考研考博-英语-山东化工职业学院考试押题卷含答案详解2

书山有路勤为径，学海无涯苦作舟！住在富人区的她考研考博-英语-山东化工职业学院考试押题卷含答案详解（图片大小可自由调整）全文为Word可编辑，若为PDF皆为盗版，请谨慎购买！第I卷一.综合题库-全考点押密(共100题)1.单选题

Therewasatrafficjam,butshe______gettothedestinationintime.

问题1选项

A.could

B.might

C.oughtto

D.wasableto

【答案】D

【解析】【试题解析】考查词义辨析。A选项could“能够（原本就具有某种能力）”；B选项might“也许会”；C选项oughtto“应该（表示期望或可能发生的事或表示劝告或建议）”；D选项wasableto“能够（通过努力可以具备某种能力或实现某种状态，强调有努力的过程）”。句意：虽然发生了交通拥堵，但她______及时到达目的地。根据语境，这里指即使因为交通拥堵及时到达目的地存在困难，但是她依然办到了，D选项wasableto符合题意。因此D选项正确。

2.单选题

Ineconomics，demandimpliessomethingslightlydifferentfromthecommonmeaningoftheterm.Thelayman,forexample，oftenusedthetermtomeantheamountthatisdemandedofanitem.Thus,ifthepriceweretodecreaseandindividualswantedmoreoftheitem,itiscommonlysaidthatdemandincreases.Toaneconomist,demandisarelationshipbetweenaseriesofpricesandaseriesofcorrespondingquantitiesthataredemandedattheseprices.I£oneroadstheprevioussentencescarefully，itshouldbecomeapparentthatthereisadistinctionbetweenthequantitydemandedanddemand.Thisdistinctionisoftenapointofconfusionandweallshouldbeawareofandunderstandthedifferencebetweenthesetwoitems.Werepeat,therefore,thatdemandisarelationshipbetweenpriceandquantitiesdemanded,andthereforesuggeststheeffectofone(e.g.，price)ontheother(e.g.quantitydemanded).Therefore,knowledgeofthedemandforaproductenablesonetopredicthowmuchmoreofaproductwillbepurchasedifpricedecreases.Buttheincreaseinquantitydemandeddoesnotmeandemandhasincreased,sincetherelationshipbetweenpriceandquantity(i.e.，thedemandfortheproduct)hasnotchanged.Demandshiftswhenthereisachangeinincome,expectations,tastes,etc.，suchthatadifferentquantityoftheproductisdemandedatthesameprice.

Inalmostallcases，aconsumerwantsmoreofanitemifthepricedecreases.Thisrelationshipbetweenpriceandquantitydemandedissostrongthatitisreferredtoasthe“lawofdemand”.This“law”canbeexplainedbytheincomeandsubstitutioneffects.Theincomeeffectoccursbecausepriceincreasesreducethepurchasingpoweroftheindividualand,thus，thequantitydemandedofgoodsmustdecrease.Thesubstitutioneffectreflectstheconsumer’sdesiretogetthe“bestbuy”.Accordingly,ifthepriceofproductAincreases,theindividualwilltendtosubstituteanotherproductandpurchaselessofgoodsAThenegativecorrelationbetweenpriceandquantitydemandedisalsoexplainedbythelawofdiminishingmarginalutility.Accordingtothislaw，theadditionalutilitytheconsumergainsfromconsumingaproductdecreasesassuccessivelymoreunitsoftheproductareconsumed.Becausetheadditionalunitsyieldlessutilityorsatisfaction,theconsumeriswillingtopurchasemoreonlyifthepriceoftheproductdecreases.

Economistsdistinguishbetweenindividualandmarketdemand.Asthetermimplies，individualdemandconcernstheindividualconsumerandillustratethequantitiesthatindividualsdemandatdifferentprices.Marketdemandincludesthedemandofallindividualsforaparticulargoodsandisfoundbysummingthequantitiesdemandedbyallindividualsatthevariousprices.

Theothersideofthepricesystemissupply.Asinthecaseofdemand,supplyisarelationshipbetweenaseriesofpricesandtheassociatedquantitiessupplied.Itisassumedthataspriceincreasestheindividualorfirmwillsupplygreaterquantitiesofaproduct.Thereisapositivecorrelationbetweenquantitysuppliedandproductprice.

