上海瑞安新江某办公室概念方案设计

AIMARCHITECTURESHUI

ONCO-COMMUNITY

CONCEPT瑞安新江湾企业天地概念汇报2018.02.08<SUBSCRIPTION>

ECONOMYThesubscriptioneconomyisasetofcompaniesoperatingonsubscription-basedstructuresinsteadofthetraditionalpay-per-productor

service

models.

Over

the

last

few

years,

there

has

been

a

noticeableshiftinbusinessgrowthstrategies,ascustomersandbusinessesalikeincreasinglyfavorthesubscription-basedmodel.Subscriptionmodelscaninvolvea“payasyougo”structure,apay-per-subscription,oralong-termcontract.Customerscansubscribetoproductsaswellasservicesonamonthlyoryearlybasisvia

Subscription-as-a-service.Theideaistomakerecurringservicesandexpensiveproductsaffordablethroughleasingandsharing,ratherthanoutrightpurchasing.Overall,thesubscriptioneconomyisdesignedtomaximizeflexibility

andaffordability.CO-WORKINGCO-LIVINGCO-BACKGROUND背景BACKGROUNDINNOVATIVESPACESTRATEGY创新空间战略PIAZZA

+NEWBUSINESS

MODEL新型商业模式PROJECTLOCATIONSHANGHAIYANGPU

DISTRICT项目区位上海

杨浦陆家嘴金融圈Lujiazui

businesscircle12.2km人民广场People's

Square13.8km徐家汇商圈Xujiahuibusiness

circle21kmPROJECTLOCATIONLOCATEDON

YANGPUBUSINESSCIRCLENEARKIC

VILLAGE项目区位位于创智板块地铁10号线METROLINE

10尚浦领世The

springs国正中心Inno

Center中航天盛广场Tiansheng

plaza创智天地广场KIC

village新江湾企业天地SHUI

ONPROJECTANALISYSURBAN

APPROACH城市街道对接分析PEDESTRIAN

ROUTE

人行道VEHICLEROUTE

车行道SUBWAY

STATIONPROJECTANALISYSFUNCTION

LAYOUT功能平面图OFFICECONVENIENTFORBOTHPEDESTRIANAND

VEHICLEAPARTMENTCANBESEPEATEDWITHOUTINTERRUPTIONFROMOFFICEBIG

OFFICE

大办公室SMALLOFFICE

小办公室APARTMENT

公寓BUILDINGFUNCTION

LAYOUTSINGLEBUILDING&

RENOVATIONPROJECTWITH

COURTYARD建筑改建功能平面BUILDING

ALobby

460㎡Retail2589

㎡Commonarea3600

㎡Bigoffice5000

㎡Smalloffice7968

㎡Apartment5400

㎡BUILDING

BLobby

206㎡Retail1293

㎡Bigoffice18780

㎡BUILDINGFUNCTIONLAYOUT

PLAN建筑改建功能平面Retail(Café&Gym&CVS)F&BCourtyardCommon

areaBigofficeSmallofficeApartmentBUILDINGA

A栋BUILDINGB

