新视野商务英语(上)课程教案

1、collectinginformationoncustomersandservice.新视野商务英语（上）课程教案collectinginformationoncustomersandservice.collectinginformationoncustomersandservice.主讲教师任课班级授课时间8学时教学题目unitonecustomersmakethestudentsfullyunderstandthebusinessmatters,thekey教学目的wordsandsentences,andalsotheusageofsomeimportantwordsandexpress

2、ions.masterthegrammarmentionedinthetext.教学重点thekeywordsofthewholetext,theusageofsomeexpressions.教学难点thecomprehensionofsomeofthedifficultsentences.double-sideteachingmethodandstudent-centeredteaching教学方法collectinginformationoncustomersandservice.methodcollectinginformationoncustomersandservice.collec

3、tinginformationoncustomersandservice.教学内容seethefollowingpages教研室：系部：教务处：collectinginformationoncustomersandservice.collectinginformationoncustomersandservice.Unit1CustomersObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletoprovidinginformationoncustomersandserviceLanguagefocusDirectan

4、dindirectformsPronunciation:weakandstrongformSkillsWriting:capitallettersReading:kwit-FitadvertisementListening:customerserviceBusinessCommunicationMakingoffersKeyVocabularyCustomersgoodsservicesrepeatbusinesscustomerloyaltycodeofpracticecustomercareserviceLead-inwhatdoeseachcompanyofferthecustomer?

5、whatotherexamplesofgoodcustomerscarecanyouthinkof?Wordsandexpression:Inperson:bythemselvesHampers:n.packing-caseorbasketwithalid,esponeusedforsendingfood.Balance:capitalOptional:whichmaybechosenornotasonewishes;notcompulsoryAssembly:masscometogetherLanguageFocusSentencesandclausesDirectandindirectqu

6、estions直接疑问句和间接疑问句UseWeusuallyusedirectquestionstogetinformation.通常用直接疑问句来获得信息Howmuchdoesitcost?Doesthecompanyhaveacodeofpractice?Weuseindirectquestionstoaskdifficultorpersonalquestionsorwhenwewanttobepolite.间接疑问句通常提出“难”问题或私人问题，或者表示礼貌Couldyoutellmewhatqualificationsyouhave?CanyoutellmewhereIgotoaref

7、und?FORMDirectquestions:presentsimpletense直接疑问句：一般现在时Weformdirectquestionswiththeauxiliarydo.由助动词do构成直接疑问句。Wheredoyoushop?BUTwedonotusetheauxiliarydowiththeverbtobe.但助动词tobe不用助动词doWhereisthecustomerservicedesk?Wh-/Howquestions特殊疑问句Questionwordsauxiliaryverb疑问句助动词Wh-/Howquestions特殊疑问句Questionwordsaux

8、iliaryverb疑问句助动词HowmuchdoesWithbe带动词be的特殊疑问句Questionwordsverb疑问词助动词HowmuchisYes/Noquestions一般疑问句subjectverb主语动词itcost?subject主语it?AuxsubjectverbAuxsubjectverb助动词主语动词助动词主语动词DoI/you/we/you/theywork?Doeshe/she/itwork?DoI/you/we/you/theywork?Doeshe/she/itwork?Withbe带动词be的一般疑问句Tobesubject主语AmI/you/we/you

9、/theyOK?Ishe/she/itOK?Indirectquestions:presentsimpletense间接疑问句：一般现在时Wh/howquestions特殊疑问句Politeintroductionquestionword(s)subjectverb表示礼貌疑问词主语动词Couldyoutellmehowmuchitcosts?Politeintroductionquestionword(s)subjectverb表示礼貌疑问词主语动词Couldyoutellmehowmuchitcosts?助动词主语动词助动词主语动词助动词主语动词助动词主语动词Withtobe带动词的特殊疑

10、问句Politeintroductionquestionword(s)subjectverb表示礼貌疑问词主语动词Couldyoutellmehowmuchitis?Politeintroductionquestionword(s)subjectverb表示礼貌疑问词主语动词Couldyoutellmehowmuchitis?助动词主语动词助动词主语动词助动词主语动词助动词主语动词Yes/Noquestions一般疑问句Politeintroifsubjectverb表示礼貌f主语Politeintroifsubjectverb表示礼貌f主语动词CouldyoutellmeifI/you/we