Economistsalsodistinguishbetweenachangeinsupplyandquantitysupplied.Thedistinctionissimilartotheonemadewithrespecttodemand.Also，asinthecaseofdemand,economistsdistinguishbetweenindividualfirmsupplyandmarketsupply，whichisthesummationofindividualsupply.

Takentogether,supplyanddemandyieldequilibriumofpriceandquantity.Equilibriumisastateofstability,withbalancedforcesinwhichpricesandquantitywillremainconstant.Moreover，thereareforcesinthemarketthatwillacttoestablishequilibriumifchangesindemandorsupplycreatedisequilibrium.Forexample,ifpricesareaboveequilibrium,thequantitysuppliedexceedsquantitydemandedandsurplusesoccurthathaveadownwardpressureonprices.Thesepressureswillpersistuntilequilibriumisestablished.Ifpricesarebelowequilibrium,theproductwillbecomescareandtherewillbeanupwardpressureonprice.

1.Accordingtothepassage,demand_____.

2.Accordingtothepassage,thelawofdiminishingmarginalutility_____.

3.Theword“equilibrium”（Line1，Para.6）mostprobablymeans_____.

4.Whatcanyouinferfromthepassage?

5.Thepurposeofthispassageistoillustrate_____.

问题1选项

A.increasesaspricedecreases

B.canbepredictedifthereisachangeinprice

C.remainsconstantatthesameprice

D.isinfluencedbychangesintheconsumer’sincomeandtastes

问题2选项

A.isexplainedbyincomeandsubstitutioneffects

B.explainswhytheadditionalunitsyieldlessutility

C.showsthattheadditionalunitsyieldlesssatisfaction

D.reflectstheconsumer’sdesiretogetthecheapestbuy

问题3选项

A.stability

B.balance

C.summation

D.consistency

问题4选项

A.Pricedecreasesasmoreproductsaresupplied.

B.Thereisapositivecorrelationbetweensupplyanddemand.

C.Thereisanupwardpressureonpriceifmoreproductsaredemanded.

D.Bothquantitydemandedandquantitysuppliedaredependentonproductprices.

问题5选项

A.thetwosidesofpricesystem

B.therelationshipbetweendemandandsupply

C.therelationshipbetweenpriceandquantity

D.thedistinctionbetweendemandandquantitydemanded

【答案】第1题:D

第2题:C

第3题:B

第4题:C

第5题:A

【解析】1.细节理解题。根据第一段最后一句，“Demandshiftswhenthereisachangeinincome，expectations，tastes,etc.，suchthatadifferentquantityoftheproductisdemandedatthesameprice.”，可知需求随着收入、预期和品味等因素而改变，造成相同价格下产品的需求量不同。选项D符合题意。

2.细节理解题。根据文章第二段，“Becausetheadditionalunitsyieldlessutilityorsatisfaction,theconsumeriswillingtopurchasemoreonlyifthepriceoftheproductdecreases.”，可知在边际效用递减规则中，因为额外产品产生的效用和满意度较低，只有该产品的价格降低，消费者才愿意购买更多的产品。选项C符合题意。

3.词义理解题。根据文章最后一段第二句，“Equilibriumisastateofstability,withbalancedforcesinwhichpricesandquantitywillremainconstant.”，根据本句对equilibrium的解释，可知，它是一种稳定状态，价格和数量在平衡力下保持不变。可推测equilibrium应该有平衡的意思，和balance同义，选项B符合题意。

4.推断题。根据文章最后一段，“…Ifpricesarebelowequilibrium,theproductwillbecomescareandtherewillbeanupwardpressureonprice.”，可知如果价格低于平衡值，产品会稀缺，又对价格产生上压力。选项C符合题意。

5.主旨题。本文先后讨论了供给和价格之间的关系，以及需求和价格之间的关系，供给和需求是市价格体系的两个方面，最后提到了市场体系中供需平衡的调控，选项A符合题意。

3.单选题

Wehadintendedtotalkaboutwork,but（

）startedtotalkaboutfootball.

