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(北师大版)高中英语选择性必修二课文与翻译(北师大版)高中英语选择性必修二课文与翻译PAGEPAGE10Unit4Lesson1What’sSoFunny?第一课有趣的小故事StoryAAAfamousartcollectorwaswalkingthroughthecitywhenhenoticedadirtycatlappingmilkfromasaucerinthedoorwayofastore.Hedidadoubletake.一个著名的艺术品收藏家在穿过城市时看见一只脏猫在一家商店门口舔饮浅碟中的牛奶。他惊讶地又看了一眼。Henoticedthatthesaucerwasanantiqueandveryvaluable,sohewalkedcasuallyintothestoreandinnocentlyofferedtobuythecatfor20dollars.20美元买那只猫。Thestoreownerreplied,“I’msorry,butthecatisn’tforsale.”20美元买那只猫。Thecollectorsaid,“Please,Ineedahungrycatwithagoodappetitearoundthehousetocatchmice.I’llpayyou200dollarsforthatcat.”收藏家说:“拜托了,我正需要一只又饿、胃口又好的猫帮我抓屋里的老鼠呢,我可以出200美元买那只猫。”Theownersaid“sold”andhandedoverthecat.店主说了声“成交”,就把猫给了他。Thecollectorcontinued,“Hey,forthe200dollarsIwonderifyoucouldthrowinthatoldsaucer.Thecat’susedtoitandit’llsavemefromhavingtogetadish.”收藏家接着说:“嘿,200美元的话能不能把那个破碟子也送给我。毕竟这猫已经习惯了用它,这样也省得我再去买猫食盆了。”Andtheownersaid,“Sorrymyfriend,butthat’smyluckysaucer.SofarthisweekI’vesold68cats.”店主说:“对不起,朋友,那可是我的幸运碟。到现在为止,这周我已经卖出去68只猫了。”StoryBBSherlockHolmesandDr.Watsonwentonacampingtrip.Afteragooddinnerandabottleofwine,theyretiredforthenight,andwenttosleep.夏洛克•就准备休息,去睡觉了。Somehourslater,Holmeswokeupandaskedhisfaithfulfriend,“Watson,lookupattheskyandtellmewhatyousee.”几小时后,福尔摩斯醒了,问他忠实的朋友:“华生,抬头看看天空,告诉我你看到了什么。”“Iseemillionsandmillionsofstars,Holmes,”repliedWatson.“福尔摩斯,我看到无数的星星,”华生回答。“Andwhatdoyoudeducefromthat?”“那你从中推断出什么?”Watsonthoughtforaminute.华生想了一会儿。“Well,accordingtothestudiesonastronomy,ittellsmethattherearemillionsofgalaxiesandpotentiallybillionsofplanets.Accordingtothepositionsofthestars,IobservethatSaturnisinLeo.Accordingtothescientificmeasurementoftime,Ideducethatthetimeisprobablyaquarterpastthree.Accordingtothecurrentatmosphere,Iforecastthatwewillhaveabeautifuldaytomorrow.Whatdoesittellyou,Holmes?”“嗯,根据天文学研究推断,现在天空中有数百万的星系,可能还有数十亿颗行星。根据星星的位置判断,现在土星在狮子座。根据科学计时测算,我推断你推断出了什么?”Holmeswassilentforamoment.“Watson,”hesaid,“someonehasstolenourtent!”福尔摩斯沉默了一会儿。“华生,”他说,“有人偷了我们的帐篷!”StoryCCAmiddle-agedmanwasfeelingverydown.Everythinghadbeengoingwrongforhim.Hehadhadproblemsatworkandhiswifehadlefthimforanotherman.So,afterhehadbeenfeelingdepressedforoveramonth,hedecidedtogotothedoctor.Hehadtowaitforwhatseemedlikeagesinthedoctor’ssurgery.Thebleedingmannexttohimwaslookingathiswatchnervously;awomanwascoughingandsneezingbadly;andababywasscreaming.Finally,afterhehadbeenwaitingforabouthalfanhour,hewascalledinforhisconsultation.Thedoctorwaswritinganoteatherdeskwhenhecamein.“Sorry,I’mjustfinishingsomething.I’mafraidwe’vebeenverybusythismorning.”Shethenturnedtotheman.“So,what’stheproblem?”sheasked.像是等了几个世纪。旁边的男人在流血,紧张地看着手表;一个女人使劲咳嗽、打喷嚏;还有个婴儿在哭闹。