职通商务英语 1 unit 1

Unit1BusinessKaleidoscope1Workinpairs.talkaboutbusinessactivitiesshowninthepicturesbelow.aThispictureshowsasceneinasupermarket.Asoneofmodernretailoutlets,thesupermarketplaysanimportantroleintheretailingbusiness.Thispictureshowsanassemblylineinacarfactory.Car-makingisoneofthemostimportantsectorsofthemanufacturingbusiness.Thispictureshowsthatahotelreceptionistisreceivingguests.Hotelreceptionisavitalpartofhotelservice.Thispictureshowsacabinattendantprovidingdrinkstopassengers.Airtransportationprovidestheserviceoftransportingpassengersand/orcargousingaircrafts,suchasairplanes.Thispictureshowsaharvestergatheringgraininthefields.Farmingreferstograingrowing,livestockraisingandhorticulture.Farmingisaprimaryindustry.

Thispictureshowsabankinoperation.Bankisconcernedwiththebusinessofprovidingfinancialservicestoconsumersandbusinesses.Thispictureshowsaconstructionsite.Buildingandconstructionrefertotheprocessofaddingastructuretorealproperty.Itisasecondaryindustry.Thispictureshowsarealestateagency.Realestaterentalisconcernedwithrentingorleasingrealestateandprovidingrelatedservices.2Businessactivityinvolvesproducingandsellinggoodsandservices.Accordingtowhattheyproduce,businessescanbeclassifiedintogoods-producing,service-providingoracombinationofboth.egbakeryshoefactorytravelagencybank3Workinpairs.discusswhattypeofbusinessyouthinkthefollowingcompaniesareengagedinWal-MartStoresInc.(brandedaswalmart)isanAmericanpubliccorporationthatisengagedintheretailingbusiness.Itrunsachainoflarge,discountdepartmentstores.Itistheworld’slargestpubliccorporationbyrevenue,accordingtothe2008FortuneGlobal500.McDonald’sCorporationistheworld’slargestchainofhamburgerfastfoodrestaurants.LenovoGroupLimitedisamultinationaltechnologycorporationthatdevelops,manufacturesandmarketsdesktopandlaptoppersonalcomputers,workstations,servers,storagedrivers,ITmanagementsoftwareandrelatedservices.AirChinaistheonlyairlinecompanywhichcarriesthenationalflag.AirChinatakestheresponsibilityofspecialplanetaskforChinesenationalleadersvisitingabroad,andforeignleadersandgovernmentalleadersvisitingChina,whichdemonstratestheexclusivestatusasthenationalflagcarrier.ItbecameamemberofStarAllianceinDecember2007anditleadsdomesticcounterpartsinpassengerandfreightairtransportandrelatedservices.Chery

Auromobileisanautomobilemanufacturer.ItisthelargestindependentChineseautomanufacturerandoneofthefastestgrowingautomakersintheworld.HolidayInnisabrandofhotelswithintheInter-ContinentalHotelsGroupWordsandexpressionstertiary

英

['tɜːʃ(ə)rɪ]

美

['tɝʃɪ'ɛri]

n.第三纪；第三修道会会员；第三级教士adj.第三的；第三位的；三代的tertiarysector

第三产业部门;第三产业;tertiaryeducation高等教育，大学教育engage

英

[ɪn'geɪdʒ;en-]

美

[ɪn'ɡedʒ]

vt.吸引，占用；使参加；雇佣；使订婚；预定vi.从事；答应Ihaveneverengagedindrugtrafficking.我从来没有从事过贩毒。Theytriedtoengagehiminconversation.他们试图使他加入谈话。Shefoundithardtoengagewithofficelife.她发现难以融入办公室生活。complicate

英

['kɒmplɪkeɪt]

美

['kɑmplɪket]

vt.使复杂化；使恶化；使卷入Whatcomplicatestheissueistheburdenofhistory.使问题复杂化是历史的重负。I

think

that

isbecause

we

unnecessarily

complicate

it.