问题1选项

A.continuously

B.unwittingly

C.permanently

D.consistently

【答案】B

【解析】考察副词词义辨析。continuously“继续地”；unwittingly“不知不觉地”；permanently“永久地”；consistently“一致地”。句意：我们原意是打算谈论工作的，但是不知不觉就谈到了足球。选项B符合题意。

4.翻译题

Youshould,forexample,dressneatlyandmodestly.Ifyoudresstooinformally,theinterviewermaythinkthatyouarenotseriousabouttheintervieworthatyoumaybecasualaboutyourfuturework.Clothesthataretooexpensiveortoocolorfulmaysuggestthatyoudonotunderstandwhatbehaviorisappropriateforthejob.Itmaynotbetruethat“clothesmaketheman”,butthefirstandoftenlastingimpressionofyouisdeterminedbytheclothesyouwear.

【答案】例如，你应该着装整洁且恰当。如果你穿得太随便，面试的人可能会认为你对面试不认真，或者认为你不在意未来的工作。太贵或太鲜艳的衣服可能表明你不懂什么行为适合这份工作。“人靠衣装”这句话也许不对，但你给人的第一印象，往往是持久的印象，这是由你的着装所决定的。

5.单选题

Paintingsarestatic.Theuniquenessoftheexperienceoflookingatapaintingrepeatedly—overaperiodofdaysoryears—isthat,inthemidstofflux,theimageremainschangeless.Ofcoursethesignificanceoftheimagemaychange,asaresultofeitherhistoricalorpersonaldevelopments,butdepictedisunchangingthesamemilkflowingfromthesamejug,thewavesontheseawithexactlythesameformationunbroken,thesmileandthefacewhichhavenotaltered.

Onemightbetemptedtosaythatpaintingspreserveamoment.Yetonreflectionthisisobviouslyuntrue.Forthemomentofapainting,unlikeamomentphotographed,neverexistedassuch.Andsoapaintingcannotbesaidtopreserveit.

Ifapainting"stops",time,itisnot,likeaphotograph,preservingamomentofthepastfromthesupersessionofsucceedingmoments.Iamthinkingoftheimagewithintheframe,thescenewhichisdepicted.Clearlyifoneconsidersanartist'slife-workorthehistoryofart,oneistreatingpaintingsasbeing,partly,recordsofthepast,evidenceofwhathasbeen.Yetthishistoricalview,whetherusedwithinaMarxistoridealisttradition,haspreventedmostartexpertsfromconsidering—orevennoticing―theproblemofhowtimeexists(ordoesnot)withinpainting.

InearlyRenaissanceart,inpaintingsfromnon-Europeancultures,incertainmodemworks,theimageimpliesapassageoftime.Lookingatit,thespectatorseesbefore,duringandafter.TheChinesesagetakesawalkfromonetreetoanother,thecarriagerunsoverthechild,thenudedescendsthestaircase.Andthisofcoursehasbeenanalyzedandcommentedupon.Yettheensuingimageisstillstaticwhilstreferringtothedynamicworldbeyonditsedges,andthisposestheproblemofwhatisthemeaningofthatstrangecontrastbetweenstaticanddynamic.Strangebecauseitisbothsoflagrantandsotakenforgranted.

Paintersthemselvespractiseapartialanswer,evenifitremainsunformulatedinwords.Whenisapaintingfinished?Notwhenitfinallycorrespondstosomethingalreadyexisting—likethesecondshoeofapair—butwhentheforeseenidealmomentofitbeinglookedatisfilledasthepainterfeelsorcalculatesitshouldbefilled.ThelongorshortprocessofpaintingapictureistheprocessofconstructingthefuturemomentswhenitwillbelookedatInreality,despitethepainter'sideal,thesemomentscannotbeentirelydetermined.Theycanneverbeentirelyfilledbythepainting.Neverthelessthepaintingisentirelyaddressedtothesemoments.

Whetherthepainterisahackoramastermakesnodifferencetothe"address"ofthepainting.Thedifferenceisinwhatapaintingdelivers;inhowcloselythemomentofitsbeinglookedat,asforeseenbythepainter,correspondstotheinterestsoftheactualmomentsofitsbeinglookedatlaterbyotherpeople,whenthecircumstancessurroundingitsproduction(patronage,fashion,ideology)havechanged.

