佳能数码相机广告

Unitone:AdvertisementWelcometotheunitandreadingCanyouguesswhatdotheyadvertise?

Commercialadvertisements

PublicserviceadvertisementsDiscussion:Canyoutelluswhichadvertisementsattractyoumost?Why?Wheredoweseetheseads?

Onbillboards,ontheinternet,onTV,innewspapers,inmagazines,orinleafletsgivenoutinthestreets.Aretheygoodadvertisements?Why?

Theirexitingimages,brieflanguagesandcreativeideasattractustobuytheproductorleadustodowhattheytellus.(1)Whoisthegirlintheillustration?(2)Howdoyoufeelwhenyouseethechildinthebigeyes?(3)Whatwouldyouliketodoforthechildafterseeingthisadvertisement?(4)WhydoestheadvertisementsayThereishopeforallofus?(5)Fromthisposter,doyouknowwhatdoyouthinkthepurposeofProjectHopemean?Thereishopeforallofus!ProjectHope!(1)Whatdotheillustrationsmean?(2)Whatproblemdotheposterswanttohighlight?(3)Afterseeingthetwoadvertisement,whatwillyoudo?(1)Whatkindofpeopledoyouthinkwillbuythiskindofthings?(2)DoyouthinkthisadvertisementwillsuccessfullypersuadepeopletobuythisShampoo?Why?Discussion:(1)Whichadvertisementdoyoumakeyouwanttobuyaproductorservice?Why?(2)Whichadvertisementsmakeyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp?Why?(3)Doyoubelievethatadvertisementstellusthecompletetruth?Whyorwhynot?Firstreading1)Whatdoadvertisementsencouragepeopletodo?2)WhatdoesPSAsstandfor?3)WhatarePSAsmeanttodo?Readthearticleoncemoreandfindtheanswerstothefollowingquestions1)Whereareadvertisementsmostcommonlyfound?2)Whatisthedifferencebetweencommercialadvertisementsandpublicserviceadvertisements?3)Whyaresomeoftheadvertisementscleveraccordingtothearticle?4)WhendidChinabeginanationwidepublicserviceadvertisingcampaign?5)WhyshouldwefollowtheadviceinPSAs?Answerthequestions1)Whereareadvertisementsmostcommonlyfound?2)Whatisthedifferencebetweencommercialadvertisementsandpublicserviceadvertisements?Billboards,newspapers,magazines,theinternet,radioandtelevisionarethemostcommonplacestofindadvertisements.Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice.PSAsareoftenplacedforfree,andintendedtoeducatepeopleabouthealth,safety,oranyotherissuewhichaffectspublicwelfare.3)Whyaresomeoftheadvertisementcleveraccordingtothearticle?4)WhendidChinabeginanationwidepublicserviceadvertisingcampaign?5)WhyshouldwefollowtheadviceinPSAs?Becausemostadvertisementsdon’ttellyouthecompletetrutheveniftheydon’tlie.In1996.BecauseallofthePSAsaremeanttobehelpful,andwecanoftenlearnalotbyfollowingtheadvicetheygive.Readthefollowingsentencesanddecidewhethertheyaretrueorfalseaccordingtothearticle1)Advertisementsarefoundinmanyplaces.()2)PSAsareonlyfoundinnewspapers.()3)Alladvertisementstellthecompletetruth.()4)PSAsandcommercialadsusesomeofthesamemethods.()5)Commercialadscanoftengiveussomevaluableinformationabouthowtoliveourlives.()6)AnadwarningpeopleagainstsmokingisanexampleofaPSA.()TTTFFFWhatdoyouthinktheymean?1.persuasivea.sending(children)mittingsuicideh.happenthroughoutacountrybecfghadCommercialadsPublicserviceadsAretheycommercialadvertisementsorPSAs?1)MakeitpossiblewithCanon.

佳能数数码相机广告告2)Thedailymodern日日产（尼桑））汽车广告3)PlannedParenthoodChildrenbychoice,Notbychance4)There’snobetterwaytofly.

