商务英语阅读1教案

1、职业学院课程教案（首页）课程名称商务英语阅读1 课程代码考试授课学期xxx 学年第一学期考核方式总学时数32 其中实践学时0 本课程是一门专业核心课程；着重培育同学在商务活动各领域中运用英语的技巧和能力；教学内容与商务活动紧密联系,使同学在把握语言技能的同时,明白现代国际商务的现状,提高其运用英语进行口头及书面商务交际的才能；在基础英语教学的基础上,将词教 学 目 标汇、语法的学习和语言技能训练同商务话题紧密结合,以达到在体验商务中学习语言、提 高商务交际才能的目的；教材是训练部一般高等训练“ 十一五” 国家级规划教材,是表达高等职业训练英语教学改革成果与教学实践体会的有用型综合英语阅读教程,

2、符合高等职业学校同学的学习特点与认知规律；以市场需求和就业为导向,表达“ 有用英语” 这一职业英语训练特点；教学中以“ 日常生活中的商务” 和“ 工作环境中的商务” 为主题,内容做到浅显易懂,留意涉外语言交际的典型性、有用性、思想性、时代感、趣味性、可模拟性和可操作性；同时在教学中做教 学重 点到：1以任务为导向,提高同学英语运用才能 2重视听说,加强表达、突出有用阅读性4学一点,会一点,用一点5精讲多练,讲为练,练为用教1. 熟识和把握各种阅读技巧,提高阅读速度,大连理工高校出学 难 点2. 培育同学运用各种阅读技巧从商务文章和材料中猎取相关商务信息的才能选 用 教 材世纪商务英语阅读教程（

3、基础篇I）第四版 王洗薇任奎艳主编版社,6 月出版教学当代商务英语阅读教程井升华主编,华东师范高校出版社,9 月参商务英语阅读 陈沧渊主编,厦门高校出版社,20XX 年 8 月9 月考商务英语阅读国晓立周树玲主编,对外经济贸易高校出版社,用商务英语阅读李树红沈银珍主编,浙江高校出版社,8 月书第 1 页,共 19 页职业学院课程教案（分页）教学 主题授课 周次教学 目的教学 重点教学 难点教学 手段教学 方法Unit 1Reading skills focus 教案审核Text A 撰写第三周第一次课授课2 授课时数对象1. Students grasp the new words and p

4、hrases of this part 2. Students practice and improve their reading skills 3. Students familiar with the related background information 1. Key words, expressions and structures to be mastered 2. Training students reading skills. 1. Improve students reading ability. 2. Exercises: Task 3, Task 4 Refere

5、nce books, dictionaries, Multi-media, etc. 多媒体演示法、任务导向法、小组争论法Step 1. Related Background Information 教 学 内 容 及 教 学 实 施 过 程1. Alison Thomas Alison Thomas is a professional freelance writer based in Bristol, southwest England. She has written for a wide variety of magazines and newspapers, including na

6、tional broadsheets. Her work covers a broad field, from personal finance to pottery, from diving to needlework. Her specialist areas are travel, languages, education and business. 2. Europhone Europhone USA, Inc. is a multi-faceted telecommunications company. Since 1991, Europhone has offered a comp

7、rehensive range of telecommunications products and services such as: Cellular Phones and Accessories Mobile partnered network-based communications services in the U.S. and Europe Prepaid Phone Cards 第 2 页,共 19 页GSM easy roam pre-paid phone cards Long Distance Service Internet Service Providers / Pre

8、paid Internet Service Laptop Computers Europhone has developed the Europhone Group of Companies Inc. with the following operating divisions: Northern Europe, Central Europe, Southern Europe, America, Asia Pacific, Group Products & Services, and Global platform & Internet Services. Europhone uses TDM

9、A, CDMA, and GSM networks in various parts of the country and the globe to deliver high quality digital voice, messaging and data products. The focus is on leading the market through quality of speed and innovation. Step 2. Language Points Text A 1. English may be the language of international busin

10、ess but as Alison 教 学 内 容 及 教 学 实 施 过 程Thomas reports, its not only non-native speakers who need to learn how to use it effectively. 本句是由连词 but 连接的并列句, 后半句是强调句, 强调主语 non-native speakers；译文 ：英语是国际商务语言,但是正如艾莉森 托马斯报道的,不仅仅是非英语国家的人需要学习如何有效地使用英语；effectivelyad.1 in a way that produces the result that was i