11、/you/theywork?CouldyoutellmeifI/you/we/you/theywork?Couldyoutellmeifhe/she/itworks?Couldyoutellmeifhe/she/itworks?助动词主语动词助动词主语动词助动词主语动词助动词主语动词InindirectYes/Noquestionsweuseif.在间接疑问句的一般形式中使用if。ReadingPuncture:smallholemadebysth.Sharpsep.onemadeaccidentlyinapneumatictyre补胎Premises:statementonwhichreas

12、oningisbased.Valve:(sort0f)mechanicaldeviceforcontrollingtheflowofair,liquidorgasintoorthroughatube,pipeetc,byopeningorclosingapassage.气门Exhaust:(outlet,inanengineormachine,for)steam,vapouretcthathasdoneitsworkexhaustpipe排气管HomeworkandchecklistforUnit1Whatdoescustomerloyaltymean?Givetwoexamplesofgoo

13、dcustomercare.whatdoesBritishAirwaysofferitscustomer?新视野商务英语(上)课程教案主讲教师任课班级授课时间学时8学时教学题目UNITTWOCOMPANIES教学目的MAKETHESTUDENTSFULLYUNDERSTANDTHEBUSINESSMATTERS,THEKEYWORDSANDSENTENCES,ANDALSOTHEUSAGEOFSOMEIMPORTANTWORDSANDEXPRESSIONS.MASTERTHEGRAMMARMENTIONEDINTHETEXT.教学重点THEKEYWORDSOFTHEWHOLETEXT,THEU

14、SAGEOFSOMEEXPRESSIONS.教学难点THECOMPREHENSIONOFSOMEOFTHEDIFFICULTSENTENCES.教学方法DOUBLE-SIDETEACHINGMETHODANDSTUDENT-CENTEREDTEACHINGMETHOD教学内容SEETHEFOLLOWINGPAGES教研室：系部：教务处：Unit2companiesObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletoprovidinginformationoncompaniesandproductscollectin

15、ginformationoncompaniesandproductsWarmingup:Youarequiteoftentobeaskedtointroduceyourcompany.Whattosay?Howtosay?ThatiswhatwearegoingtopracticeinUnit2.However,letstrytoworkoutwhatwouldbeimportantinformation?Discuss.LanguageFocusPresentsimpleandpresentcontinuousPronunciation:thirdpersonsingularsentence

16、stressSkillsWriting:avoidingrepetitionReading:FTGraduateTrainingProgramListening:fourmajorcompaniesBusinesscommunicationPresentinginformationKeyVocabularyBuying,selling,marketingandproduction,informationtechnology,telecommunications,filmandcarManufacture,multinationals,operate,parentorholdingcompany

17、,subsidiariesMultinational:companieswhichoperateinanumberofcountriesSubsidiaries:branchesInaspects:inallkindsofMakesurethatthecompaniesareknownbythestudents.Diamler-Benz（奔驰），Siemens（西门子）,Brother（兄弟），Toyota（丰田），Fiat（菲亚特）,Gucci（古琦）,LeviStrauss（李维斯），Microsoft（微软）.2.Discuss:Whatdotheydo?Diamler-Benz（奔驰）

18、，aGermancarmanufacturerSiemens（西门子）,aGermanmanufacturerofelectronicsandelectronicappliances,Brother（兄弟），aJapanesecarmanufacturer,Toyota（丰田），aJapanesecarmanufacturer,Fiat（菲亚特）,anItaliancarmanufacturer,Gucci（古琦）,anItaliangarmentandfashionmaker,LeviStrauss（李维斯），afamousJeansmakerintheUSA,Microsoft（微软）,a

19、programminggroupintheUSA.Matchthecompanytothecitywhereitsheadquartersare.Suggestedanswer:Diamler-BenzStuttgart,SiemensMunich,BrotherNagoya（名古屋），ToyotaNagoyaFiatTurin,GucciMilan,LeviStraussSanFrancisco,Software_SeattleLanguageFocusDueto:becauseofIntegral:wholePharmaceutical:ofmedicinaldrugGrammar:Irr

