商务英语视听说3课程教学大纲

商务英语视听说3课程教学大纲课程编号:04051013课程名称：商务英语视听说3/BusinessAudio-visualCourseIII学时：72学分：3.0适用专业:商务英语专业开课学期：3先修课程:无考核要求:闭卷考试成绩比例：平时成绩30%，期末成绩70%使用教材及主要参考书：1.沈爱珍主编，《新编商务英语听力教程》第3册，高等教育出版社，2013年2.马龙海、李毅主编，《商务英语视听说》，外语教学与研究出版社，2009年3.王晓莹主编，《商务英语教程》，上海大学出版社，2008年4.陈梅主编，《实用商务英语教程》，北京师范大学出版社，2010年一、课程性质和任务“商务英语视听说3”是为高等学校商务英语专业二年级学生开设的一门综合语言技能课，是专业必修基础课程之一。该课程的主要任务该课程的主要任务是培养学生进一步提高语言应用能力，特别是用于国际商务的专门用途英语。该课程突出自主、互动的学习过程，使学生学以致用。在教学过程中注重国际商务实践能力的锻炼，在商务活动的情境中既熟悉了国际贸易流程，又学习了相关英语的应用。二、教学目的与要求(一)教学目的本课程以视，听，说综合技能训练为主要教学目的，旨在培养学生在商务环境中正确理解并恰当使用英语的能力。本课程以多样化的输入手段，通过学习有关商务活动的实用材料，听录音磁带或CD，看录像，使学生获得生动、丰富、效果好的语言形式、语言知识、文化背景知识与信息的输入，熟悉并掌握主要的商务语言和用法，提高对文化差异的敏感性。在听力方面要求学生能听懂正常语速为每分钟约140-180个单词的商务活动的谈话，类型涉及电话，采访，讨论，演讲，会议发言等。要求学生能正确辨认听觉信息，并做出适当判断，并能结合具体语言环境，理解所听内容的深层含义，把握说话者的态度和意图。在口语方面，通过各种口语活动有效地提高学生的口头输出能力，使他们能够对听觉信息做出恰当的反应，并运用正确，得体的英语讨论各种商务和日常生活的话题，进行电话交谈，客户接待，商业谈判，作简单的会议发言，商务报告，产品演示和介绍。学生要能够较好地使用专业词汇，表达连贯、内容充实、语篇条理清晰、观点明确和重点突出。同时注重在活动中培养学生的交际能力，合作能力，提出建议和讨论问题的能力等。(二)教学基本要求“商务英语视听说3”课程以商务专业知识为主题，侧重商务能力的培养。教学内容丰富，包括出口、投资、股票、保险、金融、运输、物流、商务谈判及商务领域精英介绍等板块，了让学生更好地掌握当代国际商务惯例，正确并恰当地用英语完成商务活动，本课程选用高等教育出版社教材《新编商务英语听力教程3》，并配以大量的真实的商务英语视听材料，按照剑桥商务英语中级水平的要求，让学生具备基本商业及文化素质，提高商务沟通能力。三、学时分配章节课程内容学时Unit1Export(1)6Unit2Export(2)6Unit3Investment4Unit4Stock(1)6Unit5Stock(2)4Unit6Insurance(1)4Unit7Insurance(2)4Unit8BusinessPresentation4Test1Test12Unit9Finance4Unit10SteveJobs6Unit11Freight4Unit12Shipping4Unit13E-commerce4Unit14Business4Unit15Negotiations4Test2Test22四、教学中应注意的问题1）教学形式的多样化，达到专业性和趣味性相结合。2）突出知识性和实践性的良好结合。3）突出自主、互动的学习过程，使学生学以致用。在教学过程中注重国际商务实践能力的锻炼，在商务活动的情境中既熟悉了国际贸易流程，又学习了相关英语的应用。4）在模拟商务场景中操练商务交际技能，了解相关知识。五、教学内容Unit1基本内容PartIWhatIsExporting?TheImportanceofExportTradePartIIExportMarketResearchVariablesinMarketingPartIIIExportProcedures(1)ExportProcedures(2)PartIV：TheWorldofHumor2．教学基本要求Listentothematerialsonexporttrade.Understandtheimportanceofexportandexportprocedures.3.教学重点难点Practisenote-takingandoutliningskills.4.教学建议Somebackgroundknowledgeandvocabulariesaboutexporttradeareprovidedtostudents.Unit21.基本内容PartISomeSpecialTermsinExportTradeImportanceofExportPricingPartIISettingExportPrices-CostConsiderationsLongchampmakesBigChinaStridesPartIIIBusinessInquires(1)BusinessInquires(2)BusinessInquires(3)PartIV：TheWorldofHumor2.教学基本要求Learnthewordsandexpressionsrelatedtoexporttrade.Understandtheimpliedmeaning.learntomakesummaries.3.教学重点难点Understandtheimpliedmeaningandmakesummaries.4.教学建议Studentsshouldhaveadiscussionaboutthistopic.Askstudentstolistwordsandexpressionindescribingamarriageceremony.Tellstudentsthecustomsofbusinessinquires.Unit31.基本内容PartIForeignInvestment(1)ForeignInvestment(2)PartIIInvestmentWisdomfromWarrenBuffetInvestmentEnvironmentPartIIIEstablishingJointVenturesPreferentialPoliciesPartIV：TheWorldofHumor2.教学基本要求LearnaboutthefilmandTVindustriesintheUSandtheUK.UnderstanddiscussionsandargumentsonfilmsandTV.Learntoexpresslikes,dislikesandreferencesinfilmsandTVprogrammes.Learntosummarizeandtakenoteswhilelistening.3.教学重点难点Learntosummarizeandtakenoteswhilelistening.4.