11、ntended有效地；生效地The public should be educated in how to use energy more effectively. 公众应接受到合理地利用能源的训练；Children have to learn to communicate effectively. 儿童应当学会如何进行有效沟通；2 used to describe what you see as the real facts of the situation sentence adverb 事实上 Effectively, their response was a refusal. 实际上,

12、他们的答复是拒绝；Effectively, it has become impossible for us to help. 事实上,我们几乎不行能供应帮忙；2. These companies recognize and at the same time increase the dominance of English as the language of international communication. 本句主语是 These companies；谓语是 recognize and increase；宾语是 English；译文 ：这些公司熟识并提高了英语作为国际沟通语言的统治位

13、置；recognizev. 1 to accept or admit that something is true承认 事实 He recognized his lack of qualifications/that he was not qualified for the post 第 3 页,共 19 页他承认自己不够条件 没有资格 担任那个职务；The firm recognized Toms outstanding work by giving him an extra bonus.公司发给汤姆一笔额外奖金以表彰他工作杰出；2 to know who someone is or wha

14、t something is, because you have seen, heard, experienced, or learned about them in the past认出,识别；认I didnt recognize you in your uniform.你穿着降服,我没认出来是你；教学 内 容及 教学 实 施过 程Synonym realize, recognize If you realize a fact, you know and understand it, or begin to understand it. Do you realize how dangerou

15、s this is. 你没意识到这有多危急吗？I realized that the job was going to take longer than I thought. 我意识到这个工作需要的时间要比我设想的长；If you recognize a fact or problem, you accept that it exists We recognize that many students need extra help. 我们熟识到许多同学需要额外帮忙；The government does not recognize the need for more funding. 政府没

16、有熟识到需要更多的资金；dominance n. the fact of being more powerful, more important, or more noticeable than other people or things优势；支配 位置 ,统治 位置 dominance ofthe continuing dominance of the army 军队的连续统治political/economic/cultural etc. dominance the economic and political dominance of Western countries 西方国家的经济

17、政治统治位置dominance over television s dominance over other media 电视相对于其他媒体的优势位置3. Language trainer Jacquie Reid thinks we consistently overestimate the fluency of non-native speakers. consistentlyad. always behaving or happening in a similar, especially positive way 一贯地,一向He has been acting consistently

18、 in bad faith and the time when he keeps his promise will never come 他一贯不讲信用 , 要想让他履行诺言基本是不行能的；consistenta.I left as early as it was consistent with politeness. 我在不失礼的情形下提前离开了；The last five years have seen a consistent improvement in the countrys economy. 在最近的五年里,这个国家的经济状况始终在好转；overestimate1 vt. & v

19、i. to think something is better, more important etc than it really is = 第 4 页,共 19 页underestimate对 评判过高I overestimated his abilities hes finding the job very difficult. 我过高估量了他的才能现在他觉得工作特别困难；He just knows how to glorify himself, dont overestimate him.他这人只会自我吹捧 , 你可别高看了他；Some people hold the opinion

20、that identity theft is a minor offence and its harm has been somewhat overestimated. 有些人认为身份盗窃是小罪过,对它所造成危害的估量有些过高；2 vt. & vi. guess an amount or value that is too high = underestimate（对数量、价值等）估量过高I overestimated the amount of milk wed need for the weekend. 我过高估量了我们周末的用奶量；3 n. a calculation, judgment

21、, or guess that is too large 过高的估量The figure of 30% is clearly an overestimate 30%这个数字明显是估量过高；4. Dr. Jasmine Patel, a language consultant at Europhone, says different languages also have their own approaches to dialogue.consultant n. someone whose job is to give advice on a particular subject 顾问He b

22、ought some close-ended funds at the advice of his financial consultant. 他在理财顾问的建议下 , 购买了一些封闭基金；A company wanted to hire him as their consultant, but he refused firmly. 一家公司想邀请他去当顾问, 但是他拒绝了；approach1 n. a method of doing something or dealing with a problem 方法,方式He decided to adopt a different approac

23、h and teach the leadership skills through case study. 他打算实行一种不同的方法,通过案例学习来讲授领导技巧；approach to I tried a different approach to the problem. 我试着用不同的方法来解决这个问题；Organizations should take a positive approach to creative thinking. 组织机构应当实行积极的方法来勉励制造性思维；Although they tried very hard, they failed on the verge