1.WhichofthefollowingstatementsisTRUEaccordingtothetext?

2.Whatdoesthepronoun“it”inthelastlineofthe4thparagraphreferto?

3.Whenisapaintingfinishedaccordingtotheauthor?

4.Itcanbeinferredfromthetextthat().

5.Thebesttitleforthistextmightbe().

问题1选项

A.Aspecificmomentispreservedthetimeapaintingiscreated.

B.Thecontentofapaintingremainsstaticthoughitsimplicationmaykeepchanging.

C.Apaintingstopstimeinthatitdepictsamomentofthepastandfixesitwithintheframe.

D.AMarxistviewtendstoseeapaintingaschangingallthetime.

问题2选项

A.Theensuingimage.

B.Theproblem.

C.Themeaningofthecontrast

D.Thecontrastbetweenstaticanddynamic.

问题3选项

A.Whenitrealisticallydepictssomethingintherealworld.

B.Whentheartistforeseeshowhispaintingwillbereceivedbythepublic.

C.Whenthemomentofitsbeinglookedatcorrespondstotheartist’sexpectationofhowit'sgoingtobelookedat.

D.Whentheartistcandeterminethemomentwhenitwillbelookedat.

问题4选项

A.imagesinsomeRenaissancepaintingsmayhotnecessarilybestatic

B.paintingsbyahackorbyamasterarethesameinthattheyaddressthesamepeople

C.whetherapaintingisstaticordynamicisdeterminednotbythepainterbutbythosewholookatit

D.unlikeapainting,aphotographcanpreserveamoment

问题5选项

A.PaintingandTime

B.PaintersandTheirWorks

C.TheStaticandtheDynamic

D.TheHistoryofPaintingasaFormofArt

【答案】第1题:B

第2题:D

第3题:C

第4题:C

第5题:D

【解析】1.根据第一段的第三句“Ofcoursethesignificanceoftheimagemaychange,asaresultofeitherhistoricalorpersonaldevelopments,butdepictedisunchanging.”选项B一幅画的内容保持不变,尽管它的含义可能不断变化,正确。

2.根据上一句“...,andthisposestheproblemofwhatisthemeaningofthatstrangecontrastbetweenstaticanddynamic.”这就产生了一个问题：静态和动态之间的这种奇怪对比究竟是什么意思。所以正确答案为D。

3.根据第五段的第三句“Notwhenitfinallycorrespondstosomethingalreadyexisting—...—butwhentheforeseenidealmomentofitbeinglookedatisfilledasthepainterfeelsorcalculatesitshouldbefilled.”选项C符合原文。

4.根据原文可推断出选项C正确,一幅画是静态的还是动态的不是由画家决定的,而是由观看者决定的。

5.根据原文内容可知选项D更符合原文。选项A,B,C都只是其中的一部分。

6.不定项选择题

AttackinganincreasinglypopularInternetbusinesspractice,aconsumerwatchdoggroupMondayfiledacomplaintwiththeFederalTradeCommission,assertingthatmanyonlinesearchenginesareconcealingtheimpactspecialfeeshaveonsearchresultsbyInternetusers.CommercialAlert,a3-year-oldgroupfoundedbyconsumeractivistRalphNader,askedtheFTCtoinvestigatewhethereightoftheWeb’slargestsearchenginesareviolatingfederallawsagainstdeceptiveadvertising.

ThegroupsaidthatthesearchenginesareabandoningobjectiveformulastodeterminetheorderoftheirlistedresultsandsellingthetopspotstothehighestbidderswithoutmakingadequatedisclosurestoWebsurfers.Thecomplainttouchesahot-buttonissueaffectingtensofmillionsofpeoplewhosubmitsearchquerieseachday.Withmorethan2billionpagesandmorethan14billionhyperlinksontheWeb,searchrequestsrankasthesecondmostpopularonlineactivityafterE-mail.

