《跨境电商实用英语》课件Unit 5-Chapter 5

ConsumerHabitsandCharacteristicsofMajorCountries(II)跨境电商实用英语Chapter5Unit5After-saleServicesofCross-borderE-commerce跨境电商系列教材AcquirebasicknowledgeaboutdiverseconsumptionhabitsofItaly,BritainandRussia1AcquirebasicknowledgeaboutthecultureandtraditionofItaly,BritainandRussia2MasterthelanguageskillsofcommunicatingwithbuyersfromItaly,BritainandRussia3LearningGoalsAfterstudyingthischapter,youareexpectedto：PARTONEWarming-upPART1Warming-upWorkingroup.Lookatwhatthefollowingpeoplesayordoandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.A.Russiansareadvocatingnumber7undertheinfluenceofChristianculture.Theyregardnumber7aslucky,happyandperfectnumber.Besides,Russiansconsideritunluckytocelebratebirthdaysinadvance.PART1Warming-upB.Britishbuyersareverypickyabouttheprice.Theyliketobargainandpreferhighqualityproducts.Theyhavehighrequirementsfordeliverytime.Iftheshipmentisdelayedwithoutpromptmediation,itmayleadtocancellationoftheorder.PARTTWOPassageReadingPART2PassageReadingItalyInItaly,mostonlinebuyersareattheage18to44;55.4%ofthemaremale,and44.6%arefemale.Themostfrequentonlineshoppingtimeinadayisfrom21to23.47%arevirtualproductsorservicessuchaspaidaudioandvideoresourcesandtouristservices;53%arephysicalcommodities.E-commerceplatformisthemainshoppingchannel.InternationalcommonpaymentisalsovalidinItaly.CreditcardsandPayPalaremostpopular.Creditcards,inparticular,enjoyhighpopularityandusagerate,withVisaandMasterCardasthemainchannels.TheprocessofcustomsclearanceinItalymainlyfocusesoncustomstariffpaymentandspecialrequirementsforspecialitems.DiverseConsumptionHabitsandTraitsofMajorPowers(II)PART2PassageReadingForasamplewithcommercialvalue,Italycanprovideitwithtaxexemption,onthefollowingfourconditions:(1)ThesamplecanbeonlycarriedintoItalybytheabroadcompany’srepresentativesforexhibitionanddisplay,andistobeexportedontime;(2)Acertificateoforiginsignedbyarecognizedchamberofcommerceshouldbesubmitted;(3)Propertariffshouldbepaidinthecustomswhenthesampleenters,andthetariffwillbereturnedwhenthesampleisexported;(4)Aforminduplicateshouldbefilledin,describingeachsample’sweightandvalueindetail.Whenengagingtalking,Italiansprefervariedgesturesandabundantfacialexpressions,arelikelytobehighlyemotional,andareeasilyinquiteadisputefortrivialthingswithoutcompromise.ItaliansaremoreflexiblethanGermans,andmoreenthusiasticthantheBritish.PART2PassageReadingButwhennegotiatingcontractsandmakingdecisions,Italiansarelessemotionalbutmorecautious,andarenotlikelytotakeapositioninarush.Meanwhiletheyvaluetheprice,refusetomakeaconcessioninthisaspect,andprefertoimplementbyagent.Duetoitshistoryandtradition,Italiansareunwillingtopaytoomuchattentiontotheoutsideworld,noractivelyfollowtheabroadideasorinternationalconventions.Instead,theyhavefaithindomesticfirms,andbelievethatproductsmadebyfirmsathomeareinhigherquality,andthatthereexistscommonalitiesbetweendomesticfirmsandthemselves.Inthissense,doingbusinesswithItaliansrequirespatienceinordertoconvincethemthatyourproductsareinhigherqualityandlowerpricethantheirdomesticproducts.AnotherpointshouldbepaidattentiontoisthatwhenengaginginbusinessactivitiesinItaly,youshouldtakepoliticalfactorsintofullconsideration,andgettoknowthepoliticalbackgroundofyourbusinesspartners,incaseofeconomiclossinitspoliticalupheaval.PART2PassageReadingBritainBritainbelongstoWesternEurope.BuyersinWesternEuropeancountriescommonlypreferqualityandpragmatism,valueefficiency,andpaycloseattentiontodetails.Theythereforeraisehighdemandforproducts,andcarefullyexaminethedescriptionofproductsindetail.Britishbuyersnotonlyraisestrictrequestoncommodity’squality,butalsolayemphasisonitsaestheticfeeling,anddemandfine-decoratedpackaging.Britishretailersliketrialorders.Theyliketoorderoneortwosamplestentativelybeforeplacingbulkorders.Thissuggestsnotignoringanysmallretailorder,foralargeordermighthidebehindit.RetailTimesinBritainrecentlyindicatesthataccordingtothelatestpublishedinvestigationcarriedoutbyMacfarlanePackaging,amajorBritishpackagingsupplier,improperpackagingismostunpleasantforonlinebuyerswhenreceivegoodsduringtheonlineshopping.PART2PassageReadingAccordingtotheresultofthisinvestigation,25%oftheonlinebuyerscomplainabouttheexcessivelybigpackageorboxestheyhavereceivedwhichfarexceedthesizesofcommodity.Duetothelargepackage,smallcommoditiescannotbedeliveredasaletterintothemailbox.Thusreceiverscanonlychooseexpressageorotherdeliveries,orhavetopickupgoodsinpersoninacertainsite.Inaddition,22%onlinebuyersshowtheirupsetanddisappointmentwhenreceivingabrokenordamagedpackage,foradamagedpackagemayresultinspoiledcommodityinside.Also,theriskoflosingpackagesmakesonlinebuyersfeelstressed.Inthemeantime,19%ofconsumersaredissatisfiedwithpoorprotectiveeffectofpackaging.IntermsofcommoditiesofhighqualityandlowpricemadeinChina,theBritisharefondofGuangdongproducts,especiallyhouseholdandindividualappliances.

