《商务英语写作实务》10 E-mail Writing

Unit10E-mailWritingLearningObjectivesknowthefunctionsofane-mail;knowbasicelements&principlesofe-mailwriting;draftandwriteane-mail.SectionOne

GeneralIntroductionE-mailistheshortformofelectronicmail.Basedonelectroniccommunicationsystems,peoplecanwrite,send,receiveandsavemessagesbye-mailing.I.FormatFrom(nameande-mailaddressofthewriterorsender)To(nameande-mailaddressoftherecipient)Cc(carboncopy)Bcc(blindcarbon)Subject(abrieftopicofthee-mail)Attachment(attacheddocuments)SalutationMessageComplimentaryClosingSignatureII.TipsE-mailsaremuchlessformalthanwrittenletters.Sotrytobeconciseandavoidwordyexpressions&unnecessaryrepetition.

E-mailsshouldbedividedintoshortandclearparagraphs.Attachfilesifyouwanttosendsomethinglongoryouneedtousetables,graphicsandothermaterial.Formalitiesmayvaryaccordingtotherelationshipofthewriterandrecipients.III.Warm-upExerciseYouareDavidHo,theReservationManagerinSeaViewHotel.Youwriteane-mailtoMr.Wu,whosentyouane-mailtoreservearoominyourhotelfrom10to15September.Writeane-mailtoconfirmhisreservation.PointsConfirmthearrivalanddeparturetimes.Tellthatthetransportfromtheairporttothehotelhasbeenarranged.SectionTwo

SamplesSample1From:DavidHo<davidho@>To:WuWeiying<wuweiying@>Cc:PansyWang<pansywang@>Bcc:Subject:ConfirmationofReservationAttachment:DearMr.Wu,Thankyouforyoure-mailof17August.Iamverypleasedtoreconfirmyourreservationatourhotelfrom10to15September.Letmereconfirmyourarrivalanddeparturetimes:10SeptemberarriveonCX432at10:25a.m.15SeptemberdepartonCX433at3:50p.m.Therewillbealimousinewaitingattheairporton10Septembertotransferyoutothehotel.IlookforwardtowelcomingyouandyourfamilytotheSeaViewHotel.Bestregards,DavidHoReservationManagerSeaViewHotelSample2From:JohnSmith<johnsmith@>To:SimonZhang<simonzhang@>Cc:Bcc:Subject:ChangeofMeetingTimeAttachment:DearSimon,I’mafraidIhavetopostponeourmeetingat9:30a.m.thisWednesdaytodiscusstheadvertisingcampaignofthenewmodelcellphone,forIhavetofinishanurgentreportbylunchtimeonthatday.I’dliketoproposeameetingat3:00p.m.inmyoffice.Woulditsuityou?Sorryfortheinconvenience.Regards,JohnSample3From:TomKapoor<tomk@>To:PaulRamsey<paulramsey@>Cc:Bcc:Subject:SeminaronMay12Attachment:DearMr.Pamsey,I’mjustwritingtoremindyouthatwewillholdaseminarabouthigh-endHDItechnologiesonMay12.WouldyoupleasephonemebeforeMay6ifwecancountonyoutoparticipate?Ilookforwardtohearingfromyou!Yoursfaithfully,TomKapoorPurchasingManagerAusterCircuits,Inc.Sample4From:StanleyTong(tongstanley@)To:PaulSmith(paulsmith@)Cc:Bcc:Subject:ThanksforYourIntroductionsAttachment:DearPaul,ThankyouverymuchforintroducingmetoyourbusinesscontactintheWestCountry.Ivisitedthemlastweek,takingseveralordersandestablishingwhatIhopewillprovetobelong-termrelationshipswiththem.IhavenodoubtthatyourintroductionsmadeallthedifferencetothewelcomeIreceivedfromthem,andIamextremelygratefultoyouforthis.Thankyouagain.IfIcaneverdoafavorinreturn,pleasedonothesitatetocontactme.Sincerelyyours,StanleySectionThree

SituationWritingSituation1You(DavidWu)workforSunshineElectronics,amanufacturerofelectronicproducts.YoufoundtheinformationofEastWindCompany,animporterofelectronicproductsonanewspaperandwouldliketosetupbusinessrelationshipwithit.Hereisane-mailyouwrotetoChrisChen,theManagerofImportDepartmentofEastWindCompany.Completethefollowinge-mailaccordingtotheChineseprovided.From:DavidWu(davidwu1123@)To:ChrisChen(chrisc25@)Subject:EstablishingBusinessRelationshipAttachment:Catalogue2012DearMr.Chen,Weobtainyournameandaddressfromtheinformationpostedintoday’slocalnewspaperandknowthatyouareinthemarketofelectronicproducts.____________________________________________________________________________________________________________（我们希望借此机会向贵公司介绍我公司情况并希望与贵公司建立长期商业关系）.________________________________________________________________________________________________________（我们是一家有着十几年历史的专门制造和出口电子产品的合资企业）.Dedicatedtoexcellenceineveryareaofourbusiness,wehaveearnedasoundreputationforgoodqualityproductsandservice.

__________________________________________________（请查阅附件中我公司详细产品目录）.Pleaseletusknowimmediatelyifyouareinterestedinourproducts.Wewillsendyouourlatestpricelistandsampleassoonaswereceiveyourspecificinquiries.Lookingforwardtoyourearlyreply.Yoursfaithfully,DavidWuMarketingManagerWehopetotakethisopportunitytointroduceourcompanytoyouandhopetoestablishlong-termbusinessrelationswithyouWeareajointventurespecializedinmanufacturingandexportingelectronicproductswithahistoryofmorethantenyearsPleaserefertothedetailsofourproductcataloginattachmentYouaretheManagingDirectorofArtCityCorporation.YouareattendingabookfairinFrankfurtnextweek.Writeane-mailtoyourpersonalassistanttoaskhim/hertoarrangethetrip.PointsTellhim/herthedeparturetimeandaskhim/hertobookaflightforyou.

Askhim/hertoreservearoominGrandHotelinFrankfurt.Situation3From:FionaNagle(Fiona.nagle@)To:SusanJones(helen1234@)Subject:MakethebusinesstravelingarrangementformeDearSusan,I’mgoingtoattendthebookfairinFrankfurtnextweekfrom9-12,May,2013.SoI’dlikeyoutobookaflightinthemorningof8,Mayforme.meanwhile,reserveasinglebusinessroominGrandHotelinFrankfurtformefrom8-12.YouarethepersonalassistanttotheMan