市场营销学习题与答案

1、ABABABABABABABABABABABABABABAAAAABBAABABEABEABEABEABEABEBCEABDEBCDEACDE交易。（LABABABABABABABABABABABABABABBABABBAABEAEABBEABEABEABEABEACEABCEBCDEACDEABCEBDEBCE在通常情况下，企业一般都会对目标市场设定一个预期交易水平，ABABABABABABABABABABABABABAABBBBAABABABAAABEABEABEAEAEBBABEABEBDEACDEABCACECDE,ABABABABABABABABTCLABABABABABABABAB

2、ABAABABBABBABEABEAEBAEABBEABCEABCEACDEBEABABABABABABABAABBABABABBABABBBABEABEABEABEABEABCEABC美国心理学家奥尔德佛认为，人同时存在三种需要，即存在的需要、ABABABAABABBABABABABABABABABBAAABABEABEABEABEABEAEABBEABEABCABCABABCDEABABABABABABABABABABABABABTAB5+0ABABABBABBAAEABBEABEABEABEABEABEABEBDEBDEACDEABEABCDEACDEABEABABABABllin=1q

3、=25p=60/MMMMABMMMMABMMMMMMMMEAEBEEEiEEEEEEWWninniiiEii=12a=i/nb=ii/in=5iiiiia=3b=623=3a=i/nb=ii/in=6biiiii=7ABAABBABABABABAB.ABABABAABABABABBABABBBAAABEABEAEAEAEBBBABEABEABCEBDEABCAABAAABBABEABEABEABEABEABEABEBCDEBCEACACBDEI8企业针对成熟期的产品所采取的市场营销策略，具体包括的途径ABABABABABABABABABABABABBAABBAABABEABEABEABEABE

4、ABEABEABE.ABECEACDEABCDEABCEEABEABEABEABEAEABBEABCEBCDEABCDEACACE、lQ=1R=20=P=56ma=1Rma=ABABAB向最终消费者直接销售产品和服务，用于个人及非商业性用途的活动属ABABABABABABABABABABABABABABABBBAAABAAABBABEABEABEABEABEABEABEABEABCDEADEABABAABBABABABABABAAABBBABBABBAAAAABEABE促销组合和促销策略的制定其影响因素较多，主要应考虑的因素ABEABEABEABEABEABEABEAEAEABBBEBCDEBCDEABCABCEABCDEABCDE（AEABBEABEABEABEABEABEABCABCDEABDEBCDEABCDE*（5两国或多国之间缔结的关于确定、变更或终止它们权利与义务的协议AB在国际社会文化环境中，确立人们的社会角色与社会关系形态的ABABABABABABABABABABAAABBBABAAABEABEABEABEABEABEABEABEABEABCDEABCDEABCDEABCACDEABB（ABABABABABABABABABA