24、 of success because of improper approach. 他们付出了很大的努力 , 但终因方法欠妥功败垂成；2 n. a road, path etc. that leads to a place, and is the main way of reaching it通道,入口All the approaches to the palace were guarded by troops. 通往宫殿的全部道路都有部队把守；All approaches to the city were blocked 通往这座城市的全部道路都被封锁了；3 vt. & vi. to com

25、e near or nearer to something or someone in space, time, quality or amount 走近,靠近第 5 页,共 19 页He cautiously approached the house他当心地走近那房子；s She heard footsteps approaching.她听到脚步声越来越近；Somebody said that because I have a certain serious air about me, itdifficult for others to approach me. 有人说我外表带点儿庄重的调调

26、,所以让人很难接近；4 vt. to speak, write or visit someone in order to do something such as make a request or business agreement找 商议（或联系）Have you approached the manager about taking a day off next week. 你是否同经理谈过下周请一天假的事 . 5 to begin to deal with a situation or problem in a particular way or with a particular

27、attitude 处理,解决approach a problem/task/matter etcThere are several ways of approaching the problem. 处理这个问题有好几个方法；5. A frequent comment made in follow-up evaluations is that increased awareness has improved communication and more importantly given participants a better understanding of their own langu

28、age and how others might interpret it. 本句主语是 A frequent comment；过去分词短语 made in follow-up evaluations做后置定语；谓语 is；that 引导表语从句； 从句的主语是 increased awareness, has improvedand given 做 并 列 谓 语 , communication 是improved 的宾语, participants 是 given 的间接宾语, a better understanding是直接宾语；译文： 在跟踪评判中常常听到的评论是,熟识的提高改善了沟

29、通,更重要的是让接受培训者更好地明白自己的语言以及别人是如何懂得的；comment 1 n. something that you say or write that expresses your opinion= remark 评论The Prime Minister was not available for comment.首相无暇做出评论；comment on/about He made several favorable comments about their candidate. 他对他们的候选人发表了一些有利的评论；We are awaiting your comment on

30、 the proposals set forth above. 以上看法是否合适,请批示；2 vt. & vi. to make a comment 评论,发表看法The minister refused to comment on the rumors of his resignation. 部长拒绝就他辞职一事的传闻发表评论；Dont comment casually on things you dont understand. 对于自己不懂的或不明白的事情 , 不要妄加评论！CCTV has a new program in which film industry people comm

31、ent on films. 中心电视台新近开设了一档影人评说电影的栏目；evaluation n. a judgment about how good, useful, or successful something is评估,评判第 6 页,共 19 页You should make a correct evaluation of his ability. Dont go from one extreme to the other. 对他的才能应当有个正确的估价,不要从一个极端走到另一个极端；We need to carry out a proper evaluation of the ne

32、w system. 我们需要对新的系统进行恰当的评估；They took some samples of products for evaluation. 他们拿出一些产品的样本进行评估；evaluatevt. s too The research project has only been under way for three months, so itearly to evaluate its success. 这个争论项目进行了不过三个月,所以要对它的成果作出评判为时尚早；awareness n.knowledge or understanding of a particular su

33、bject or situation 意识,察觉This kind of accident is not accidental at all. It is all because that working staff lack safety awareness in their daily work. 发生这样的事故绝非偶然 aware a. , 都是工作人员平常缺乏安全意识；knowing that something exists, or having knowledge or experience of a particular thing 知道的；留意到的 As you are wel

34、l aware, there is a great competition on the part of both Germany and the United States. 正如贵公司所知道的,在这儿,德国货和美国货具有很强的竞争力；be aware of We are fully aware of the gravity of the situation. 我们特别清晰形势的庄重性；interpret vt 1 to explain the meaning of something 说明One can always find expressions such as, “ The fina

35、l right to interpret belongs to the supermarket,” on supermarket sales advertisements. 在超市的促销广告上总能看到“ 最终说明权归某某超市全部” 的字样；2 to translate spoken words from one language into another 口译,翻译作 业 或 实 验 实 训 内We had to ask our guide to interpret for us 我们得让导游为我们口译；Assignments 1. To practice the reading skills