Householdappliancesandfurnitureareinhighdemandandhighpurchaserate,andareinhighestreorderrateinexportingtoBritain.Mirror,lampsandlanternsalsosellinlargequantity.CommoditieswithhighvaluesuchastelevisionanditsperipheralproductsalsowitnessalargemarketinBritain.RussiaAsanemergingcross-bordere-commercemarket,Russiancross-bordere-commercemarketisburgeoning.ThestatisticsindicatethattheonlinesalesvolumeofforeigncommoditiesinRussiareachedto4.3billionUSdollarsin2016,comparedwith3.4billionUSdollarsin2015.90%oftheseonlinetradeordersinRussiawereforChinesecommoditiesaccordingtothestatisticsissuedbyAKITin2017.ChinesecommoditiesareattractingalargeamountofRussianonlineshopperswithhighquality,lowpriceandvariedcategories.PART2PassageReadingPART2PassageReadingRussiahasacoldclimate.TakeMoscow,thecapitalofRussiaasanexample.Itsaveragetemperatureperyearis4.9centigrade,withthecoldestJanuary-9.3centigradeandwarmestJuly18.2centigrade.Inthissense,consideringthelargetemperaturedifferencesindifferentseasonsinRussia,sellerscanhighlightthekeyword“BestSelleroftheSeason”inthetitlewhenpublicizingthecommodities’informationonline.Inaddition,duetothecoldwinterinRussia,keepingwarmoutdoorsisveryimportantforRussians.Inwinter,hats,scarvesandglovesarenecessitiesthere;andRussianwomenarealsofondoffurcoats.SameasNorthChina,therearecentralheatinginstallationsindoorsinRussia.Soinwinter,thetemperaturedifferenceisquitehugebetweenoutdoorandindoor.ThusRussians’indoorclothingisanotherextremecomparedwithoutdoorclothing.Leisurewearsarehotsellersinwinter;robesafterbathandlightpajamasinbedtimearealsopopularRussianhomedressinwinter.PART2PassageReadingSportisanimportantpartinRussians’life.Russiansoftenpurchasespecializedsportclothes,gymshoesandaccessories.Russiansaregoodatgymnasticsandicesports.Inaddition,Russiansalsoloveprevailingsportslikerunning,ballsandfitnesstrainingasothercountries’peopledo.Therefore,climbingwears,sneakers,swimmingwears,andskiingwearsarepopularcommoditiesattractingRussiansportsfans.Besidessports,Russiansarealsoquitegoodatenjoyingtheirlives.Theyounggenerationshaveformedthehabitofvacation;andoftentheychoosetogotobeach.Forthedemandofvacationtherefore,swimmingwears,beachshoesandsunbonnetsarebestsellerslovedbymanyRussians.NewWordsvalid[ˈvælɪd]adj.1NewWordthatislegallyorofficiallyacceptable（法律上）有效的；（正式）认可的

