报刊第3课xin课件

ASelectionofArticlesfromAmerican&BritishNewspapers&MagazinesLesson3ChinaFindsWesternWaysBringNewWoesContents

KnowledgeofReadingNewspaperTextBackgroundInformationAssignment

？TraditionalnationalnewspapershavebeenproducedinornearFleetStreetinLondon,with,insomecases,northerneditionsbeingprintedinManchester.英国报刊发行以往都集中在伦敦市中心的报业中心“舰队街”（FleetStreet）。Nationalnewspapersareoftenthoughtofaseither“quality”or“popular”papersonthebasisofdifferencesinformat,styleandcontents.

英国报纸按风格和内容分为quality/mid-marketpapers/popularItwasusedtorefertotheBritishPressortheBritishnewspapercommunity.舰队街的生日是1702年3月11日，那天此条街上出版了第一份报纸《每日报》，这也是世界上最早的一张定期发行的报纸。从此以后，舰队街就和报社与印刷厂结下了不解之缘，在经历了200多年的光辉岁月后，终于在20世纪80年代黯淡下来。

一尊数米高黑铁铸成的火龙巨像，张牙舞爪令人心惊。这是纪念1666年伦敦城大火而设立的雕像.从这儿开始，就算踏上了舰队街。从18、19世纪开始，英国各大报社和小报馆纷纷搬进了这条街，到最高峰时共计有100多家全国和地区性报纸在这条不过里许的街道上设立报馆。像《泰晤士报》、《每日电讯报》、《独立报》、《卫报》、《星期日泰晤士报》、《观察家报》、《镜报》、《快报》、《星报》、《太阳报》、《每日邮报》、《每日纪事报》、《旗帜晚报》、《晨星报》、《欧洲报》、《世界新闻报道》、《体育报》等等全国性大报和小报均把总部设在这条街上。那时，编辑在楼上编报，地下室和后街就是印刷工厂，数以千计的记者奔走于议会、唐宁街、白金汉宫和社会各个角落。晚上，各报社灯火通明，印刷机飞转；编辑、记者聚集在酒吧、咖啡馆交流信息；早晨，报纸零售商、售报人游走于街上，批发报纸，发送到遍布全国的营销网点卖报。那时的舰队街，俨然是英国信息的集散地，热闹非凡，成为伦敦一景。

而时至今日，舰队街昔日的繁华盛景已不再。

舰队街39号，路透社

,2005年迁走

说到舰队街的衰落，就不能不提到新闻集团老板、世界媒体大王默多克。默多克收购了《泰晤士报》以后，决心用电脑技术和先进印刷技术改变《泰晤士报》的面貌，他把设备运往了望坪街，并于1986年率先将新闻集团下属的《泰晤士报》、《太阳报》、《世界新闻报道》等报社移出了舰队街。在这个“模范”带动下，其他各报也纷纷搬出了舰队街，在伦敦外围房价便宜的地区建立报社和印刷厂。

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DailyStar《每日明星报》•MorningStar《晨星报》•

Sun《太阳报》改革开放前，长安最繁华的商业区BackgroundInformation广州火车站BackgroundInformationBackgroundInformationIn1978,DengXiaopinglaunchedmarket-orientedreforms.BackgroundInformationBackgroundInformationoverweightdrunkardText

