山西省阳泉市荫营中学高考英语unit5Gettingthemessage复习

GettingthemessageAteachingplan

Teachingaims:

1.Toimprovethestudents’abilitiesofskimming,

scanningthroughreadingactivities.

2.Togetthestudentstolearnsomeknowledge

aboutadvertising.

3.Togetthestudentstodevelopcritical

thinkingaboutadsaroundus.

Teachingimportantpoints:

Howtoevaluateadvertisingandadvertisements.

Teachingdifficultpoints:

Thedefinition,principleandfunctionsofadvertising.

Teachingmethods:

1.Skimmingmethod;

2.Task-basedmethod;

3.Discussionmethod.

Teachingaids:

Amultimediacourse.

Teachingprocedures:

Step1.Greetings

Thepurposeofthisprocessistoorganizethestudentstobereadyforclassquickly.

Step2.Presentation

Thisactivityisdesignedtohelpthestudentshave

abetterunderstandingofads,sothattheymayfeeleasyto

understandthemeaningofthetext.

Withthedevelopmentofmarketeconomy,adshavebecome

animportantfeatureinTV,radioandnewspaperindustry.Do

youdependonads?Doyouthinktheyaregoodforpeople?What

aretheirfunctions?Andwhatattitudeshouldwehavetowards

advertisingandadvertisements?Todaylet’slearn

textofADVERTISING.

Step3.Fastreading

1.Scanthetextandanswerthefollowing

thewhole

questions.

Thisstepisdesignedtotrainthestudentstofindtherelatedanswersofsomequestionsquickly.

1)

Wherecanwefindads?

Answer:Wecanfindadsalmosteverywhere.

2)

Dopeoplereacttoadsinthesameway?

Answer:No,the

ydon’t.

3).Arealltheadvertisementshelpfultopeople?

No,theyaren

’t.

2.Skimthetextandtrytofindthetopicsentenceofeachparagraph.

Thepurposeofthisactivityistohelpthestudentsknowhowadvertisingisillustratedinthetext.

passage,we’dbetterpaymoreattentiontothefirst

paragraphorthefirstsentence.Inthistext,topic

canbefoundinmostparagraphs.

Para.1.Adscanbefoundalmosteverywhere.

in

ways.

sentencedifferent

influencecustomers’choices.

ofways.

tointroducenewproducts.

makepeopleawareofgovernmentpoliciesandsocialproblems.

Para.7.Customersshouldbecarefulofillegalads.

Thisstepisdesignedtogetthestudentstoreadthetextcarefullytofindoutmoredetailsaboutthewholetext.

Listenandtellwhetherthefollowingstatementsaretrueorfalse.

Afterlistening,dividethestudentsintofourgroupsandthenhavediscussion.Thenhaveacompetition.

1.Thedevelopmentofradio,televisionandothermediahasnotgonehandinhandwiththedevelopmentofadvertising.F

Peoplerespondtoadsindifferentways.T

Companiesuseadstoinfluencecustomersby

introducingabrandnametopotentialcustomers.

T

4.

Frequentadvertisingincreasestheproduct

salesandincreasestheproductprice.

F

5.

Alladsareusedtopromoteaproductorto

increaseacompany’ssales.

F

6.Somenon-profitorganizationsusethe

advertisingtechniquestospreadknowledge,change

attitudesandimprovesociety.T

7.Peopleshouldnotbelievewhatanadsaysasit

mayhavesomehiddeninformation.T

8.Weshouldbecarefulanddistinguishbetween

fictionandfactswhenwereadads.T

Answerthefollowingquestions.

Dividethestudentsintofourgroupsandletthemdiscuss

thequestionsThenasktwopairstothefront,oneactingas

aninterviewer,theotherinterviewee.Thatistosay,one

asks,theotheranswers.

1.Howdopeoplereacttoads?

Somepeoplefindadsusefulandentertaining;Others

thinkthattheyareannoying.

2.Howdoadshelpconsumersandcompanies?

Adscanmakethecompaniesincreaseproductsaleswhich

mayleadtothereducingoftheprice,anditcanalso

helpthecustomerschooseamongallavailableproducts.

3.Inwhatwaysdoadsintroducenewproducts?

Truthfuladsprovidegoodinformationthatcustomersneed;Byexplainingthefeatures,functionsandcosts

ofaproductorservice,adsalsoallowcustomersto

comparepricesandquality;Armedwithfactsand

figures,customersarebettertodealwithsome

argumentsgivenbyasalesmanorsaleswoman.

4.

Whyareall

adsnot

usedto

promoteaproduct

ortoincreaseacompany

’sprofit?

Becausesomeadsaimtospreadknowledge,change

attitudesandimprovesociety.

5.

Howcanweprotect

ourselves

frommisleading

ads?

Weshouldbecarefulwhenreadingads,distinguishbetweenfictionandfactsandmakesmartchoices.

Step5.Discussion

Thisstepistotrainthestudentstoexpresstheirownattitudestowardsads.Thestudentsareencouragedtocriticalonads.

Givethestudentssomeminutestodiscuss.

1.

What’syourattitude

towardsadvertisements

inourlife?

A.

1.

Provideinformationaboutthelatest

products.

2.

Increaseproductsales.

3.

Reducethepricesofproducts.

B.

1.

Misleadcustomersorcheatthemofmoney.

2.

Givefalseinformation.

3.

TaketoomuchtimeorspaceonTV.

2.

Howtofindinformationthatmaynot

betruthful

inanad?

1.

Weshouldalwayskeepaneyeout

for“hidden

information

”.

2.

Lookatsmallprintorcolours.

3.

Seethepicturesaretrueorfalse.

4.

Learntoanalyseads.

Step6.Writing

Thisstepistotrainthestudentswritingability.

Makeupanadforourschool.Theadshouldbecatchyandconveyapositivemessageoridea.

Step7.Concluding

Thisstepistosummarizethemaincontentlearnedinthisclass.

Todaywe’velearnedthewholetextofadvertising.In

this

class,

we’velearned

howadvertising

worksandhowads

affectcompaniesandcustome