20、egularpresentsimple一般现在时的不规则形式Thoseverbsareirregularmustberemembered动词不规则动词：Have:he/she/ithasDo:he/she/itdoesIam/mamnot/mnotflyingIam/mamnot/mnotflyingPresentcontinuous现在进行时USEWeusethepresentcontinuoustotalkabout;Thingswhicharehappeningatthetimeofspeaking.现在进行时用来表示说话时正在发生的事情ImtryingtocallGeoffPeters

21、.Heisntworkingtoday.Whatareyoudoing?Thingswhicharehappeningaroundthetimeofspeaking.说话前后正在发生的事情Thecompanyisdevelopinganewdrugagainstasthma.Thecompanyisntrecruitingatthemoment.Whataretheyplanningtodo?Someverbsarenotusuallyusedinitthecontinuousform.有些动词一般不用进行时hearseesmelltastelikedislikehatelovewantwis

22、hhopebelievefeel(=think)forgetknowmeanrememberthink(=haveanopinion)understandcontainhave(=own)oweownpossessThesearestativeverbs;theydescribestatesorsenses.这些动词是状态动词，用于表示状态或感觉。FORMBe+ing形式Positiveandnegative肯定形式和否定形式You/we/you/theyarearenot/arentflyingHe/she/itisisnot/isntflyingQuestion疑问形式AmIflying?

23、Areyou/we/you/theyflying?Ishe/she/itflying?Verbsthatendinaconsonantfollowedbye以辅音字母e加结尾的动词去掉e再加ingtaketakingmanagemanagingBUT但是Verbsthatendinvowel+e以元音字母e结尾的动词直接加ingagreeagreeing,seeseeingvowel+consonantdoubleconsonantWhenthelastsyllableisstressed,weusuallydoublethefinalconsonant.以元音字母加辅音字母结尾的动词，如果最

24、后一个音节重读，通常双写末尾的辅音字母再加ingfitfittingbeginbeginningcontrolcontrollingSpeakingPairwork.FindoutaboutyourpartnerscompanyandmakenotesUsefulexpressions:Whodoyouworkfor?Wherearetheheadquarters?Whereareyoubased?Doyouhavebranchesoversea?TalkingabouttypesofbusinessThetipsforbusinessletterwriting:brief(statethea

25、imatheverybeginning),clear(whatyouexpectorneedinspecificway),polite(dear,Yourssincerely,andaneatform).Homework:WriteanenquiryforChemextoSKin4Asizedpaper.Note:FollowingthesampleonD.(Dateline)DearSir/Madam,WearelookingforacompanytohelpustodistributeproductsintheUSAandAsia.Wemanufactureawiderangeofchem

26、icalproducts.AtpresentweexporttoEurope,butwewouldliketodevelopourmarketsintheUSAandAsia.Enclosedpleasefindourbrochurewhichgivesthedetailsaboutourcompany.Welookforwardtohearingfromyou.Yourssincerely(signature)新视野商务英语(上)课程教案教学重点THEKEYWORDSOFTHEWHOLETEXT,THEUSAGEOFSOMEEXPRESSIONS.教学难点THECOMPREHENSIONOF

27、SOMEOFTHEDIFFICULTSENTENCES.教学方法DOUBLE-SIDETEACHINGMETHODANDSTUDENT-CENTEREDTEACHINGMETHOD教学内容SEETHEFOLLOWINGPAGES教研室：系部：教务处：Unit3TravelObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletoprovidinginformationontravelcollectinginformationontravelarrangementonbusinesstripWarmingupIntrodu

28、cetheactivityandthearrangementsthathavetobemadeforatrip.IfyourfamiliesaregoingtoseeyouinFushunQ1:Whatwouldyouliketoarrangeforthem?Q2:Wheretheyaregoingtostay?Q3:Wheretheyaregoingtovisit?Studentsanswerthequestionsandthusentertodaystopic.Youarequiteoftentobeaskedtohaveabusinesstravelforyourcompany.What

29、tosay?Howtosay?ThatiswhatwearegoingtopracticeinUnit3.However,letstrytoworkoutwhatwouldbeimportantinformation?Discuss.LanguageFocusPresentcontinuousforfuture:fixedarrangementsPronunciation:contractionsoftobeSkills:Writing:faxesReading:TheJapaneseinBritainListening:internationaltravelBusinesscommunica