36、 by reading materials 2. recite the new words 容教 学 后 记新学期新生第一次课,着实期望了很久；本次课第一进行自我介绍,同时 对本门课程进行了概述,向同学简要叙述了阅读课的主要章节,本学期主要 学习的阅读技巧,以及课堂中对同学提出的要求；同学的学习自觉性很高,课堂自我治理才能强；上课互动良好,课堂氛围活跃,同学回答疑题积极踊 跃；期望自己和同学们共同进步和成长；第 7 页,共 19 页职业学院课程教案（分页）教学 主题授课 周次教学 目的教学 重点教学 难点教学 手段教学方法Unit 1 Text B 教案审核撰写第四周第一次课授课2 授课商英

37、1101 班、1102时数对象班1. Students grasp the new words and phrases of this part 2. Students practice and improve their reading skills 3. Students familiar with the related background information 1. Key words, expressions and structures to be mastered 2. Training students reading skills. 1. Improve students

38、 reading ability. 2. Exercises: Task 6, Task 7 Reference books, dictionaries, Multi-media, etc. 多媒体演示法、任务导向法、小组争论法Step1 Language Points 教 学 内 容 及 教 学 实 施 过 程Text B 1. Besides, with China on its way to surpassing the United States as South Koreas largest trading partner, she figured its language woul

39、d be more advantageous in landing a job in the business world. with China on its way是 with + n/pron + 介词短语结构,做相伴情形状语；译文 ：此外,中国正逐步超越美国成为韩国最大的贸易伙伴,Kim Chang Eun 认为把握了汉语在商界猎取工作会更具优势；figure 1 vt. to form a particular opinion after thinking about a situation 认为,想到第 8 页,共 19 页They figured it was better to

40、 stay where they were. 他们肯定仍是呆在原地好；I simply couldnt figure out his intention. 我始终揣摩不透他的用意；2 figure somebody/something outto think about a problem or situation until you find the answer or understand what has happened 想出Can you figure out how to do it. 你能想出如何去做吗？3 n. someone who is important or famou

41、s in some way 人物,名人He became a public figure after succeeding in business. 生意胜利后,他成了一名公众人物；4 n. the shape of the human body, or a person形状；体形；人影I saw a figure in the darkness. 我看到暗处有一个人影；advantageous a. helpful and likely to make you successful 有利的；有益的 It will be advantageous if steps are taken to r

42、esume our business relationship on the basis of mutual benefit. 教假如我们在互利的基础上实行措施复原业务关系,对我们都是有利的；学Any interest free credit card can prove very advantageous for you. 内每种免息信用卡都会为您带来便利；容及 教 学 实 施 过land vt. to succeed in getting a job, contract etc that was difficult to get 弄到,捞到Hes just landed a senior

43、editorial job with a mens magazine. 他刚刚找到了一份在男性杂志做高级编辑的工作；Bill s just landed himself a part in a Broadway show. 比尔刚刚获得了百老汇演出中的一个角色；程2. Now that China is rising to the top, the interest is swaying toward the Chinese language. 连词 now that 引导缘由状语从句；译文：由于中国正在向顶点崛起,大家的爱好就转向学习汉语；now that because of someth

44、ing or as a result of something 由于,既然Now that prices are rising so fast, all my money is draining away. 由于价格上涨太快,我的钱都快花光了；Now that you are a college student, you should learn to be independent of your parentshelp. 既然你已是个高校生了,就应当学着独立,不靠父母的帮忙；第 9 页,共 19 页3. There were 35,000 as of the end of 2022, mak

45、ing South Koreans the largest nationality of foreign students in China. 本句的主句是 There were 35,000；making 是现在分词短语做状语；译文 ： 年底的人数为 35,000,在中国的外国留同学中韩国人居首位；教 学as of from, at, or until a given time 到 时为止；从 时起As of last December our meetings had been open to the public. 直达去年 12 月,我们的会议始终是对外公开的；As of next m

46、onth, all the airlines fares will be going up. 从下个月起,全部航线票价都会上涨；内容 及 教 学 实 施 过4. Meanwhile the number taking the entry exam for Chinese universities has increased threefold according to the Chinese Embassy in Seoul. 本句的主干是 the number has increased；现在分词短语 taking the entry exam for Chinese universitie

