Cross-Border E-commerce智慧树知到答案章节测试2023年浙江工商大学

第一章测试OneofE-Commerce’scharacteristicsistradechainisflatten.(

)

A:错

B:对

答案:B第二章测试WhichofthefollowingisNOTavalidpaymenttoolinChinanowadays?（）。

A:Digitalcash

B:Mobilewallet

C:Bitcoin

D:Check

答案:CWhichofthefollowingisNOTatoolforriskmanagement?（）。

A:swaps

B:corporatebond

C:options

D:futures

答案:BWhichofthefollowingsareindicatorsevaluatingindividualcreditworthiness（）。

A:capacity

B:collateral

C:character

D:confidence

答案:ABCWhichofthefollowingsareelementsofrisk（）。

A:outcome

B:price

C:probability

D:loss

答案:ACLetterofcreditisbasedoncommercialcreditwhilecollectionisbasedonbankcredit.（）

A:错

B:对

答案:A第三章测试Whichtoolcandevelopandmineandtrackkeywords?()

A:GoogleTrends

B:Googleanalysis

C:KeywordSpy

D:Alexa

答案:CIfwatchesareverypopular,youcanfindamatchingwatchstrapforcustomers.Thiskindofmethodis()

A:treediagram

B:RelevantProducts

C:HitPriceRange

D:SocialMedia

答案:BWhichofthefollowingareB2Cimportplatforms?()

A:VIPS

B:TmallInternational

C:Xiaohongshu

D:DHgate

E:Koala

答案:ABCEExternaldatageneratedbymarketsandindustriesotherthantheenterprise()

A:对

B:错

答案:AThefirstwordoftheAmazonListingtitleisthelargesttrafficentry()

A:错

B:对

答案:B第四章测试UndertheCIFrule,whichofthefollowingobligationsisnotrequiredoftheseller?（）。

A:Exportdeclaration

B:Insurancecosts

C:Importcustomsclearance

D:Transportationcosts

答案:CAtwhichpointFOBcommodityliabilityistransferredfromtheexportertotheimporter.（）。

A:Freecarrier

B:AlongsideShip

C:Goodstopaythebuyer

D:Onboardtheship

答案:DForCIF,exporterwillpreparethegoodsanddocuments,transportgoodstoport,customsclearance.（）

A:对

B:错

答案:BePacketismainlyforlightandsmallitemsoftheairmailservice.（）

A:对

B:错

答案:AWhichofthefollowingaretherolesofoverseaswarehouse?（）。

A:Customsclearance

B:Returnslabeling

C:FBAservice

D:Deliveryandcollection

答案:ABCD第五章测试Ofthefollowing,whichisNOTthetypeofsearchenginemarketing?（）。

A:Keywordadvertising

B:In-sitepromotion

C:Biddingranking

D:SEO

答案:BOfthefollowing,whichbelongtovideomarketing?（）。

A:Promotionalvideosforproductsorenterprises

B:Videoadvertisements

C:Videoplacementmarketing

D:Othersarecorrect

答案:DOfthefollowing,whichisin-sitemarketingforcross-bordere-commerce?（）。

A:Detaileddescriptionoptimization

B:Optimizethetitle

C:Commodityattributes

D:Trackoperationsandpromotioninsideandoutsideofcompetitors

答案:ABCDInternetmarketingisanimportantpartoftheoverallmarketingstrategyofanenterprise.（）

A:对

B:错

答案:AAslongaswefindtherightsocialnetworkplatform,wedon’tneedtorelyonthetraditional“spreadingnetwork”marketing,andcanreachthetargetconsumersmoreaccurately.（）

A:错

B:对

答案:B第六章测试Acompany’ssupplychainstrategy（）

A:specifieshowthemarketwillbesegmentedandhowtheproductwillbepositioned,priced,andpromoted.

B:definesthesetofcustomerneedsthatitseekstosatisfythroughitsproductsandservices.

C:determinesthenatureofprocurementandtransportationofmaterialsaswellasmanufactureanddistributionoftheproduct.

D:specifiestheportfolioofnewproductsthatitwilltrytodevelop.

答案:CThefirststepinachievingstrategicfitbetweencompetitiveandsupplychainstrategiesisto（）

答案:CWhattypeofnetworkdesignisrepresentedinthediagram?（）

A:Chainednetworkwithonelongchain

B:Dedicatednetwork

C:Fullyflexiblenetwork

D:Chainednetworkwithtwolongchains

答案:CRevenuemanagementuses(）

A:themarketingmixtoincreaserevenue.

B:differentialpricingtoincreaserevenue.

C:thesupplychainmixtodecreaseexpenses.

D:staticpricingtoincreaserevenue.

答案:BThegoalofaggregateplannin