等了半小时后,终于叫到他了。他进去时医生正在“”之后她转向中年人问道,“你怎么了?”“Well,I’vebeenhavingabitofacrisis,youknow,lotsofproblems,”repliedtheman.“AndI’vebeendoingalotofwork.”““而且我工作一直很忙。”“Mmm,you’relookingverypale.”Thedoctorstartedtoexaminehim.“Well,everythingisworkingOK,”sheannouncedafterwards.“Youhaveslightlyhighbloodpressureandyou’rebreathingquiteheavily,butotherwiseeverything’sfine.”“”““除了血压有点高,呼吸有些沉重,其他方面都正常。”“SowhatcanIdo?”askedtheman.“I’mgoingonatripsoon.IwillbeworkingintheUnitedStatesforthreemonths.Thistimenextweek,I’llbearrivinginNewYork.”“那我该怎么办?”那人问道。“我很快就要出差了,要在美国连续工作三个月。下星期的这个时候,我就去纽约了。”Thedoctorthoughtforawhile.“Ithinkwhatyouneedisagoodlaugh.Thatwoulddoyoualotofgood.Acircusisperformingintown.Whydon’tyougotoseeit?Ihearthere’sanamazingclownwho’llreallymakeyoulaugh.Hisname’sGrock.”医生想了一会儿。“我觉得你需要开怀大笑,笑出来对你很有好处。城里刚克,他肯定能逗笑你。”“IamGrock,”repliedthemansadly.“可我就是格罗克,”那人悲伤地回答。Lesson3MyFavouriteComedian第三课我最喜欢的喜剧演员TEXT1MrBean憨豆先生MrBeanisaninternationallyrecognisedcomedycharacterinfilmsandTVseries.Hehasareputationforconstantlyencounteringawkwardsituations,whichgreatlyamusesaudiencesofallnationalitiesandcultures.Hishumourisalwaysmadeclearthroughaseriesofsimpleandfunnyactsthatrelypurelyonbodylanguagethatisuniversal.世界都能理解的方式。OneofmyfavouriteepisodeswasMrBeaninafancyrestaurant.Afterbeingseatedathistable,MrBeantakesoutacard,writesafewwordsonit,putsitinanenvelopeandplacesitonthetable.Afteramoment,helooksbackattheenvelopebutthistimehelookssurprised,asifhedidnotknowitwasthere.Heopensittofindabirthdaycardandveryhappilyputsitonthetableforeveryonetosee.我喜欢的一集是憨豆先生在一家高档餐厅用餐的故事。在餐厅里安排就座后,发现是张生日贺卡,他便高兴地把贺卡放在桌上向大家炫耀起来。Whenhelooksatthemenu,anastonishedlookquicklyappearsonhisface.Hetakesallthemoneyoutofhiswallet,countsitandputsitinasaucer.Hethenlooksfromthemenutothemoneywithconcernuntilhefindsonethingthatmakeshimsmile.Thenheordersadishcalled“steaktartare”.Whenthedisharrives,heisshockedtodiscoverthat“steaktartare”isactuallyrawhamburger.Hemakesanattempttoeatit,butitisclearfromthelookonhisfaceasheischewingthathefindsthetastetrulyawful.Hecannothidehisfeelings,exceptwhenthewaitersaskifeverythingisallright.Whenthishappens,hesmilesandnods,indicatingthateverythingisfine.Whenthewaitersarenotlooking,however,hebusieshimselfhidingtherawmeatanywherehecanreach—thesugarbowl,thetinyflowervase,insideabreadrollandunderaplate.Hebecomessodesperateintheendthatheevenhidessomeinsidethepurseofawomansittingnearhimandthrowssomedownthetrousersoftherestaurant’sviolinist!看菜单时,憨豆先生脸上立刻露出震惊的表情。他把钱包里所有的钱都拿出“鞑靼牛肉”。可上菜的时候,憨豆先生惊讶地发现“鞑靼牛肉”其实就是生肉馅。他尝了尝,从他那咀嚼的表情就——糖碗、小花瓶、小IliketowatchMrBeanonTVbutIwouldn’twanttomeetsomeonelikehiminreallife,andIcertainlywouldn’twanttohavedinnerwithhim!