中级剑桥商务英语第九单元答案

1、BrandingReading: What s that smell2(P86)(1) B (2) G E C (5) A (6) F DSpeaking:Discussing branding3(P86)One thing that interests me about this is that smell can have such an effect on humans.One thing that surprises me is that ScentAir s turnover has quadrupled as a result.Grammar:Relative clauses1(P

2、88)(1) which (2) when (3) who (4) whose (5) why (6) where2(P88)We re a Swedish company which has controlling shares in three subsidiaries and a large stake in one smaller division. It is recommended therefore that wefocus our financial interests on the smaller subsidiary, which incidentally is also

3、based in Sweden.3(P88)(1) defining (2) non-defining (3) commasThe sentences in the text on page 87 containing relative clauses are those which were completed with A-G in exercise2 on page 86. If students seem unsure, tell them that if there is a comma it will be non-defining.Defining:.that his grand

4、mother used to make.who walk around reception will get a whiff of a chocolate chip cookie.when it began 12 years ago.why so many companies are now associating brands with a scentNon-defining:.which typically includes more than six smells.where the odour of waffle-cones were released into the air to

5、encourage visitors to an out-of-the way ice cream shop.whose recently-introduced cell phone keypad was lavender-scentedthat4(P88)Let me introduce you to Davidwho s the director of our companyThis is the main factory where we produce car parts.This is our last product which is also our biggest seller

6、.The company had a turnover of about a million euros in 2004 when it was founded in 2004.5(P89)I work for a companywhich produces software .I study at a collegethat specialises in business courses.The best kind of boss is someone who doesn t interfere .6(P89)My company, which is based in Sydney, has

7、 offices all over the world.Mrs Sayers, who s waiting in reception, says she has an appointment with you.The man, whose briefcase we found last night, called this morning to see if we had it.The report, which I ve just finished, is in your in-tray.Reading:Chinese luxury obsession7(P89)which-wherewha

8、t-whowho s whosewhere,(delete comma)when-whywhose whichwhy-wherenowadays,(delete comma)Getting throughListening:Automated voicemail systems2(P90)GH LoansThe caller presses 2 because he wants to speak to an operator.The caller reaches 3 on the scale before he puts the phone down because the system us

9、es speech recognition technology which requires him to answer Yes or No.3(P90)Abi KayeTI366221 st April 1981loan early last monthstatementfive thousand euros09fourVocabulary:Telephone words4(P91)unavailable/takeholdput/throughOnetakebear with meput(you)on holdcall(you)backSo that wassuit5(P91)Let me

10、 call you back later.Let me read that back to you.I mjust looking up his number on the conputer./I mjust looking his number up on the computer.Do you mind if we put the meeting back to Tuesday/ Do you mindif we put back the meeting to TuesdayWe ll bring the schedule forward by a week./ We ll bring f

11、orward the schedule by a week.Hold on a moment. Sorry, the battery on my mobile is about to run out.Sorry, he s tied up with something at the moment. Can I helpIm just putting you an hold for a moment.Speaking:Making phone calls6(P91)Student A s messageCaller:Mr/Ms JakuczikMessage:He/She rang to pos

12、tpone meeting with Mr Vathone on 24th inHong Kong, ChinaAccount number:YE99-087Call back at:7Pm(US time).Student B s messageCaller:Mr/Ms JinshanMessage:He/She paid $3,760 into account, but it isn t on this month statement.Account number:HIE364 4756Call back at:students decide time on 980 765 55 44Re

13、ading:Email marketing2(P92)B (2) B (3) AWriting:Correcting and rewriting5(P93)emailcapitalsspam(or)email newslettersimportantsubjectinbox6(P93)-With emails to people you don t know, use formal expression such as Dear，I am writing to，1100k forward toOrganise your emails into folders.Send many attachm

14、ents in separate emails.Only cc emails to someone else when it s really necessary.7(P93)The person broke the following rules:He/She didn t check for things like spelling, grammar and formality(eg recieved/I look forward to see you then/Hi ).and 4 He/She used capitals and marked it IMPORTANT!The subj

15、ect line wasn t short and clear.8(P93)Dear Mr kay,Further to your message regarding next week s brand development meeting, I can confirm that I will be able to attend. Please also find attached ScentAir s latest proposal, which we can discuss in more detail next week.I look forward to seeing you.Bes

16、t regardsJohn TaylorWriting Test: Part TwoExam practice(P94-95)A report.A representative from a market research company carrying out research.A soft drinks company.The information in the handwritten notes is always essential in this type of question. With the pie charts, students will need to summar

17、ise the main trends indicated rather than list every figure given. With thebar chart, students should summarise the overall indication of preferences and not worry sbout quoting exact percentages.Report on findings from focus group researchIntroductionThe aim of this report is to make recommendation

18、s based on findings from ten focus groups.FindingsFirstly, nearly three-quarters of responses to the cherry flavourwere very positive with only 7%being neither positive nor negative about the product.Onthe other hand, about two-thirds said they disliked the strawberry flavour because of the sugar and artificial taste.Finally, with regard to the normal and diet versions, approximately 20%more people preferred the diet cherry version and nearly three times as many preferred the diet