教学建议AskstudentstohaveadiscussionabouttheadvantagesanddisadvantagesofTV.Whilelisteningtotask2,drawstudents’attentiontothestructuresandexpressionsintheconversationshowinglikesanddislikesandpreferences.Whilelisteningtotask3drawstudents’attentiontothesemarkersinthelecture.Unit41.基本内容PartIStockStockMarketPartIIStockValueandIndexesRiskInvestmentPartIIIWarrenBuffet—AceStockpickerGeorgeSoros—TheManWhoMovesMarketPartIV：TheWorldofHumor2.教学基本要求Learnwords,phrasesandsentencepatternsoftenusedindescribingstock.Learnhowtofindoutthemainideaandsupportingarguments.Learntofollowthespeaker’strainofthought.3.教学重点难点Learntofollowthespeaker’strainofthought.4.教学建议BeforelisteningtopartII,tellstudentssomeinformationaboutstockindexes.BeforelisteningtopartII,tellstudentssomeinformationaboutWarrenBuffetandGeorgeSoros.Unit51.基本内容PartIStockExchangeABullandBearMarketPartIIUnderstandtheStockMarketHowtoStartanInvestmentPartIIIHowtoBeaSuccessfulStockInvestorStockmarketTipsPartIV：TheWorldofHumor2.教学基本要求Learnsomewordsandexpressionsaboutstockexchange.Learntograspthemainideasandimportantsupportingdetails.Practisetakingnotes.Learntohearbetweenthelines.3.教学重点难点Practisetakingnotesandlearntohearbetweenthelines.4.教学建议Givestudentssomebackgroundknowledgeaboutstockexchange.BeforelisteningtopartIB,getstudentstodiscussbrieflywhattheyknowaboutabullandbearmarket,givethemsomebackgroundknowledge.Tellstudentsnote-takingisanimportantskillthatoneshoulddevelopandExerciseAisdesignedforthepurpose,Remindstudentsthatnote-takingdoesnotrequirecompletesentences.Justjotdownthekeywordsorkeyphrases.Unit61.基本内容PartIWhatisInsurance?InsuranceisaNecessityPartIIBuyingInsuranceHealthInsurancePartIIIQuestionstoExpectwhenApplyingforInsuranceInsuranceCompaniesPartIV：TheWorldofHumor2.教学基本要求Understanddifferenttypesofinsurance.Learntomakereferences.Learntosummarizemainideasandgivesupportingdetails.3.教学重点难点Learntomakereferencesandlearntosummarizemainideasandgivesupportingdetails.4.教学建议Askstudentstohaveadiscussionaboutinsuranceandthefeatures.Providestudentswithsometipsaboutbuyinginsurance.Providestudentswithsomeknowledgeabouthealthinsurance.Unit71.基本内容PartILifeInsuranceBasicsPropertyInsuranceCompaniesPartIIHowtoBuyGoodHealthInsurance?TravelInsurancePartIIIScreenOutGoodInsuranceRisksfromPoorOnesTipsforbuyingInsurancePartIV：TheWorldofHumor2.教学基本要求Learnsomewordsandexpressionsaboutinsurance.Learntograspthemainideasandimportantsupportingdetails.Practisetakingnotes.3.教学重点难点Learntograspthemainideasandimportantsupportingdetailsandpractisetakingnotes.4.教学建议Tellstudentssomebackgroundknowledgeaboutlifeinsurance.Providestudentswithsomeknowledgeaboutpropertyinsurance.Providestudentswithsomeknowledgeabouttravelinsurance.Unit81.基本内容PartIPromotionstrategiesAPromotionProjectPartIIGivingBusinessPresentations(1)GivingBusinessPresentations(2)PartIIIASalespresentation(1)ASalespresentation(2)PartIV：TheWorldofHumor2.教学基本要求Learntodescribepromotion.Understanddiscussionsonbusinesspresentations.Learnsometermsrelatedtosalespresentations.3.教学重点难点Understandandanalyzetheissuesinbusinesspresentations4.教学建议Teachercanaskstudents,afterfinishingtheexercise,todescribe“promotion”.AfterlisteningtopartIII,askstudentstodescribetipsforgivingasalespresentationandencouragethemtogiveasalespresentation.Unit91.