我想这是因为我们不必要地将生活复杂化了。

wholesale

英

['həʊlseɪl]

美

['holsel]

批发的；大规模的Warehouseclubsallowmemberstobuygoodsatwholesaleprices.仓储式会所允许会员以批发价购买商品。wholesalemarket批发市场wholesaleprice批发价格wholesalebusiness批发业务，批发生意wholesaletrade批发贸易Hedoes

wholesale

business,while

his

brother

is

engagedin

retail

business.

他经营批发生意，

他弟弟则经营零售生意。define

英

[dɪ'faɪn]

美

[dɪ'faɪn]

vt.定义；使明确；规定This

word

ishardto

define.

此词难下定义。attempt

英

[ə'tem(p)t]

美

[ə'tɛmpt]n.企图，试图；攻击vt.企图，试图；尝试attempttodosomething努力...；试图...He

gaveup

the

attempt

in

despair.

他在绝望中放弃了这种尝试。inturn

轮流，依次We

will

examine

eachof

these

methods

in

turn.

我们将按照顺序依次分析这些方法。institutional

英

[ɪnstɪ'tjuːʃ(ə)n(ə)l]

美

[,ɪnstɪ'tuʃənl]

adj.制度的；制度上的institutionalfactor

制度因素;体制因素

Institutionalinnovations

制度创新

namely

英

['neɪmlɪ]

美

['nemli]

adv.也就是；即是；换句话说efficient

英

[ɪ'fɪʃ(ə)nt]

美

[ɪ'fɪʃnt]

adj.有效率的；有能力的；生效的energyefficient节能efficientproduction有效生产efficientmarket有效市场But

howcan

we

be

more

efficient?

可是我们怎么才能更有效率呢？charity

英

['tʃærɪtɪ]

美

['tʃærəti]

n.慈善；施舍；慈善团体；宽容；施舍物charityevent

慈善赛;慈善事件;慈善活动;慈悲赛charityschool

慈善学校;贫民学校charityinstitution

慈善机构charitysale义卖Hemadesubstantialdonationstocharity.他做了大量的慈善捐赠。Herhusbandisunemployedandthefamilydependsoncharity.她的丈夫失业了，全家靠救济度日。minimization

[,mɪnɪmɪ'zeʃən]

n.减到最小限度；估到最低额；轻视costminimization

成本极小化;成本最小化;lossminimization

损失极小化;损失最小化Wehadabouttenhours'warning,sowewereabletominimizetheeffectsoftheflood.由于在十小时前发出了警报，我们能够把水灾的破坏减至最低程度。

expenditure

英

[ɪk'spendɪtʃə;ek-]

美

[ɪk'spɛndɪtʃɚ]

n.支出，花费；经费，消费额capitalexpenditure

资本支出;资本开支;非经常开支;基建费用Nonbusinessexpenditure

营业外支出totalexpenditure

总支出;总开支;支出合计financialexpenditure

财政支出Annualexpenditure

年度支出;

raw

英

[rɔː]

美

[rɔ]

adj.生的；未加工的；阴冷的；刺痛的Weimportrawmaterialsandenergyandexportmainlyindustrialproducts.我们进口原材料和能源，主要出口工业产品。...apopulardishmadeofrawfish.…由生鱼做的一道很受欢迎的菜肴。mining

英

['maɪnɪŋ]

美

['maɪnɪŋ]

n.矿业；采矿miningownership

采矿权...traditionalindustriessuchascoalminingandsteelmaking.…像采煤和炼钢这样的传统工业。assemble

英

[ə'semb(ə)l]

美

[ə'sɛmbl]

vt.集合，聚集；装配；收集vi.集合，聚集Therewasn'tevenaconvenientplaceforstudentstoassemblebetweenclasses.甚至没有一个学生们课间集合的方便的地方。assembleline作业的装配线Thecaptain

called

the

men

to

assemble.队长命令部队集合。invisible

英

[ɪn'vɪzɪb(ə)l]

美

[ɪn'vɪzəbl]

adj.无形的，看不见的；Invisiblehand

看不见的手;无形之手

Translation1Businessreferstotheactivitiesofproducing,purchasingandsellinggoodsandservices.2Thiscompanyismainlyengagedincarselling.3Are