7.211大连理工2013版物流管理专业课程教学大纲

1、3.11 物流管理专业课程和主要专业课程教学大纲市场调研课程大纲课程中文名称：市场调研课程英文名称： Marketing Research授课教师：金玉芳选修类别：必修学分：2 学分时数：32 小时教师：无先修科目：无Prerequisites：None教学目标：本课程向学生介绍市场规划与执行的基本分析过程与理论。本课程旨在使学生把握市场理念的历史演变及未来发展趋势，涵盖市场的基本概念、理论、规划过程与方法。使学生能够将市场理论进行应用。学生预计将具备以下能力和技能：1了解市场的基本概念与规划的基本框架2知道环境分析 5C 模型了解顾客行为基本过程与影响掌握 STP 理论5掌握市场中的 4Ps

2、 策略通过个案研究培养分析能力通过团队合作完成个案Course Objectives：This courserodustudents to the fundamentals of marketing management, which willprovide student with a basic understanding of the evolution of marketing. It covers the basicconcepts, principles, procedures and methods underlying the marketing pros. After com

3、pletingthis course, the students are expected to be able to practice main procedure and methods of planning a marketing strategy.Students are expected to be equipped with the following abilities and skills upon completion:1. Understand the framework and of basic conceptsarketing.Know The 5C MGet the

4、 whole proforysis marketing circumstance.s of customer behavior and antecedents.4. Develop capability of STP.5. Provide 4Ps marketing strategy.6. Developytical skills through case studies.7. Work with team members through terojects.内容纲要：1市场的框架与基本概念25C 模型消费者行为过程及其影响STP 分析54Ps 策略6关系策略Course Outline： 1

5、. the framework and of basic conceptsarketing现代物流管理课程大纲课程中文名称：现代物流管理课程英文名称：Modern Logistics Management授课教师：选修类别：必修学分：2 学分时数：32 小时教师：无先修科目：无Prerequisites：NoneThe 5C Mthe pros of consumer behavior and antecedents.STP theory4Ps strategyRelationship Marketing strategy学部认定本科项目学习目标（FME Learning Goals for

6、Undergraduate Program）：(请勾选出至少一项适合该课程的学习目标)教学方式(Teaching Methods)：(就下列方式填上百分比数即可)授课（Lectures ）60%辅导（Tutorials）10%实验（Labs）%（Discuss）10%案例教学（Case Studies）10%（Presenions）10%动手实践（Hands-on Involvement）%实地调研旅行（Field Trips）%其他教学方式（Other Teaching Methods）%评量方式（Evaluation Methods）：(就下列方式填上百分比数即可)课堂之前测（Pre-te

7、st）%课堂随堂测验（Quiz）%期中-笔试（Mid-term）%期末考-笔试（Final Exam）50%案例分析（Case Report）%课堂参与（Class Participation）35%个人（Individual Presenion）%团体（Group Presenion）15%课后作业（Assignment）%其它评量方式（Other Evaluation Methods）%教科书目（Required Texts）：(本科班建议至少一本教科书)管理, 董大海 等, 2010.参考书目（Reference Texts）：(参考书目，请列出)案例，大连理工大学.其它参考资料（Oth

8、er Referen）：(其它参考资料，请列出)理解商业道德和社会责任的重要性。Graduates wilderstand the importance of business ethics and sol responsibility.具备系统的商科基础知识以及所学专业的专门知识。Graduates will understand the systematical fundamentals of business and the profesal knowledge relevant to their majors.具有性思维和分析问题、解决问题的能力。Graduates will be c

9、apable of critical thinking andyzing and solving problems.具有团队协作的意识和能力。Graduates will demonstrate team spirit and be able to collaborate productively with others.具备有效沟通能力。Graduates will be able to communicate effectively.具有全球化意识。Graduates will have an awareness of globalization.教学目标：Course Objective

10、s：Logistics Management aims to 1). Develop knowledge about the erconnectedness of business units and anizations (via the flow of products, money, and information) within the supply chain. 2). Develop knowledge about key elements of logistics pro ses, such as logistics planning and strategy, customer