不想和他共进晚餐!TEXT2TheContemporaryChaplin当代卓别林RowanAtkinsonisanEnglishactor,comedianandscreenwriter.InBritain,MrAtkinsonismostlyfamousformanysuccessfulTVshowsbutinternationallyweknowhimbestastheawkward,clumsy,butalwaysamusingMrBean.IfyouthinkthatRowanAtkinsonisanythinglikehisfamouscreation,thenyouareinforasurprise.Onthecontrary,heisnothinglikeMrBean.罗温•艾金森,英国喜剧演员、编剧。艾金森先生在英国的名气主要源于他参演了很多著名影视剧。但在国际上,我们所熟悉的他是那个尴尬、笨拙,总能把人逗乐的憨豆先生。如果你认为罗温•艾金森和他扮演的憨豆先生角色一样,那你一定会感到惊讶。相反,他本人实际上一点也不像憨豆先生。Rowanwasbornon6January,1955.Hegrewuponafarmwithhisparentsandthreeolderbrothers.Hisfatherwasverystrictanddidnotbelieveinthevalueoftelevision.195516父亲非常严厉,不相信电视的价值。Rowanhadaverysuccessfulacademiccareer.Attheageof13,hewasawardedascholarshiptoaboardingschool.Later,hestudiedatNewcastleUniversitywhereheattainedthehighestmarksinhisyear.AtOxford,heobtainedhismaster’sdegreeinelectricalengineering.Thismayexplainwhyhelovesfastcars,ofwhichhehasmany.13岁就获得了一所寄宿学校的奖学金,之后原因吧。WhenRowanwasyoung,hehadastutterandtomakehisspeechclearer,hebegantospeakverycarefully.Thismaybewhysomeofhischaractershaveunusualwaysofspeaking.塑造的一些角色讲话方式与众不同的原因。Asearlyasprimaryschool,Rowanhadalreadyshownatalentforacting,butitwasonlylateratuniversitythathedecidedtobecomeanactor.Akeyeventoccurredonedayin1976whenhewasplayingaroundandpullingafaceinthemirror.“Idiscoveredmyface,”hesaidlater.演员。1976年的一天发生了一件关键的事情,闲玩之中他对着镜子做鬼脸。后来他说,“那天,我发现了自己的另一副面孔。”JohnLloyd,whoworkedasaproducerforBBCTelevision,saysthatonerarelymeetssomeonewithsuchgenius,andthatwhenheworkedwithAtkinsonhebecameconvincedthatRowanwouldbemorefamousthanCharlieChaplin.英国广播公司电视台的制片人约翰•劳埃德说,遇到这样的天才很难得,与罗温的合作使他相信罗温会比查理•卓别林更出名。Unit5Lesson1EnlighteningaMind第一课启迪心灵HelenKellerwasanexceptionallyspecialgirl.Bythetimeshewassevenyearsold,shestillcouldn’tspeak,readorwriteandneededtohaveeverythingdoneforher.Thiswasbecauseshecouldn’tseeorhear.Withthesesevererestrictionstohercommunication,Helen’sbehaviourwasoftenunbearable.Shewassometimestroublesome,stubbornandangry,andhadatendencytobreakthingswhennooneunderstoodher.海伦•凯勒是一个非常特殊的女孩。她七岁时,仍不会说话,不能读书也不执,而且很易怒。如果没有人能理解她的意思,她就会摔东西。Helen’sparentsgotasuperbteacherrecommendedtothem,awomannamedAnneSullivan.AnnewasateacherandformerstudentataschoolfortheblindinBoston.She’dhadeyesightproblemsearlyinlifeaswellsoshecouldrelatetoHelen’sdifficulties.海伦的父母经人推荐,聘请了一位名叫安妮·莎莉文的优秀老师。安妮曾是更能理解海伦所面临的困境。Anne’stechniquetoteachHelenlanguagewassimpleandstraightforward.AnnespeltwordsbywritingonHelen’shandsothatHelengetamentalpictureofthewords.Shestartedwiththeword“doll”.ShewouldletHelenplaywiththedoll,andthenspelltheletters“D-O-L-L”onherhand.Whentheyinitiallydidthis,Helenthoughtitwasagame.Shewroteaboutherexcitementlaterinherbook,TheStoryofMyLife:安妮教海伦学习语言的方法简单明了。她先在海伦手上拼写单词,使海伦联想到单词的画面。