受索赔

C.除非贵方提供商检局检验证书，否则我们将不受理贵方的索赔。

［答案］C

35.Couldyoupleaseconfirmthattheyhavesufficientfundstocoverthisamountoforder?

A.能请您确认一下，他们有足够的资金支付这个数量的订单吗？

B.您能否确认一下，他们有特别的资金支撑这个数量的订单吗？

C.您可否批准一下，他们有额外的资金为这个数量的订单保险吗？

［答案］A

2020年9月试题及答案

一、交际用语（每小题2分，共10分）

1-5题：选择正确的语句完成下列对话，并将答案序号写在答题纸上。

1.—Youwanttoknowaboutthevalueaddedtax,don，tyou?

A.Yes,youneedtointroduceitforme.

B.Yes,Imustknoweverythingaboutit.

C.Yes,couldyougivemeabriefoverviewofit?

［答案］C

2.—___________________

—Inmostcases,itisthetotalincomereceived.

A.Whatdoestaxableincomereferto?

B.Whydoyouwanttoknowtaxableincome?

C.Whendoyoustarttolearnabouttaxableincome?

［答案］A

3.—Canwediscussthequestionofcommodityinspection?

A.OK.Theinspectionofgoodsisparticularlyimportant.

B.Wewouldprefertore-inspectgoodsattheunloadingport.C.Buttheremightbesomedispute

overtheresultsofinspection.

［答案］A

4.—ThisisFocusAdvertisingAgency.HowmayIhelpyou?

A.rdliketobuyapairofsportsshoes.

B.rmgladtointroducemyselftoyou.

C.Ineedtoinquireaboutyouradvertisingrates.

［答案］C

5.—Howcanpeopleavoidfoodcontaminationnowadays?

A.Peopleshouldhavebalancedfoodtogetdifferentnutrientstheyneed.

B.Thegovernmentshouldsetstrictrulestostandardizetheproductionoffood.

C.Iagreewithyouonthispoint,andweshouldpaymoretoattentiontofoodsafety.

［答案］B

二、选择填空（每小题2分，共30分）

6-20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项，并将答案序号

写在答题纸上。

6.viewofourlong-standingbusinessrelations,wecanconsiderapricereduction.

A.In

B.With

C.On

［答案］A

7.Itcanbeaimedindividualswithselectsurfingbehavior.

A.to

B.in

C.at

［答案］c

8.Onlinemarketingallowsbusinessestoreachawidermarketwhilecosts,time

andeliminatingtonsofpaperwork.

A.tocut,tosave

B.cutting,saving

C.cut,save

［答案］B

9.Youshouldmakesurethatyourpasswordislongenoughtoitfrombeingeasilyhacked.

A.prepare

B.pronounce

C.prevent

［答案］C

10.Onarrival,ourstaffthecustomerwithplacingthesandbagsdownoffthevehicle.

A.assisted

B.sustained

C.attracted

［答案］A

11.Oneofthebasicfunctionsofabankistoprovideservicesthestoringand

managementofmoney.

A.insteadof

B.relatedto

C.subjectto

［答案］B

12.rateis3%forincomebetween3,501and5,000,whilerateis45%forincome

over80,000.

A.Low-high

B.Thelowest*--thehigh

C.Thelowest…thehighest

［答案］C

13.Mobilebankingfunctionsnearlytelephonebanking,exceptthatinformationis

carriedbyShortMessageService.

A.asthesame

B.thesameas

C.assamethe

［答案］B

14.Itwilltakeatleasttwoweeksjusttogetthestoryboard.

A.writtenup

B.writeup

C.towriteup

［答案］A

15.Theparticipationofenvironmentalprotectionisalsothepathforacompany，s

development.

A.sustainable

B.moderate

C.continuous

［答案］A

16.Eventsresultingfromalossoftrustarebeingseennowandthenandtheyaffectsociety

inmanyways.

A.definite

B.desired

C.unfortunate

［答案］C

17.Couldyoupleasethattheyhavesufficientfundstocoverthisamount?

A.comfort

B.confirm

C.conclude

［答案］B

18.Marketingtheorystatesthatmarketingmanagersshouldtheneedsofcustomers.

A.meet

B.involve

C.measure

［答案］A

19.Therehavecertainlybeensomechallenges,butI'dsaywe，retohitourtargets

fortheyear，send.

