国际企业管理挑战赛模型(GMC MODEL)

,,,,国内,,,北美,,,网络,,,,,,,

,季度,4,产品1,产品2,产品3,产品1,产品2,产品3,产品1,产品2,产品3,,,,,,

,季节,季节因素,12.00%,12.00%,12.00%,12.00%,12.00%,12.00%,12.00%,12.00%,12.00%,,丢失,,,,

,,,12.00%,12.00%,12.00%,12.00%,12.00%,12.00%,12.00%,12.00%,12.00%,,0,0,0,,

,,上期订单,1101,644,364,781,423,246,1156,663,340,,0,0,0,,

,,季节后需求,1233,721,407,874,473,275,1294,742,380,,0,0,0,,

,,,,,,,,,,,,,库存,,,,

,,,代理&经销商,,,,,,,,,,73,39,97,,

,,,,,,支持费用,,,佣金,,,,50,3,64,,

,,上期,下期,预期流失,下下期,上期,下期,,上期,下期,,,116,25,91,,

,国内,10,8,1,8,120,13,OK,9.0,8.0,,,,,,,

,北美,9,7,0,7,110,12,OK,6.0,6.0,,,利润,"4,229,316",,,

,网络,1,1,0,1,120,12,OK,5.0,5.0,,,,,,,

,,,,,,,,,,,,,,,,,,

,经销商,上期经销商,10,10,10,9,9,9,,,,,,,,,

,,下期变动,8,8,8,7,7,7,,,,,,,,,

,,变动百分比,-20%,-20%,-20%,-22%,-22%,-22%,,,,,,,,,

,,单位经销商需求,20%,20%,20%,20%,20%,20%,,,,,,,,,

,,需求变动,-4%,-4%,-4%,-4%,-4%,-4%,,,,,,,,,

,,影响个数,-50,-29,-17,-39,-22,-13,,,,,,,,,

,,需求,1183,692,390,835,451,262,1294,742,380,,,,,,

,,招聘成本,0,0,0,0,0,0,0,0,0,,,,,,

,,支持费用变动,-71276,-23284,-65440,-20033,-26755,-103212,718,295,-1013,,,,,,

,,下期销售变化,-36,-21,-11,0,0,0,0,0,0,,,,,,

,,贡献估计,-72610,-71730,-47479,0,0,0,0,0,0,,,,,,

,,估计利得/损失,-1334,-48446,17961,20033,26755,103212,-718,-295,1013,118181,,,,,

,,,,,,,,,,,,,,,,,,

,,上期佣金,9.0%,9.0%,9.0%,6.0%,6.0%,6.0%,5.0%,5.0%,5.0%,,,,,,

,,下期,8.0%,8.0%,8.0%,6.0%,6.0%,6.0%,5.0%,5.0%,5.0%,,,,,,

,,佣金变动,-1.0,-1.0,-1.0,0.0,0.0,0.0,0.0,0.0,0.0,,,,,,

,,系数,1.00%,1.00%,1.00%,0.80%,0.80%,0.80%,1.00%,1.00%,1.00%,,,,,,

,,影响个数,-12,-7,-4,0,0,0,0,0,0,,,,,,

,,佣金成本变动,18865,12540,-9516,56490,45144,-1242,54740,48125,27160,,,,,,

,,贡献变动,-23860,-23637,-16833,0,0,0,0,0,0,,,,,,

,,利得/损失,-42725,-36177,-7317,-56490,-45144,1242,-54740,-48125,-27160,-316637,,,,,

,,需求,1171,685,386,835,451,262,1294,742,380,,,,,,

,,,上期价格,,,定价,,,上期均价,,,,丢失,,,,

,,国内,350,570,770,350,570,780,346.1,530.0,757.9,,0,0,0,,

,,北美,350,570,780,350,570,790,346.6,529.0,759.1,,0,0,0,,

,,网络,345,550,750,340,550,760,336.9,516.9,743.3,,0,0,0,,

,,,,,,OK,OK,OK,,,,,库存,,,,

,价格,上期价格,350,570,770,350,570,780,345,550,750,,73,39,97,,

,,下期价格,350,570,780,350,570,790,340,550,760,,50,3,64,,

,,价格变动,0,0,100,0,0,100,-50,0,100,,116,25,91,,

,,价格变动比率,0.00%,0.00%,1.30%,0.00%,0.00%,1.28%,-1.45%,0.00%,1.33%,,,,,,

,,价格弹性估计,1,0.4,0.09,0.7,0.3,0.08,0.8,0.33,0.085,,利润,"4,229,316",,,

,,变动额,0.00%,0.00%,-0.12%,0.00%,0.00%,-0.10%,1.16%,0.00%,-0.11%,,,,,,

,,影响个数,0,0,-9,0,0,-8,40,0,-9,,,,,,

,,需求,1171,685,377,835,451,254,1334,742,371,,,,,,

,,利润率,69.55%,66.97%,74.13%,74.73%,73.69%,84.66%,69.76%,67.90%,73.74%,,边际成本,,,,

,,,1414142,1491137,799209,840071,757358,316194,1537187,1479326,812363,,产品1,产品2,产品3,,