11、 service, procurement, transport, inventory, warehousing, and handling.3). Enhance ytical skills and capability to synthesize information from severals.Upon sucsful completion, students should be able to:yze how logistical decis (e.g., facilities, inventory, and transporion) impact the performance o

12、f the firm as well as the entire supply chain.yze the strengths and weaknesses of various transporion modes and perform cost ysis.Develop the strategiest can be taken to find the best paths to route vehicles to deliver and collect goods at multiple stops.Develop the strategiest can be taken to manag

13、e inventories, including decidingthe timing andty for replenishments without hurting the level of product availability.Know basic characterises and costs of warehousing and materials handling activities.内容纲要：物流管理与供应链管理物流计划与物流系统和规划模式选择路径优化库存策略采购期量选择物流信息系统Course Outline：1.Logistics Management and supp

14、ly chaanagement 2.Logistics planning and strategy3.Logistics system design 4.Transport modeection 5.Vehicle routing 6.Inventory policies7.Purchasingty and timing 8.Storage selection9.MIS in logistics学部认定本科项目学习目标（FME Learning Goals for Undergraduate Program）：(请勾选出至少一项适合该课程的学习目标)理解商业道德和社会责任的重要性。Gradua

15、tes wilderstand the importance of business ethics and sol responsibility.具备系统的商科基础知识以及所学专业的专门知识。本课程目的在于：通过对物流、 流和信息流的学习，掌握供应链环境下各组织间相互作用的机理；2）深入了解物流管理中的关键要素，如物流 、顾 务、采购、运输、仓储和 加工等；3）强化综合多邻域信息的能力。学生预计将具备以下能力和技能：学会从企业自身效益与供应链整体效益的角度制定物流决策掌握分析不同模式的优劣与成本强化多节点的最佳路径选择的能力。保证生产的前提下，学会如何管理库存，有效地协调补货的时间与数量掌握仓

16、储和流通加工的成本特性技术经济学课程大纲课程中文名称：技术经济学课程英文名称：Technological Economics授课教师：选修类别：必修 选修学分：2 学分时数：32 小时教师：http:/Supervisor/Front/dsxx/new/Default.aspx?WgeName=sujingqin http:/Supervisor/Front/dsxx/new/Default.aspx?W geName=XuYuSen先修科目：财务管理Prerequisites：NONE教学目标：要求学生掌握技术经济分析的基本理论、分析方法，并通过案例教学，能够熟练应用相关分析工具，具备独立分

17、析技术经济问题的能力。学生预计将具备以下能力和技能：Graduates will understand the systematical fundamentals of business and the profesal knowledge relevant to their majors.具有性思维和分析问题、解决问题的能力。Graduates will be capable of critical thinking andyzing and solving problems.具有团队协作的意识和能力。Graduates will demonstrate team spirit and be

18、 able to collaborate productively with others.具备有效沟通能力。Graduates will be able to communicate effectively.具有全球化意识。Graduates will have an awareness of globalization.教学方式(Teaching Methods)：(就下列方式填上百分比数即可)授课（Lectures ）60%辅导（Tutorials）0% 实验（Labs）0%（Discuss）10%案例教学（Case Studies）20%（Presenions）10%动手实践（Hand

19、s-on Involvement）0%实地调研旅行（Field Trips）0%其他教学方式（Other Teaching Methods）0%评量方式（Evaluation Methods）：(就下列方式填上百分比数即可)课堂之前测（Pre-test）0%课堂随堂测验（Quiz）0%期中-笔试（Mid-term）0%期末考-笔试（Final Exam）70%案例分析（Case Report）20%课堂参与（Class Participation）10% 个人（Individual Presenion）0%团体（Group Presenion）0%课后作业（Assignment）0%其它评量方