e.g.Ⅰ)Theyputforwardmanyvalidreasonsfornotexporting.他们提出了很多不出口的正当理由。

Ⅱ)Doyouhavevalidreasonsforyourabsence?你的缺席有正当理由吗？返回exemption

[ˌkærəktəˈrɪstɪk]n.01NewWord2apartofyourincomethatyoudonothavetopaytaxon（指部分收入）免税e.g.Ⅰ)Haveyoureceivedtheapplicationfortaxexemptionpresentedbyus?

我们提交的免税申请收到了吗？Ⅱ)Asanon-profit-makeorganization,youcanclaimtaxexemption.

作为一非赢利组织，你们可以申请免税。返回abundant[əˈbʌndənt]adj.NewWord3existinginlargequantities;morethanenough

大量的；丰盛的；充裕的

e.g.Ⅰ)Ourshophasanabundantsupplyofsuitcases.

我们的商定有充足的旅行箱供应。Ⅱ)Wehaveaccumulatedabundantdomesticandinternationaltraderesourcessincetheestablishmentofourcompany.

自公司成立以来，我们已积累了丰富的国内和国际贸易资源。返回

trivial

[ˈtrɪviəl]adj.NewWord4notimportantorserious;notworthconsidering不重要的；琐碎的；微不足道的

e.g.Ⅰ)There'snoneedtoloseyourtemperoversuchatrivialmatter.

没必要为区区小事发脾气。Ⅱ)Iknowitsoundstrivial,butI’mworriedaboutit.

我知道这事听起来微不足道，但我还是放心不下。返回compromise

[ˈkɒmprəmaɪz]n.5NewWordanagreementmadebetweentwopeopleorgroupsinwhicheachsidegivesupsomeofthethingstheywantsothatbothsidesarehappyattheend妥协；折中；互让；和解

e.g.Ⅰ)Afterlengthytalksthetwosidesfinallyreachedacompromise.双方经过长时间的商谈终于达成了妥协。Ⅱ)Theirproblemcanonlybesolvedinaspiritofcompromise.

他们的问题只能通过妥协来解决。返回upheaval

[ʌpˈhi:vl]n.01NewWord6abigchangethatcausesalotofconfusion,worryandproblems剧变；激变；动乱；动荡

e.g.Ⅰ)Itwasaviolentpoliticalupheaval.这是一场激烈的政治动乱。Ⅱ)Thepolicymustbecarriedoutwithoutsocialupheaval.这项政策必须在不发生社会动荡的情况下推行下去。返回

pragmatism

[ˈprægmətɪzəm]n.NewWord7thinkingaboutsolvingproblemsinapracticalandsensiblewayratherthanbyhavingfixedideasandtheories实用主义；务实思想

e.g.Ⅰ)Shehadareputationforclearthinkingandpragmatism.她曾以思路清晰、观点务实而闻名。Ⅱ)Mr.ObamatoldTheNewYorkTimesthathisowncoreeconomictheoryispragmatism.奥巴马对《纽约时报》表示他自己的核心经济理论是实用主义。返回aesthetic

[i:sˈθetɪk]adj.NewWord8connectedwithbeautyandartandtheunderstandingofbeautifulthings审美的；有审美观点的；美学的

e.g.Ⅰ)Myaestheticstandardsarequitedifferentfromhis.我的审美标准与他的大不相同。Ⅱ)One'sappreciationofliteraturedependsonone'slevelofaestheticknowledge.一个人对文学作品的欣赏能力，取决于他的艺术修养。返回

tentatively

['tentətɪvlɪ]adv.9NewWordinatentativemannerwhichisnotdefiniteorcertainbecauseyoumaywanttochangeitlater不确定地；不肯定地；暂定地

e.g.Ⅰ)ThenextroundoftalksistentativelyscheduledtobegininShanghai.下一轮会谈暂定于在上海开始。Ⅱ)Theinternshipistentativelyfixedatoneyear.实习期暂定一年。返回

