Tencent-SWOT的知识学习课件

TheSWOTofTencent

The

StrengthsofTencentHaveahuge

numberofregisteredusers

and

largeamountsof

users’data.

have

agreat

influence

ontheInternetusers.Acomprehensiveandsuccessfulproductline.Have

amatureInternet

serviceexperience.Tencent

hasexcellent

R&Dcapability

Tencent

has

experiencein

managing

hugeamountsofdataAbundant

andstable

cashflow

and

excellent

earnings

yearafteryear,theinvestorconfidence

The

WeaknessesofTencentTencent'sstrategic

objectivesare:

online

live,

tobuild

thefamily,

school,work,

threemajor

productlines,butitlookslikeTencent'sstrategywas

undermined.IM

softwareisnot

acceptedas

a

communicationtool,IMsoftware

shouldbeamanagementtool,IM

istherelationship

managementsoftware,

differentIM

softwaretomanagedifferent

typesofrelationships,

communicationis

oneofthefunctions.TencenthastoomanyproductswithoutcompetitivenessTencent

blindly

followingthemarket

follow-up

strategy,

ignoredtheusers’needs."Three

low"

users

is

afeatureof

Tencent,andtheycaninfluencethe

strategy

ofTencent.Tencent'sproducts

graduallyenter

intothe

bottleneck.The

OpportunitiesofTencentTencent

hasbecomeChina’sInternetheavyweight

giants.China's

economicgrowth

isstill

high,

itprovide

thepossibilityoffurtherdevelopmentfor

Tencent.Macro-environment

China'srapideconomicdevelopment.Harmonioussociety

willleadto

morestringent

networkspecification.Thedevelopmentof

China'sInternet

industryissustainedandstable.Theincreaseofpoliticalsupport.BusinessenvironmentChineseenterprises

urgently

needtoimprove

theefficiencyof

enterprisemanagement.Chinesecompanies

increasinglyneed

effectivemeansofcommunication.Thevalueof

theInternet

hasbeen

recognizedby

companies,business

investmentwillfurtherincreaseon

theInternet.Userenvironment

Webservices

hasacceptedbyChinesepeople.Chinese

Internetuserswillgradually

mature.Internet

hasbecome

theindustryvalue

chain.Theadvancesin

technology

increasethelikelihoodof

meeting

userneeds.The

ThreatsofTencentTheInternet

Competitiveisupgrading,the

competitionleadstoaenormous

consumption.

TherearemorenewproductsintheInternet,keep

developmentrequires

hugeinvestment.Internetusers

are

fickle,theyalwayschoosetheonehasbetterservices.Therearamore

competito