安妮给海伦拼写的第一个词是。她先让海伦和洋娃娃玩“Runningdownstairstomymother,Iheldupmyhandandmadethelettersfor‘doll’.IdidnotknowthatIwasspellingawordoreventhatwordsexisted;Iwassimplymakingmyfingersgoinmonkey-likeimitation.”“我跑下楼去见我母亲,举起手来,也给她拼写字母组成。可我那时并指模仿老师。”Whentheywereatthewelloneday,AnneoneofHelen’shandsunderthestreamofwater.AsthewaterflowedoverHelen’shand,AnnespeltoutintoHelen’sotherhand.AsAnnewroteonHelen’shand,Helensuddenlyrealisedthatthemovementofthefingersmeantthecoolliquidflowingoverherhand.Thispreciousknowledgegaveherhopeandjoy.Finally,shegottheworldofwordsopeneduptoher.。安妮在海伦手上写的时候,海伦突NowthatHelengraspedthekeytolanguage,shewasveryeagertolearnmoreanduseitasmuchasshecould.Childrenwhocanseeandhearlearnlanguageeasily,butforHelen,itwasagradualandsometimespainfulprocess.However,becauseHelenwassoenthusiasticaboutlearning,theresultswereamazing.正常的孩子能听、能看,学起语言来很容易。但对海伦来说,学习语言是个渐进AsHelen’sknowledgeandvocabularyexpanded,sheaskedmoreandmorequestions.Thissoonledhertodiscovermorecomplexwordsandchangedherthinkingprocess.Tryingtolearntheword“love”wasanexperiencethatsherememberedwell.Thisishowshedescribeditinherbook:了更复杂的单词,从而改变了思维的过程。她很清楚地记得,学习“love”这个单词的难忘经历。在书中她这样描述道:“IrememberthemorningthatIfirstaskedthemeaningoftheword‘love’.ThiswasbeforeIknewmanywords.Ihadfoundafewearlyvioletsinthegardenandbroughtthemtomyteacher...MissSullivanputherarmgentlyroundmeandwroteonmyhand,‘IloveHelen.’‘Whatislove?’Iasked.Shedrewmeclosertoherandsaid,‘Itishere,’pointingtomyheart...HerwordspuzzledmeverymuchbecauseIdidnotthenunderstandanythingunlessItouchedit.”“我记得有一天早上,我第一次问‘love’这个词的含义。那时我的词汇量还很有限。我在花园里发现了早开的紫罗兰,摘下一些带给老师……莎莉文老师温柔’‘什么是爱?’’……她的话令我非常困惑,因为以往我只有触碰到实际物体,才能理解它的意思。”AlthoughthemeaningoflovewasstillnotapparenttoHelen,shekeptontryingtounderstandit.“Ismeltthevioletsinherhandandasked,halfinwords,halfinsigns,aquestionwhichmeant,‘Islovethesweetnessofflowers?’‘No,’saidmyteacher.’尽管对海伦来说,爱的意义还不明确,但她一直试着理解。“我闻了闻她手‘爱是花朵的香味吗?我的老师回答道。”WhenHelenandAnnewereoutsideoneday,Helenfeltthewarmthofthesun’srays.Shepointedupandaskedifthatwaslove.Whenherteachersaidthatitwasn’t,shewasconfusedanddisappointed.“Ithoughtitstrangethatmyteachercouldnotshowmelove.”不是爱,老师说不是,海伦感到更困惑了,而且有些失望。“我觉得很奇怪,因为我的老师不能给我表示什么是爱。”Theword“think”wasalsoadifficultoneforHelenbecauseitissuchanabstractconcept.However,onedayasshewasworkingonasimpletask,shehadabreakthrough.ShewasmakingnecklaceswiththehelpofAnnewhenshenoticedthatshehadmadesomemistakes.Becauseshewasuncertainhowtofixthem,shestoppedtothinkcarefully.Asshedidthis,AnnetouchedHelen’sforeheadandwrotetheword“think”onherhand.“InaflashIknewthatthewordwasthenameoftheprocessthatwasgoingoninmyhead.”“think”这个词对海伦来说也很难理解,因为它很抽象。然而有一天,在做一妮点了点海伦的额头,在她的手上写“think”这个词。