A.onroad

B.onsite

C.ontrack

［答案］c

20.Ournewsupplychainbythemanagement.

A.hasreallybeenpushed

B.hasreallypushed

C.didreallypush

［答案］A

三、阅读理解（每小题4分，共40分）

21-25题：根据短文内容判断给出的语句是否正确，正确的写，错误的写“F”，并将答案写在答

题纸上。

Productadvertisingisanimportantpartofmarketing.Itaimsatincreasingsalesbymaking

aproduetorserviceknowntoawideraudience,andbyemphasizingitspositivequalities.A

companycanadvertiseinvariousways,dependingonhowmuchitwishestospend.Thereare

differentmediaforadvertisingincludingtelevision,radio,newspapers,magazines,the

Internetanddirectmail.Thedesignandorganizationofadvertisingcampaignsisusuallythe

jobofanadvertisingagency.Agoodadvertisingprogramtellspotentialcustomerswhythey

needtheproduct,howitisusedandthebenefitsderivedfromitsuse.Asuccessfulprogram

alsotellstheconsumerhowtheproductisbetterthansimilarofferingsbycompetitors.

Corporateadvertisingisnotdirectlyconcernedwithincreasingthesalesofaparticular

produetorservice,butmorewiththebrandimageandreputationacompanywantstopresent

tothegeneralpublicorwithinanindustry.Corporateadvertisingcomesinthreedifferent

types：imageadvertising,opinionadvertisingandinvestmentadvertising.Imageadvertising

attemptstopromotetheimportanceofacompany.Opinionadvertisingpresentstheimpression

ofdoingapublicservicebyaddressingtheimportanceofacompany.Investmentadvertising

isdesignedtoattractpotentialinvestors.

21.Generally,anadvertisingagencyisresponsiblefordesigningandorganizingaproduct's

advertisement.［答案］T

22.Itisnotnecessarytoconsiderthebudgetofanadvertisementinchoosingamediafor

advertising.［答案］F

23.Thereareonlythreetypesofmediausedinadvertising.［答案］F

24.Productadvertisingisdifferentfromcorporateadvertising.［答案］T

25.Thispassageismainlyaboutthehistoryofadvertising.［答案］F

26-30题：阅读短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。

WearedisappointedtolearnfromyourletterofMarch15that50outofthe3000cartons

ofHerbssuppliedtoyourOrderNo.DF-3werefounddeterioratedonarrivalattheportof

destination.

WehavebeenexportingHerbsformanyyears.Allourgoodswerecarefullyinspectedbefore

shipmentbyChinaCommodityInspectionBureauandwerefoundtobeofstandardquality,and

enjoyagoodreputationoninternationalmarkets.Butforanypossibledeteriorationforwhich

wearefoundliable,weshallalwaysbereadytocompensate.

Forthisparticulartransaction,however,wehavetopointthatthegoodswereingood

conditionwhenshipped,whichwasclearlystatedinthecleanBillofLading.We,therefore,

arecertaintheyweredamagedorstainedthroughcarelesshandlingwhileintransit,orthey

wereputintheopenanddamagedbyrain.

Shouldyouwishtoplaceanorderforanewbatchof50cartonstomakeupforyour

deterioratedgoods,pleaseletusknowandwewillbewillingtodoso.

Yoursfaithfully,

TomWhite

26.WhydoesTomWhitefeeldisappointed?

A.50outofthe3000cartonsofHerbssuppliedwerefounddeteriorated.

B.Hereceivedacomplaintletterfromtheclient.

C.Thegoodsweredeliveredlate.

［答案］A

27.HowwerealltheHerbsbeforeshipment?

A.Theywerefounddeteriorated.

B.Theywerefoundtobeofstandardquality.

C.Theywerefoundinpoorquality.

［答案］B

28.IsTomWhitewillingtocompensatethelossoftheclient?

A.No,hedoesn'tthinkitishisfault.

B.No,hethinksthetransportationcompanyshouldcompensate.

C.Yes,heiswillingtocompensatefortheirloss.

［答案］c

29.Whichmightnotbethereasonofthedamage?

A.Tom'scompanydidn，tinspectitclearly.

B.Theyweredamagedorstainedthroughcarelesshandlingwhileintransit,

C.Theywereputintheopenanddamagedbyrain.