德国国汉莎航空5)Thepowerofdreams本本田汽车车广告6)MakePovertyHistory7)Likenoother索索尼产品广告告8)TakeTOSHIBA,taketheworld.9)Onebyonetheystepforward:anurse,ateacher,ahomemaker.Andlivesaresaved.10)Wecanbeatextremepoverty,starvation,AIDS.Butweneedyourhelp11)Thechoiceofanewgeneration.新一代代的选择。———百事可乐乐12)Askformore渴望望无限——百百事流行鞋13)Impossiblemadepossible使使不可能为为可能——佳佳能打印机14)We'renotaskingforyourmoney;we'reaskingforyourvoice.CAs:PSAs:1\2\4\5\7\811\12\133\6\9\10\14Readingstrategy:readingexpositorywritingIntroductionofsubjectSupportingdetailsConclusionAnexamplefromourtextTheopinion:Evenifanaddoesnotlie,itdoesnotmeanittellsyouthecompletetruthSupportingdetails:Allitsaysisthatitfightsitandthatisnotthesamethingatall.Theconclusion:Wemustnotfallforthiskindoftrick!Readthepassageagainanddecidethemainideasforeachparagraphafterdiscussion.Para1Para2Para3Para4Advertisementsareimportantandpopularinourdailylife.Wehavetwotypesofadvertisementsinallkindsofmedia.Weshouldnotbelievealltheadvertisements.Publicserviceadsalwaystellusthetruth.DiscussionWhat’syouropinionofadvertisements?Doingbusinesswithoutadvertisementsislikewinkatagirlinthedark.Youknowwhatyouaredoing,butnobodyelsedoes.------StewartH.Britt做生意没广告告犹如在女孩孩眨眼．你知知道你在做什什么，但没有有其他人知道．－－－布列特特Youcantelltheidealsofanationbyit’sadvertisements.------NormanDouglas从一个国家的的广告可以看看出这个国家家的理想．－－－道格拉拉斯HomeworkRevisethetextwestudiedtodayandtrytoretellthepassageinyourownwords.FinishPartFwithyourpartnertogether.Finishthegap-informationexerciseinPartEbyyourself9、静夜四无邻邻，荒居旧业业贫。。12月-2212月-22Saturday,December31,202210、雨中黄叶叶树，灯下下白头人。。。02:47:4502:47:4502:4712/31/20222:47:45AM11、以以我我独独沈沈久久，，愧愧君君相相见见频频。。。。12月月-2202:47:4502:47Dec-2231-Dec-2212、故故人人江江海海别别，，几几度度隔隔山山川川。。。。02:47:4502:47:4502:47Saturday,December31,202213、乍见翻翻疑梦，，相悲各各问年。。。12月-2212月-2202:47:4502:47:45December31,202214、他乡生白白发，旧国国见青山。。。31十二二月20222:47:45上上午02:47:4512月-2215、比比不不了了得得就就不不比比，，得得不不到到的的就就不不要要。。。。。十二二月月222:47上上午午12月月-2202:47December31,202216、行动出成果果，工作出财财富。。2022/12/312:47:4502:47:4531December202217、做前前，能能够环环视四四周；；做时时，你你只能能或者者最好好沿着着以脚脚为起起点的的射线线向前前。。。2:47:45上上午2:47上上午午02:47:4512月月-229、没没有有失失败败，，只只有有暂暂时时停停止止成成功功！！。。12月月-2212月月-22Saturday,December31,202210、很很多多事事情情努努力力了了未未必必有有结结果果，，但但是是不不努努力力却却什什么么改改变变也也没没有有。。。。02:47:4502:47:4502:4712/31/20222:47:45AM11、成功就就是日复复一日那那一点点点小小努努力的积积累。。。12月-2202:47:4502:47Dec-2231-Dec-2212、世间成事事，不求其其绝对圆满满，留一份份不足，可可得无限完完美。。02:47:4502:47:4502:47Saturday,December31,202213、不知香积寺寺，数里入云云峰。。12月-2212月-2202:47:4502:47:45December31,202214、意志志坚强强的人人能把把世界界放在在手中中像泥泥块一一样任任意揉揉捏。。31十十二二月20222:47:45上上午02:47:4512月月-2215、楚塞三三湘接，，荆门九九派通。。。。十二月222:47上午午12月-2202:47December31,202216、少年十十五二十十时，步步行夺得得胡马骑骑。。2022/12/312:47:4502:47:4531December202217、空山山新雨雨后，，天气气晚来来秋。。。2:47:45上上午2:47上上午午02:47:4512月月-229、杨柳散和和风，青山山澹吾虑。。。12月-2212月-22Saturday,December31,202210、阅阅读读一一切切好好书书如如同同和和过过去去最最杰杰出出的的人人谈