新职业英语职业综合英语1unit5trade电子教案

Unit5Trade1.Masterthekeywordsandstructures;2.Learntheslogansofsomefamouscompanies;3.Learnthereasonwhypeopletradeandthebenefitfrominternationaltrade4.Getknowledgeofsalesconfirmation5.MastersometermsinbusinessTeachingobjectives6.Practicelisteningandspeakingabilityofnegotiatingaboutprice.1.Vocabularyabsolute,alternative,avenue,beinclinedto,benefit,betteroff,comparative,confirmation,consumer,contract,exchange,legal,likewise,makesense,opportunity,participate,principle,process,regardlessof,stipulate2.StructureTeachingFocuses①ittakessb.sometimetodosth.eg:Ittakesthelawyerlesstimetotypelettersthanitdoestheassistant.②the+adj./adv.比较级…,the+adj./adv.比较级…表示“越…越…”eg:Themoreconsumersthereareinthemarket，thegreatertheabilityofeachcountrytospecializeinwhatitdoesbest.3.SkillsHowtopromotesales1.Warming-up2.StudyofReadingA3.StudyofReadingB4.StudyofListening&Speaking5.StudyofWritingTeaching6.Mini-projectProcedure7.LanguageLab8.Self-studyRoomTimeAllotment8PeriodsWarming-upTask1Workinpairs.DiscusswithyourpartnerandmatchslogansA-Hwithpictures1-8.Objective:Sscanidentifytheslogansofsomefamouscompanies.Steps:1.Ssreadwarming-uptask1.2.Gothroughslogansa-hwithSs.3.AskSstomatchthesloganswiththepictures.4.Givethekey.5.Timepermitting,encourageSstobrainstormmoreslogans.Backgroundinformation1.Whatisaslogan?Asloganisamemorablemottoorphraseusedinapolitical,commercial,religiousandothercontextasarepetitiveexpressionofanideaorpurpose.Slogansinadvertisingareclaimedtobethemosteffectivemeansofdrawingattentiontooneormoreaspectsofaproduct.2.CompanyintroductionNikeInc.isamajorpublicly-tradedsportswearandequipmentsupplierbasedintheUnitedStates.itistheworld’ｓleadingsupplierofathleticshoesandapparel(服装)andamajormanufacturerofsportsequipment.AppleInc.,isanAmericanmultinationalcorporationwithafocusondesigningandmanufacturingconsumerelectronicsandsoftwareproducts.PanasonicisaninternationalbrandnameforJapaneseelectricproductsmanufacturerMatsushitaElectricIndustrialCo.,Ltd.UnderthisbrandMatsushitasellsplasma(等离子)andLCD(LiquidCrystalDisplay)panels,DVDrecordersandplayers,telephones,microwaveovens,shavers,projectors,digitalcameras,batteries,laptopcomputers,etc.Allofthesearemarketedundertheirslogan“IdeasforLife”.MaxwellHouseisabrandofcoffeemanufacturedbyalike-nameddivisionofKraftFoodsSeven--upisthebrandofasoftdrink.NissanMotorCo.,Ltd,shortenedtoNissan,isamultinationalautomakerheadquarteredinJapan.CurrentlyitisthethirdlargestJapanesecarmanufacturer.KoninklijkePhilipsElectronics.,usuallyknownasPhilips,isoneofthelargestelectronicscompaniesintheworld,foundedandheadquarteredintheNetherlands.Theproductsincludeconsumerelectronics,domesticappliances,lightingandmedicalsystems.Task2Workinpairs.Pleasetellwhereyouhaveseenorheardtheaboveslogans.Discusswithyourpartnerandlistthreeplaces.Objective:Sscanidentifyseveralkindsofadvertisementmedia.Steps:1.Ssreadwarming-upTask22.AskSstoworkinpairsandlistplaceswheretheyhaveseenorheardtheslogansinTask13.GetsomeSstogivetheiranswers.4.Asktheclasstoaddmoreifnecessary.