［答案］A

30.HowwillTom'scompanymakeupfortheHerbsdamaged?

A.Theywillsendallthegoodsagain.

B.Theywillasktheinsurancecompanytocompensate,

C.Theywillasktheclienttoorderanother50cartons.

［答案］c

四、翻译（每小题4分，共20分）

31-35题：英译汉，从A、B、C三个选项中选出一个最佳答案，并将答案序号写在答题纸上。

31.Solet'smeeteachotherhalf-wayandcompromiseona10%reductioninpriceonthe

consignment.

A.那么我们各让一半,运货价减少10%吧。

B.那么我们半路上见,妥协运货价降低10%吧。

C.那么我们各让一半,你我妥协将运货价降至10%吧。

［答案］A

32.Manypeopleknowtheimportanceofbusinessethics,butstillsomepeopledon，tkeepto

it.

A.许多人知道商业道德很重要，但仍有一些人避而不谈它。

B.许多人知道商业道德的意义，但仍有一些人不理会它。

C.许多人知道商业道德的重要性，但仍有一些人不遵守它。

［答案］C

33.Asaplayerinthecomputerindustry,ourcompanyhaswitnessedfirsthandtheindustry's

phenomenalgrowth.

A.作为计算机行业的运动员，我们公司亲眼目睹了这个行业令人瞩目的成长。

B.作为参与者，我们公司亲自见证了计算机行业令人瞩目的发展。

C.作为计算机行业的一个打手，我们的公司已经见证了行业的惊人增长。

［答案］B

34.Itisimportanttoprotectyourpersonalinformationwhenbankingonline.

A.在银行上网时要防止你的个人信息泄露，这点很重要。

B.进行网上银行操作时，保护好你的个人信息非常重要。

C.上网之前把银行卡的信息保存好是很重要的。

［答案］B

35.Itshowsthatmoneyhasbeenlentorborrowed,investedorpassedfromoneaccounttoanother.

A.它表明钱已被借贷、己投资或从一个帐户转到其它账户。

B.表明钱已借人或借出、已花费或从一个帐户转给另一个人。

C.它表明钱已借出或借人、己投资或从一个帐户转到另一个账户，

［答案］C

2020年7月试题及答案

一、交际用语（每小题2分，共10分）

1-5题：选择正确的语句完成下列对话，并将答案序号写在答题纸上。

1.—Youwanttoknowaboutthevalueaddedtax,don，tyou?

A.Yes,youneedtointroduceitforme.

B.Yes,couldyougivemeabriefoverviewofit?

C.Yes,youmustexplainittomeingreatdetails.

［答案］B

2.—Doyoumeanthatdepositsandwithdrawalsarepostedtomyaccountimmediately?

A.Yes,weprocesscashtransactionsintheworkingdays.

B.Yes,weprocesscashtransactionsonthesecondday.

C.Yes,weprocesscashtransactionsassoonastheytakeplace.

［答案］c

3.-Hi,WangPing,isthatyou?Haven，tseenyouforalongtime.

A.Yes,it'sbeenages.ItJsnicetoseeyouhere.Haveyou...?

B.Ah,yeah.It，sbeengreattotalkabouttheoldages.

C.Whathaveyoubeendoingforthelastyears?

［答案］A

4.—Ithinkthatimportersmustalsohavetherighttoreinspectgoodsuponarrival.

A.Yes,theremightbeadisputeovertheresultsoftheinspection.

B.Quiteright,butit'sverycomplicatedtohavethegoodsreinspected.

C.No,weshouldinspectthegoodstoseeifthereisanybreakageordamage.

［答案］B

5.-_____________________

一Itwilltakeatleastthreeweeks.

A.WhendidyoufinishourTVcommercial?

B.HowsoonwillyoufinishourTVcommercial?

C.HowlongdidyoufinishourTVcommercial?

［答案］B

二、选择填空（每小题2分，共30分）

6-20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项，并将答案序号

写在答题纸上。

6.Yourkindco-operationwillbehighlyappreciated.

A.inthisregard

B.inthisway

C.inthismethod

［答案］A

7.What'stheinsurancefortheshipment?

A.ratio

B.value

C.rate

［答案］c

8.Itassuresthatyouaredealingwithabusinesspartner.