20、式（Other Evaluation Methods）0%教科书目（Required Texts）：(本科班建议至少一本教科书)编著. 现代物流管理., 2013 年Lingrong Zhang,. Modern Logistics Management. Tsinghua University Press, 2013参考书目（Reference Texts）：(参考书目，请列出)编著. 现代物流学导论. 中国物资, 2006 年 Changbin Jiang. Modern Logisticsroduction. China materials Press, 2006其它参考资料（Other

21、 Referen）：(其它参考资料，请列出).5.6.7.掌握投资估算、成本费用估算的方法掌握财务评价指标体系和分析方法掌握国民经济评价指标体系和分析方法掌握社会评价指标体系和分析方法掌握项目后评价指标体系和分析方法熟悉项目可行性的编写掌握价值工程分析、设备更新决策方法Course Objectives：This courserodustudents to the fundamentals of technological economics and basicmethods of technical economyysis. After completing this cour

22、se, the students are expected tobe skilled in application of relevant problem all by themselves.ysis tools and be able toysis technical and economicStudents are expected to be equipped with the following abilities and skills upon completion:1. Master methods of Investment estimation and cost estimat

23、ion.2. Master finanl evaluation index system andysis method.3. Master the national economy evaluation index system andysis method.4. Grasp the sol evaluation index system andysis method.5. Graspt project evaluation index system andysis method.6. Learn how to compile Project Feasibility Study Report

24、7. Grasp the methods of value engineering内容纲要：技术经济分析的要素和原理成本估算与折旧估算ysis and equipment renewal deci 3.时间价值与现金流量图4. 净现值与收益率盈亏平衡分析与敏感性分析国民经济评价社会评价项目后评价项目可行性研究价值工程11. 设备经济与更新决策Course Outline：1. The elements and principles of technical and economicysis2. Cost estimation and depretion estimation3. The tim

25、e value of money and cash flow chart4. Net Present Value andernal Rate Of Return5. Break-evenysis and sensitivityysis6. National Economic Evaluation7. So 8.l Evaluationt Project EvaluationProject Feasibility ResearchValue EngineeringEconomical life of equipment and renewal deci学部认定本科项目学习目标（FME Learn

26、ing Goals for Undergraduate Program）：(请勾选出至少一项适合该课程的学习目标)理解商业Graduates wil道德和社会责任的重要性。derstand the importance of business ethics and sol responsibility.具备系统的商科基础知识以及所学专业的专门知识。Graduates will understand the systematical fundamentals of business and the profes knowledge relevant to their majors.al具有性思维

27、和分析问题、解决问题的能力。Graduates will be capable of critical thinking and具有团队协作的意识和能力。yzing and solving problems.管理学课程大纲课程中文名称：管理学课程英文名称：Management授课教师：黄学文、郭艳红、选修类别：必修 选修学分：2 学分时数：32 小时教师：先修科目：无Prerequisites：None教学目标：Course Objectives：Management is a profesal basic course, which studies management activity r

28、ule, basic management and general methods. The maeaching pure is to make students understand the管理学是一门系统地研究管理活动普遍规律、基本管理和一般方法的专业基础课，教学主要目的是：使学生理解组织 的 方式，掌握管理活动的基本原理、理论、方法和技巧，通过理论联系实际，培养他们观察管理活动现象、分析管理活动本质、解决管理实践问题的能力。学生预计将具备以下能力和技能：1通过管理理论讲解，使学生了解基本的管理知识，认识管理的作用，激发从事管理工作的；2 通过管理方法的教授和对案例的分析，引导学生提高观察

29、能力、思考能力、判断能力和操作能力，能运用所学知识解决简单的实践问题。Graduates will demonstrate team spirit and be able to collaborate productively with others.具备有效沟通能力。Graduates will be able to communicate effectively.具有全球化意识。Graduates will have an awareness of globalization.教学方式(Teaching Methods)：(就下列方式填上百分比数即可)授课（Lectures ）60%辅导（