B栋商业餐饮内庭院公共区域大办公室小办公室公寓BUILDINGRETAILANALYSISPOSSIBLEKITCHENAREABASEDONTHELOCATIONOFSHAFT,GREASETRAPANDDRAINAGE.LDISUGGESTSTHEWAYTOSETTHEFORMALRESTAURANTINMAKEDAREA.厨房餐餐饮区区可行行性范范围KITCHENAREA厨房建建议区区HEAVYRESTAURANT整体重重餐饮饮建议议区BUILDINGRETAILANALYSIS一层商商业空空间招招商计计划HEAVYRESTAURANT整体重重餐饮饮区LIGHTRESTAURANT轻餐饮饮区RETAIL零售区区HEAVYRESTAURANT整体重重餐饮饮区LIGHTRESTAURANT轻餐饮饮区RETAIL零售区区CO-COMMUNITYBUILDINGEXISTINGWELLORGANIZEDBUILDINGWITHPOWERFULCOURTYARDINTHECENTER原始建建筑现现状良良好好规划划的建建筑强有力力的中中央庭庭院COURTYARD内院INTERIOR室内空空间CORRIDOR室内走走廊院INTERIOR室内空空间CORRIDOR室内走走廊BUILDINGEXISTINGWELLORGANIZEDBUILDINGWITHPOWERFULCOURTYARDINTHECENTER原始建建筑现现状良良好好规划划的建建筑强有力力的中中央庭庭院COURTYARD内院ENTRANCE入口BUILDINGCOMMUNITYSPACECOMMINTYSPACE1F-3F+COURTYARD建筑改改建公公共区区域1FPUBLICCOMMUNITY共享社社区2FCO-WORKINGCOMMUNITY共享办办公3FCO-LIVINGCOMMUNITY公寓共共享空空间Retail(Café&Gym&CVS)F&BCourtyardCommonareaBigofficeSmallofficeApartment商业餐饮内庭院院公共区区域大办公公室小办公公室公寓CO-COMMUNITYSERVESFORBOTHOFFICEPARTANDAPARTMENTPARTCO-LIVINGSPACESERVESFORAPARTMENTPARTROOFGARDENBUILDINGCONNECTIONCONNECTEDBYCOMMUNITYSPACEBUILDINGA-BUILDINGB建筑内内向空空间由由共享享空间间相连连接CO-WORKINGCOMMUNITYPUBLICCOMMUNITYCO-LIVINGCOMMUNITYVISIONNEWRENOVATIONNEWBUSINESSMODELINSINGLEBUILDING+RENOVATION在单一一的建建筑体体量内内形成新新型商商业改改造模模式LEARNING生活WORKING工作COURTYARD中央庭庭院LIVING生活PLAYING娱乐+PROGRAMREQUIRED要求BIGOFFICE:conventionaloffice.Leaseasbarefloor.传统办办公空空间,毛坯出出租COMMUNAREA(similartoco-working):communalspaceforallofficeusersinthecompound.E.g.officetenantscanbookmeetingroomsthere.公共空空间,类似似于联联合办办公空空间,服务务于整体建筑筑SMALLOFFICE:betweenconventionalofficeandco-working.Leaseasseatpackagetosmallcompanies.小办公公室,介于传传统办办公与与联合合办公公之间间APARTMENT公寓BIGOFFICE大办公公室SMALLOFFICE小办公公室COURTYARD中央庭庭院F&B餐饮LIVING生活CO-COMMUNITY联合社社区GOALCREATEIDENTITYHOWCANSET-UPCO-COMMUNITYON2FTOMAKESATTRACTIONPOINTINTHISCOURTYARD如何在在生活活和工工作之之间创造一一个活活力社社区并使之之成为为中央央庭院院的焦焦点LIVING生活WORKING工作Co-CommunityCo-workingPUBLICCommunityF&B/RETAILPIAZZA1F2FCONCEPTINSERTCOMMUNITYDONUTPOWERFULEYECATCHOBJECTON2F在二楼楼插入入环形形社区区圈COMMUNITYDONUTPLANSECTIONEXISTINGCOMMUNITYDONUTFAÇÇADEREFERENCECONTRAST,COMTEMPORARY外立面面意向向现代的的材料料语言言与古典的的建筑筑形式式产生生有趣趣的对对比COMMUNITYDONUTINPRESSIONFAÇÇADE外立面面COMMUNITYDONUTINPRESSIONENTRANCE入口COMMUNITYDONUTINPRESSIONPIAZZACOMMUNITYDONUTINPRESSIONPIAZZACOMMUNITYPIAZZADIVIDEAS3BIGPLATFORM庭院概概念将中央央庭院院划分分成三三个大大平台台COMMUNITYDONUTF&BEXTENSIONEXTENSIONSEPERTATINGCOURTYARDINTOTHREEPARTSPATHFORPUBLICBIGSTEPSSOLVEHIGHDIFFERENCE0.2000.400±0.0000.6000.800COMMUNITYPIAZZAFUNCTIONSLAYOUT一层功功能平平面图图RETAILBIGOFFICELOBBYSMALLOFFICELOBBYAPARTMENTLOBBYELEV.STAIRF&B2FENTRANCE138㎡105㎡120㎡126㎡110㎡109㎡106㎡104㎡59㎡89㎡123㎡62㎡100㎡65㎡78㎡102㎡COMMUNITYPIAZZAREFERENCE庭院参参考意意向COMMUNITYPIAZZAFAÇÇADEOPENINGANALISYS一层建建筑立立面开开口分分析COMMUNITYPIAZZAF&BFAÇÇADEGUIDE餐饮空空间建建筑立立面指指导ALUMINUMFRAME+GRAPHICGLASSRETAIL/F&BLOGOPOSITIONLIGHTINGCOMMUNITYPIAZZAFAÇÇADEREFERENCESIMPLE,CLEANFRAMEWITHFOLLOWTHEARCHITECTUREFAÇÇADERHYTHM以原始始建筑筑外立立面的的节奏奏来来创造造简洁洁干净净的框框形立立面COMMUNITYPIAZZALOGOLOGOLOCATIONANALYSISLOGO位置分分析图图PEDESTRIANROUTE人行道道VEHICLEROUTE车行行道道LOGOPOSITION商标位位置COMMUNITYPIAZZALOGOREFERENCESIMPLEICONBOLDTEXTWITHSHINYMATERAILLOGO参考示示意简洁的的粗体体字,显眼的的材料料CO-WORKINGSPACECOMMUNITYSPACE2FEXTENDFLOORTOCONNECTTWOLIFTLOBBY连接两两个办办公室室区域域的电电梯核核心筒筒空间,使其成成为接接待区区域BIGOFFICECORESMALLOFFICECOREEXTENSIONAPARTMENTCORERECEPTION+0.75M+0.75MCOURTYARDBIGOFFICECORESMALLOFFICECOREADMINAPARTMENTCORECOMMUNITYSPACEFUNCTIONLAYOUTRECEPTIONWITHMEETINGAREAADDINGWORKING&EVENTAREA接待区区域连连接会会议区区域增加办办公和和活动动区域域RECEPTIONAFF+3.45MC.H3.55MWORKINGAFF+4.2MC.H2.65MAFF+4.2MC.H2.65MEVENTAFF3.45MC.H3.55MMEETINGAFF+3.45MC.H3.55MSMALLOFFICECORERECEPTIONMEETINGADMINWORKINGEVENTHOTDESKLOUNGELOUNGEBIGOFFICELOUNGECOREWORKSHOPWORKINGNEWSTAIR.NEWELEV.APARTMENTCORECOMMUNITYSPACEFUNCTIONLAYOUTINSERTCOMMUNITYDONUT插入共共享社社区环环形圈圈COURTYARDCOMMUNITYDONUTCOMMUNITYSPACECHARACTERMAKESURBANEXPERIENCECOMMUNITYWITHVIVIDLIFE在室内内空间间营造造城市市体验验让整个个社区区产生生对活活力生生活的的共鸣鸣LIVINGWORKINGURBANLIFEAPARTMENTCOMMONAREA&RETAILBIGOFFICE&SMALLOFFICEAPPROACHTHESTREETLIFECOMMUNITYWITHVIVIDLIFE有血有有肉的的市井井生活活DESIGNCONCEPTEXPANDEDDONUTS环形社社区概概念EVENTBARLOUNGECHATTINGKITCHENEXPANDEDTOINSIDEBRINGTODONUTSURBANEXPERIENCESCHEMEDONUTSWITHFUNCTIONS将功能能与环环形社社区相相结合合COMBINEWITHDONUTS与环形形社区相相结合合AUDITORIUM阶梯BAR/KITCHEN厨房LOUNGE休闲PHONEBOOTH电话亭亭PANTRY水吧COMMUNITYDONUT2FFLOORPLAN二层平平面图图LOUNGECHATCHATRECEPTIONHOTDESKMETTINGOFFICEOFFICETOILETTOILETBIGOFFICECORESMALLOFFICECOREHOTDESK/EVENTBARPANTRYLOCKERPANTRYLOCKERAPARTMENTCORECOMMUNITYDONUTPROGRAMS二层功功能布布局OFFICE办公公室室EVENT大型活活动区区域COMMONAREA公共空空间TOILET卫卫生生间LOUNGE休闲区区域MEETINGROOM会会议议室室PANTRY茶水/厨房PHONEBOOTH单独电电话亭亭LOCKER储储藏藏柜2FSMALLOFFICE:190PHOTDESK:30PMEETINGROOM:129Seats3F~11FSMALLOFFICE:197P*9F=1773PMEETINGROOM:20*9F=180SeatsTOTALSMALLOFFICE:1963PHOTDESK:30PMEETINGROOM:309SeatsMEETING/OFFICE+HOTDESK=1SEAT/6.45DESK=15.50%COMMUNITYDONUTINPRESSIONRECEPTION入口接接待COMMUNITYDONUTINPRESSIONRECEPTION入口接接待视视角2COMMUNITYDONUTINPRESSIONLOUNGE休闲区区域COMMUNITYDONUTINPRESSIONHOTDESK公用办办公区区COMMUNITYDONUTINPRESSIONEVENTAREA大型活活动区区域COMMUNITYDONUTDETAILCIRCULATION流线平面图图LOUNGECHATCHATRECEPTIONHOTDESKTOILETTOILETBIGOFFICECORESMALLOFFICECOREHOTDESK/EVENTBARPANTRYLOCKERLOCKERPANTRYLOCKERAPARTMENTCOREPHONEBOOTHELEV.STAIRTourroute访客路线Users用户路线Event活动路线COMMUNITYDONUTDETAILMANAGEMENT管理平面图图LOUNGECHATCHATHOTDESKTOILETTOILETBIGOFFICECORESMALLOFFICECOREHOTDESK/EVENTBAR/PANTRYLOCKERPANTRYLOCKERAPARTMENTCOREPHONEBOOTHRECEPTIONMAILADMINMEPMEPREFERENCERECEPTIONLOUNGEBARE,SIMPLELOUNGEPLAYWITHCOLORFULWOODFURNITUREEASYTOSIT参考意向入口接待休休闲区REFERENCEHOTDESKFLEXIBLEWITHEVENTFUNCTION参考意向向公共办公公区域REFERENCEEVENTAREAFURNITUREBEFLEXIBLEEASYTOASSEMBLY参考意向向大型活动动区域REFERENCELOUNGECONTRASTBAREMATERIALWITHSOFTMATERIAL参考意向向私密办公公区域REFERENCEBAR/KITCHEN参考意向向水吧/开放厨房房REFERENCEACTIVECORNER参考意向向健身活动动区域REFERENCELOCKER参考意向向储藏前厅厅区域3RDFLOORLAYOUTPLANAPARTMENTCOMMONSPACEWITHROOFGARDEN三层平面面图APARTMENTCOMMONSPACEROOFTOPGARGENBIGOFFICESMALLOFFICEREFERENCEOFFICELOBBYSIMPLE,TEXRUEDMATERIALWITHDELICATEDDETAILDECORATIVELIGHTING办公室大大堂参考考意向REFERENCEAPARTMENTLOBBYSIMPLE,YOUNG,FRESH公寓大堂堂参考意意向REFERENCELIVINGROOMSIMPLECLEANCONNECTIOINWITHROOFTOPGARDEN共享客厅厅参考意意向STANDARDFLOORLAYOUTPLAN标准层平平面图TYPE1TYPE1TYPE1TYPE1TYPE1TYPE1TYPE1TYPE3TYPE2TYPE2TYPE2TYPE2TYPE4BIGOFFICESMALLOFFICECOMMONSPACEAPARTMENTTYPE