商业模式创新与设计课程教学大纲英文版

1、Syllabus of BusinessModel Innovationand DesignCourse Name：BusinessModel Innovationand Design Course Code： Credits：2 Total Credit Hours：32 Lecture Hours：32 Experiment Hours：0 Programming Hours：0 Practice Hours：0Total Number of Experimental (Programming) Projects 0 , Where, Compulsory ( 0 ), Optional

2、( 0 ).School：Department of Organizational Management, School of Business Target Major：Business Administration、Course Nature & Aims Business Model Innovation and Design is an elective course for business administration major. It is the core module of innovation and entrepreneurship courses, and has a

3、n important support and auxiliary role in the business management professional training program. This course emphasizes the combination of theory and practice. On the one hand, it teaches the theoretical knowledge of business model such as concepts, connotation, innovative methods. On the other hand

4、, it discusses the application and design of business model innovation in combination with typical cases. The basic task of this course is to improve students ability to understand and apply business models. Through the learning and training of the courses, students will be able to use business mode

5、l design to achieve career development and progress in the process of innovation and entrepreneurship.、Course Objectives 1. Moral Education and Character Cultivation. Through the course learning, students can acquire the basic theory and application methods of business model, and have a comprehensiv

6、e understanding of business model related knowledge. Based on the analysis and discussion of classic cases, understanding how Chinese entrepreneurs and managers think in the process of innovation and entrepreneurship, how to overcome the obstacles encountered. This helps students establish scientifi

7、c thinking methods and the spirit of courage to face challenges in work. This course starts from the perspective of the management disciplines role in the innovation-driven development in China, and uses the business models and innovation methods of excellent enterprises as carriers to integrate the

8、 education of socialist core values into the course content and all aspects of the entire teaching process. The course emphasizes value guidance, knowledge transfer and ability training, and aims to help students master scientific methodologies, promote the establishment of a correct world outlook a

9、nd values, and build innovative and entrepreneurial thinking.2.Course ObjectivesThrough the study of this course, students qualities, skills, knowledge and abilities obtained are as follows：Objective 1. Master and be able to apply relevant theoretical knowledge of business models to cultivate busine

10、ss sensitivity. （Corresponding to Chapter 1, 2, 3, supporting for graduation requirements index 8.1）Objective 2. Be able to analyze and evaluate the current business model of the enterprise according to the actual situations. （Corresponding to Chapter 2, 4, supporting for graduation requirements ind

11、ex 3.2, 8.1, 8.2）Objective 3. Understand the methods of business model innovation and the basic steps of business model design to enhance the basic literacy and ability of innovation and entrepreneurship. （Corresponding to Chapter 4, 5, supporting for graduation requirements index 8.1, 8.2, 8.3）Obje

12、ctive 4. Have innovative thinking of business model, and can apply relevant methods and tools to practical problems. （Corresponding to Chapter 4, 6, 7, supporting for graduation requirements index 3.2, 8.2, 8.3）3. Supporting for Graduation RequirementsThe graduation requirements supported by course

13、objectives are mainly reflected in the graduation requirements indices, as follows:Supporting for Graduation RequirementsCourse ObjectivesGraduation RequirementsIndices and Contents Supporting for Graduation RequirementsTeaching TopicsLevel of Support IndicesContentsObjective 1Requirement 3： Critica

14、l ThinkingIndex 3-2Be able to use the knowledge learned to make logical analysis and judgment of problems and opinions in theory and practice.Chapter 2, 4, 6, 7MObjective 2Requirement 8：Innovation and Entrepreneurship AbilityIndex 8-1Not only have the innovation consciousness, but also have the inno

15、vation ability and the entrepreneurship ability.Chapter 1, 2, 3, 4, 5HObjective 3Requirement 8：Innovation and Entrepreneurship AbilityIndex 8-2Be able to grasp the development trend of business administration, apply knowledge to practice, and creatively solve practical business management problems.C

16、hapter 4, 5, 6, 7MObjective 4Requirement 8：Innovation and Entrepreneurship AbilityIndex 8-3Being creative and bring forth new ideas in the fierce international competitive market with professional sensitivity.Chapter 4, 5, 6, 7M、Basic Course Content Chapter 1 The definition of business model and the

17、 meaning of its construction (supporting course objectives 1)1.1 The legends created by the business model1.2 The concept and definition of business model1.3 The connotation of business model1.4 The driving factors and significance of business model innovationTeaching Requirements: This chapter intr

18、oduces the concept and connotation of business model through successful business cases such as Xiaomi and Uber, and then analyzes the driving factors and effectiveness of business model innovation in combination with the current development situations at home and abroad. This chapter requires studen

