新视野商务英语视听说下册1-8单元video原文unit 2

新视野商务英语视听说下册1-8单元video原文unit2新视野商务英语视听说下册1-8单元video原文unit2新视野商务英语视听说下册1-8单元video原文unit2资料仅供参考文件编号：2022年4月新视野商务英语视听说下册1-8单元video原文unit2版本号：A修改号：1页次：1.0审核：批准:发布日期：Video1J:Goodmorning,Mr.Robbins.R:Goodmorning.John,how’sitgoing?

J:Nottoobad.I’mreadingsomearticlesabouttradefairs.I’dliketoaskyousomequestions.WhatbenefitscanIexpectifIexhibitattradefairs?

R:Well.Youcanusetradefairstopromoteyourproductsorservices.J:Yes,butcanyoubemorespecific?

R:Certainly,youmustknowthatexhibitingattradefairsofferyouachancetodemonstrateyourproductsorservicestocustomersface-to-face.Thiswayyoucangetfeedbackandfindoutwhatcustomerswant.J:Isee.R:Tradefairsarealsogoodopportunitiesforbuildingnewbusinesssincemanypotentialcustomersandsuppliersareconcentratedinoneplace.J:Ok,thankyou.Iwonder,what’sthemostimportantthingtoknowaboutifIwanttoexhibitatatradefair?

R:Asaexhibitor,choosingtherighttradefairisessential.Ifthetradefairistoospecialistortoobroad,It’sunlikelytoattractvisitorswhowanttobuywhatyousell,andparticipatingintradefairscanbeawasteoftime.So,yousee,whenyouattendatradefair,youshouldmakesureyouknowwhatkindofcustomersyouwanttoreachandwhatyouwanttoachieve.J:AnythingelseIshouldknow

R:Onemorething,youshouldmakespecificandmeasurablegoals.Ifyouchooseyourfaircarefullyandgiveyourselfplentyoftimetoplanyourgoals,You’llhaveagoodchanceofdoinggoodbusiness.J:Good,youreallyareaspecialist.Thankyou.R:You’rewelcome,John.Bytheway,there’sanITtradeshowbeingheldnow.Itmightbeagoodideaforyoutogoandhavealook.You’dgetanideaofwhat’sgoingon.J:Thankyou.Iwill.That’sagoodidea.Video2G:MissStewart,whydidyouwanttoexhibitinNorthS:WewantedtoexhibitinNorthOurtargetcustomersaremachinemanufacturersandthecompaniesthatbuymachines.Soweneededtobesomewherewecouldreachnorthaudiences.G:Isee.ButtherearemanytradefairsheldinNorthAmerica,S:Weaskedthefairorganizerstoprovideuswithattendancestatistic,delegateprofilesandthenamesofothercompaniesexhibiting.Thisinformationhelpeduschoosetherightone.G:Whatdidyoudotopreparebeforeattendingthetradefair

S:Wesetabudgetanddrewupalistofactionsanddeadlinesincludingtechnologyrequirements,displaymaterialspromotionalliterature,boothfurniture,advertisingandsoon.G:Howwereyouabletoexploityourbusinessopportunitiesandgeneratenewbusiness?

S:Wemadesurethatallstaffintheboothhadpreparedthemselvesforthefair.Eachvisitorwasaskedsomequestionstodeterminewhethertheyweregenuineprospects.Whenagoodprospectsturnedup,weknowexactlywhichkeyaspecttoemphasis,andwhetherweshouldfocusonhandtoillustratetheproducts’capabilitiesandthathelpedtoengagepeople’sinterest.Whenthevisitorsleft,weensuredthattheyhadreceivedourpromotionalmaterialandbusinesscardsandalsothatwehadarecordofthedetails.G:WhenwereturnedtotheUK,wefollowedup