A.trustworthy

B.confidential

C.ethics

［答案］A

9.Nomatterwhatitmayleadto,theyalwaystheprofitmaximization.

A.persuade

B.pursue

C.prepare

［答案］B

10.Acompanycanadvertiseinvariousways,howmuchitwishestospend.

A.resultingfrom

B.dependingon

C.lookingafter

［答案］B

11.Asuccessfulprogramalsotellstheconsumerhowtheproductisbetterthansimilarofferings

competitors.

A.with

B.for

C.by

［答案］C

12.Weneedtoselectthebestsalesmentoestablishanrelationshipwithbuyers.

A.interactive

B.international

C.intellectual

［答案］A

13.Increasingly,onlinemarketingisnolongerjustanoption.Itisa.

A.business

B.necessity

C.communication

［答案］B

14.Nowweareabletobrowseshopsintheworldinourownhome.

A.themostfancy

B.fanciest

C.thefanciest

［答案］c

15.IhavejustsomeAmericandollarsintoRenminbiYuan.

A.beenchanged

B.changed

C.beenchanging

［答案］B

16.Itaimsatincreasingsalesbyaproductorservicetoawideraudience

A.making,,,known

B.making***toknow

C.tomake…knowing

［答案］A

17.Thesandbagsstoppedherpropertyfrom.

A.tobeflooding

B.beingflooded

C.beingflooding

［答案］B

18.Thoseenterprisesonlyseekprofitswithoutawarenessofenvironmentalprotection

areshort-sighted.

A.who

B.that

C.those

［答案］B

19.Anotherprincipleforabusinessisthatprofitablesalesvolumeisthanmaximum

salesvolume.

A.themoreimportant

B.mostimportant

C.moreimportant

［答案］c

20.Wewon，tentertainyourclaimtheinspectioncertificationfromtheCommodity

InspectionBureau.

A.unlessyouwillhave

B.unlessyouhave

C.unlessyoudon，thave

［答案］B

三、阅读理解（每小题4分，共40分）

21-25题：根据短文内容判断给出的语句是否正确，正确的写“T”，错误的写“F”，并将答案写在答

题纸上。

ShippingAdvice

August8,2016

DearMr.Anderson,

Iwouldliketoinformyouthatthefollowingconsignmenthasbeenshipped.Detailsofthe

shipmentarebelow：

Shipper：FarEastLogisticsCo.Ltd

Room1205,JINYUANTOWER,

No.168,JINSHUIROAD,QINGDAO

TEL/p>

FAX/p>

Contactperson：Ms.LiHuahua

Vessel/voyage：Pacific041P

Portofloading：QINGDAODEP：August6,2016

Portofdischarge：SANFRANCISCOETA：August28,2016

Finaldestination：SEATTLE,USA

No.ofpackages&containers：1000CTNSlinedwithfoamedplasticin1X40'STDCTNR

Weight(Kilos)：3214.OKGS

ContainerNo.：CE500001

SealNo.：ST2111111

P.0.No.：TD9990

Item：Airconditioners,HSU-12HQA/R2-DB

Quantity：1,000pieces

Wehaveenclosedthecommercialinvoice,copyofB/L,packinglistandexportpermitforyour

preparationforpaymentandcollectionofgoods.

Yourssincerely,

LinHanxue(Ms)

LogisticsOfficer

21.TheletteristoinformMr.Andersonthathisconsignmenthasbeenshipped.

［答案］T

22.TheshipperoftheconsignmentisLiHuahua.

［答案］F

23.ThefinaldestinationoftheconsignmentisSanFrancisco.

［答案］F

24.TheitemsinthecontainerareairconditionersandTVsets.

［答案］F

25.Thecommercialinvoice,copyofB/L,packinglistandexportpermitareenclosedfor

preparationforpaymentandcollectionofgoods.

［答案］T

26-30题：阅读短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。

ProductAdvertising

Productadvertisingisanimportantpartofmarketing.Itaimsatinereasingsalesbymaking

aproductorserviceknowntoawideraudience,andbyemphasizingitspositivequalities.A

companycanadvertiseinvariousways,dependingonhowmuchitwishestospend.Thereare

differentmediaforadvertisingincludingtelevision,radio,newspapers,magazines,the

Internetanddirectmail.Thedesignandorganizationofadvertisingcampaignsisusuallythe

jobofanadvertisingagency.Agoodadvertisingprogramtellspotentialcustomerswhythey

needtheproduct,howitisusedandthebenefitsderivedfromitsuse.Asuccessfulprogram

alsotellstheconsumerhowtheproductisbetterthansimilarofferingsbycompetitors.