30、tionIntroductionsandsocializeKeyVocabularyTravelitineraryforeignbusinesstripmakegooduseofcolleaguesbusinesspartnerculturaldifferencessocialconventionsnationalitiescultureitinerary:planfordetailsorrecordsofa)journey,routeconvention:generalconsent;practiceorcustombasedongeneralconsentLanguageFocusGoon

31、atourhavelunchhavecoffeelistentoaCDHaveameetinglistentoapresentationGuessing:topredictvocabularyitemstheywouldexpecttooccurinthetext.Checkstudentsunderstandalltheheadingsandthengetthemtoreadthearticleandmatchtheheadingstotheparagraphs.Understandthese:culture,2)sightseeing,3)restaurants,4)weather,5)t

32、ransport,6)daytripsGetthestudentstolookatthepassageanddoacoupleofexamplestogether.Writemoresentences,e.g.Ifyouareinterestedinoldminingtowns,youshouldgotoFushun;Ifyouareinterestedinmarkets,youshouldvisittheQueenVictoriaMarket.PresentationandlisteningCollocationexercise:waysofmaking,acceptinganddeclin

33、ingoffersExplainthesituationtotheclass.Makesuretheyunderstandthattheyareorganizingavisitorsfreetimeandarrangements.Askstudentstothinkaboutwaysinwhichtheycouldhelpavisitortotheircompany.Matchtheverbstothenouns.Playtherecordingforthefirsttimeforthemtocheckthecollocations.Readthemessage.Playtherecordin

34、gagainandasklearnerstocompletethenotes.Suggestedphrases:Callataxi/theairport/hotelBookahotel/table/seatFindoutaboutatourReserveatable/seatMeetyouattheairport/hotelPickyouupattheairport/hotelArrivingFridaymorningat10Travelingbybusfrom.ReservetableforFridayeveningLeavemessageabouttimetopickupathotelLa

35、nguagefocusStudentswriteoffersforthesituations.ShallI/Wouldyoulikemeto/DoyouwantmetoDividetheclassintopairs.Onestudentmakesoffers,theotheracceptsordeclinesthem,inthelattercasegivingareasonfortherefusal.studentschangepartnersandroles.Suggestedphrases:ShallI/Wouldyoulikemeto/Doyouwantmeto1)getyouataxi

36、?reserveatable?bookyouaseat?findoutabouttickets?callataxi?dropyouoff?callthestation?findoutabouttraintimes?Usefulquestions:Wherecanyougoforameal?Whatkindoffooddoestherestaurantserve?Howoftendothesightseeingtoursdepart?Howmuchisaticketforthesightseeingtour?Wherecanyougoswimming?Isthereanywheretoplayt

37、ennis?Wherecanyouseeaplay?Whatcanyoudoifyouareinterestedinantiques?2.Elicitafewoffersfromstudents,e.g.Wouldyoulikemetoreserveatableat?ShallIbookyouaseatonthetour?Suggestedandusefulsentences:HereissometouristinformationaboutBath.Thebustourisverygood.Youcanseealotofthecities,andyoucangetonandoffasyoul

38、ike.IcanrecommendTheVaultsrestaurant.Weoftenentertainclientsthere.Doyouwantmetoreserveatableforyou?Finally,ImsureyouwouldenjoyMuchAdoAboutNothing.Itsveryfunny,andtheRoyalShakespeareCompanyisexcellent.Wouldyoulikemetofindoutabouttickets?Ilookforwardtoseeingyounextweek.Speaking:freepracticeofthelangua

39、gepresentedinthisunitExplaintheactivity.Userealinformationintheirsituation.Pointoutwaysofintroducinganoffer:areyouinterestedin?etc.Dividetheclassintohostsandvisitorsanddotheactivity.Changerolesandpartnersiftimepermit.DiscussionIntroducetheactivitybyelicitingfromlearnerswhatguestsdotoshowappreciation

40、indifferentcountries.Learnersreadthroughthearticleandcomparewhatisthesameanddifferentwithwhattheyknow.LanguagepointsThankpeopleandtakeleaveindifferentcultures.Inpairs,learnersmatchthephrasestoasuitablereply.Theycanchecktheiranswerfromtherecording.Establishthedifferentcontexts,e.g.afterameal,asportin

