《实用商务英语写作（第二版）》课件Unit 5-Task 1

PracticalThiscourseisdesignedtohelpyoulearnandapplytheprinciplesofwrittencommunicationinbusinessandprofessionalcontexts.BusinessWriting

LecturedbyShaotingLi

GuangzhouOpenUniversityTask1

Enquires&Offers2of26询问函与报价函UNIT5BUSINESSCONTACTPracticalBusinessWritingUnit5BusinessContact3ofEnquiresPracticalBusinessWriting询盘是指交易的一方准备购买或出售某种商品，向对方书面发出的探寻交易条件的过程。其内容可繁可简，可只询问价格，也可询问其他有关的交易条件。26Unit5BusinessContact

TwoKindsofEnquiry4ofPracticalBusinessWritingThebuyeraskforgeneralinformationheneeds,suchasacatalogue（目录）,

apricelist

orquotationsheets（价目表或报价单）,asample（样品）,anillustration（图片）,etc.Ageneralenquiry（普通询盘）26Unit5BusinessContactSample1AGeneralEnquiryforCleaningProducts5ofPracticalBusinessWriting

Whatisthewritingpurposeoftheletter?Howmanypartsdoestheletterconsistof?Whatarethelinguisticfeatures?26Unit5BusinessContactParagraph1:StatingtheinterestsofEBR6ofPracticalBusinessWritingWelearnfrom...thatyouare...Wearemuchinterestedin...ww26Unit5BusinessContactParagraph2:

Askingforinformation7ofPracticalBusinessWritingWeshouldbeobligedifyouwill...Pleaseindicate...Ishouldappreciatefurtherdetailsabout...Inparticular,Ishouldliketoknow...wpii26Unit5BusinessContactParagraph3:Statingthewish8ofPracticalBusinessWritingWeawaityourearlyreply.wawait:

vt.等候，等待Weeagerlyawaityourearlyarrival.我们殷切地期待你早日光临。26Unit5BusinessContact9ofPracticalBusinessWritingThebuyerpointstotheproductshewants,suchasthenameofthecommodity（商品名称）,thespecifications（规格）,thequantity（数量）,theunitprice（单价）,thetimeofshipment（装船期）,thetermsofpayment（支付方式）,etc.Aspecificenquiry（具体询盘）26Unit5BusinessContactSample2ASpecificEnquiryforNewFurniture10ofPracticalBusinessWriting26Unit5BusinessContactQuestions

11ofWhatinformationdoesthebuyerneedforeachfabricgroup?Doyouthinkbothpartieshaveacertainhistoryoftrade?PracticalBusinessWriting26Unit5BusinessContactTradeTerms–

OnPriceTerms（价格条件）

12of

FOB

(Freeonboard):离岸价/船上交货价（货物越过船舷前得所有费用和风险发货方承担）

CFR/C&F

(Cost&Freight):成本加运费价（货物到目的港的一切费用，除保险外都由发货方承担）

CIF

(Cost,insuranceandfreight):到岸价（货物到目的港的一切费用，保险由发货方承担）PracticalBusinessWriting26Unit5BusinessContactALetterofEnquiry一般询价信写四或五段13ofPracticalBusinessWritingSourceofinformationReasonforenquiryAskingforinformationoftheproductyouwant:price,list,andcatalogueGivingreferencesFurtherbusinesssafgr26Unit5BusinessContact方法与策略

14of询盘信必须：

明确说明需要什么及其原因

脉络清楚，便于对方一一解答

问题不能太多—看看是否还有其他资料来源

对别人将会提供的帮助表示感谢PracticalBusinessWriting26Unit5BusinessContactOffer

15ofPracticalBusinessWriting报盘/报价，是卖方主动向买方提供商品信息，或者是对询盘的答复，是卖方根据买方的来信，向买方报盘，其内容可包括商品名称、规格、数量、包装条件、价格、付款方式和交货期限等。

26Unit5BusinessContact16of

TwoKindsofOfferPracticalBusinessWriting26Unit5BusinessContact17ofPracticalBusinessWriting

实盘有规定有效日期，而且卖盘一旦被接受，报盘人就不能撤回

Firmoffer（实盘）26Unit5BusinessContactSample3AFirmOfferforVacuumCleaner18ofPracticalBusinessWriting（真空吸尘器）26Unit5BusinessContactStep1:Statingyourappreciation

19ofPracticalBusinessWritingReferringtoyourletterof

(date)enquiringforour

(productrange)Thankyouforyourletterof

(date)

enquiringaboutour

(productrange)rt26Unit5BusinessContactStep2:Answeringthequestionsenquired(talkingabouttheprices&paymentterms)

20ofPracticalBusinessWritingWeareofferingyou...Wemakeyouthefollowingoffer,subjecttoyourreplyreadingherewithinthreedays.我们做出如下报盘，以你方答复在3日内到达此地为有效。ww26Unit5BusinessContact21ofPracticalBusinessWritingPaymentistobemadebyanirrevocable,confirmedL/Cpayablebydraftatsight.我们要求以不可撤销信用证凭即期汇票支付。26Unit5BusinessContactpIrrevocableL/C:不可撤销信用证是指开证行一经开出、在有效期内未经受益人或议付行等有关当事人同意，不得随意修改或撤销的信用证；只要受益人按该证规定提供有关单据，开证行（或其指定的银行）保证付清货款。iStep3:Welcomingthepartner’sreply22ofPracticalBusinessWritingWehavequotedyouisalreadythemostfavorablepriceandnocounter-offerwillbeentertained.Ihopethatthisquotationwillproveacceptabletoyou.谨希望上述报价令您满意。ww26Unit5BusinessContact23ofPracticalBusinessWriting

即无约束力的报盘。一般情况下，多数报盘均为虚盘，虚盘不规定报盘的有效日期，并且附有保留条件。NonfirmOffer/SoftOffer（虚盘）26Unit5BusinessContactSample4ANonfirmOfferforGoatSkin24ofPracticalBusinessWriting26Unit5BusinessContact方法与策略

25of回复询盘信必须：

及时回复，建立可靠信誉使用积极关切的口吻应表现出乐于提供协助的态度，向对方提供完整详尽的信息—内容不应太少脉络分明，条理清楚，使对方一目了然PracticalBusinessWriting26Unit5BusinessContact26ofPracticalBusinessWriting26Situation:YouarethesalesassistantatSuncareLtd.,youreceivedaletterfromJamesBrown,acustomerfromLondon,regardinghisgreatinterestintheproductsofyourcompanyaswellashisrequestforthedetailedinformationaboutyourcompany’sproducts.

Unit5BusinessContactTask:

Fromyouraddressin