




下载本文档
版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领
文档简介
1、ZE500 Product Launch ReferenceObjectiveTo provide historical view of the PAXs role in ZebraTo provide background information on the ZE500 product developmentTo provide positioning guidance and supporting informationZebra Confidential2AgendaPAX backgroundZE500 research and product definitionZE500 / P
2、AX4 competitive comparisonTarget markets and applicationsZE500 product features and benefits ZE500 reasons to buyPAX BackgroundZebra Confidential4Print Engines vs. PrintersPrint EnginesDesigned for 24/7 manufacturing environmentsComponent of larger systemAutomated application of labelTabletop Printe
3、rsDesigned for 24/7 manufacturing environmentsStandalone deviceHuman applies labelZebra Confidential5Print and Apply SystemsPrint enginesTypically designed by tabletop printer manufacturersDesigned specifically for print and apply applicationsPart of a larger system, not a standalone printerLabel Ap
4、plicatorsAutomation system vendor integrates pieces from multiple vendors into complete solutionDesign criteria: industrial strength, high volume, high throughput, and automationZebra ConfidentialOperating EnvironmentIndustrial manufacturing and warehouse centersFood and beverage processing dust and
5、 waterNon-air conditioned/heated spacesSystem must be designed to withstand these harsh environments while operating 24/7Electronics must be protected Zebra weaknessFans perceived as a potential failure pointZebra ConfidentialDecision Maker NeedsIntegrator/ResellerEasy to Integrate into ApplicatorEa
6、sy to Integrate into Customers Host SystemsEasy to MaintainEnd UserImage qualityIncreased ProductivityDowntime MinimizedFits their applicationBuying a print and apply system, not a print engineZebra ConfidentialPAX BackgroundRationale: Defend tabletop install baseDesign Criteria: Industry standard f
7、orm factor, fast to market, minimal engineering investmentTarget Markets: Manufacturing, WarehousingPositioning: Durability, 24/7 mission critical, seamless integrationZebra Confidential919941996199820002002200420062008201020122014Zebra Confidential9170 PAX170 PAX2110/170 PAX3 110/170 PAX4ZE500 rese
8、arch and product definitionZebra Confidential10Worldwide P/A Market11Source: CB ConsultantsP/A Market by Labeled Surface12Source: CB ConsultantsP/A Market by Industry SegmentZebra Confidential13Source: CB ConsultantsVoice of the Customer - Interviewee CriteriaEnd-userPAX users in NAManufacturing, wa
9、rehousing, food & beverage, health & beauty, automotive, pharmaceuticalSingle printer/location multi printers/locationsSalesPAX OEMs in NA and EMEAZebra employees (5+ years)VOC Key TrendsPrint engine market primary feature setReseller/Integrators concerned about form factor, ease of serviceability,
10、and integration because this minimizes their cost to serve the customerEnd Users concerned about challenges with loading, image quality vs. speed trade offs, and system uptime because they need increased productivityZebra Confidential15VOC Key TrendsZebra perception in the marketHigh quality product
11、 worthy of the Zebra nameDifficult to serviceDifficult to useNot well suited for food & beverage market due to holes in electronics cabinetZebra Confidential16 ZE500PAX4VOC Desired Product FeaturesEase of Use minimize training, increase system uptimeEasier to load ribbonImproved user interface graph
12、ic display, deported displayEase of Service increase system uptimeQuick change rollersEasy access to motors and beltsEase of Integration minimize installation time and increase print engine lifeModern connectivity options USB and EthernetEasy to integrate into P/A system tear bar location, printer d
13、epthFaster print speeds 12 ips3D CAD filesElimination of case perforations for entry into food & beverage marketZebra Confidential17Conclusion - Product RationaleDevelop a print engine that:Replaces the aging PAX4 (2004 launch)Easy to integrateEasy to useEasy to serviceImproved throughputTake share
14、from major competitorsAllow for entry into new markets18Competition and ZE500 PositioningZebra Confidential19Market Share20Source: CB ConsultantsOther category includes integrators who assembled their own printers (i.e. Domino-Mectec, Etipack, Markem-Imaje, etc)Market Share21Other category includes