,,,,,,,,,,,,,1912,2428,3012,,

,,降价,1.589,1.530,1.651,1.725,1.698,1.933,1.682,1.628,1.758,,2030,2707,3619,,

,个数/价格,0,0,0,0,0,0,0,0,0,0,,1921,2462,3058,,

,,,0,0,0,0,0,0,0,0,0,库存价值,1088,1739,2706,,

,,提价,1.574,1.522,1.644,1.708,1.688,1.923,1.666,1.619,1.750,,,,,,

,个数/价格,0,0,0,0,0,0,0,0,0,0,,,,,,

,,,0,0,0,0,0,0,0,0,0,,,,,,

,改进促进,是否改进,0,0,0,0,0,0,0,0,0,,,,,,

,5%,影响个数,0,0,0,0,0,0,0,0,0,,,,,,

,,需求估计,1171,685,377,835,451,254,1334,742,371,,,,,,

,网络端口,上期,,,,,,,0.40%,0.40%,0.40%,,,,,,

,,预期,,,,,,,0.40%,0.40%,0.40%,,,,,,

,,影响比率,,,,,,,0.00%,0.00%,0.00%,,,,,,

,,影响个数,,,,,,,0,0,0,,,,,,

,,需求,1171,685,377,835,451,254,1334,742,371,,,,,,

,,,广告,,,,上期,,,,,,,,,,

,,国内,15,16,16,10,10,11,11,7,,,,,,,

,,北美,15,9,9,9,10,6,6,6,,,,,,,

,,网络,40,20,20,15,30,11,11,7,,,,,,,

,,,194,5.80%,4.50%,,,,,,,,,,,,

,,,,,,,,,,,,,,,,,,

,广告,上期广告,11,11,7,6,6,6,11,11,7,,,,,,

,,销售额比率,2.85%,3.00%,2.50%,2.19%,2.49%,3.13%,2.76%,3.02%,2.75%,,,,,,

,,贡献比率,5.22%,5.47%,5.08%,4.20%,4.77%,7.06%,4.97%,5.39%,5.41%,,,,,,

,,利润率,79.37%,80.19%,85.57%,86.52%,87.69%,97.88%,76.32%,75.35%,84.80%,,,,,,

,,下期广告,16,16,10,9,9,9,20,20,15,,,,,,

,,销售额比率,3.50%,3.73%,3.30%,2.94%,3.39%,4.36%,3.93%,4.34%,4.85%,,,,,,

,,利润率,69.55%,66.97%,74.13%,74.73%,73.69%,84.66%,69.76%,67.90%,73.74%,,,,,,

,,区域性分摊成本,61.40%,58.46%,64.55%,66.58%,65.20%,75.14%,61.61%,59.41%,64.27%,,,,,,

,,贡献比率,6.07%,6.23%,5.96%,5.43%,6.16%,9.05%,7.01%,7.49%,9.05%,,,,,,

,,广告变动,5,5,3,3,3,3,9,9,8,,,,,,

,,百分比,45.45%,45.45%,42.86%,50.00%,50.00%,50.00%,81.82%,81.82%,114.29%,,,,,,

,,需求/10000,20,10,3,10,4,2,15,9,4,,,,,,

,,个数,100,50,9,30,12,6,135,81,32,,,,,,

,,需求,1306,752,389,874,466,261,1495,838,407,,,,,,

,生产,上期订单,1101,644,364,781,423,246,1156,663,340,,,,,,

,,上期库存,0,0,0,0,0,25,111,51,98,,,,,,

,,上期未交,21,40,14,76,39,0,0,0,0,,,,,,

,,,,,,,,,,,,,,,,,,

,,库存,5.59%,5.19%,24.94%,5.72%,0.64%,24.52%,7.76%,2.98%,22.36%,,,,,,

,,,73,39,97,50,3,64,116,25,91,120118,,,,,

,,,,,,,,,,,,,,,,,,

,,,,,,,,,,,,,,,,,,

,,,,,,,,,,,1.5,,,3.33,,,

,,,OK,产量,,,,机,1381,组装,71.46%,,非技,87.72%,,,

,,非技工时,478.97,1400,850,500,10.2,非技,5631,基本工时,21677,21677,基本工时,35280,35280,,

,,,Fuck,1000,520,300,6.48,组,8312,周六工时,592,4452,周六工时,3528,3528,,

,,非技工/技工,131.55%,1500,830,400,9.52,原,1601,周日工时,0,4452,周日工时,1425,7056,,

,,,,3900,2200,1200,,,,,,,,,,,

,,可供销售,,,预期销售,,,库存,,,未交,,,,,,

,,1379,810,486,1306,752,389,73,39,97,0,0,0,,生产需求,,

,,924,481,325,874,466,261,50,3,64,0,0,0,9.494,1393,831,423

,,1611,881,498,1495,838,407,116,25,91,,,,6.09,997,530,247

,轮班,3,1,,,,,,,,,,,8.802,1453,826,324

,原材料,1,0,0,,利润,"4,229,316",,,,,,,,,,

,,,OK,OK,,股利,0,OK,,,,,,,,,

,组装,120,200,320,,,,,,,,,,,,,

,,120.0%