QuestionsonPara1--5ListtheevidenceofthegreatchangeinChina.WhatisthebestwaytounderstandthechangethathastakenplaceinChina?Keywords世界博览会领先地位/优势BepoisedtoeclipsewoecloutWorld’sFair/WorldExpoPre-eminenceBereadytodeclinetroubleinflunceKeywordAlcoholismHermeticObeseWashdownSlidintopreventableKeywordsspawnEg:PovertyhasspawnednumerousreligiousmovementsEg:ThebuildingofthebridgehasbeenbedeviledbyargumentsovertheplansbedevilcausedTroublegreatlyKeywordsForgoodandillEg:Hedecidedtotakeaction—forgoodandill.Eg:TherehasbeenasurgeinsalesofWaugh’snovelssurgeTendtobegoodorevilAsuddengreatincreaseTranslationAnallyinthewaronterrorDauntingchallengesAnauthoritarianpoliticalsystemWorld’smostpopulousnationPrivatesedansFreeeconomyForgoodandillQuestionsonPara6--7WhatdoesthetraditionalChineselifestyleemphasize?Whataboutwesternlifestyle?Howcanthischangeoflifestyleaffectpeople’shealth?HowcanitinfluenceChina’seconomicdevelopment?TraditionallifestyleemphasizesrestraintwhiletheWesternlifestyleemphasizesindulgence.Thechangewillaffectpublichealthstrongly;deathsfromdiet-relatedillnessareexpectedtoincrease10timesfasterthanpopulationgrowth.Theincreaseinhealthcarecostswouldslowdowntheeconomicgrowth.KeywordsPleasefindoutthewordsorphrasesaboutdecreaseinthispart:TurnaroundSlowdownDragitdownPleasefindoutwordsaboutillness:TranslationModeratelywell-offsocietyAdult-onsetdiabetesLifeexpectancyHealthcareQuestionsonPara8—14Whatledtothegreatchangesofourlife?Whatarethe2mainfactorsthatleadpeopletogainweight?Whathascausedthechangesinpeople’slifestyleanddiet?Thetwomainfactorsarelessexerciseandmorefatindiet.Thecauseisthatpeoplehavemoremoneythanbefore.Theycanaffordtobuytelevision,washingmachine,whichcansavetheirlaborandmakethemlessactive.Andmorepeoplehavetakenonmoresedentaryjobsonassemblelinesoroffice.KeywordsPleasefindoutthewordsandexpressions:经济特区生活奢侈品史无前例的变化私家车生产线以市场为导向的改革KeywordsNationalcoming-outparty全民动员Inachronicshortsupply长期供应不足Difficultsentences

FromabeachheadinfourspecialeconomiczonesalongChina’scoast,Denggraduallyexpandedpermissiblefree-marketactivities.aninitialaccomplishmentthatopensthewayforfurtherdevelopmentsDifficultsentencesOverthepast20years,theamountoffatinthediethasmorethandoubled.TranslatethefollowingsentenceintoChinese增加了一倍多Difficultsentences

By2025,morethan38%ofChineseadultswillbefightingthebattleofthebulge(overweight).ThosefigurespaleincomparisonwiththeUS,whereanestimated60%ofalladultsareoverweight.

seemlessimportantTranslationFiber-richcerealsStir-fryHomemakerSwellingwaistlinesQuestionsonPara15--20Whatledtotheincreaseindrinking?Ispeople’sdrinkinghabitinfluencedbyalcoholsupplies?Theincreasedsuppliesofalcohol,togetherwiththerisingdisposableincome,havestimulatedthedrinking.KeywordsFindoutwordsaboutincreasejumpEg:Thepopulationjumpstonearly10,000.boomEg:wemusttakeadvantageoftheboomoftheworldshipping.Keywords可支配收入SpringupOnthetrackDisposableincomeComeintobeingquicklyandsuddenlyOnthewaytoDifficultsentences

TheWHOfoundthetypicalChinesepersonconsumed176ouncesofalcoholin2000.Thatwasa320%jumpsince1978.suddenriseinamount.TranslationWestern-themedbarPatronIntoxicatingagentEthylalcoholPer-capitaQuestionsonPara21--24Willunhealthyeatinganddrinkingleadtosubstantialfinancialcosts?why?Unhealthyeatinganddrinkingmaycausesuchdiseases,suchas…,andthegovernmentwillhavetospendmoremoneytotreatthesediseases.Keywordssubstantialontherisestripeawayduplicate指导方针LargeenoughtohavegreateffectCopyexactlyincreaseremove/gerridofguidelineDifficultsentences

IfChinaachievesitsgoalofquadruplingthesizeofthe