30、Tutorials）10%实验（Labs）%（Discuss）10%案例教学（Case Studies）10%（Presenions）10%动手实践（Hands-on Involvement）%实地调研旅行（Field Trips）%其他教学方式（Other Teaching Methods）%评量方式（Evaluation Methods）：(就下列方式填上百分比数即可)课堂之前测（Pre-test）%课堂随堂测验（Quiz）25%期中-笔试（Mid-term） %期末考-笔试（Final Exam）70%案例分析（Case Report）%课堂参与（Class Participation）

31、5% 个人（Individual Presenion）%团体（Group Presenion）%课后作业（Assignment）%其它评量方式（Other Evaluation Methods）%教科书目（Required Texts）：(本科班建议至少一本教科书)编著，技术经济学（第 1 版），科学, 2011 年参考书目（Reference Texts）：(参考书目，请列出)其它参考资料（Other Referen）：(其它参考资料，请列出)way the anization works, master the basic principles of management activiti

32、es, theories, methods and technology. By linking the theories with practice, cultivate their ability of observing management activities, yzing management activities and solving the problems of management practice.Students are expected to have the following abilities and skills:1. Through teaching th

33、e management theory, make students understand the basic knowledge of management, realize the use of management and stimulate their erest in working he field of management;2 By teaching the management methods and yzing the cases, guide students to improve their observing ability, thinking ability, ju

34、dgment ability and operation ability, and be able to use knowledge to solve simple practical problems.内容纲要：管理的基本概念管理的形成管理的新进展企业管理实践计划职能组织职能职能控制职能Course Outline：1: Basic concept of management2: Formation of management thought3: New development of management thought 4: Entrise management practice5: Pl

35、anning function6:anization function7: Leadership function8: Control functions学部认定本科项目学习目标（FME Learning Goals for Undergraduate Program）：(请勾选出至少一项适合该课程的学习目标)教学方式(Teaching Methods)：(就下列方式填上百分比数即可)授课（Lectures ）60%辅导（Tutorials）10%实验（Labs）%（Discuss）10%案例教学（Case Studies）10%（Presenions）10%动手实践（Hands-on Inv

36、olvement）%实地调研旅行（Field Trips）%其他教学方式（Other Teaching Methods）%理解商业道德和社会责任的重要性。Graduates wilderstand the importance of business ethics and sol responsibility.具备系统的商科基础知识以及所学专业的专门知识。Graduates will understand the systematical fundamentals of business and the profesal knowledge relevant to their majors.具

37、有性思维和分析问题、解决问题的能力。Graduates will be capable of critical thinking andyzing and solving problems.具有团队协作的意识和能力。Graduates will demonstrate team spirit and be able to collaborate productively with others.具备有效沟通能力。Graduates will be able to communicate effectively.具有全球化意识。Graduates will have an awareness o

38、f globalization.物流设施规划与设计课程大纲课程中文名称：物流设施规划与设计课 程 英 文 名 称 ： The Planning and Designing of Logistics Equipments and Facilities授课教师：选修类别：必修学分：2 学分时数：36 小时（其中实验 12 学时）教师：无先修科目：现代物流概论、运营管理、物流信息管理、与配送管理等Prerequisites：教学目标：Course Objectives：This course with lean thinking, logistics reasonable guidance, fro

39、m theof project planning and design to rodu tudents to the logistics facilities planning and design of basic theory and method. From the aspects of design, evaluation and improve the rationalization problem research ent rise logistics system, it covers the facility location, facility layout design,

40、material handling system design and other aspects.Students are expected to have the following abilities and skills:1 .understand logistics facilities planning and design of architecture. 2 .know how to make logistics facilities planning and design method.3 .explain andyze reality involved in logisti

41、cs facilities planning and design related ies. 4 .cultivated through case studyysis.5 .through the team cooperation to complete case report.本课程以精益 、物流合理化为指导，从工程规划与设计的角度向学生介绍物流设施规划与设计的基本理论与方法。从设计、评价与改善 面研究企业物流系统合理化问题，它涵盖了设施选址、设施布置设计、物料搬运系统设计等方面内容。学生预计将具备以下能力和技能：了解物流设施规划与设计的架构知道如何进行物流设施规划与设计的方法解释和分析现实