19、ts to master basic theoretical knowledge such as the definition and connotation of business models, understand the changes in the business environment of enterprises in the new era, and understand the driving force of business model innovation and its important significance for enterprise developmen

20、t and progress, thus opening students business sensitivity and their awareness of innovation and entrepreneurship.Key Points：The concept and connotation of business model, the driving factors of business model innovation.Difficult Points：How to understand the driving factors and significance of busi

21、ness model innovation.Chapter 2 Business model design and analysis tools (supporting course objectives 1, 2)2.1 The elements of a business model2.2 Main points and application of business model canvas2.3 Other business model analysis toolsTeaching Requirements: Based on the introduction of the busin

22、ess model elements, this chapter analyzes the methods and main points of the business model canvas, and discusses the specific application of the business model canvas in conjunction with related cases. In addition, this chapter also briefly introduces other analysis tools such as 7S theory and CMB

23、design methods. This chapter requires students to master the basic composition elements of business model, understand the main tools of business model design and analysis, be familiar with the main points and applications of business model canvas, and be able to combine relevant knowledge and tools

24、to analyze and judge corporate business models.Key Points：The elements of business model, the main tools of business model design and analysis, the main points and application of business model canvas.Difficult Points：The application of business model canvas, the application of other analysis tools.

25、Chapter 3 Types of business models (supporting course objectives 1)3.1 Customer model and value chain model3.2 Channel model and resource model3.3 Knowledge model and giant model3.4 Organization model and product modelTeaching Requirements: This chapter mainly introduces the main types of business m

26、odels through the combination of theoretical description and case analysis, and further analyzes the characteristics and application scenarios of various types of business models to deepen students understanding of the value and utility of business models. This chapter requires students to master th

27、e basic characteristics of different types of business models, be familiar with the basic application conditions and scenarios of various business models, understand the value and significance of business models in various industries, and be able to match the business model that suits corporate deve

28、lopment according to the specific situations.Key Points：The basic characteristics and manifestations of various types of business models, and the applicable scenarios of different types of business models.Difficult Points：The applicable scenarios of different types of business models.Chapter 4 Busin

29、ess model design method and business model evaluation (supporting course objectives 2, 3, 4)4.1 The main methods of business model design4.2 Channel model and resource model4.3 The directions of business model innovationTeaching Requirements: This chapter first introduces the main methods of busines

30、s model design, then learns how to evaluate the business model, and finally discusses the innovation directions of the business model. This chapter requires students to master some basic methods of business model design, understand the directions of business model innovation in the context of the ne

31、w era, and be able to combine relevant knowledge to analyze and evaluate the business model of the enterprises, and point out the advantages and disadvantages. Through the study of this chapter, students problem analysis ability and professional competence can be greatly improved.Key Points：The main

32、 methods of business model design, business model evaluation, and the directions of business model innovation. Difficult Points：The application of business model design methods and business model evaluation.Chapter 5 Steps for business model innovation design (supporting course objectives 3)5.1 Obta

33、in excellent genes of enterprises.5.2 Explore new value space5.3 Crack the value lock5.4 Re-create the income structure.5.5 Building a business model ecosystemTeaching Requirements: This chapter mainly introduces the basic steps of business model innovation design, and gradually deepens students und

34、erstanding of business model innovation design through knowledge teaching, case discussion, and group training. This chapter requires students to master the specific content of the five steps of business model innovation design, understand the key points and possible misunderstandings in each step a

35、nd process, and be familiar with the application of business model design in different situations, thus cultivating students business sensitivity, innovative entrepreneurial thinking and practical ability, and laying a good foundation for future career development.Key Points：The basic process of bus

36、iness model innovation design, the main points and misunderstandings in the process of business model innovation design. Difficult Points：The main points and misunderstandings in the process of business model innovation design, and the connection between the steps.Chapter 6 Business model innovation

37、 in the Internet + era (supporting course objectives 4)6.1 Changes in business thinking in the Internet + era6.2 How to discover and realize new customer value6.3 Innovation path of business model under the background of Internet +6.4 Types of business models under the background of “Internet+”Teach

38、ing Requirements: This chapter focuses on explaining business model innovation in the context of Internet +. Based on the transformation of business thinking in the Internet + era, it analyzes how companies find and realize new customer value, and further explores the innovative paths and types of b

39、usiness models in the new era and new environment. This course requires students to understand the business development background of the Internet + era, master the basic means and methods of customer value discovery, and be able to analyze the innovative path of the business model of the enterprise