“瞬间我就明白了,我头脑中进行的活动就是这个词的意思。”ItwasthefirsttimeHelenhadunderstoodsuchacomplexword—awordforsomethingshecouldn’ttouch.Atthatmoment,hermindreturnedtotheword“love”.Asshethoughtaboutitsmeaningagain,thesuncameout.Shepointedtothesunandaskedherteacheragainifthatwaslove.AnneansweredHelenbyexplainingthatlovewaslikethesunandcloudsinaway.“love”“love”“Youcannottouchtheclouds,youknow;butyoufeeltherain...Youcannottouchloveeither;butyoufeelthesweetnessthatitpoursintoeverything.Withoutloveyouwouldnotbehappyorwanttoplay.”“你知道吗,你摸不到云彩,但是你能感觉到雨……你也触摸不到爱,但是你能感觉到爱给万物带来的甜蜜。没有爱,你就不会快乐,也不会想玩耍。”Inthatvividmoment,Helenfinallyunderstoodthebeautifultruthoftheword“love”.就在那个动人的时刻,海伦终于明白了“love”这个词语蕴含的美丽的真谛。Lesson3Understanding第三课认识世界Itseemsobviousnowhowweacquireknowledgeandunderstanding.Tostartwith,weneedquestions.Then,tofindanswers,weobservetheworldaroundusandstudythefacts.Afterthat,weconsiderpossibleanswersandtesteachtofindtherightones.AlthoughtodaywearemoreusedtotypingafewkeywordsintoasearchengineandwaitingfortheInternettogiveusananswer,modernscientistsandthinkersarestillsolvingtheworld’sproblemswiththistypeofanalysis—luckilyforus.今天,如何获取知识、认识世界,人人皆知。首先,我们需要问题。然后,来解决问题——我们应该为此感到庆幸。However,inthe17thcenturywhenFrancisBacon(1561-1626)suggestedthatthistypeofthinkingwasthewaytogainknowledge,hewasgoingagainsttheviewsoftheday.AlthoughBaconheldanimportantrankinKingJames’royalcourtofEngland,histrueinterestwasnottheday-to-day,slowandinefficientworkingstyleofthegovernment,buttheworthysearchforknowledge.Thiswascertainlynottheinterestofmostpeopleinhisdays.Atthattime,peoplebelievedmoreinthechurchthaninfacts,andpeoplelikeGalileoGalilei(1564-1642),whoprovedtheideathat“theEarthisnotthecentreoftheuniverse”,wereoftenpunishedbythechurchwithnoonecomingtotheirdefence.Thechurchandmanypeopletendedtoignorethefactsanddidn’twanttochallengewhattheyhadalwayscomfortablybelieved.Infact,whenGalileiprovedthattheEarthwasnotthecentreoftheuniverse,insteadofbelievinghim,peoplechosetobelieveviewsthatwerealmost2,000yearsold!17世纪时,弗朗西斯•培根(1561—1626)提出用这种思考方式获取知识时,2000年前的陈旧观点!ItisnotsurprisingthatpeoplewantedtobelievetheseprimitiveideasastheyhadbeenputforwardbythegreatphilosopherAristotle(384-322BCE).HesaidthattheEarthmustbethecentreoftheuniversebecauseitfeltliketheEarthwasstandingstill.Galileidisagreed.Atfirst,peopleapprovedofhisstudiesandurgedhimtocontinue,butlaterwhenheprovedAristotlewrong,theygrewangryandputhiminprison.Theydidn’twanttoabandonwhatthey’dalwaysthoughtastrue.thisisstilloftentruetoday.Peoplemaketheassumptionthatifsomeoneimportantandrespectedsaysthatsomethingisright,thenitmustbeso.ButeventhoughAristotlewasagreatmanwhoinspiredmanygreatscientistsandphilosophersafterhim,hewaswrongattimes.AndGalileialsomademistakes.HeisnowknownasthefatherofastronomybuthebelievedthattheEarthmovedroundthesuninaperfectcircle.Hewaswrong.