《商务英语》授课教案

《商务英语》授课教案《商务英语》授课教案TaskAssignmentTaskMakingaProductPresentationAims1.Toenablestudentstodescribeproductsingeneralterms・2.Topracticestudents9professionalskillsinmakingapresentation・1・Studentsintheprojectteammustcooperatewitheachotherandfinishonepartofthetask・2.Makerecordsabouteverythingwhenfinishingtheproject,includingthetaskofeachteammember,thecontentsofdiscussionandsoon.3・Theteammemberswillbeaskedtopresenttheachievementtotheclass・4.Asktheteacherforhelpifstudentshaveanyquestions・Rules1・Studythelearningmaterialsandallocaterolesamongtheteammembers・2・Groupdiscussion.Decideontheproductyouwanttodescribe・3・Workoutyourproductpresentation・4.Eachteampresenttheproductdescription・5.Markgradesforotherteamsandcommentoneachteam'sperformance・Steps1・Teamworkisrequiredwhencompletingtheproject.2・Attentionmustbepaidtoprofessionalskillsandbusinessetiquette・NotesCommentsLearningMaterialsDiscussion:1・Whatinformationshouldbeincludedinaproductpresentation?2.Howtomakeaneffectiveproductpresentationinaveryformalway?ModelAProspectonPromotingOnlineEducationalFacilities[Dexter一ateachingconsultant,Lucky,EllaandFiona一audiencefrompubliccommunity]Hello,everyone!TmDexter,ateachingconsuitantfromNewCenturyTeachingGroups・BasedonShanghaiIndustryandCommerceForeignLanguagesColleges,ourNewCenturyEducationandResearchNetwork(NCERN)isofferingacompletelynewformofeducationforourstudents,throughcomputersandinternettechnology.Studentsarenotwaitingforformalclassestobegintogetinformationorbecomeknowledgeableaboutasubject.Theyarenolongerpassivelylearningfromtheteachers,butacquiringknowledgeoftheirinterestthroughthenetwork・Thisformofeducationhasgreatlyinspiredthestudent.AndhereIpresentyouthosemajorfunctionsofourOnlineEducationalandTrainingCenter.Ifyouwanttoexchangelatestinformationofyourmajors,youcanvisitthesiteof.Maybeyouwilllearnalotfromothersthereinaddition・Chinalaid・offworkersalsogetagoodchaneetoimprovetheirlevelofstudy.Long-distanceeducationhasbroughtthemabrightfuture・AndthroughincreasingnumberofstudentsareusingtheNCERNtoacquirethelatestinformationoftheirmajors.Theinternethasbecomeaneffectivechannelbetweenschoolauthorityandstudents・Inthatway,ourprospectonstudyingwithinanonlineeducationalfacilitiesbecomesintoreality.Forfurtherinformation,youcancontactmebyemailorcellphone・Dexter@or139**********respectively.TheresttimewillbeleftforQ&A.Anyquestionsforreference?Lucky:Whafsthelong-distanceeducationonearth?Dexter:OK!ThafsthequestionbasicoftheBasics・It'sateachingmethodthatenablesateachertocarryoutthereal-timeteachingfarawaywiththehelpofthenetworkandtelecommunicationtechnology.YoucanevensharetheteachingoftheprofessorsinourCollegeoutsideShanghai.Soundgreat?Lucky:Ofcourse,thafsnice..・Ella:Ihaveaquestion.Forthosestudentswhocannotstudyonafixedschedule,howtomeettheirteachingsemestersandcreditcourses?Dexter:Well,withonlineeducation,ourlong-distanceteachingfacilitiesarejustcreatedtosuitsthosestudentswithunfixedstudyinghours・Itjustprovidesthemwithenoughflexibility.Fiona:Howaboutthecommunicationandinteractionsbetweenteachersandstudents?Orhowtosolvethisproblem?Dexter:Thesameasintheclassroom,teachersandstudentscancommunicatewithIanguagesandimagespromptly.Thisiscalledthenetschool.Fiona:CanIacquirethesamedegreeasthestudentsintheschoolifIcancompletemystudies?Dexter:Yes,itcansavetimeandmoney,soit5sespeciallyappropriateforadultfurthereducation・Ella:Bringmetolistentoalessonnexttime,andIwanttoexperiencetheadvantages,too.