TheeightsearchenginesnamedinCommercialAlert’scomplaintare:MSN,ownedbyMicrosoft;Netscape,ownedbyAOLTimeWarner;Directhit,ownedbyAskJeeves;HotBotandLycos,bothownedbyTerraLycos;Altavista,ownedbyCMGI;LookSmart,ownedbyLookSmart;andiWon,ownedbyaprivatelyheldcompanyoperatingunderthesamename.Portland,Ore.-basedCommercialAlertcouldhavenamedmoresearchenginesinitscomplaint,butfocusedonthebiggestsitesthatareauctioningoffspotsintheirresults,saidGaryRuskin,thegroup’sexecutivedirector.“Searchengineshavebecomecentralinthequestforlearningandknowledgeinoursociety.Theabilitytoskew(扭曲）theresultsinfavorofhucksters(小贩）withouttellingconsumersisaseriousproblem.”Ruskinsaid.BylateMondayafternoon,threeofthesearchengineshadrespondedtoTheAssociatedPressinquiriesaboutthecomplaint.Two,LookSmartandAltaVista,deniedthecharges.MicrosoftspokesmanMattPillasaidMSNisdelivering“compellingsearchresultsthatpeoplewant.”

TheFTChadnocommentaboutthecomplaintMonday.Thecomplainttakesaimatthenewbusinessplansembracedbymoresearchenginesastheytrytocashinontheirpivotal(关键)roleasWebguidesandreverseasteadystreamoflosses.Toboostrevenue,searchenginesinthepastyearhavebeenacceptingpaymentsfrombusinessesinterestedinreceivingahigherrankingincertaincategoriesorensuringthattheirsitesarereviewedmorefrequently.

51.Theconsumergroupcomplainedabout（）.

52.（）isthemostpopularactivityonline.

53.WhichofthefollowingisNOTacorrectstatement?

54.AllthefollowingshareonesimilarityEXCEPT（）.

55.Theprimaryaimofsomecompanies’sponsoringthesearchenginesisto（）.

问题1选项

A.specialfeesthatInternetuserswerecharged

B.FederalTradeCommission

C.CommercialAlert

D.onlinesearchengines

问题2选项

A.Sendingpagesofinformation

B.SendingE-mail

C.Surfingthenet

D.Sellingthetopspot

问题3选项

A.TherearetoomanypagesorhyperlinksontheInternet,sopeopleusuallyusesearchenginetofindacertainsite.

B.Morethan8searchenginesareaccusedofsellingtheirsearchenginespotsbyCommercialAlert.

C.TheheadquartersofCommercialAlertisinPortlandOregon.

D.ThesearchenginesareWebguides.

问题4选项

A.LookSmart

B.CMGI

C.Altavista

D.Microsoft

问题5选项

A.cashinontheirimportantroleasWebguides

B.boosttheiravenue

C.reverseaseriesoflosses

D.havetheirsitesvisitedbytheinternetusersmore

【答案】第1题:A

第2题:B

第3题:B

第4题:C

第5题:D

【解析】51.【试题答案】A

【试题解析】事实细节题。根据问题中的complain一词定位到第一段第二行filedacomplaintwiththeFederalTradeCommission,assertingthatmanyonlinesearchenginesareconcealingtheimpactspecialfeeshaveonsearchresultsbyInternetusersassertingthatmanyonlinesearchenginesareconcealingtheimpactspecialfeeshaveonsearchresultsbyInternetusers.（向联邦贸易局投诉，许多在线搜索引擎都在隐瞒特别费用对互联网用户搜索结果的影响），可知这个机构是抱怨用户被收取了特殊费用费，所以只有A项“互联网用户收取的特殊费用”正确。B项“联邦贸易委员会”是申诉机构；C项“商业警报”根据第一段最后一句可知，这是一个消费者维权组织，故排除C；D项“在线搜索引擎”不够全面，应该指出具体事项。

52.【试题答案】B

【试题解析】事实细节题。文章二段最后一句searchrequestsrankasthesecondmostpopularonlineactivityafterE-mail。（搜索的需求是网上仅次于E-mail的第二大受欢迎的活动），可知网上最受欢迎的活动是收发E-mail。A项“发送信息页”；C项“上网”；D项“销售第一”在文中都未提及且不符合题意，故错误。