47、s 做后置定语,修饰number；according to the Chinese Embassy in Seoul做状语；译文： 同时,据在首尔的中国大使馆称,参与中国高校入学考试的人数增长了三倍；程meanwhile ad.while something else is happening 同时,于此时 A new branch of the company is going to be opened. Meanwhile, the decoration of its main store has been finished. 公司将有分店开业 , 与此同时 , 总店也装修完成；5. Bo

48、th countries have maintained close economic connection since the diplomatic relation was established. maintain vt.1 to make something continue in the same way or at the same standard as before 保持,维护Mankind have been trying every means to maintain the balance of nature. 人类采纳一切手段保持生态平稳；The government

49、has taken a measure to maintain the stability of prices. 政府已经实行了措施以确保物价稳固；Part of my job is to maintain good relationship with our suppliers. 我的部分工作是同我们的供应商保持良好的关系；2 to keep a machine, building etc in good condition by checking and repairing it regularly 修理,保养 The car has to be constantly maintained

50、. 汽车必需常常保养；diplomatic a.第 10 页,共 19 页1 relating to or involving the work of diplomats 外交的；外交人员的The exercise of patience is essential in diplomatic negotiations. 在外交谈判中 , 重要的是要有耐性；Those two countries have broken off diplomatic relations again. 那两个国家再次终止了外交合作；2 dealing with people politely and skillfu

51、lly without upsetting them = tactful礼节性的；老练的 He tried to be diplomatic when he refused their invitation. 他在拒绝他们的邀请时,尽可能地动听些；There is no need to use diplomatic language while we are talking. 咱们之间说话就没有必要用外交辞令了吧；Step2 Practical Reading A:Ask students to do the excercises for 5 minutes B: Ask students t

52、o answer the questions in groups C:Check the answers作 业 或 实 验 实 训 内Assignments 1.To practice the reading skills by reading materials 2.recite the new words 容教 本次课主要进行 TextB 的阅读专项训练,通过第一次的课堂互动,本人对同学的基础有了大致明白,发觉许多同学跟不上课堂的教学节奏,基础稍显 学 薄弱；针对这种情形,依据教学进度的整体把握,建议同学课后先按规定时间阅读文章,提前预习,适当做些练习题目；后 课间,询问了许多同学,针对调

53、整后的上课进度和节奏,同学基本可以 接受；记职业学院课程教案第 11 页,共 19 页（分页）教学Unit2 Reading skills focus 教案审核主题and Text A 撰写授课周次教学目的教学重点教学难点教学手段教学方法第五周第一次课授课2 授课商英 1101 班、1102时数对象班1. Students grasp the new words and phrases of this part 2. Students practice and improve their reading skills 3. Students familiar with the related

54、background information 1. Key words, expressions and structures to be mastered 2. Training students reading skills. 1. Improve students reading ability. 2. Exercises: Task 3, Task 4 Reference books, dictionaries, Multi-media, etc. 多媒体演示法、任务导向法、小组争论法Step1 Related Background Information 教 学 内 容 及 教 学

55、实 施 过 程1. Handshake A handshake is a short ritual in which two people grasp each others right or left hand often accompanied by a brief up and down movement of the grasped hands. While its origins remain obscure, archaeological ruins and ancient texts show that handshaking was practied as far back a

56、s the 2nd century BC. Some researchers have suggested the handshake may have been introduced in the Western World by Sir Walter Raleigh in service with the British Court during the late 16th century. The handshake is thought by some to have originated as a gesture of peace by demonstrating that the

57、hand holds no weapon. The handshake is initiated when the two hands touch, immediately. It is commonly done upon meeting, greeting, parting, offering congratulations, expressing gratitude, or completing an agreement. In sports or other competitive activities, it is also done as a sign of good sports

58、manship. Its purpose is to convey trust, balance, and equality. 第 12 页,共 19 页2. Business cards Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the gi

59、vers name, company affiliation usually with a logo and contact information such as street addresses, telephone numbers, fax number, e-mail addresses and website. It can also include telex, bank account, tax code. Traditionally many cards were simple black text on white stock; today a professional bu

60、siness card will sometimes include one or more aspects of striking visual design. Business cards are frequently used during sales calls visits to provide potential customers with a means to contact the business or representative of the business. Step2 Language Focus 教 学 内 容 及 教 学 实 施 过 程Text A 1. ad