人们愿意相信伟大哲学家亚里士多德(公元前384—前322)提出的那些陈旧Therefore,ourunderstandingoftheworldaroundusisconstantlygrowingandchanging.Inotherwords,welearnmoreeverydayandnoneofuscaneversitbackandsay,“Weknowitall.”Weneedtothankthegreatmenofthepastfortheirwisdom.Theyunderstoodthatwedon’tknoweverythingandprobablyneverwill,asthiswouldmeanaworldwithquestions.”我们需要感WeowesomuchofourknowledgeandunderstandingoftheworldtopeoplelikeBaconandGalilei,whowerebraveenoughtostepoutfromtheshadowsofconventionalthoughtinordertofindthekingdomofknowledgethattoday’scivilisationisbuiltupon.Thesemenknewthatknowledgeandunderstandingarethingstofightfor;morevitaltoaman,andmorebeneficialtomankind,somemightsay,thanallthemoneyintheworld.全世界的金钱相比,这些对个人而言更重要,对全人类而言更有益。文中名言:Whoquestionsmuch,shalllearnmuch,andremembermuch.—FrancisBacon(北师大版)高中英语选择性必修二课文与翻译(北师大版)高中英语选择性必修二课文与翻译11多问,多学,多得。——弗朗西斯•培根Alltruthsareeasytounderstandoncetheyarediscovered;thepointistodiscoverthem.—GalileoGalilei所有的真理一旦被发现,都很容易理解。最难的是发现真理。——略•伽利莱Unit6Lesson1FromPagetoScreen第一课从纸书到屏幕Readingabookandwatchingafilmaretwoverydifferentexperiences,butit’snormaltohavehighexpectationswhenafilmofafavouritebookismade.TherearemanytimesIhavebeenpessimisticorevendisappointedbyafilmofabookIlove.Althoughhighlyregardedbooksdonotalwaysmakegoodfilms,itissafetosaythatgreatfilmsmaybemadefromnotparticularlygoodbooks.(TheGodfatherimmediatelyspringstomind.)读书和看电影是两种截然不同的体验。如果人们最喜欢的书籍被翻拍成电《教父》。)Thesourcematerialforafilmmaybetakenfromclassicnovels,shortstories,comicbooksandstageplays,aswellasnon-fictionsuchasbiographiesandautobiographies,eventhosewrittenbyghostwriters.Allcanworkwell,butwhydomanyadaptationsandindeedremakesfailwithbothcinemaaudiencesandcritics?Andwhydosomeadaptationsgetlowerratingsthanothers?Akeyquestionisobviouslyhowclosetotheoriginalthefilmis.Sinceatypicalfilmisonlyaroundtwohourslong,itbecomesaquestionforscreenwriterstodecidewhatisappropriateforthescreenandwhattoleaveout.Screenwriterstakecreativelibertyandsometimestheremaybechangestotheplot,additions,andevendifferentendingstopleaseproducers,directorsandtestaudiences.I,likemanypeople,haveoftenleftthecinemafeeling“thefilmisnotlikethebook”.(北师大版)高中英语选择性必修二课文与翻译(北师大版)高中英语选择性必修二课文与翻译PAGEPAGE15合。对此编剧有一定的创作自由度,有时为了迎合制片人、导演、观众,会改动部分情节,甚至演绎不同结局。和很多人一样,我也经常在看完电影后感叹“这部电影和原作不一样”。Anotherproblemareaisthecast.Findingactorsacceptabletofilmaudiencescanmeanthedifferencebetweensuccessandfailure.Readersofthebookusetheirimaginationstovisualisecharactersandhaveverydefiniteideasabouthowcharactersshouldlookandsound.ThisiswhereIthinkmanyfilmadaptationsfalldown.Somebooksarejusttoodifficulttobeadaptedfortechnicalreasons,althoughfilmslikeTheLifeofPiarechangingthisidea.CGI(ComputerGeneratedImage)technologyhashadahugeimpactonthefilmindustry.Itallowedthepreviouslyunfilmabletobecomeareality.