41、gactivity,andtowhomtheremarksaremade(businesspartners,colleagues,etc.)3.Studentspracticetheexchangeinpairs.Keypoints:Wehavelearntthefutureaswill+infinitive.WhileinEnglishapresenttenseisoftenusedtotalkaboutthefuture,inparticularwhenanarrangementhasalreadybeenmade.2.Studentslookattheexamples.Wecanseet

42、hattherearetheuseoftimeexpressiontoindicatethatthefutureisbeingtalkedabout.Studentslookatthediaryandthenwritesentencesbasedontheschedule.Suggestedphrases:SheshavinglunchwiththedirectoronTuesday.SheshavingdinnerwithanewagentonTuesdayevening.ShesmeetingMr.EnriqueonWednesdayafternoon.ShesflyingtoMelbou

43、rneonThursdaymorning.Grammar:ContractionoftobeinthepresentcontinuousDiscussionWiththeinformationfromthereadingandlistening,learnerscannowworktogethertoproduceaplanofwhattheywouldliketoseeanddoontheirfreeweekend.Whentheyhavefinished,askafewpairsofstudentstotellsomeothersaboutwhattheyhavechosentodoand

44、whytheywouldliketodothesethings.SpeakingGroupthestudentsinthreeorfourandaskthemtodrawuplistsofinformationthatwouldbeofinteresttoavisitortotheirhometown.ComparetheirlistsandtalktoeachotherabouttheirreasonswhytheyhavechosensuchplaceforthevisitorsintheirhometownPairwork.Findoutaboutyourpartnerstravelan

45、dmakenotesUsefulexpressionsinspeaking:Whereareyougoingonholiday/whowithHowyouaregoingtotravel/whereyouaregoingtostayHowlongyouaregoingtostay?Sum-up:Finishedstudyingofhowtoenjoyabusinesstripexceptforbusiness,makingproperoffersindifferentsituations,acceptanddeclinetheoffersinapoliteway,andatlastdealin

46、gwiththerightwayshowtoshowthankfulnesstothehosts.Homework:Answerthequestion:Iam/mamnot/mnotflyingIam/mamnot/mnotflyingWhattwousesdoyouknowforthepresentcontinuoustense?Thinkoffivecountriesandnamethenationalityforeachcountry.Fromthereadingarticleinthisunit,whatdotheJapanesethinkofBritain?Whatdoyousayw

47、henyoumeetsomeoneforthefirsttime?新视野商务英语（上）课程教案主讲教师任课班级授课时间学时8学时教学题目UNITFOURTROUBLESHOOTING教学目的MAKETHESTUDENTSFULLYUNDERSTANDTHEBUSINESSMATTERS,THEKEYWORDSANDSENTENCES,ANDALSOTHEUSAGEOFSOMEIMPORTANTWORDSANDEXPRESSIONS.MASTERTHEGRAMMARMENTIONEDINTHETEXT.教学重点THEKEYWORDSOFTHEWHOLETEXT,THEUSAGEOFSOMEEXP

48、RESSIONS.教学难点THECOMPREHENSIONOFSOMEOFTHEDIFFICULTSENTENCES.教学方法DOUBLE-SIDETEACHINGMETHODANDSTUDENT-CENTEREDTEACHINGMETHOD教学内容SEETHEFOLLOWINGPAGES教研室：系部：教务处：Unit4TroubleshootingObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletoDealingwithvariousproblemsindoingbusinessorsolvingtheprobl

49、emsonbusinessCollectinginformationontroubleshootingWarmingup:Youarequiteoftentomeetalotoftroubleswhenyoudobusiness.Asklearnerswhatkindofproblemscanoccurwhenorderinggoodsfromanothercompany.Whattosay?Howtosolvetheproblems?ThatiswhatwearegoingtopracticeinUnit4.However,letstrytoworkoutwhatwouldbeimporta

50、ntinformation?Discuss.LanguageFocusShould,oughtto:makingrecommendationsPronunciation:politeintonationSkillsWriting:clausesofpurposeReading:FordsspyteamListening:projectmanagementandtroubleshootingBusinesscommunicationReportwriting:recommendationsKeyVocabularyAchieveonegoalobjectivemanagementconsulta