基本内容PartIWhyisFinanceImportant?FinancialMarketPartIITheProblemofInflationDollarsintheWorldMarketPartIIICreditCardsShanghai’sFinancialIndustryPartIV：TheWorldofHumor2.教学基本要求Learntodescribefinance.Understanddiscussionsoninflation.Learnsometermsrelatedtofinance.3.教学重点难点Understanddiscussionsonfinance.4.教学建议Teachercanaskstudents,afterfinishingtheexercise,todescribethis“inflation”.AfterlisteningtopartIII,askstudentstodescribethetoneofthisjoke(Humorous,ironicorsarcastic?)andencouragethemtofindevidencetosupporttheiropinions.Unit101.基本内容：PartIStockMarket’sMiracleManSeekingtheGoldApplePartIISteveJobsGiogioArmaniPartIIIForbesRichList—World’sBillionairesin2011FounderoftheGoogle’sSearchEnginePartIV：TheWorldofHumor2.教学基本要求Learntoobtainusefulinformationfromthepassage.Understandtheimpliedmeaning.Learntolistenforthegistofarguments.3.教学重点难点Understandtheimpliedmeaninglearntolistenforthegistofarguments.4.教学建议BeforelisteningtopartII,tellstudentssomeinformationaboutSteveJobsandArmani.BeforelisteningtopartIII,tellstudentssomeinformationaboutForbesRichList.Unit111.基本内容PartIRailfreightandRoadTransportOceanFreightandAirFreightPartIIPhysicalDistributionContainerizationPartIIIModeofTransportationShippingGoodsPartIV：TheWorldofHumor2.教学基本要求：LearnaboutdifferentmodeoftransportationsUnderstandterms,expressionsanddiscussionsinbusiness.Understandcontainerization3.教学重点难点Understanddifferentmodesoftransportations.4.教学建议BeforelisteningtoPartI,tellstudentssomeinformationaboutdifferentmodesoftransportations.Unit121.基本内容PartIShippingwithanExpertEasystepstoPreparingYourpackagesPartIIBackgroundofDHLWorldwideExpressChoosingShippingOptionsPartIII IntroductionofDHL-SinotransPhilosophiesofDHL-SinotransPartIV：TheWorldofHumor2.教学基本要求UnderstanddescriptionsofUPS,DHL.Summarizemainideasandsupportingdetails.Followanalysesofcauseandeffect,developmentsandconsequencesofevents.Makeinference.3.教学重点难点Followanalysesofcauseandeffect,developmentsandconsequencesofevents.4.教学建议AskstudentstohaveadiscussionaboutWorldwideExpress.GivestudentssomebackgroundknowledgeaboutUPSandDHLbeforelistentothematerial.Unit13基本内容PartIWhatisE-commerce?WhatisWeber?PartIISalesofRealEstateontheInternetHowtomakeMoneyontheInternet?PartIIIEmailMarketingTipsEmailMarketingforYourOnlineBusinessPartIV：TheWorldofHumor2.教学基本要求GetfamiliarwithsomewordsandexpressionsaboutE-commerce.Learntograspthemainideasandimportantsupportingdetails.Practicetakingnotes.Learntodetectimpliedmeaning.3.教学重点难点Practicetakingnotesandlearntodetectimpliedmeaning.4.教学建议AskstudentstohaveadiscussionaboutEmailmarketing.GivestudentssomebackgroundknowledgeaboutE-commercebeforelisteningtopartI.Unit141.基本内容PartIBusinessUnusualforPrivateEyes–DetectiveAgenciesSeekLegalTradeStatusHuntingDowntheUnfaithfulPartIIRemittanceBusinessgrowsArbitrationThrivesinChinaPartIIINewFirmsSellsBargainsClubsTeachKidsInvestmentPartIV：TheWorldofHumor2.教学基本要求Getfamiliarwithsomewordsandexpressionsdiscussingarbitration.Learnmoreabouttheremittancebusiness.Learnmoreaboutclubsteachkidsinvestment.Learntocatchmainideasandsupport