中国网民年货购买行为调查

1、54.5%44.4%21.8%54.5%44.4%21.8%7.4%6.2%2.3%赚取加班费相亲77.8%0.9%15.0%8.7%9.2%24.0%15.0%8.7%9.2%24.0%42.2%其他0.8%参加志愿活动0.4%60前60后70后80后90后00后46.3%37.4%29.2%26.1%18.7%12.8%12.1%5.5%4.3%3.5%46.3%37.4%29.2%26.1%18.7%12.8%12.1%5.5%4.3%3.5%可有可无14.0%十分期待26.1%一般期待可有可无14.0%十分期待26.1%一般期待58.8%34.6%30.4%34.6%30.4%27.2

2、%24.5%21.8%16.7%12.1%10.9%7.0%1.6%休闲零食水果生鲜酒水饮料营养保健服饰鞋包海味干货年俗类用品地道土货烟酒鲜花植物其他15.6%14.4%15.6%14.4%2.3%59.5%56.0%自用家送给亲戚送给朋友送给情侣/配偶送给客户年货需求型消费51.8%维护关系型消费17.5%奖励型消费关爱亲人和朋友型消费25.6%25.8%期盼未来生活型消费“实用才是王道”9.7% 2.0%11.3%38.5%18.3%9.7% 2.0%11.3%38.5%18.3%20.2%“送人之未曾送”（购买特别的商品，买别人没有买过的）“一定要贵的，够体面” “包装一定要好看”其他3

3、9.7%39.7%33.9%13.2%6.6%5.8%0.8%自己或自己同辈父母辈年轻一辈没有固定爷爷奶奶等祖辈无人置办4.3%14.0%14.4%32.7%34.6%4.3%14.0%14.4%32.7%34.6%元元5001-10000元10000元以上14.4%4.7%31.5%49.4%增长持平降低14.4%4.7%31.5%49.4%没有明确预算62.3%26.9%62.3%26.9%7.4%3.4%过年前一到两周内过年前一个月内过年前三天过年期间56.8%34.6%56.8%34.6%16.3%7.4%大型综合超市购物网站小型零售市场年货展销会/年货集市自家做iMedia Rese

4、arch- 115: 20189.P.IlBSLL5fiDAU 25000L2000015000100005000b02018-06-032018-06-292018-08-1B2018-09-132018-10-102018-11-032018-11-30?81)8A)J&.e.08?PT!%!24TPIY.?138.48%035.08%.?25V -30VP ,r28.03(o63.8%51.0%26.5%20.2%19.1%17.9%7.8%7.4%7.0%6.2%63.8%51.0%26.5%20.2%19.1%17.9%7.8%7.4%7.0%6.2%6.6%31.1%62.3%购买

5、的年货与需求基本符6.6%31.1%62.3%年货囤过多，到上班还没合年货囤过多，到上班还没吃完购买不能满足需求，存在过年期间临时采购的情况17.5%31.1%23.0%28.4%17.5%31.1%23.0%28.4%季会购买是，每年一定要买几个否，感觉都一样没必要多花包装费不一定50.0%50.0%西南50.0%50.0%48.0%52.0%华东48.0%52.0%64.0%36.0%华中64.0%36.0%44.0%56.0%华南44.0%56.0%44.0%56.0%华北44.0%56.0%是否16.0%38.0%72.0%64.0%59.0%7.0%25.0%27.0%18.0%26

6、.0%19.0%25.0%18.0%19.0%24.0%6.0%16.0%38.0%72.0%64.0%59.0%7.0%25.0%27.0%18.0%26.0%19.0%25.0%18.0%19.0%24.0%36.0%22.0%10.0%36.0%22.0%10.0%32.0%45.0%48.0%48.0%63.0%36.0%华北华南华中华东西奖励型消费年货需求型消费期盼未来生活型消费关爱亲人型维护关系型消费32.0%45.0%48.0%48.0%63.0%36.0%45.2%36.1%27.1%45.2%36.1%27.1%53.1%47.0%40.3%53.1%47.0%40.3%50

7、.3%50.1%26.0%50.3%50.1%26.0%26.0%23.5%19.2%26.0%23.5%19.2%63.0%56.0%50.0%63.0%56.0%50.0%+iiMedia ResearchiiMedia Research (B 8) jjit, j?S_Lii?s9Z8SB9, i?tjn.fi “fS4&” 8? LL?J55.6%, 1WfjtTi?!ii? “fYT3” gixBLhff?J44.4%o55.6%44.4%:flfjtt: ?B:J?g1?t&?f (Y) 15.2%31.6%25.4%15.2%31.6%25.4%26.0%品质有保障品类丰富高档次

8、，送礼体面尝鲜其他 营养保健休闲零食海鲜干货服饰鞋包水果生鲜酒水饮料美容彩妆数码家电母婴用品儿童玩具运动户外鲜花植物3.5%2.6%1.8%7.0%10.5%21.9%21.1%20.2%29.8%35.1%40.4%43.9%”oa”iiMedia ResearchiiMedia Research (oc8 ig) %=5t, aAIlI8?“fYTJt”vt%2.6tL53.8%,x%Sf0f ?tIg.1J &L41.9%032.4%oU “fYT”t6Re.%&p8tS*.6LL36.0%, ?!Jx%9*0B6.1J6LL28.1%025 .4 0/oo33:9 IdBfiIi“tY9/ i=*fsPTo353.8% 41.9%32.4%U&U%:kk%Wf(Strawberry Pie) U&: N=899; % f/1I : 2019&13