53.【试题答案】B

【试题解析】事实细节题。第三段开头TheeightsearchenginesnamedinCommercialAlert’scomplaintare…（商业警报投诉中提到的八个搜索引擎是……），后文接着具体列举了这八种搜索引擎，B项“超过八个”是不正确的。A项定位到第二段最后一句Withmorethan2billionpagesandmorethan14billionhyperlinksontheWeb（在网上有超过20亿个网页和超过140亿个超链接）可知A项“互联网上有太多的网页或超链接，所以人们通常使用搜索引擎来查找某个网站”正确；C项定位第三段第四行Portland,Ore.-basedCommercialAlertcouldhavenamedmoresearchenginesinitscomplaint,butfocusedonthebiggestsites…（位于俄勒冈州波特兰市的《商业警报》本可以在投诉中提及更多搜索引擎，但重点放在最大的网站上……）可知C项“商业警报总部在俄勒冈州波特兰”正确；D项定位到最后一段第二句moresearchenginesastheytrytocashinontheirpivotalroleasWebguidesandreverseasteadystreamoflosses.（越来越多的搜索引擎试图利用其作为网络向导的关键作用，扭转持续不断的亏损）可知D项“搜索引擎是网络指南”正确。

54.【试题答案】C

【试题解析】事实细节题。定位到文章的第三段，看看文章中含的选项的这几个词，A、B、D从第三段可知都是拥有搜索引擎的公司的名字，只有C是CMGI公司所拥有的搜索引擎的名字，所以A、B、D都是公司，而C是搜索引擎，故C与其他不同。

55.【试题答案】D

【试题解析】主旨大意题。题目问一些公司赞助搜索引擎的主要目的是什么。文章的最后一句是Toboostrevenue,searchenginesinthepastyearhavebeenacceptingpaymentsfrombusinessesinterestedinreceivingahigherrankingincertaincategoriesorensuringthattheirsitesarereviewedmorefrequently.（为了增加收入，搜索引擎在过去几年里接受了一些公司的资助，这些都是想在同类中提高地位或者愿意使网站被人们经常浏览的公司）。所以说资助搜索引擎的公司的目的就是让自己的网站被上网者多多浏览），所以答案是D项“让他们的网站更受网民的访问”。A项“充分发挥他们作为网络向导的重要作用”；B项“促进他们的发展”；C项“扭转一系列损失”，均不符合题意。

7.单选题

Insomewaystheyareamarketers’dream.Theyhavebillionsofdollarsindiscretionaryincome—andspendmostofit.Althoughtheirindividualpurchasesaresmall，theybuyregularly,oftenresponsetopeerpressure.Theyareheavilyinfluencedbythehoursoftelevisionadvertisingtheyseeeachweek.And，asaresultoftoday’ssmallerfamilies,andtheincreaseinthenumberoftwo-incomehouseholds,theyhavemoretosayaboutfamilydecisionsthaneverbefore.

“They”arechildren,ofcourse,agroupwhosespendinghabitsareattractingtheattentionofmoreandmoremarketers.Onerecentstudyestimatesthat:thethirtymillionU.S.children4to12yearsoldreceiveabout$4.7billionannuallyfromallowances,giftsandoddjobs.Ofthatamount,theyspendatotalof$4.2billioneachyearonsnacks($1.4billion),toysandgames($1.1billion),moviesandsports($771million),videogames($766million),andgifts($164million),engaginginsome280independentpurchasestransactionsannually.Childrenthirteentonineteenaccountforevengreateryearlyexpenditures:$30.5billionoftheirownmoney.

Butchildren’sfinancialmuscledoesnotendthere.Researchersestimatethatchildrendirectlyinfluencemore-than$40billioninadultpurchaseseachyear.ANickeldeonUSAToday/YankelovichYouthMonitorstudyfoundthatchildrenareextremelyawareofbrandandhaveconsiderableinputintotheirparents，selectionofapparel,cereal,snacks,cars,televisionsandpersonalcomputers.Manychildrenareinvolvedinactualhouseholdpurchasing,especiallyfood；inarecentTeenageResearchstudy,halftheteengirlssurveyedreportedshoppingforgroceriesatleastonceaweek.Recognizingthisindirectpurchasingpowerthatchildrenhave，agrowingnumberofmarketersareapproachingtheyouthdirectly.TheNationalDairyBoard,forexample,nowairsmilkcommercialswithyouthappeal,andProcter&GamblehasdevelopedCrestforKidstoothpaste.

