新北师大版 选择性必修第二册Unit 6 LESSON 3 THE ADVERTISING GAME 精简版

1、Lesson 3 Unit 11 The Advertising GameBe CreativeJust do it. 只管去做吧! Be CreativeWe lead. Others copy 我们领先，他人仿效。 （理光复印机） Be CreativeObey your thirst. 服从你的渴望 （雪碧） Be Creative只溶在口，不溶在手（MM巧克力）M&Ms melt in your mouth, not in your hand.Be CreativeGood to the last drop 滴滴香浓，意犹未尽。 （麦斯威尔咖啡） Be CreativeNot all

2、cars are created equal.并非所有的汽车都有相同的品质。(三菱汽车)Fast readingA. The advantages and disadvantages of ads B. The development of advertisingC. The effect of ads on our lifeD. Peoples attitude toward adsWhat is the passage mainly about? Read again and summarize each paragraph with a complete sentence.Para.1P

3、ara.2Para.3Para.4Para.5Careful readingFind out key information about the features of ads in different periods of time!Classic ads give information about finding certain products.Ads attract and hold the attention of the public by pictures or the words of experts.Modern ads combine the highest standa

4、rd of design with ideas linked to the products.Todays ads use humor as well as new and unusual ideas to surprise people.Contemporary / public ads aim to make contributions to society.Classic adspictures words of expertsvisually attractive adsModern ads design ideas Todays ads humor new and unusual i

5、deas Contemporary / public ads The Development of AdsWhy did they need a change /improvements?1. Classic ads2. visually attractive ads3. Modern ads4. Todays ads5. Contemporary / public ads Reason:Reason:Reason:Reason:They might not be suitable when there are products and services in direct competito

6、n with each other.This is not enough to be noticed in a modern city. People are used to seeing high standards of visual design.Repeating old ideas is not a successful approach.Not all advertising is about selling products and sers for a fitnon-profitEnjoy the advertisements and put them in the suitable places.Paragraph 1Paragraph 2Paragraph 3Paragraph 4Paragraph 5Voice your opinionDo you think advertising actually works? Have you ever bought anything be