peripheral

[pəˈrɪfərəl]adj.01NewWord10notasimportantasthemainaim,part,etc.ofsth次要的；附带的

e.g.Ⅰ)Companiesareincreasinglykeentocontractoutperipheralactivitiesliketraining.公司越来越倾向于把像培训这样的非核心业务外包出去。Ⅱ)Scienceisperipheraltothatdebate.科学并非那场辩论的重点。返回burgeoning['bɜ:dʒənɪŋ]adj.NewWord11sthgrowsordevelopsrapidly迅速成长的，迅速发展的e.g.Ⅰ)Itisimpossibletomeetcustomers’burgeoningdemandaccordingtoourcurrentstock.根据我们现在的库存，很难满足顾客迅速增长的需求。Ⅱ)Theburgeoningcross-bordere-commercemarkethasgreatlypromotedChina’seconomicdevelopment.迅速发展的跨境电商市场极大推动了中国的经济发展。返回necessity

[nəˈsesəti]n.NewWord12athingthatyoumusthaveandcannotmanagewithout必须的事物；必需品

e.g.Ⅰ)Air-conditioningisanabsolutenecessityonhotsummerdays.炎热的夏天绝对需要有空调。Ⅱ)Manypeoplecannotevenaffordbasicnecessitiessuchasfoodandclothing.许多人甚至买不起食物和衣服之类的基本必需品。。返回prevailing

[prɪˈveɪlɪŋ]adj.13NewWordexistingormostcommonataparticulartime普遍的；盛行的；流行的

e.g.Ⅰ)Thisstyleisprevailingamongtheyoungpeopletheseyears.这几年这个款式在年轻人中特别流行。Ⅱ)Shoppingonlineisaprevailingpracticeamongmodernpeople.上网购物是现代人的普遍做法。返回Phrases&Expressionsinduplicate一式两份01P&E

e.g.Ⅰ)Thisagreementisdoneinduplicate.本协议书一式两份。Ⅱ)

Applicationsshouldbesubmittedinduplicate.申请书应提交双份。Phrases&Expressions01P&E02makeaconcession让步

e.g.Ⅰ)Wearereadytomakeaconcessioninordertosignthecontact.为了签约，我们准备作些让步。Ⅱ)

Toshowoursincerity,wearepreparedtomakeyouaspecialconcessionof6%.为了表示我们的诚意，我方将给你方6%的特殊折扣。Phrases&ExpressionsP&E03havefaithin相信；信任

e.g.Ⅰ)Wealwayshavefaithinthequalityofyourproducts.我们对您的产品总是很信任。Ⅱ)

Ihavefaithinhisabilitytosucceed.我相信他有成功的能力。Phrases&ExpressionsP&E04

e.g.Ⅰ)Ihavenotimetoengageinregularexercises.我没有时间经常参加锻炼。Ⅱ)

Thecollegegivesstudentsachancetoengageinthecreativeprocess.学院为学生们提供了一个参与创造性过程的机会。engage

in

经营；参加；从事，忙于Phrases&ExpressionsP&E05

e.g.Ⅰ)Imyselfwillfirmlycarryoutthisplan.我本人将坚决执行这个计划。Ⅱ)

Sheneededaclearheadtocarryoutherinstructions.她需要一个头脑清醒的人来执行自己的指令。carry

out

进行；执行；完成Phrases&ExpressionsP&E06purchase

rate

购买率Phrases&ExpressionsTask1Workinpairs.Readthepassageandanswerthefollowingquestions.1WhydoItalianshavefaithindomesticfirms?2What’sthemostunpleasantfactorforBritishbuyerswhenreceivingitemsfromonlinestore?3WhydoRussianonlineshoppersprefertobuyChineseproducts?Task21.Hequithisjob,becauseheistiredoftheendless________matterseveryday.2.The________abilityreferstotheabilityofdiscovering,feeling,understanding,appreciatingandcreatingbeauty.3.Asyouroldcustomer,wehave________inthequalityofyourproducts.4.Forforeignholidaysyouwillneeda________passport.5.Thecontractisin________,eitherofthetwopartiespreservesone.6.Bereadyandwillingtomake____________betweenyourneedsand