Howdidchildrenacquiresuchbuyingclout?Researcherspointtoseveralfactors.Asthenumberofworkingcouplesandsingle-parenthouseholdsincreased,manyparentsshiftedcertainhouseholdresponsibilitiesontochildren’sshoulders.Thrustintoadultroles,childrenhaveendedupwithmoreinfluenceoverthefamily’spurchases,andtheyalsotendtospendincreasedamountsofmoneythemselves.Inaddition,manyolder,professionalcoupleshavefewerchildren.Theseparentscanaffordtolavishmoreontheirchildren,includingextraspendingmoneyforsuchitemsasFisher-PriceToys’$225children’scamcorderandtheMyFirstSonylineofelectronicsgearforchildren.Thebandwagoneffectisyetanotherfactor.Whenonemarketerbeginstofocusonchildren,competitorsfollowsuit,encouragingevenmorechildren’spurchases.McDonald’sCorp.,forexample,hasaimedadvertisementsforitshamburgers,mealkits,andpartiesatchildrenforyears；nowHardee’sFoodSystems,Inc,andWendy’sInternationalInc,aredoingthesame.

Astutemarketersrealizethatchildrenactuallyrepresentthreemarkets:currentconsumers,influentialconsumers,andfuturebuyers.Becausechildrenaresteadilydevelopingbrandawareness,andproductpreferencesthatsomedaywilltranslateintopurchasingdecisions,evencompaniesnotsellingyouthproductspersearebeginningtopayattentiontoselldirectlytochildren,realizingthat,outtheresomewhere,tomorrow’sbig-ticketcustomerisplayingvideogamestoday.

1.Thetopicofthisselectionis（）.

2.Whichofthefollowingisthemainideaofthisselection?

3.Fromthestatementthatchildren“havebillionsofdollarsindiscretionaryincome—andspendmostofit”，wecaninferthatchildren（）.

4.Abouttheirbuyingbehaviors,wecaninferthatchildrenare（）.

5.Wecaninferthatmarketersbelievechildrenwhodevelop“brandawareness”whentheyareyoungwill（）.

问题1选项

A.marketingproducts

B.children’sspendingpatterns

C.doingsurveysofchildren

D.thebandwagoneffect

问题2选项

A.Childrenhavemoretosayaboutfamilypurchasedecisionsthaneverbefore.

B.Childrenareimportantmembersofsociety.

C.Childrenhaveagooddealofpowerasbuyersandconsumers.

D.Marketersareovercomingtheirlackofinterestinsellingtochildren.

问题3选项

A.havenosenseofvalueregardingmoney

B.shouldnotbegivensomuchmoneybytheirparents

C.misusethefinancialpowerplacedintheirhands

D.donotsavemuchoftheirownmoney

问题4选项

A.notinfluencedmuchbyadvertising

B.verymuchinfluencedbytheirfriends

C.notinfluencedbymilkcommercialswithyouthappeal

D.carefulaboutspendingonhamburgersandotherfastfoods

问题5选项

A.rejectthosebrandswhenbecomeadults

B.purchasevideogamesfortheirchildren

C.remainloyaltothosebrandsintoadulthood

D.spendtheirmoneywiselyandthoughtfullyasadults

【答案】第1题:B

第2题:C

第3题:C

第4题:B

第5题:C

【解析】第1题:文章第一二段提到儿童群体虽然不大，但是他们有一定的购买能力；之后引用了一些儿童带来的花费的数据来进一步说明儿童是个很大的消费群体。最后提到儿童代表着三个市场。从这些可知全文都是在讲儿童的消费问题。所以选项B符合题意。

第2题:文章主要探讨儿童消费问题。出于很多原因，儿童已经是一个具有很强购买力的消费者。选项C符合题意。

第3题:文章第一段提到孩子们有很多零花钱自己处理，但是他们容易受到电视广告的影响（Theyareheavilyinfluencedbythehoursoftelevisionadvertisingtheyseeeachweek），说明他们的钱被乱用了，选项C符合题意。

第4题:文章第一段提到虽然儿童的购买力不强，但是他们会受同伴的影响（Althoughtheirindividualpurchasesaresmall，theybuyregularly,oftenresponsetopeerpressure）。选项B符合题意。

第5题:文章最后一段提到商家们认为儿童代表三个市场：currentconsumers,influentialconsumers,andfuturebuyers。孩子们的品牌意识和产品偏好正稳定发展，总有一天会形成购买力。选项C符合题意。

8.单选题

The（

）theyfeltforeachotherwasobvioustoeveryonewhosawthem.

