家乐福部门介绍

CarrefourShiShengStoreOct.2001家乐福公司历史HistoryofCarrefour

成立家乐福SAEstablishmentofCarrefourSA

法国inFrance

第一家2500平方米的超市Fisthypermarketwith2500m

巴黎附近nearParis

家乐福标志的产生CarrefourofCarrefourlogo

第一家11000平方米的超市FirstHypermarketwith11000m

里昂附近nearLyon195919631966CarrefourShiShengStoreOct.2001家乐福公司历史HistoryofCarrefour

家乐福进入股票市场IntroductionintotheStockExchangeMarker

在西班牙开设第一家分店FirstStoreinSpain

在巴西开设第一家分店FirstCarrefourinBrazil

家乐福政策产生FirstCarrefourPolicy

在阿根廷开设第一家分店CarrefourinArgentina

产生印有家乐福品牌的产品LaunchingofCarrefourBrandproducts

197019731975197919821985CarrefourShiShengStoreOct.2001家乐福公司历史HistoryofCarrefourMarcelFournier学院CreationofInstituteMarcelFournier在台湾开设第一家分店FirststoreinTaiwan购买了45家欧洲店PurchaseofEuromarche:45stores在墨西哥和马来西亚开设第一分店FirststoreinMexicoandinMalaysia在中国开设第一家分店--北京创益佳店Netsales30billionsUS$在泰国和韩国开设第一家分店FirststoreinThailandandinKorea198719891991199419951996CarrefourShiShengStoreOct.2001家乐福公司重要事件最重要的八件事TheTopFacts1.家乐福第一家超市于1963年在法国创立CarrefourFirstHypermarket2.家乐福集团1999年2月底368家分店CarrefourGroup1999Feb:368Stores3.家乐福：在全世界20个国家和地区开设分店Carrefour:Presencein20countriesallovertheworld4.家乐福在1995年世界零售行业排名中名列第六Carrefourranked6thintheworldinretailingbusinessin19955.在1996年的净营业额:300亿美元Netsalesin1996:30billionUS$CarrefourShiShengStoreOct.2001家乐福公司重要事件6.家乐福在中国：在1995年开设第一家分店CarrefourChina:1ststorein19957.家乐福1996年在中国的购买客户人次：6，887，113NumberofdebitsinChina:6,887,1138.1999年8月家乐福集团与法国普美德斯集团合并,合并后的集团仍名为家乐福.CarrefourcombinedPromodesGroupinAugust,1999.ThegroupaftercombineisstillnamedCarrefour.9.家乐福2000年底在中国已开业的店达27家CarrefourChina27storesin2000.CarrefourShiShengStoreOct.2001MissionofCarrefour

家乐福的使命OurMission

我们的使命

OurPeople

我们的员工

OurResources

我们的方法

Alloureffortsaredirectedtowardscustomersatisfaction.Ourretailingactivitiesseektomeetchangingcustomerdemands,intermsofproductselectionandquality,atthemostcompetitiveprices

我们尽一切努力最大程度地满足顾客的要求．我们的零售行业通过选择商品，提供最佳品质及最低价格，以满足客户多变的要求．

Highly-motivatedassociatesareourmainasset.Individualinitiativeanddelegationofresponsibilitiesarecarriedoutinaspiritofsolidarityandcommoninterest.

我们最主要的财产是士气高昂的员工.每一个员工应在团结奋斗及目标一致的基础上，充分发挥主动性及责任。Ourbusinessisbasedonsimple,straightforwardconcepts.Toremaincompetitive,weconstantlyadaptourresourcestoachieveoptimaldistributionefficiency.

我们的理念简单而直接．为了在竞争中取得优势，我们必须最大限度地使用资源使之发挥作用。

CarrefourShiShengStoreOct.2001Customersatisfactionfirst顾客满意为优先SALESCLERKEMPLOYEECASHIER营业员职员收银员

ASSISTANTDEPARTMENTHEADSECTIONHEAD

助理课长处长

STOREMANAGER店经理

REGIONALMANAGER区经理GENERALMANAGER总经理CarrefourShiShengStoreOct.2001OURGOAL

我们的目标

OURVALUES

|我们的价值

Weaimtobeaninternationalforcewithasignificantpresenceineachmarket.Byconstantlyseekingtogainmarketshare,wewillstrengthentheGroup'sindependenceandraiseitsvalueoverthelongterm我们的目标是成为一个国际性公司，并在每个市场中占有重要比例。通过市场占有率的扩大，我们将不断加强公司的独立性及增加公司长期的企业价值。

