自考国际商务英语lesson1、2课件

1、International Business EnglishLesson 1International BusinessInternational Business EnglishBusiness KnowledgeThe major differences between international business and domestic businessDifferences in legal systemsDifferences in currenciesDifferences in cultural backgroundDifferent in natural and econom

2、ic conditionsBusiness KnowledgeThe major diThe major types of international businessA. TradeCommodity trade Service tradeB. Investment Foreign direct investment Portfolio investmentC. Other typesLicensing and franchisingManagement contract and contract manufacturingTurnkey project and BOTThe major t

3、ypes of Trade Terms Customs area关税区:Conversion货币兑换Visible trade有形贸易: The form of commodity trade, i.e. exporting and importing goods produced or manufactured in one country for consumption or resale in another. (including cash transaction-by means of money and market, and counter trade)Invisible tra

4、de无形贸易: The form of transportation, communication, banking, insurance, consulting, information etc. is called invisible trade or service industries.FDI外国直接投资: Foreign direct investments. Returns through controlling the enterprises or assets invested in a host country. One country acquires assets in

5、a foreign country for the purpose of controlling and managing them.Trade Terms Customs area关税区:Portfolio investment证券投资: Purchases of foreign financial assets for a purpose other than controlling.Stocks股票: Capital stocks or bonds.Bonds债券: The papers issued by a government or a firm with promise to p

6、ay back the money lent or invested together with interest.Maturity（票据等）到期Certificate of deposit大额存单Licensing许可经营: In licensing, a firm leases the right to use its intellectual property to a firm in another country. They choose licensing because they do not have to make cash payments to stat business

7、, and can simply receive income in the form of royalty.Franchising特许经营: Under franchising, franchisee is allowed to operate in the name of another, franchiser who provides the former with trademarks, brand names, logos and operating techniques for royalty.Portfolio investment证券投资: PurcTrade Mark商标Pa

8、tent专利Royalty专利（许可）使用费，版税Copyright版权Licenser许可方Licensee被许可方 Franchiser特许方: A firm who provides the franchisee with trademarks, brand names, logos and operating techniques for royalty.Franchisee被特许方: A firm is allowed to operate in the name of another.Management contract管理合同: Under a management contr

9、act, one company offers managerial or other specialized services to another within a particular period for a flat payment or a percentage of the relevant business volume.Trade Mark商标Value chain价值链Turnkey project“交钥匙”工程: For an international turnkey project, a firm signs a contract with a foreign pur

10、chaser and undertakes all the designing, contracting and facility equipping before handing it over to the latter upon completion.BOT建设、经营和移交: Build, Operate, TransferExpertise专门知识Bonus红利、奖金、津贴Royalty 许可使用费International investment国际投资: Supplying capital by residents of one country to another.Contract

11、 manufacturing承包生产GATT关贸总协定: General Agreement on Tariffs and TradeValue chain价值链International business国际商务: Transaction between parties from different countries. Sometimes business across the borders of different customs areas of the same country is also regarded as import and export.Intellectual p

12、roperty知识产权Oil deposit: 石油储备 = oil reservesthe reserves of natural resources 自然资源储备Personal advancement个人的晋升，个人素质的提高以及个人事业的进步等。International business国际商务: TrInternational business refers to transaction between parties form different countries. It involves more factors and thus is more complicated th

13、an domestic business.International business refers With the development of economic globalization, few people or companies can completely stay away from international business. Therefore, some knowledge in this respect is necessary both for the benefit of enterprises and personal advancement.With th

14、e development of economOther forms for participating in international business are management contract, contract manufacturing and turnkey project.Other forms for participating International business first took the form of commodity trade, i.e. exporting and importing goods produced or manufactured

15、in one country for consumption or resale in another.International business first tBesides trade and investment, international licensing and franchising are sometimes taken as a means of entering a foreign market.Besides trade and investment, International Business EnglishLesson 2Income Level and the

16、 World MarketInternational Business EnglishBusiness KnowledgeGNP and GDPPer capita income and per capita GDPHigh-income, middle income and low-income countriesStandards for classificationRepresentative countriesBusiness KnowledgeGNP and GDPTriad and QuadUnited StatesWestern EuropeJapanCanada Other i

17、mportant markets for ChinaTriad and QuadTrade Terms 1.GNP国民生产总值: Gross national Product. The market value of goods and services produced by the property and labor owned by the residents of an economy.2.GDP国内生产总值: Gross Domestic Product. The market value of all goods and services produced within the

18、geographic area of an economy.3.National income国民收入4.Per capita income人均收入5.Per capita GDP人均国内生产总值: It is calculated by dividing its total GDP by its population, which reveals the average income level of consumers.6.PPP购买力平价: Purchasing power parityTrade Terms 1.GNP国民生产总值: Gros7.Consumerism消费主义8.Inc

19、ome distribution收入分布: The proportions of its rich, middle income and poor people.9.Infrastructure基础设施10.Staple goods大路货11.Invoice （开）发票12.Creditor country债权国7.Consumerism消费主义13.OECD经合组织，经济合作与开发组织: Organization for Economic Cooperation and Development.14.The Commonwealth of Independent States 独联体，独立国

20、家联合体15.ASEAN 东盟，东南亚国家联盟: Association of Southeast Asian Nationals.16.NIEs（亚洲四小虎）: Newly Industrialized Economies17.Factors of production生产要素13.OECD经合组织，经济合作与开发组织: OrganiGNP and GDP are two important concepts used to indicate a countrys total income. The difference between them is that the former focuses on ownership of the factors of production while the latter concentrates on the country where production takes place.GNP and GDP are two important In assessing the potential of a country as a market, people often look at per capita income since it