(alllaughing)Dexter:Doyouwanttojoinus?Ella:Iamalmostconvincedbyyourremarks・Haha..・HowtoCreateaProductPresentationOutlineoftheProductPresentationThefollowingisabasicoutlineforaproductpresentation・Youwillnotethatthemaximumnumberofslidesistwenty.Mostsalescallsallow30minutesfortheformalpresentation,attwominutesaslide,fifteenslidesistheappropriatenumber.Itisimportanttokeepyourpresentationpreciseotherwiseyourpointwillbedrownedoutindetail・1)Introduction・Thisisnormallyjustatitleslidewherethespeakerintroducesthemselves,andthepointoftheproductpresentation・Thisiswhereyouwanttohookyouraudieneeandtellthemwhatisinitforthem・Ifyouarenotgoingtobegivingthepresentationyoumaywanttohaveanoteslidewiththepointonit.(1-2slides)2)Agenda・Anagendaisoptional,butprovidesyouwithanyouropportunitytotellyouraudiencewhatyouaregoingtocoverinyourpresentation・Itavoidspeopleaskingquestionsearlyinthepresentationaboutmaterialyouwillbecoveringlater.(1slide)3)CompanyInformation・Thisisawaytoestablishcredibilityandtomaketheaudiencefeelcomfortablewithyourcompany・Waystodothisineludecustomerlists,high-profileexecutivesoradvisors,informationonfunding(ifaprivatecompany),awardsandmajormilestones・Don'tspendtoomuchtimeonthis,youdon*twantyouraudieneefallingasleep・Infact,inmymorerecentpresentationsIhavemovedthistotheback,afterIhavetheaudience'sattention.4)Positioning・Successfulproductshaveauniquetechnologyorpositioningthatsetsthemapartfromotherproductsonthemarket.Youwanttointroducethisaspectofyourproductupfronttoletyouraudienceknowhowyourproductisdifferentandwhytheyshouldlistentotherestofyourpresentation.Usethisasanattentiongetter.Thisshouldbedoneintermsoftheproblemthattheyhaveandthatyouaresolvingwithyourproduct.Besuretopresentthisintermsofyouraudienceandtheirpain.Performingapositioningexercisepriortobuildingyourpresentationisveryhelpful.Thispartofyourpresentationmustbeverycrispandtothepoint.(1-5slides)5)Productdescription・Clearlydescribeyourproductintermsthatyouraudiencewillunderstand・Itmaybehelpfultohaveachartwiththeproductcomponents・Youwanttogivetheaudienceaframeofrefereneeforthefeaturesandbenefitsthattheyaregoingtosee・Youalsowantthemtoknowhowyourproductfitsintotheirexistingenvironment・Showhowtheproductinterfaceswithotherproductsorsystemstheymaybeusing・(1・2slides)6)Clearlyarticulatedbenefitsastheyrelatetoyourtargetaudience-Youcanuseafeaturesandbenefitslistorjustwalkthroughthefeaturesandbenefits・Whateveryoudo,donotforgetthebenefits!Theymaybeobvioustoyoubecauseyouliveandbreaththeproduct,butyouraudienceshouldhavethemclearlycalledoutandtheymustrelatetotheirneeds・(1・5slides)7)Examples/successes-Atthispointinthepresentationyouraudienceshouldbefamiliarwithyourproductandwhyitisdifferentandbetter.Inordertodrivethispointhomeuseexamplesofhowyourproductisbeingusedandhowcustomershavebenefitedfromtheproduct.(1-3slides)8)Closingargument-Thisisyouropportunityfora'calltoaction*.Youwantsummarizeyourproductpresentation,reiteratethepointofthepresentation,andaskyouraudiencetodosomething,ifthatisthepointofyourpresentation・OtherImportantPointsUseExamplesUseexampleswheneverpossible・Exampleshelptoillustrateyourpointsandprovideaframeofrefereneeforthosepeopleinyouraudiencethatdon'talreadyhaveone・SimplifyKeepslidesassimpleaspossible・Lotsoftextonaslidemakesitdifficulttoreadanditlosesitsimpact.Makesuretheslideswillbereadablefromthebackoftheroom・Ifyouarenotgivingthepresentation,youmayfeelcompelledtoaddmoretexttotheslides-providespeaker'snotesinstead・IfyouareusingPowerPoint,don'tgetcarriedawaywithcolorsandmanydifferenttransitions・Pickaformatandstickwithitsothatyoudon'tdrawattentionawayfromyoursubject.OneofthemosteffectivepresentationsthatIeversawwasdonewithasingleclipartpictureinthemiddleofeachslide・Thepicturemakesapointwithoutdrawingattentionawayfromthespeaker.Easy-to-ReadFontsAsan-seriffont(afontthatdoesnothavethelittlelinesatthetopandbottom,asintheheadingsofthisdocument)iseasiertoreadforbulletsonslides・StyleApresentationthatusesthedefaultPowerPointfontsandlotsofdifferentprimarycolorslookslikeapresentationthatwasslappedtogetherwithlittlethoughtNoteveryoneisagraphicartist,butyoucanlearnsomebasicprinciplesandapplythemtoyourslides・Belowareafewkeypoints,butbesuretoreadRobinWilliam'sTheNon-Designer'sDesignBookformoretips.Useapresentationtemplateandthenusethecolorsfromthetemplate(oronesinthesamefamily)forallchartsandgraphs・Usealignmentcarefully・Ifyourtemplateisleftorrightaligned,usethatalignmentthroughoutthepresentation・Removeharshlines.Powerpointalwaysputsadarklinearoundanyboxthatyoudraw・Theselinesmakethedrawingslookcrudeandharsh・Byremovingthelinesyoureyefocusesmoreonthecontentoftheboxratherthantheboxesthemselves・Additionallinesandarrowsdon'thavetobedarkeither,trymakingthemthickerandlightersothattheydon*tdrawattentionawayfromthepointoftheslide・ProvideSpeaker'sNotesInordertokeepthebulletsonyourslidesconcise;youmaywanttoconsiderprovidingspeakernotestopeoplethatmaybegivingyourpresentation・Ifyoudoprovidespeakersnotes,keepthemshortandconciseandusebulletstomakeiteasytoread・Rememberthatthemoretextyouputonthespeaker'snotes,thelesslikelythespeakeristoreaditbeforethepresentation.Ican'ttellyouhowmanytimesIhaveseenapresentationwherethespeakersays,1thinkthisslideistryingtosay...*・Boththespeakerandthemarketinggroupthatprovidesthepresentationlookbad・IfyouareusingPowerPoint,printtheslideswiththespeaker'snotessothatthepresenterdoesnotgetthenotesoutofsyncwiththepresentation・ProvideHandoutsYouwillprobablyhandoutcopiesoftheslides・Itisalwaysnicetoprinttheslidesinaformatwherethereisroomfortheaudiencetotakenotes・Youmaywanttousehandoutsinadditiontoprovidingcopiesoftheslides・Often,tokeepslidessimple,youmaycompromisetheabilityfortheviewertouseitasarefereneelateroryoumayhavechartsorback-upinformationthathastoomuchdetailtoincludeinyourpresentation・Inthesecasesitmayhelptoincludehandoutsandrefertothemduringyourpresentation・UseThemesforGroupPresentationsIfthereareagroupofpeoplepresentingitishelpfultouseathemeandweaveitthroughoutallthepresentations.Thisprovidesasenseofcohesivenesstotheentirepresentation・Agoodagendaisanimportantpartofgrouppresentations.Youwanttointroduceallthespeakersandlettheaudienceknowthetopiceachspeakerwillbediscussing・MarkConfidentialIfthepresentationisconfidential,don'tforgettomarkitconfidential.Slidesoftengetcopiedatcustomersitesandcaneasilyendupinyourcompetitors'hands.WhenYouarethePresenterPracticeyourpresentation.Nooneeverhasthetimetodoit,butevenifyouareusedtowingingpresentations,thefollowingarethebenefitsofpractice:1)Yourpitchwillbemorepowerful,polished,andprofessional2)Youaremorelikelytoaccomplishyourobjective3)YoulookbetterThereisnothingworsethenwatchingapresenterbringupaslideandthentrytointerpretitasifthisisthefirsttimetheyareseeingit.Theslidesaretosupportyourpresentation.Iwilloftengivethepresentationtoapracticeaudiencewithinthecompanyfirstbeforegivingittoanexternalaudienee.Youwillgetsomegreatsuggestionsfrompeoplewhohaveaslightlydifferentperspective・Thisisespec