15、integrators who assembled their own printers (i.e. Domino-Mectec, Etipack, Markem-Imaje, etc)Source: CB ConsultantsCompetitive LandscapeZebra ZE500Zebra PAX4Sato S84 SeriesDatamax A-ClassAvery DPMSato M84xxSeCAB PXPrint Width4” & 6”4“ & 6”44” & 64”, 5” & 6”5” & 6”4” & 6”Available Resolutions203 & 30
16、0 dpi203 & 300 dpi203, 305 & 609 dpi203, 300, 406 & 600 dpi300 dpi203 & 300 dpi203, 300, & 600 dpiPrint Speed12 / 12 ips12 / 8 ips16/ 14/ 6 ips12/ 10/ 8/ 6 ips16 ips12 / 8 ips8 / 8 / 4 ipsStandard RAM16 MB16 MB16 MB16 MB64 MB16 MB64 MBStandard Flash64 MB4 MB4 MB4 MB4 MB2 MB8 MBRibbon Capacity600m900
17、m1000m650m1000m600m600mOptional MemoryNone64MB Flash, PCMCIA, Compact FlashCompact Flash8 MB FlashCompact Flash4 MB Flash, PCMCIACompact FlashLCDGraphicCharacterGraphicGraphicGraphicCharacterGraphicRotating Display0 or 180 degreesNot Available0 or 180 degrees0 or 180 degrees0 to 360 degreesNot Avail
18、able0 or 180 degreesDeported DisplayYesNot AvailableYesYesYesNot AvailableYes22ZE500 PositioningTarget customerAutomated manufacturing and warehousing applications24/7 mission critical applicationsBenefitsIncrease operational efficiency and Decrease downtimeEasy to integrate, Easy to use, Easy to se
19、rviceFaster throughput for high speed production linesKey buying attributeSimpler operation, easier service, PAX4 replacementPlacementOEMs and Integrators of automated print and apply systemsVertical MarketsNEW! Food & BeverageManufacturingWarehousingZebra Confidential23Target markets and applicatio
20、nsZebra Confidential2425RetailManufacturingTransport / LogisticsMarketsFood & BeverageTypical PAX / ZE500 Applications26ManufacturingProduct ID / serial #sCase/carton labelsPallet labelsShipping labelsWhy a print engine?Precise placement of label on productIncreased production capacityLower labor co
21、stsTransportation / LogisticsShipping labelsPallet labelsCompliance labelingWhy a print engine?Increased production capacityLower labor costsFood & BeverageCase/carton labelsPallet labelsCompliance labeling (GS1, PTI)Why a print engine?Increased production capacityLower labor costsZE500 product feat
22、ures and benefitsZebra Confidential27ZE500 EnhancementsEase of UseRibbon loadingImproved User InterfaceDeported front panelEase of ServiceCommon architecture for 4” and 6” widthsRoller exchangeHinged electronics cabinetModular drive systemPrinthead replacementPrint line calibrationEase of Integratio
23、nDust and Water ResistancePrinter depth reducedOptimized location of peel bar3D CAD modelsFilter commandsNew applicator signal optionsImproved throughputIncreased 300 dpi print speedEnhanced connectivityStream ModeZebra ConfidentialRibbon LoadingZebra Confidential29FeatureBenefitsCompetitive Compari
24、sonSide loading supplies pathLoading is simpler, faster, and more intuitive. Simplifies overall printer operation, even for new users.Elimination of dancersRibbon is loaded correctly the first time without the risk of tearing ribbon.Fewer components to maintain/repair minimizes operating costs and d
25、owntimeCompetitive printers have complex ribbon paths with multiple interference points which can tear the ribbonCommon path on 4” and 6” print engineEnd user training is simplifiedPAX4 utilized two different ribbon paths110PAX4ZE500Improved User InterfaceZebra Confidential30FeatureBenefitsCompetiti
26、ve ComparisonGraphical DisplayCapable of displaying non-Latin characters for simpler global useUtilize character displays that are not suitable for Asian languagesNew button layoutCo-located, single purpose buttons makes menu navigation easierMulti-purpose button operation is not intuitive and requi
27、res increased user trainingCommon design with Xi4 printersMore intuitive experience for mixed printer environmentsUser interface inconsistent with other printers from same manufacturerSealed button interfaceWater and dust resistant for harsh environments like food & beverage market.High impact plast
28、ic coverProtects LCD from accidental damage reducing service downtime0 and 180 degree rotationsDisplay readable regardless of print engine orientationSato M84 display cannot be rotatedDeportable displayEasily view and modify print engine settings and status when print engine is integrated into appli