51、ntanalyseinthiscasestrategyoutsidermanagementconsultantperformancerecommendanalysisopportunitythreattroubleshootingTroubleshooting:dealingwithdifficultproblemsTroubleshooter:apersonwhogoesintoacompanytohelpwithspecificproblems.Goal:objectiveSWOT:strength;weaknesses;opportunities;threatsLanguagepoint

52、s:1.GettheideasayingwhattheproblemisaskingformoredetailsgivinginformationgivingthereasonfortheproblemapologizingandsayingwhatcouldbedonefortheproblemGrammar:ModelVerb:Weusemodelverbsto:1.giveadviceandmakerecommendations.(Should,oughtto)expresspossibilitytalkaboutthefuture(will)Shouldandoughtto(recom

53、mendations)Use:Weuseshouldandoughttorecommendchange,ortogiveadvice,Yououghttohireamanagementconsultant.Theyshouldlistentowomensviews.Youshouldnttrytochangethethingsyoucantchange.Yououghtnottopostponethemeeting.Whatshouldwedo?/Whatoughtwetodo?Shouldwechangeourcodeofpractice?Oughtwetochangeourcodeofpr

54、actice?SpeakingPairwork.FindoutsomeproblemsinyourpartnerscompanyandmakenotesSum-up:Welearnedfromthisunitfirstofallthegeneralproblemsthebusinesspeoplemaycomeacrossinplacinganorder,thenfocusonhowtodealwithsomeafter-salesproblems,atlast,practicehowtocomplainabouttheproblemsandhowtomakeanapology,bothins

55、pokenformandwrittenform.Homework:Questions:Whatdoyouunderstandbythetermtroubleshooting?2.Whatcanyoudotoavoidproblems?Whatsortofanalysiscanyoudotoassessacompanyssituation?Whatverbscanyouusetomakerecommendations?WhyareyoulearningEnglish?新视野商务英语（上）课程教案主讲教师任课班级授课时间学时8学时教学题目UNIT5COMPANYHISTORY教学目的MAKETHE

56、STUDENTSFULLYUNDERSTANDTHEBUSINESSMATTERS,THEKEYWORDSANDSENTENCES,ANDALSOTHEUSAGEOFSOMEIMPORTANTWORDSANDEXPRESSIONS.MASTERTHEGRAMMARMENTIONEDINTHETEXT.教学重点THEKEYWORDSOFTHEWHOLETEXT,THEUSAGEOFSOMEEXPRESSIONS.教学难点THECOMPREHENSIONOFSOMEOFTHEDIFFICULTSENTENCES.教学方法DOUBLE-SIDETEACHINGMETHODANDSTUDENT-CEN

57、TEREDTEACHINGMETHOD教学内容SEETHEFOLLOWINGPAGES教研室：系部：教务处：Unit5CompanyHistoryObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletoprovidinginformationonsomecompanieseg.Fordcollectinginformationonsomecompanieseg.Ford.LanguagefocusPastsimple:regularandirregularverbPronunciation:pastsimpleendi

58、ng/t/d/id/SkillsWriting:sequencingideasReading:companyhistoryofBicListening:companyhistoryofZurichFinancialBusinessCommunicationCompanypresentationKeyVocabularyCompanydetailhistorymarketingliteratureannualreportpresentationinformationfounderkeydateseventsLead-in1.whichkeyeventsfromthecompanyhistoryd

59、oyouthinkeachphotorepresent?2.Whendoyouthinkeacheventhappened?WhendidFordstart?WhendiditcometoBritain?Wordsandexpression:Patent:togetalegaldocumenttostopothersmanufacturingaproductAnti-establishment:notinagreementwithgovernmentorauthority.Rebel:someonewhofightsagainstauthorityCustomized:designedfora

60、particularcustomerLanguageFocusSequencemarkersandconnectorsWeusesequencemarkerstolistandsequencethings.First;firstofall;firstlySecondsecondlythirdthirdlythenafterthatnextlastlyfinallynow/todayWhenwelistideasorargumentsweusuallyuse:Firstly,secondly,thirdly,lastly,finallyThereareanumberofreasonsforthi