




版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领
文档简介
DANONEMERCADOR
3-yearStrategyPlanningApr10,2004CONFIDENTIALInfinitySJTU0DANONEMERCADOR
3-yearStrategEXECUTIVESUMMARYStrategyAnalysisStrategicDecisions&ActionPlansWorkstreamTimeline
Summary&NextStep1EXECUTIVESUMMARYStrategyAnalEXECUTIVESUMMARYStrategyAnalysis5ForcesPESTSWOTBCGMatrixOurStrategicdecisionsandActionPlansWorkstreamTimeline
Summary&NextStep2EXECUTIVESUMMARYStrategyAnal5FORCESANDPESTANALYSIS5ForcesPEST-Competitors-Suppliers-Technology-Satisfactionofstakeholders-Competitiveness-Innovation-PositiverelationshipwithstakeholdersKeySuccessFactors35FORCESANDPESTANALYSIS5FoEXECUTIVESUMMARYStrategyAnalysis5ForcesPESTSWOTBCGMatrixOurStrategicdecisionsandActionPlanWorkstreamTimeline
Summary&NextStep4EXECUTIVESUMMARYStrategyAnalSWOTAnalysisHighLow
Source: TeamAnalysisOpportunityMarketgrowth-Creamdesserts-YogurtEmergingStableregionReorganizationRestructureAssessmentcriteriaActivemarketingAssessment
BrandawarenessMarketsharePRELIMINARYproductionCoststructureCapacitynotfullyexploitedOldfacility,safetyproblemInnovationFavorablerelationshipLaborunionSaleschannelSuppliersHROverstaffedRealmanagersAgepyramid,loyaltyITInternalinformationexchangeITsystem5SWOTAnalysisHigh Source: TeaEXECUTIVESUMMARYStrategyAnalysis5ForcesPESTSWOTBCGMatrixOurStrategicdecisionsandActionPlansWorkstreamTimeline
Summary&NextStep6EXECUTIVESUMMARYStrategyAnalBCGMatrixAnalysisRelativeMarketShareStarQuestionMarkDogCashCowHighMarketGrowthLowWeakStrong7BCGMatrixAnalysisRelativeMaREORGANIZEBUSINESSPORTFOLIOStarQuestionMarkDogCashCow++MarketGrowth+.121.0MercalacYogurtCreamDessertJuiceMilkCreamSelloffforthecashflowHoldHarvestBuild Source: DanoneMercadorCompanyReport;TeamAnalysisRelativeMarketShare8REORGANIZEBUSINESSPORTFOLIOSEXECUTIVESUMMARYStrategyAnalysisStrategicdecisions&ActionPlansWorkstreamTimeline
Summary&NextStep9EXECUTIVESUMMARYStrategyAnalSTRATEGICDECISIONSReorganizethebusinessportfolio:ConsolidationandExpansionRestructureandmodernizationoftheproductionsitesCultivateEnterpriseculturebasedonDanoneWayAchievetheprofitablegrowth10STRATEGICDECISIONSReorganizeFIVEACTIONPLANSBASEDONDANONEWAYHumanResourceR&DOperationMarketingSalesDanoneWayFinance11FIVEACTIONPLANSBASEDONDANMarketingandSalesSponsorpublicactivities“DanoneBabies”SelectionMarketExpansion&BrandBuildingAcceptability->Perferred
ProductAffordability->PricerelativetovaluePricingAvailability ->PervasivePlaceActionPlans
Source: Literaturesearch;TeamanalysisPromotionAdvertisements&PromotioncampaignsYogurt35%Yogurt55%+6%peryearCreamDessert0%CreamDessert30%+10%peryeargoodtaste,healthy&innovative*
Whereveryouare,wethinkofyouDanoneMercadorNationalCompetitorInt’lCompetitorOtherCompetitorMarketShareBrandBuilding12MarketingandSalesMarketExpaOperationManagementSelectsuppliersasstrategicpartners