问题1选项

A.affection

B.adherence

C.sensibility

D.sensitivity

【答案】A

【解析】考查名词辨析。A选项affection“喜爱；感情；感染；影响”；B选项adherence“坚持；依附；忠诚”；C选项sensibility“敏感性；识别力；感觉”；D选项sensitivity“敏感；敏感性；过敏”。句意：每一个看到他们的人都知道他们对彼此的……。综合句意和选项可知，此处能让人看出来的是对彼此的“感情”，A选项正确。

9.单选题

Thetwocountrieshavedevelopeda（）relationandincreasedagreatdealinforeign

trade.

问题1选项

A.managerial

B.lethal

C.metric

D.cordial

【答案】D

【解析】形容词辨析题。managerial管理的；lethal致命的；metric米制的，公制的；cordial热忱的，诚恳的。句意:两国发展了（）关系，对外贸易增加了很多。只有cordial符合逻辑和句意。

10.单选题

People______allsortsofdisabilitiesandrecoverfromallsortsofthings.

问题1选项

A.getover

B.getaway

C.getoff

D.getaheadof

【答案】A

【解析】考查词组辨析。A项getover“克服，恢复”，B项getaway“离开，逃脱”，C项getoff“动身”，D项getaheadof“超过，胜过”。根据关键词allsortsofdisabilities（各种各样的障碍/残疾）可推测，空格处表示“克服”，A项符合。句意：人们克服各种障碍，从各种事情中恢复过来。因此，该题选择A项正确。

11.单选题

Ourvisualperceptiondependsonthereceptionofenergyreflectingorradiatingfromthatwhichwewishtoperceive.Ifoureyescouldreceiveandmeasureinfinitelydelicatesensedata,wecouldperceivetheworldwithinfiniteprecision.Thenaturallimitsofoureyeshave,ofcourse,beenextendedbymechanicalinstruments;telescopesandmicroscopes,forexample,expandourcapabilitiesgreatly.Thereis,however,anultimatelimitbeyondwhichnoinstrumentcantakeus.Thislimitisimposedbyourinabilitytoreceivesensedatasmallerthanthoseconveyedbyanindividualquantumofenergy.Sincethesequantaarebelievedtobeinvisiblepackagesofenergyandsocannotbefurtherrefined,wereachapointbeyondwhichfurtherresolutionoftheworldisnotpossible.Itislikeadrawingachildmightmakebystickinginvisiblediscsofcolorontoacanvas.

Wemightthinkthatwecouldavoidthislimitationbyusingquantawithextremelylongwavelengths:suchquantawouldbesufficientlysensitivetoconveyextremelydelicatesensedata.Andthesequantawouldbeuseful,aslongasweonlywantedtomeasureenergy,butacompletelyaccurateperceptionoftheworldwilldependalsoontheexactmeasurementofthelengthsandpositionsofwhatwewishtoperceive.Forthis,quantaofextremelylongwavelengthsareuseless.Tomeasurealengthaccuratelytowithinamillionthofaninch,wemusthaveameasuregraduateinmillionthsofaninch;ayardstickgraduatedininchesisuseless.Quantawithawavelengthofoneinchwouldbe,inasense,measuresthataregraduatedininches.Quantaofextremelylongwavelengthsareuselessinmeasuringanythingexceptextremelylargedimensions.

Despitethesedifficulties,quantahaveimportanttheoreticalimplicationsforphysics.Itusedtobesupposedthat,intheobservationofnature,theuniversecouldbedividedintotwodistinctpartsaperceivingsubjectandaperceivedobject.Inphysics,subjectandobjectweresupposedtobeentirelydi