英语演讲话题五芳斋粽子市公开课金奖市赛课一等奖课件

FamousZongzibrand第1页iTheintroductionofWufangzhaiTheSWOTanalysisTheanalysisforconsumersTheanalysisofAmericanmarket第2页TheintroductionofZongziTraditionallymadefortheDuanwuFestivalthesericedumplingswrappedinbambooleaves.Althoughtheyaretypicallyassociatedwiththefestivaltheyarenowsopopulartheycanbefoundinmarketsandrestaurantsyearround.Therearemanydifferentvariationsincludingsavorytypewithporkbellyandchestnut,orsweetkindwithjujubesandredbeans.第3页WhychooseWufangzhaiIt’sthelargestZongzicompanyinChina.Aswellknownbrand,it'sproductsarepopularwithChineseconsumers.It’sthelabelofChinesedeliciousfood.第4页CompanyintroductionFoundedin1921Annualturnover:1200millionEmployees:morethan3000Areaservedin:ChinaHongKongJapanAustraliaHonorChinaTime-honoredBrands第5页TheHistoryofWufangzhai民国时期五芳斋1959年五芳斋总店1985年五芳斋粽子店现在五芳斋总店第6页SWOTanalysis

STRENGTH:WufangzhaihasthelonghistoryinresearchandmakeZongzi.theinestimableadvantagesofgreatvarietyofgoods,diversetasteandhighquality.Thehighreputationlowerthecostofproductionandmarketing.第7页WEAKNESS

Wufangzhai‘sadvertisementislimitedintheworld,andit’sreallynotenoughtojustsaletheproductintheretailstoresandnotthebestwaytoadvertisetheirbrandandreputation.TheappealpointofWufangzhaiisalittlevague.第8页THREATOtherbrandshavelowerprice.Thisfield'sthresholdisnothigh,alotofcompetitorsdeterminetojoininthisfield.第9页OPPOTTUNITY

Withthechangeoflifestyleandstructureofsociety,fastfoodprevailsinourlife.Becauseoftheimprovementofourlifestandard,peoplehavehighrequestonthefood,notonlythetaste,quality,species,butalsobrandandsomeaffectivefactors.ThearrivalofDragonBoatFestivalprovideabigmarketforZongziwhichisalsoafestivalfood.第10页Ricedumplinghasauniqueflavor,anduniqueculturalconnotation.Forconsumers,zongziisnotonlyakindofdeliciousfood,butalsorepresentacultureandaspiritualballast.ThereisnocultureofeatingzongziintheUnitedStates,iftheyjoinedourzongziculture,itwillstartaeatingzongzicraze.AnalysisForConsumers第11页SomeadvantagesWufangzhaidumplingsisknownforitsperfectcombinationofcolor,aroma,tasteandappearance.Itisglutinousbutnotsoft,fattybutnotgreasy,andcontainedfreshmeatwithfragrantscent.Wufangzhaizongziisfullyranged,itmeetthedifferenttastesofdiffrentpeople,likedumplingswithmeat,redbeanpaste,eggyolks,Lotusseedpaste,glaceddatesandsoon.Wufangzhaidumplinghasalonghistory,withthebrandpromise,itissafetoconsume.第12页ThevideoofWufangzhaizongzisharethedevelopmenthistoryofWufangzhaizongzi第13页Thepotentialadvantagesof

WUFANGZHAItotheUSmarketComparedwithotherwesternfood,Zongziismuchmorehealthy.What'smore,it'sgoodforourbody.Zongziisnotonlyonekindoffood,butalsorepresentsourChineseculture.MostAmericanarefondofChineseculture.TheycanknowmorefromrepresentiveChinesefood---Zongzi.第14页TheproblemsofWUFANGZHAI

totheUSmarket.

Ithasveryhighrequirementforprocessingandpackagingifitissoldabroad.Theeatinghabitis