物流英语(第二篇第一单元)

PartⅡLogisticsBusinessCorrespondence

第二篇物流商务信函UnitOne

BasicknowledgeaboutBusinessLetter

第一单元商务书信基本知识Learningabjectives:MasterthewritingformatofEnglishbusinessletters;Masterrelatedwords.1.掌握英文信函写作的基本格式；2.掌握相关词汇。学习目标Pre-readingquestions:WhatisthewritingformatofChineseletters?2.Inyouropinion,isthereanydifferenceofwritingformatbetweenEnglishandChineseletter?Ifthereis,what’sthat?1.中文信函的格式是什么？2.据你所知，英文信函的格式与中文有区别吗？如果有，有哪些区别？Whatisbusinessletter?

Businessletters(includingcommonly-usedE-mailsnow)arecorrespondencesbetweencompanieswhichrepresentcompanies’personalityindirectlysothatitisessentialtowritelettersinaproperway.

商务书信（包括当今常用的电子邮件的形式）是公司之间往来的信函，间接代表着一个公司的形象，所以使用一种良好的体裁或形式是非常必要的。什么是商务书信？TheSuperscription

Printthereceiver’snameandaddressinthebottomright-handcorner.

Andwritethesender’snameandaddressatthetopleftcornerwhichwasalwaysprintedalreadyforspecialones.信封的写法收信人的姓名、地址写在信封中央偏右下的地方，打印上去。发信人的地址位于信封左上角，一般的专用信封上已印好此项内容。

Thestampisatthetoprightcorner.Andthecategoryofmailsisinthebottomleft-handcorner.邮票贴在右上角，而左下角则可附加说明该信函的类别。

托马斯史密斯物流部门

（邮票）多伦多大学多伦多M5S1A1加拿大

南希格林小姐342GravesHall

奥本,阿拉巴马州36830-5313

美国急件Differentkindsofmails:

1.OrdinaryMail2.ByAirMail(ParAvion)3.Registered(Reg./R)4.Express5.ExpressDelivery6.ExpressMailService(EMS)7.Sample8.PrintedMatter9.Local10.Urgent表示信件类别的信封标志有：1.平信2.航空3.挂号4.快件5.特快专递6.特快专递7.样品8.印刷品9.本地10.急件StylesofEnglishBusinessLetter1.Blockstyle：allparagraphsshouldbeginflushwiththeleftmarginexcepttheletterheadwhichisalwaysprintedinthetopmiddleoftheletter.商务书信的形式1.齐头式:除了Letterhead已印制于公司专用信纸的中央顶端，其他各项则集中于信纸的左端。StylesofEnglishBusinessLetter2.Semi-blockstyle:dateandreferencesareonrightfortheconvenienceoffileandsearching;complimentaryclosingandsignatureareinthemiddlewithletterheadandtheothersareontheleft.

2.混合式：混合式把date（日期）和references（参照号）的位置固定在右边，以便归档、检索；complimentaryclosing（结束语）、signature（签名）同信头一起放中间去，其余部分放在信纸左端。StylesofEnglishBusinessLetter3.Intendedstyleisalternativeoneoftheabovetwostyleswithfivetosixspacesintendedfromthemargin.

3.缩行式：缩行式可以选择以上两者任意一个形式，只有正文起头处向内缩五、六个空格。ComponentsofEnglishBusinessLetters1.Letterhead2.Referencenumber3.Date4.Insideaddress5.Attentiontheoperator’sname6.Salutation7.Subject商务信函的构成要素1.信头2.参考号码/编号3.日期4.信内地址5.经办人的姓名6.称呼7.主题ComponentsofEnglishBusinessLetters8.Mainbody9.Complimentaryclosing10.Signature11.Identificationmarks12.Enclosure13.Carboncopy（C.C.）14.Postscript(P.S.)8.正文9.结束语10.签名11.识别记号12.附件13.副本抄送14.（P.S.）附笔TheThreeC’sforBusinessWriting1.CourtesyItshouldhardlybenecessarytostresstheimportanceofcourtesyinyourcorrespondence.Oneofthemostimportantthingsispromptness.Punctualitywillpleaseyourcustomerwhodislikeswaitingfordaysbeforehegetsareplytohisletter.商务信函三原则不必在信函中过分强调礼貌的重要性。其中迅速是最重要的。严格遵守时间受到那些厌恶长时间等待的顾客的欢迎。礼貌Itisnearlyalwayswrongtocontradictit.Differencesareboundtooccurinbusiness,butwithdiplomacyandtacttheycanbeovercomeandsettledwithoutilloneitherside.与此相抵触肯定是错误的。商务活动中肯定存在差异，但是运用外交手段和策略可以克服和解决，不会出现误解。2.ClarityFirstofall,makesurethatyourletterissoclearthatitcannotbemisunderstood.Apointthatisambiguousinaletterwillcausetroubletobothsides,andfurtherexchangeoflettersforexplanationwillbecomeinevitable,thustimewillbelost.首先必须确认信函意思清楚，不会引起误解。信函意思模糊会给双方都带来麻烦，而解释不可避免会浪费时间。清楚Next,whenyouaresureaboutwhatyouwanttosay,sayitinplain,simplewords.Good,straightforward,simpleEnglishiswhatisneededforbusinessletters.其次,当你确定要说的话后用简洁明了的言语来表达。商务信函语言表达必须直接简要。3.ConcisenessAconciseletterisnotnecessaryashortone.Sometimesaletterdealingperhapswithamultiplicityofmatterscannotavoidbeinglong.Ifconcisenessconflictswithcourtesy,thenmakealittlesacrificeofconciseness.Generallyspeaking,youwillgaininclearnessandconcisenessbywritingshortsentencesratherthanlong