英国旅游业概况

UKTourism

factsandfiguresTourismwasworth£115.4bntotheUKeconomy–equivalentto8.9percentofUKGrossDomesticProduct.ThisyearthelaunchofthenewcampaignaimedtobuildonthatsuccessasBritainplayedhosttotheQueen'sDiamondJubileeandtheLondonOlympicsin2012.第一页，共13页。第二页，共13页。

theworld's

7thbiggesttouristdestination.ThedatashowsthattheUSremainsthemost-valuableinboundmarket.

Nevertheless,thenumberoftravellersoriginatingfromEuropeislargerthanthosetravellingfromNorthAmerica-21.5millioncomparedto3.5millionAmerican/Canadianvisitors

第三页，共13页。

Whencombinedwithdomestictourism,theindustryisworthUK£115billionayearandemploys2.6millionpeople-onbothmeasurementsthataccountsforaround9%oftheUKeconomy.

Overseasvisitorsspendaround£18billionayearinthiscountryandtheycontributemorethan£3billionintaxanddutytotheExchequer.

第四页，共13页。Effectavaluablesourceofforeignexchange,theUK’sthirdhighestexportearnerbehindchemicalsandfinancialservices.Crucially,againstthebackdropofaslowrecoveryfromrecession,tourismisgrowingfasterthanothereconomicsectors.

第五页，共13页。touristindustry

principally"cultural"and"heritage"basedInLondonThecountry'sprincipaltouristdestinationsareinLondon,withthe

TowerofLondon

beingthesinglemostvisitedattractioninthecountryOutsideofLondonEdinburghCastleisthemostpopulartouristdestinationforoverseasvisitorsattractingmorethan1.2millioneachyear.第六页，共13页。TimeFrameTouristseason--MarchthroughSeptember.Hotelpricesaregenerally20percenthigherthannormalduringthistimeduetodemand.Winterisnotidealasitiscoldandthesunsetsjustafter4p.m.,buttouristsbravingthecoldandrainwillavoidthecrowdsandincreasedpricesofhightouristseason.第七页，共13页。

transportationAnefficientsystemofmotorways,railwaysandairportsallowsforeasytransportationfromoneendofthecountrytotheother

第八页，共13页。InfluenceTourismplaysasignificantpartintheeconomiclifeofEngland.ManyEnglishpeopletravelabroad,whichtakesmoneyoutofthecountry.

However,manyotherpeoplecometoEnglandastourists,andthisiseconomicallybeneficial.ThereissignificanteconomicbenefitfromAmericanandAustraliantourists,aswellasothertouristsfromEuropeancountries.第九页，共13页。Tourismsupports2.7millionjobs,200,000smallandmedium-sizedenterprisesandisworth114billionpounds.

AnalystspredicttourismcouldbeamongthefirstindustriestoleadBritainoutofitsrecession.Itisexpectedthatadequateinvestmentcoulddeliveranextra164,000jobsandarealopportunitytogrowtoa133-billion-poundindustryby2018.第十页，共13页。PolicyBritainhaslaunchedmulti-million-poundcampaignsthroughoutEuropeandtheUnitedStatestoencouragetravelerstocometoBritainrightnowandtakeadvantageofthecountry'scurrentaffordability.

第十一页，共13页。Thestrategysetsoutfourkeyelements:•

EnhancingBritain’simagebyplayingtoBritain’sstrengths

–heritage,traditionalandcontemporaryculture–andaddressingperceivedweaknessessuchasnaturalbeauty,food,valueandwelcome

•

EnsuringBritainisnotontheshelf

byworkingwiththetraveltradeinkeymarketstoensureBritainispackagedandsold

•

BuildingonBritain’sstrongproductoffer

toensurethatdestinationscanbeeasilypackagedandthatBritaincontinuestomeettheexpect