ProcurementProduceQualityControlFoodSecurityLogistics*NewproductionlineintheplantofSouth*RestructuretheplantinNorth*AutomationinproceduresQualitycontrolsystem,regularinspectionandalertsystemReducethepackagingsizeandweightRenewthewatertreatmentplantRiskmanagementEfficientlogisticsnetworkOutsourcingtothe3rdpartylogisticscompanies
Source: Literaturesearch;TeamanalysisActionPlansAspects13OperationManagementSelectsupR&D‘Ourstrategyistowidenproductlinestotakeintoconsiderationthedifferenttastesandhabitsinthelocalmarket’–FranckRiboud,CEOInnovationindifferentsegment*NaturalhealthsegmentDietsegmentChildrensegmentTechnicalco-operationswithinstitutionsanduniversitiesCooperatewithDep.Marketing->definesensorytargetsAromaTextureTaste
Source: Literaturesearch;Teamanalysis14R&D‘OurstrategyistowidenpHumanResourcePersonnelCompetencePromoteWithinBasedonperformanceInternalCommunicationRecruitTrainingsystemKPIsystemIntranet&internaljournalActionPlans15HumanResourcePersonnelCompetFinanceEquityMultiplierROEROINetProfit/RevenueAssetTurnoverNetProfitRevenueRevenueCostMilk+IndustrialCosts-LogisticsCosts-Advertising+OverheadsandMisc-ARturnoverInventoryturnoverFixedAssetsturnoverDuPontFinanceAnalysisIncreasedImprovelogisticsabilityandsupplychainmanagementOperatingincome:11.8%(average)Total3-yearsalesrevenue:476millionMercasLaunchofcreamdessertproductModernizationoftheproductionsiteEfficientlyconstructionoflogisticsnetworkThree-yearadvertisingcampaignsEmployeetrainingxx÷-Reduced
Source: Teamanalysis16FinanceEquityMultiplierROEROIFinancialResultsSalesRevenue2004200520062007NetOperatingProfit20041201522051039.113.520.65.5CAGR=26%CAGR=55%M.MercasM.MercasESTIMATED20042005200620072004Op.
resultOverheadsAdLogisticsIndustrialRaw&packMilk20042007Coststructure
Source: Teamanalysis7.4%12%8.7%10%11.4%26.8%23.7%26.8%13.4%12%5.4%9.5%10.5%22.4%100%=103M.Mercas100%=20517FinancialResultsSalesRevenueEXECUTIVESUMMARYStrategyAnalysisOurStrategicdecisionsandActionPlansWorkstreamTimeline
Summary&NextStep18EXECUTIVESUMMARYStrategyAnalWORKSTREAMILLUSTRATIVEWave1DivestthefruitjuicebusinessInvestinanewproductlineforthecreamdessertbusinessRenewthewatertreatmentplantDevelopthesalesanddistributionnetworksSelectthecompetitivesuppliersWave2EstablishatrainingsystemSetupqualitycontrolsystemandriskmanagement,regularlyinspectionandalertsystemLaunchthepromotioncampaignsRestructuretoproductionsitesIntegrationofITsystemtoimproveinternalcommunicationWave3RecruittherealmanagersSetupKPIsystemSponsorsomesportsgamesandpublicactivitiesConducttechnicalco-operationswithlocalinstitutionsanduniversities *TimingdependsonMercader/Partnersresourcescommitted1Q2006Kick-offOct20052Q20063Q20064Q20061Q20072Q20073Q20074Q2007likelytoprolong19WORKSTREAMILLUSTRATIVEWave1WEXECUTIVESUMMARYStrategyAnalysisOurStrategicdecisionsandActionPlansWorkstreamTimeline