40、 in combination with the specific environment and scenario. The study in this chapter helps to further improve students innovative thinking and problem solving ability.Key Points：The change trend and innovation path of corporate business model in the Internet + era. Difficult Points：Use case analysi

41、s to analyze the changes and innovation paths of business model in the Internet + era.Chapter 7 The application and thinking of business model innovation (supporting course objectives 4)7.1 The application of business model innovation7.2 The thinking of business model innovation7.3 The development t

42、rend of business model innovation and designTeaching Requirements: This chapter focuses on the application of business model innovation and further thinking of business model development. The course is mainly in the form of classroom discussions, and supplemented by simple knowledge teaching. This c

43、hapter is a summary and prospect of the Business Model Innovation and Design course. Through divergent questions and discussions, it stimulates students to think deeply about business model innovation, helps students to comprehensively sort out relevant knowledge points, and strives to enable studen

44、ts to apply the theoretical knowledge of business model innovation and design to future career development and innovation and entrepreneurship practice.Key Points：The application and development trend of business model innovation.Difficult Points：The analysis of the new trends in business model inno

45、vation in terms of Chinas basic national conditions.、Table of Credit Hour Distribution Teaching ContentIdeological and Political Integrated Lecture HoursExperiment HoursPractice HoursProgramming HoursSelf-study HoursExercise ClassDiscussion HoursChapter 1 The definition of business model and the mea

46、ning of its constructionThe legends created by the business model, the concept and definition of business model, the connotation of business model, the driving factors and significance of business model innovationThe 19th National Congress of the Communist Party of ChinaThe theory of confidenceThrou

47、gh the case of Chinas outstanding enterprise business model innovation, guide students innovative thinking and establish correct entrepreneurial values.2Chapter 2 Business model design and analysis toolsThe elements of a business model, main points and application of business model canvas, other bus

48、iness model analysis tools42Chapter 3 Types of business modelsCustomer model and value chain model, channel model and resource model, knowledge model and giant model, organization model and product model4Chapter 4 Business model design method and business model evaluationThe main methods of business

49、 model design, channel model and resource model, the directions of business model innovationWith the in-depth implementation of the strategy of strengthening the country by talents and the needs of The Times and social development, it is necessary to further improve the comprehensive quality of the

50、people and cultivate innovative talents.42Chapter 5 Steps for business model innovation designObtain excellent genes of enterprises, explore new value space, crack the value lock, re-create the income structure, building a business model ecosystem4Chapter 6 Business model innovation in the Internet

51、+ eraChanges in business thinking in the Internet + era, how to discover and realize new customer value, innovation path of business model under the background of Internet +, types of business models under the background of “Internet+”The 19th National Congress of the Communist Party of ChinaInnovat

52、ion-driven development strategyBased on the current status of Chinas Internet +, it integrates into the market background and helps students form a thinking mode that advances with the times.41Chapter 7 The application and thinking of business model innovationThe application of business model innova

53、tion, the thinking of business model innovation, the development trend of business model innovation and designThe 19th National Congress of the Communist Party of ChinaSustainable development strategyBusiness ethics and social responsibility12Group works2Total239Sum32、Summary of Experimental (Progra

54、mming) Projects No experiment (programming) session、Teaching Method. based on the concept of the teachers and students to build learning community, this course is closely around the ascension of students comprehensive quality as the goal, the teaching model adopts the Pedagogy Research + Case-based

55、Teaching Exploration + Classroom Experience + Multidisciplinary Research, which includes various methods such as teacher teaching, case analysis, class discussion, group assignments, etc. This course emphasizes case teaching and strives to enable students to apply theory to innovation and entreprene

56、urship management practice. To be specific, Chapters 1, 4 and 5 are mainly based on knowledge teaching, supplemented by some case analysis and discussion. Chapters 2, 3, and 6 focus on case analysis and discussion. Through the study of typical cases, students will deepen their understanding of key k

57、nowledge. Chapter 7 focuses on classroom discussion. In addition, appropriate homework and class presentations will be arranged in due course. 、Course Assessment and Achievement Evaluation Assessment Methods： Non-ExaminationExamination Formats：Open-bookGrading Methods： Five-level SystemCourse Assess

58、ment Content, Assessment Format and Supporting Course ObjectivesCourse Objectives（Indices）Assessment ContentAssessment Formats and Proportion（）GradingClassroom QuestioningAssignment EvaluationRoutineTestExperiment ReportTermReportTermPaperMidterm ExamFinal ExamProportion（）Objective 1（Index 8.1）The concept, connotation and constituent elements of the business model; the main types of the business model; the use of basic theoretical knowledge of the business model51520Objective 2（Index 3.2、8.1、8.2）Enterprise bu