42、中涉及物流设施规划与设计的相关问题通过个案研究培养分析能力通过团队合作完成个案根据道德问题和了解道德行为透过进行有效沟通评量方式（Evaluation Methods）：(就下列方式填上百分比数即可)课堂之前测（Pre-test）%课堂随堂测验（Quiz）%期中-笔试（Mid-term）%期末考-笔试（Final Exam）70%案例分析（Case Report）%课堂参与（Class Participation）%个人（Individual Presenion）30%团体（Group Presenion）%课后作业（Assignment）%其它评量方式（Other Evaluation Me

43、thods）%教科书目（Required Texts）：(本科班建议至少一本教科书)Management, 1th Edition, Keyi Wang, Rong Liu, Liyun Qi, 2000.参考书目（Reference Texts）：(参考书目，请列出)Management, 1th edition, Richard L. Daft，Dorothy Marcic, 2009其它参考资料（Other Referen）：(其它参考资料，请列出)6. according to the moral problems and case understanding of ethical b

44、ehavior. 7 .report through speech to communicate effectively.内容纲要：企业物流设施规划概述设施选址设施布置设计物料搬运系统设计大作业的实施与考评Course Outline：entrise logistics facilities planninerviewthe facility locationfacilities layout designmaterial handling system design 5. project implemenion and evaluation学部认定本科项目学习目标（FME Learning

45、Goals for Undergraduate Program）：(请勾选出至少一项适合该课程的学习目标)教学方式(Teaching Methods)：(就下列方式填上百分比数即可)授课（Lectures ）30%辅导（Tutorials）10%实验（Labs）%（Discuss）10%案例教学（Case Studies）10%（Presenions）10%动手实践（Hands-on Involvement）20%实地调研旅行（Field Trips）10%其他教学方式（Other Teaching Methods）%评量方式（Evaluation Methods）：(就下列方式填上百分比数即

46、可)课堂之前测（Pre-test）%课堂随堂测验（Quiz）%期中-笔试（Mid-term）%期末考-笔试（Final Exam）60%案例分析（Case Report）5%课堂参与（Class Participation）10% 个人（Individual Presenion）%团体（Group Presenion）20%课后作业（Assignment）5%其它评量方式（Other Evaluation Methods）%教科书目（Required Texts）：(本科班建议至少一本教科书)设施规划与物流系统设计：高等教育，2005 年参考书目（Reference Texts）：(参考书目，

47、请列出)物流工程：电子工业, 2005 年其它参考资料（Other Referen）：(其它参考资料，请列出)等物流设施规划与设计：中国物资，2003 年理解商业道德和社会责任的重要性。Graduates wilderstand the importance of business ethics and sol responsibility.具备系统的商科基础知识以及所学专业的专门知识。Graduates will understand the systematical fundamentals of business and the profesal knowledge relevant t

48、o their majors.具有性思维和分析问题、解决问题的能力。Graduates will be capable of critical thinking andyzing and solving problems.具有团队协作的意识和能力。Graduates will demonstrate team spirit and be able to collaborate productively with others.具备有效沟通能力。Graduates will be able to communicate effectively.具有全球化意识。Graduates will hav

49、e an awareness of globalization.物流成本管理课程大纲课程中文名称：物流成本管理课程英文名称：Logistics Cost Management授课教师：男选修类别：必修 选修学分：2.5 学分时数：36 小时教师：先修科目：无Prerequisites：None教学目标：Course Objectives：The main pure of this course is to enable the students fully grasp logistics cost control and management problems in logistics ope

50、ration management, understand the structure of the logistics cost and logistics cost accounting methods, recognize the method of cost managementhe application of the logistics cost management, grasp the method of cost control of daily logistics activities. Finally, improve their problem solving skil

51、ls and practical abilities through hands-on experiments.Students are expected to be equipped with the following abilities and skills upon completion:Understand the structure of the logistics cost and logistics cost accounting methods.Grasp the method of cost managementhe application of logistics cos