Summary&NextStep20EXECUTIVESUMMARYStrategyAnalTrustBrandEmployeeSupplierAuthorityConsumer/CustomerDanoneWayShareholderImplementGroupDanonevaluesPositiverelationshipwithstakeholders21TrustBrandEmployeeSupplierAuNEXTSTEPFurtherconsolidateleadershippositionAdoptE-CommercetocomplementthetraditionalchannelsIntroduceDanonebrandlocallyImprovetheratioofdebttoequity22NEXTSTEPFurtherconsolidatelThankyou!Q&A23Thankyou!23DANONEMERCADOR
3-yearStrategyPlanningApr10,2004CONFIDENTIALInfinitySJTU24DANONEMERCADOR
3-yearStrategEXECUTIVESUMMARYStrategyAnalysisStrategicDecisions&ActionPlansWorkstreamTimeline
Summary&NextStep25EXECUTIVESUMMARYStrategyAnalEXECUTIVESUMMARYStrategyAnalysis5ForcesPESTSWOTBCGMatrixOurStrategicdecisionsandActionPlansWorkstreamTimeline
Summary&NextStep26EXECUTIVESUMMARYStrategyAnal5FORCESANDPESTANALYSIS5ForcesPEST-Competitors-Suppliers-Technology-Satisfactionofstakeholders-Competitiveness-Innovation-PositiverelationshipwithstakeholdersKeySuccessFactors275FORCESANDPESTANALYSIS5FoEXECUTIVESUMMARYStrategyAnalysis5ForcesPESTSWOTBCGMatrixOurStrategicdecisionsandActionPlanWorkstreamTimeline
Summary&NextStep28EXECUTIVESUMMARYStrategyAnalSWOTAnalysisHighLow
Source: TeamAnalysisOpportunityMarketgrowth-Creamdesserts-YogurtEmergingStableregionReorganizationRestructureAssessmentcriteriaActivemarketingAssessment
BrandawarenessMarketsharePRELIMINARYproductionCoststructureCapacitynotfullyexploitedOldfacility,safetyproblemInnovationFavorablerelationshipLaborunionSaleschannelSuppliersHROverstaffedRealmanagersAgepyramid,loyaltyITInternalinformationexchangeITsystem29SWOTAnalysisHigh Source: TeaEXECUTIVESUMMARYStrategyAnalysis5ForcesPESTSWOTBCGMatrixOurStrategicdecisionsandActionPlansWorkstreamTimeline
Summary&NextStep30EXECUTIVESUMMARYStrategyAnalBCGMatrixAnalysisRelativeMarketShareStarQuestionMarkDogCashCowHighMarketGrowthLowWeakStrong31BCGMatrixAnalysisRelativeMaREORGANIZEBUSINESSPORTFOLIOStarQuestionMarkDogCashCow++MarketGrowth+.121.0MercalacYogurtCreamDessertJuiceMilkCreamSelloffforthecashflowHoldHarvestBuild Source: DanoneMercadorCompanyReport;TeamAnalysisRelativeMarketShare32REORGANIZEBUSINESSPORTFOLIOSEXECUTIVESUMMARYStrategyAnalysisStrategicdecisions&ActionPlansWorkstreamTimeline
Summary&NextStep33EXECUTIVESUMMARYStrategyAnalSTRATEGICDECISIONSReorganizethebusinessportfolio:ConsolidationandExpansionRestructureandmodernizationoftheproductionsitesCultivateEnterpriseculturebasedonDanoneWayAchievetheprofitablegrowth34STRATEGICDECISIONSReorganizeFIVEACTIONPLANSBASEDONDANONEWAYHumanResourceR&DOperationMarketingSalesDanoneWayFinance35FIVEACTIONPLANSBASEDONDANMarketingandSalesSponsorpublicactivities“DanoneBabies”SelectionMarketExpansion&BrandBuildingAcceptability->Perferred
ProductAffordability->PricerelativetovaluePricingAvailability ->PervasivePlaceActionPlans