5.Summarizethevariousmediausedforadvertising.SuggestedAnswers:Poster,newspaper,TVcommercial,outdoorsigns,etc.StudyofReadingAObjectives:1.Graspthemainidea2.Mastersomelanguagepoints3.GettoknowthereasonwhypeopletradeandwhythereisinternationaltradeSteps:1.StructureofReadingA----InternationalTradeAskthestudentstoskimthetextwiththequestionsinTask1andtrytofindoutthetopicsentenceofeachparagraph,andthenaskseveralstudentstosharetheiranswers;finally,theTsgivesomeexplanationtoSs.2.LanguagePointsParagraph1①regardlessof:payingnoattentionto不管，不顾.Iwillgototheparty,regardlessoftheheavyrain.②betteroff:inabettersituation,especiallyinfinancialterms.Sincemyhusbandwasmadethemanager,wearebetteroff.③makesense:tohaveaclearmeaningandbeeasytounderstand.Readthisandtellmeifitmakessense.境况更好有意义Paragraph2①specialize(in):v.tolimitallormostofyourstudy,business,etc.toaparticularsubjectoractivity专门从事，专攻.Tomspecializesinlaw.②consumevt.消耗；吃完，喝光consumer:n.消费者Paragraph3①benefit:n.好处，利益；v.使…受益（benefitsb./sth.），受益于(benefitfrom…).Thisaidprogramwillbringlastingbenefitstotheregion.Thisaidprogramwillbenefittheregion.Theregionwillbenefitfromthisaidprogram.②pletely③comparative:a.measuredorjudgedbycomparing④beinclinedtodo:tohaveatendencyorwishtodosomething.Iaminclinedtostartatonce.Paragraph4

①party:n.oneofthepeopleorgroupsinvolvedinanargument,agreement,etc.一方，当事人.Thetwopartiesarehavingdifficultyagreeingwitheachother.Paragraph5①exchange(a)v.togivesomethingtosomeoneandatthesametimereceivethesametypeofthingfromthem.Ishookhandsandexchangedafewwordswiththemanager.(b)n.anactofgivingsomethingtosomeoneandreceivingsomethingelsefromthem.WouldyoulikemyoldTVinexchangeforthiscamera?②likewise:ad.thesame;inasimilarway.Nannyputupahatandtoldthegirlstodolikewise.③participate(in):v.totakepartinorbecomeinvolvedinanactivity.Everyoneintheclassisexpectedtoparticipateactivelyinthesediscussions.StudyofReadingBInthissection,atfirst,TshouldaskSstolearnthenewwordsandexpressionsbythemselvesaswellasthetext,andthenTmakessomesupplement.AskSstodotheexercisesafterclassandgivethemreferenceanswer.Listening&SpeakingInthissection,therearesixtasksintotal.Ssareaskedtolistentwiceforeachtask.Afterlistening,TsshouldchecktheanswersbeforegivingSsthecorrectones.Whilelistening,Tsshouldgiveexplanationtothekeypointsandsomedifficultstatements.Writing------MemoWhatisamemo?Amemoisadocumentdesignedtobereadquicklyandpassedalongrapidly,oftenwithinacompanyorworkgroup.Memosachievetheirgoalsbyinformingthereaderaboutnewinformationlikepolicychanges,priceincreases,orbypersuadingthereadertotakeanaction,suchasattendingameeting.Amemoshouldbebrief,clearandaccurate.Steps:Tsshouldexplainwhatamemoisfirst,andthenteachSshowtowriteamemoinaproperway.Afterthat,giveSssomesamples.Finally,askSstowriteamemoafterclassandaskthemtohandintheirhomework.Mini-projectThisprojectasksSstosellsomethingdirectlytoothers.IthelpsSsdeveloppromotionstrategiesandpersuasioncompetence.Theyshouldusevariousmethodstopromoteaparticularproductandadoptdifferentstrategiestopersuadepeopletobuyit.Itisactuallyasimulationofperson-to-personsale.ThesampleonSs’booksprovidesasimplifiedpromotionplan.Sscanrefertoitandperformtheirpromotionactivityinasimilarway.SalesPromotionMethods:Discount;Coupons(akindofticketthatmaybeusedinsteadofmoney);Giftwithpurchase;Point-of-saledisplays.Steps:1.Grouping.Dividetheclassintogroups.2.Definingtheproject.Gothroughtheprojectwiththeclassandclarifyrequirements.3.Timing&cooperation.G