52、t management.Improve students problem solving skills and practical abilities through experiments.内容纲要：物流成本管理绪论物流成本计算方法物流作业成本物流成本与决策方法物流成本控制方法物流成本方法应用物流成本管理实验Course Outline：roduction to logistics cost managementLogistics cost calculation methodlogisticivity-based costingThe logistics cost forecast an

53、d decimethodLogistics cost control method开设这门课程的主要目的，让学生全面掌握物流运营管理中的物流成本管理与控制问题。了解物流成本的 与物流成本的核算方法，掌握成本管理方法在物流成本管理中的应用，掌握日常物流活动中的成本控制方法。并通过上机实习，对所学的成本知识在物流实务中加以应用，提高学生的实际动手和处理问题的能力。学生预计将具备以下能力和技能：了解物流成本的与物流成本的核算方法掌握成本管理方法在物流成本管理中的应用通过上机实习，提高学生的实际动手和处理问题能力琯等现代物流设施与规划：机械工业，2004 年等设施规划与物流：机械工业，2004 年采购

54、管理与库存控制课程大纲课程中文名称：采购管理与库存控制课程英文名称：Procurement Management and Inventory Control授课教师：男选修类别：必修 选修学分：2.5 学分时数：36 小时教师：先修科目：无Prerequisites：None教学目标：开设这门课程的主要目的，就是从供应链整合的角度出发，以库存问题的成因和控制Applications of Logistics cost methodLogistics cost management experiment学部认定本科项目学习目标（FME Learning Goals for Undergradua

55、te Program）：(请勾选出至少一项适合该课程的学习目标)教学方式(Teaching Methods)：(就下列方式填上百分比数即可)授课（Lectures ）60%辅导（Tutorials）10%实验（Labs）30%（Discuss）案例教学（Case Studies）（Presenions）动手实践（Hands-on Involvement）实地调研旅行（Field Trips）%其他教学方式（Other Teaching Methods）%评量方式（Evaluation Methods）：(就下列方式填上百分比数即可)课堂之前测（Pre-test）%课堂随堂测验（Quiz）10%

56、期中-笔试（Mid-term）期末考-笔试（Final Exam）60%案例分析（Case Report）%课堂参与（Class Participation） 个人（Individual Presenion）%团体（Group Presenion）课后作业（Assignment）30%其它评量方式（Other Evaluation Methods）%教科书目（Required Texts）：(本科班建议至少一本教科书)物流成本管理等参考书目（Reference Texts）：(参考书目，请列出)其它参考资料（Other Referen）：(其它参考资料，请列出)理解商业道德和社会责任的重要性。

57、Graduates wilderstand the importance of business ethics and sol responsibility.具备系统的商科基础知识以及所学专业的专门知识。Graduates wilderstand the systematical fundamentals of business and the profesal knowledge relevant to their majors.具有性思维和分析问题、解决问题的能力。Graduates will be capable of critical thinking andyzing and sol

58、ving problems.具有团队协作的意识和能力。Graduates will demonstrate team spirit and be able to collaborate productively with others.具备有效沟通能力。Graduates will be able to communicate effectively.具有全球化意识。Graduates will have an awareness of globalization.为主线，通过理论学习和实践体验，帮助学生从供应链整合和库存控制视角来正确 采购问题。在供应链以及企业 管理实务层面上，使学生掌握企

59、业实际工作中库存的成因和控制方法，了解库存控制常见的实际问题。并通过上机实习，对所学的知识加以应用，提高学生的实际动手和处理问题的能力。学生预计将具备以下能力和技能：.了解采购管理的基本知识。.掌握库存控制方法。.通过上机实习，提高学生的实际动手和处理问题能力。Course Objectives：The main pur e of this course is to help students consider the procurement i es properly froms of supply chain egration and inventory control, through

60、theoretical study and practical experience. Enable students to grasp the inventory causes and control methods of corporate events, recognize the practical problems of inventory control, on level of supply chain and practical ernal management. Finally, improve their problem solving skills and practic