Corporateadvertisingisnotdirectlyconcernedwithincreasingthesalesofaparticular

productorservice,butmorewiththebrandimageandreputationacompanywantstopresent

tothegeneralpublicorwithinanindustry.Corporateadvertisingcomesinthreedifferent

types：imageadvertising,opinionadvertisingandinvestmentadvertising.Imageadvertising

attemptstopromotetheimportanceofacompany.Opinionadvertisingpresentstheimpression

ofdoingapublicservicebyaddressingtheimportanceofacompany.Investmentadvertising

isdesignedtoattractpotentialinvestors,

26.Generallyspeaking,what，sanadvertisingagencyresponsiblefor?

A.Tellingcustomerswhattheyneedtobuy.

B.Emphasizingpositivequalitiesofproducts.

C.Designingandorganizingadvertisementsforcustomers.

［答案］C

27.Companiescanchoosehowtoadvertisetheirproductsaccordingto.

A.theirproductquality

B.theiradvertisingbudget

C.customers?likesanddislikes

［答案］B

28.Agoodadvertisingprogramcantellpeople.

A.howtheycanbenefitfromusingtheproduct

B.wheretheproductisproduced

C.howtheproductisdifferent

［答案］A

29.ismoreinterestedinincreasingthesalesofproducts.

A.Productadvertising

B.Successfuladvertising

C.Corporateadvertising

［答案］A

30.Corporateadvertisingaimstobuildupthecompany'sgeneral.

A.salesvolume

B.positivequalities

C.imageandreputation

［答案］c

四、翻译（每小题4分，共20分）

31-35题：英译汉，从A、B、C三个选项中选出一个最佳答案，并将答案序号写在答题纸上。

31.Whendatahasbeencollected,ithastobeanalyzedtodecidewhatitallmeans.

A.采集数据后要进行数据分析，判断这些内容究竟是什么意思。

B.数据收集后，需要进行数据分析，来决定这些数据的意义.

C.先进行数据收集，然后分析，再决定这些数据的含义。

［答案］C

32.Wewon，tentertainyourclaimunlessyouhavetheinspectioncertificationfromtheCommodity

InspectionBureau.

A.我们不接受索赔，你们有商检局检验证书除外。

B.除非贵方没有商检局检验证书，我们不接受索赔。

C.除非贵方提供商检局检验证书，否则我们将不受理贵方的索赔。

［答案］C

33.There-inspectionshouldbecompletedwithinamonthofthearrivalofthegoods.

A.对货物的重新检查应在到货一个月内完成。

B.应在一月内到货并完成对货物的重新检查。

C.应在完成对货物的重新检查后一个月内到货。

［答案］B

34.Younolongerneedtospendmuchtimeliningupatabanktodoyourtransactions.

A.你不必花许多时间在银行交易，排队等待。

B.你再也不需要花很多时间在银行排队进行交易。

C.你绝不需要花大量时间在银行排队办你的业务。

［答案］B

35.Pricingisbasedontheneedsoftargetcustomersanditdiffersfromplacetoplaceand

overtime.

A.定价是基于目标客户需求的，它不同于地点，随着时间的推移。

B.定价是基于目标客户需求的，它随着不同的地点和时间而不同。

C.定价是基于目标客户需求的，而且价格因地域和时间而有所区别。

［答案］A

2020年1月试题及答案

一、交际用语（每小题2分，共10分）

1—5题：选择正确的语句完成下列对话，并将答案序号写在答题纸上。

1.一Whicheditionwouldyoulikeyouradvertisementtoappearin?

A.ThecomingeditionisreadynextThursday.

B.Howmuchdoyouplantospendonadvertisement?

C.Wewouldliketogetinwiththefallpublication,ifpossible.

［答案］c

2.—________________

一Certainly.Weshouldregisterwithin30daysafterwereceiveourbusinesslicense.

A.Isthereanytimerequirementforregistration?

B.Howlo