Source: Literaturesearch;TeamanalysisPromotionAdvertisements&PromotioncampaignsYogurt35%Yogurt55%+6%peryearCreamDessert0%CreamDessert30%+10%peryeargoodtaste,healthy&innovative*
Whereveryouare,wethinkofyouDanoneMercadorNationalCompetitorInt’lCompetitorOtherCompetitorMarketShareBrandBuilding36MarketingandSalesMarketExpaOperationManagementSelectsuppliersasstrategicpartners
ProcurementProduceQualityControlFoodSecurityLogistics*NewproductionlineintheplantofSouth*RestructuretheplantinNorth*AutomationinproceduresQualitycontrolsystem,regularinspectionandalertsystemReducethepackagingsizeandweightRenewthewatertreatmentplantRiskmanagementEfficientlogisticsnetworkOutsourcingtothe3rdpartylogisticscompanies
Source: Literaturesearch;TeamanalysisActionPlansAspects37OperationManagementSelectsupR&D‘Ourstrategyistowidenproductlinestotakeintoconsiderationthedifferenttastesandhabitsinthelocalmarket’–FranckRiboud,CEOInnovationindifferentsegment*NaturalhealthsegmentDietsegmentChildrensegmentTechnicalco-operationswithinstitutionsanduniversitiesCooperatewithDep.Marketing->definesensorytargetsAromaTextureTaste
Source: Literaturesearch;Teamanalysis38R&D‘OurstrategyistowidenpHumanResourcePersonnelCompetencePromoteWithinBasedonperformanceInternalCommunicationRecruitTrainingsystemKPIsystemIntranet&internaljournalActionPlans39HumanResourcePersonnelCompetFinanceEquityMultiplierROEROINetProfit/RevenueAssetTurnoverNetProfitRevenueRevenueCostMilk+IndustrialCosts-LogisticsCosts-Advertising+OverheadsandMisc-ARturnoverInventoryturnoverFixedAssetsturnoverDuPontFinanceAnalysisIncreasedImprovelogisticsabilityandsupplychainmanagementOperatingincome:11.8%(average)Total3-yearsalesrevenue:476millionMercasLaunchofcreamdessertproductModernizationoftheproductionsiteEfficientlyconstructionoflogisticsnetworkThree-yearadvertisingcampaignsEmployeetrainingxx÷-Reduced
Source: Teamanalysis40FinanceEquityMultiplierROEROIFinancialResultsSalesRevenue2004200520062007NetOperatingProfit20041201522051039.113.520.65.5CAGR=26%CAGR=55%M.MercasM.MercasESTIMATED20042005200620072004Op.
resultOverheadsAdLogisticsIndustrialRaw&packMilk20042007Coststructure
Source: Teamanalysis7.4%12%8.7%10%11.4%26.8%23.7%26.8%13.4%12%5.4%9.5%10.5%22.4%100%=103M.Mercas100%=20541FinancialResultsSalesRevenueEXECUTIVESUMMARYStrategyAnalysisOurStrategicdecisionsandActionPlansWorkstreamTimeline
Summary&NextStep42EXECUTIVESUMMARYStrategyAnalWORKSTREAMILLUS
温馨提示
- 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 保安师考试题及答案
- 安培定则考试题及答案
- ps高级考试题及答案
- 暑期培训机构管理制度
- 暖通公司售后管理制度
- lng工厂建设管理制度
- 无锡烟草档位管理制度
- 公司工程概预算管理制度
- 临时停车场交通管理制度
- 外贸公司业务部管理制度
- 修理工安全试题及答案
- 园林绿化工高级考试试题及答案
- 地面地砖检修方案(3篇)
- 公司工会内控管理制度
- 2025河南省豫地科技集团社会招聘169人笔试参考题库附带答案详解析集合
- 水发能源考试题及答案
- 2025年一年级语文1-8单元期末考试复习基础知识点默写清单(有答案)
- 2025年重症医学科ICU护理质量控制计划
- 食堂燃气培训试题及答案
- 产业协同创新对制造业升级的促进机制研究
- 2025陕西中考:语文必考知识点
评论
0/150
提交评论