DB43-T 2365.1-2022 农村卷烟营销网络 第1部分：服务乡村振兴指南

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43湖 南 省 地 方 标 准DB43/T

2365.1—2022农村卷烟营销网络第部分：服务乡村振兴指南Rural

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实施湖南省市场监督管理局

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2365.1— 前言························································································································

Ⅲ1 ·····················································································································

12规范性引用文件······································································································13 术语和定义············································································································14 服务产业振兴·········································································································15 服务人才振兴·········································································································26 服务生态振兴·········································································································27 服务组织振兴·········································································································28服务文化振兴·········································································································3参考文献····················································································································

4DB43/T

2365.1—

1

本部分提供了烟草商业企业服务乡村振兴的有关建议，并给出了相关信息。本部分适用于烟草商业企业对农村卷烟营销网络服务乡村振兴的指导。2

规范性引用文件本文件没有规范性引用文件。3

术语和定义下列术语和定义适用于本文件。3.1农村卷烟营销网络 rural

network销组织系统。3.2农村卷烟零售终端

terminal持有烟草专卖零售许可证、向顾客展示和交易的经营场所。3.3农村卷烟零售客户

customers持有烟草专卖零售许可证从事农村卷烟经营业务的经营者。4

服务产业振兴4.1 助力农村卷烟零售终端提质4.1.1 支持农村卷烟零售客户加盟烟草和新零售流通品牌，促进现代流通体系向农村地区延伸发展。4.1.2 优先支持脱贫户、防返贫监测户和返乡青年加盟农村卷烟营销网络。4.1.3 在店铺改造、货源保障、经营服务等方面提供扶持。4.1.4 指导农村卷烟零售客户开展经营分析，提供个性化经营指导方案，防范化解经营风险。4.1.5 支持农村卷烟零售终端发展电子商务，帮助拓展非烟商品经营渠道。4.2 拓展农村卷烟零售终端服务功能4.2.1有条件的农村卷烟零售终端宜开展便民服务，可提供健康、休闲、体重血压测量、手机充电、雨伞借用、茶水饮用、报刊阅读等便民服务。4.2.2 DB43/T

2365.1—社区非烟商品团购、话费代充等增值服务。4.3 促进农村卷烟零售终端数字化建设4.3.1 宜提供零售终端店铺管理设备和零售终端信息系统支持，帮助农村卷烟零售客户实现“全店铺字化转型。4.3.2 可建设数字门店、配备电子价签、支持聚合支付、推广数字人民币应用。4.3.3 可运用大数据分析，实现店铺管理智能化。4.3.4 宜应用零售客户移动应用系统、工商零消互助合作平台等。4.4 服务农村特色产业4.4.1 宜与当地农产品生产基地、合作社及农户的合作，引导农村卷烟零售客户在店内增加特色农产品销售专区。4.4.2 可为乡村旅游提供咨询、宣传服务。5

服务人才振兴5.1 健全培训体系5.1.1 宜搭建线上、线下培训课程体系，可结合基层服务站所开展线下培训。5.1.2 可开发涵盖法律法规、店铺管理、品牌培育、新零售技术、数字化管理等内容的营销客户经营知识库和营销精品视频微课。5.2 提升经营能力宜开展零售客户培训，推广新零售、数智化经营理念，提升农村卷烟零售客户经营能力。6

服务生态振兴6.1 改善店容店貌宜通过统一店面招牌、烟柜，清洁店面、优化陈列等方式改善店容店貌。6.2 改善卫生环境6.2.1 宜在农村卷烟零售终端设置便民吸烟点，配置烟蒂收集垃圾桶、导示牌等硬件设施，引导文明吸烟。6.2.2 宣传引导农村卷烟零售客户保持店前卫生环境清洁。6.2.3 联合村组开展美丽乡村建设宣传活动。7

服务组织振兴7.1 宜在农村卷烟零售终端设置政策、普法、科普等宣传栏。7.2 宜在有条件的农村卷烟零售终端添置桌椅、书籍、运动设施等，搭建交流学习平台。7.3 宜开展爱心帮扶、志愿服务等活动，引导传播社会正能量，倡导文明新风尚。DB43/T

2365.1—8

服务文化振兴8.1 展示特色文化可根据当地的风土人情、历史文化、产业特点，发展特色零售终端。8.2弘扬爱心文化宜常态化走访农村市场，及时掌握困难卷烟零售客户基本情况，了解其需求并