29、cator systemSato M84 display cannot be deportedZE500PAX4Roller ExchangeZebra Confidential31FeatureBenefitsCompetitive ComparisonReplaceable in 1 minute with 1 toolChanging the rollers is simple and easy for a user to do themselves helping to increase printer up-time.Able to easily clear platen wraps
30、 without damaging the platen roller which decreases operating costs.Easier to clean rollers which will result in improved print quality and media tracking.Require 20 minutes to replace a roller.All metal constructionEnsures optimal performance over the lifetime of the print engineUtilize plastic gea
31、rs that can wear over time resulting in poor print quality.Pinch and peel roller are the same partFewer maintenance kits to source, eliminate assembly errors during maintenanceUtilize different components which can be easily installed in the wrong location.Zebra ZE500Sato M84Modular Drive SystemZebr
32、a Confidential32FeatureBenefitsCompetitive ComparisonModular designAllows customer to replace entire drive system in less than 10 minutes reducing printer down time due to service.Requires up to 20 minutes to complete.Efficient dual belt designReduces number of potential failure pointsUses up to thr
33、ee beltsDPI conversionAchieved by changing one pulley and the printhead. Simpler process in the field.Requires change of belts and other components increasing conversion complexityPrecision auto tensioning beltEliminates media handling errors and print artifacts due to improper belt tension.Manual t
34、ensioning mechanisms result in improper installation and degraded printer performance.110PAX4170PAX4Zebra ZE500Dust & Water ResistanceZebra Confidential33FeatureBenefitsCompetitive ComparisonNo perforations in electronics coverWater and dust resistant for harsh environments like food & beverage mark
35、etPAX4 design included perforated electronics coverMotor enclosed in electronics cabinetWater and dust resistant for harsh environments like food & beverage marketPAX4 design included exposed stepper motorNo fansGreatly reduce the amount of debris thats drawn into the print engineCompetitors utilize
36、 fans for heat dissipation.Sealed front panel keysPrevent debris from entering front panel assembly.110PAX4ZE500Print Quality OptimizationZebra Confidential34FeatureBenefitsCompetitive Comparison3 way adjustment camSimpler and more intuitive adjustments make achieving optimal print quality faster an
37、d easier.Minimal end user adjustments make it difficult to achieve optimal print quality on all media types.Markings on adjustment cams to indicate current settingsEasily return print line adjustments back to known locations in order to maintain optimal print qualityPrint while making adjustmentsVer
38、ify affect of changes to settings faster reducing time required to achieve optimal print qualityRequire removal of ribbon to make adjustment. Increases time required to optimize print quality.Dual continuously adjustable pressure togglesAchieve optimal print quality on wide variety of media typesDis
39、crete pressure adjustments make it difficult to achieve optimal print quality on all media widths.Zebra ZE500Sato S84Detailed Program InformationAdditional ResourcesCompetitive comparisonEase of UseEase of ServiceabilityDetailed feature/benefit listTop 10 reasons to buyBeta printersAvailable May 1, 2012Customer beta sites Marketing photos and videosMRRNA, EMEA = June 28, 2012AP
温馨提示
- 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 2025年广东工贸职业技术学院高职单招(数学)历年真题考点含答案解析
- 2025年03月上海同济大学电气工程系广招海内外英才公开招聘笔试历年典型考题(历年真题考点)解题思路附带答案详解
- 2025年山西经贸职业学院高职单招高职单招英语2016-2024历年频考点试题含答案解析
- 2025年山东工业职业学院高职单招职业技能测试近5年常考版参考题库含答案解析
- 2025年宿迁泽达职业技术学院高职单招高职单招英语2016-2024历年频考点试题含答案解析
- 2025汽车行业营销策略与展望
- 胃管插管管道护理
- 新发展英语(第二版)综合教程2 课件 Unit 5 Encouragement
- 人教版数学第二单元百分数(二)提升检测训练(单元测试)六年级下册
- 广东省汕头市潮阳区达标名校2025届初三下学期精英联赛英语试题含答案
- 2025年江苏省安全员B证考试题库附答案
- 科级试用期满工作总结(4篇)
- 历史-安徽省蚌埠市2025届高三年级第二次教学质量检查考试(蚌埠二模)试题和答案
- 2025年从大模型、智能体到复杂AI应用系统的构建报告-以产业大脑为例-浙江大学(肖俊)
- 2025年浙江省金华市中考一模数学模拟试题(含答案)
- 外研版(2025新版)七年级下册英语期中复习:Unit 1~3+期中共4套学情调研测试卷(含答案)
- C语言程序设计第5章--循环结构程序设计
- 人教版八年级上册:《芦花荡》课文原文
- 超星尔雅学习通《婚恋职场人格(武汉理工大学)》章节测试附答案
- ISO9001质量管理体系培训(共60页).ppt
- (完整版)PHQ-9抑郁症筛查量表
评论
0/150
提交评论