摄的内容成为现实。Onemaythinkthatitisthebookwriterwhoisinthebestpositiontodofilmadaptations.Infact,sometimesauthorsareveryinvolvedintheprocessandmayevenbethescreenwriter.Thiscanactuallybeadisadvantagebecausetheymaybetooclosetothematerialandfinditdifficulttoadapttoanewform.Atothertimestheyarenot,andthereareinstanceswherewritershavebeenveryunsatisfiedwiththefilmversionsoftheirwork;StephenKingisanexampleofthis.EvenmoreextremewasnovelistJ.D.Salinger,whomadesurenofilmversionsofhispopularnovelACatcherintheRyecouldeverbemade.Inthissituation,itisclearthatviewerswillnotbedisappointed!Forme,anyway,itisalwaysabadideatowatchafilmofabookyoulove.人们可能会认为,最适合改编电影的人应该是书籍作者本人。事实上,作者失望!不管怎样,我认为去看自己钟爱的书籍翻拍成的电影不会是个好主意。Despitethechallenges,therehavebeensomehighlysuccessfulfilmsmadefrompopularbooks.Forme,Jaws,HarryPotterandTheLordoftheRingsallfitthiscategory.AndpossiblythebestproofofasuccessfuladaptationistheJamesBondseries,themajorityofwhichhasbeenadaptedfromthe007novelsoflanFleming.Perhapsunusually,audiencesseemtoacceptthattheactorswhohaveplayedJamesBondhavechangedsooften,althougheveryoneseemstohavetheirfavourite.IknowIdo.•007影片中詹姆斯•邦德的扮演者经常换人,但观众们似乎也能接受,这让人难以相信。但我相信每位观众和我一样,都有自己最喜欢的那个扮演者。Lesson3TheAdvertisingGame第三课广告竞赛Theadvertisingindustrystartedwiththefundamentalpurposeofpromotingandsellinggoodstopeoplewhomightneedthem.Advertisingagencieswouldcreateabasictypeofadvertisementknownasacommercialadvertisement.Suchadvertisementshavegonethroughaprocessofchangeovertheyearsalongwithsocial,economicandtechnologicaldevelopments.多年来这些广告经历了一个变化的过程。Classicadvertisementsusedtogiveinformationaboutfindingcertainproducts.Itwaslikelytobethenameofacompany,partofwhichmightincludethenameoftheplacefromwhichtheproductoriginated.Forexample,itcouldbe“ShanghaiSewingMachines”,or“TsingTaoBeerCorporation”.Fromthenameyouwouldknowwhatthecompanysells,wheretheyarelocated,andthenameoftheproduct.上海缝纫机厂”或“青岛啤酒公司”字,你就知道这些公司销售的具体产品、所在地点以及产品名称。Advertisingagenciesusedtocreatethiskindofadvertisinganditcouldbeveryeffective.Butthentheyrealisedthatitmightnotbesuitableforamarketplacewhereproductsandservicesareindirectcompetitionwitheachother.Particularlynow,inmoderntimes,advertisementsneedtoattractandholdtheattentionofthepublic.Forthisreason,it’snownormaltoseeadvertisementsthatconsistofpicturesorwordsfromexpertstoshowpeoplehowgoodtheproductis.Otherstrytocreateadvertisementsthatpeoplesimplyenjoylookingat.Aspresent-dayadvertisersoftenhavelargebudgets,hugeamounts
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