Weaimtodevelopmutuallybeneficialsynergieswithallourbusinesspartner.Weseektoadapttothespecificenvironmentofeachcountrywhereweoperateandtoserveasabenchmarkintermsofbusinessvalueswhereverwearepresent.我们强调协调与合作伙伴之间的关系，增进双方共同的利益。我们要尽力融合各国特殊的环境，成为同业间的楷模。家乐福的使命MISSIONOFCARREFOURCarrefourShiShengStoreOct.2001我们的一切工作的核心

是为了让顾客满意。CustomerSatisfaction

顾客满意AllOurEffortsMustBeDirectedTowards

CustomersSatisfaction.CarrefourShiShengStoreOct.2001CarrefourFourPolicies

家乐福四大政策ManagementLevel

管理层Assets

资产Merchandise商品AllEquipmentingoodcondition

所有器材处于良好状态Price

价格Clean

干净Full

满Listentocustomers

倾听客户需要Competitorssurvey

竞争调查Finance

财

务AnalysisofmonthlyDepartmentbulletin

每月部门报告分析Reactwhendisparitiesbetweenbudgetandactual当财政预算与实际开销出现不同时应作出反应Checkfollow-upofprocedures

检查跟踪工作程序Workonannualbudget

制定年度财政预算Getthebestassortment

作出最好货品分类排列getthebestconditions

提供最好的条件Reacttocompetitor'spricelevel

对竞争对手的价格作出反应Checkvolumeordersandsalesquantities

检查销售量pushforpromotions

促销Communicationwithnegotiator

与谈判者交流人力

资源Knowyourstaff了解员工Train

培训Communication交流Initiative&creative

主动性与创造性Linkbetweenmanagementteamandmyteam

管理团队和我的团队之间的练习R

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nCarrefourShiShengStoreOct.2001CarrefourChina家乐福世界分布CarrefourShiShengStoreOct.2001AsiaRegion

亚洲地区

CarrefourShiShengStoreOct.2001CarrefourChina家乐福中国

CarrefourShiShengStoreOct.2001Central/South-westRegion

家乐福中西区CarrefourShiShengStoreOct.2001CarrefourConcepts

家乐福的理念CustomerSatisfactionFirst!

顾客的满意为优先

Onestopshopping

一次购足

Lowprice

超低售价

FreeParking

免费停车

SelfService

自助式服务

FreshnessandQuality

新鲜和品质

CarrefourShiShengStoreOct.2001店长StoreManager杂货ConsumerGoods家电Appliance日用百货Bazaar生鲜Fresh服务部门Service纺织TextileCarrefourShiShengStoreOct.2001杂货处ConsumerGoods15课Perishable冷冻冷藏食品14课DryGrocery干性副食12课Cosmetics化妆用品10课Drink烟酒饮料11课Cleaning清洁用品CarrefourShiShengStoreOct.200120课Delicatessen熟食21课Fishery鱼22课FruitVegetable蔬菜23课Bakery面包24课Butchery精肉26课Restaurant冰吧生鲜处FreshCarrefourShiShengStoreOct.2001日用百货Bazaar33课Leisure休闲百货32课Culture文化用品31课HouseKeeping家用百货30课DIY手工制品34课Gardening园艺35课CarAccessories汽车配件CarrefourShiShengStoreOct.2001家用电器Appliance44课TV&Video视听器材43课Sound/Version音响42课PhotoCineOpticals手机/照相器材41课SmallAppliance小家电40课BigAppliance大家电45课Computer电脑CarrefourShiShengStoreOct.2001纺织处Textile62课SeasonalTextile季节性服饰61课PermanentTextile非季节性服饰60课Footwear鞋65课HouseLine家用纺织品66课PersonalAccessories服饰配件CarrefourShiShengStoreOct.2001服务部门Service90Cashier收银部91AC财务部92Security保安部93Maintenance维修部94Management管理部门95IT电脑部96RY收货部97OP订货部CarrefourShiShengStoreOct.200110课饮料烟酒Dept10DrinkCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200111课清洁用品Dept11CleaningCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200112课化妆用品Dept12CosmeticsCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200114课干性副食Dept14DryGroceryCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200115课冷冻冷藏食品Dept15PerishableCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200120DeptCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200121DeptCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200122DeptCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200123DeptCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200124DeptCarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200126DeptRestaurant餐厅CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200130DeptDIY自助工具CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200131DeptHousingKeeping日常用品CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200132DeptCulture文化用品CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200133DeptLeisure休闲用品CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200134DeptGardening园艺CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200135DeptCarAccessary汽车配件CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200140DeptBigAppliance大家电CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200141DeptSmallAppliance小家电CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200142Dept手机/照相器材CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.2001CarrefourShiShengStoreOct.200143/44Dept音响/视听CarrefourShiShengStoreOct.2001Carrefour