《商务英语写作》课件Homework and kyes for L10

1、Persuasive Letter Lecture 10 Question One What is the Definition of Persuasive LetterI. Definition of Persuasive Writing1. Persuasive Writing It is the use of written language to make a reader accept a message that the writer intends to deliver and then act according to the message. Question Two Kin

2、ds of Persuasive WritingIII. Understanding of Persuasive Writing A Persuasive message is solicited(恳求) when it is responding to a readers request for information. In this case, the reader is willing to be persuaded. On the other hand, a persuasive message is unsolicited when it is written and sent o

3、ur without being asked by the reader.Solicited persuasive writing is easier than unsolicited one, for the readers expectation is known to the writer. For unsolicited persuasive writing, the challenge involves how to capture the readers imagination by appealing to a particular audience. Question Thre

4、e Formats ofPersuasive LettersIII. Formats of Persuasive LettersAIDA format is a useful one to sell an idea or a product.A Attention First of all you need to get the attention of your readerI Interest Next, you need to explain the advantages and benefits of your idea or product.D Desire Then, you ma

5、y arouse your readers desire and convince the reader of your idea or product.A Action Last, you need to encourage your readers to take action in order to get the product Question Four Ways to PersuadeIV. Ways to PersuadeThere are three main ways to persuade people.1. We can use our credibility, repu

6、tation, expertise and past achievements in order to make someone come round to our way of thinking. 2. A second way is to appeal to the emotions, such as fear, anger and pride, this can be quite effective if used in the right situation.3. The third way is to use logical arguments based on facts. Thi

7、s is very common in business writing. Typical arguments will use statistics, examples, past experience, comparisons and son on to persuade. Question Five Home workEx.1 Multiple choice1.Which of the following statement is not true?A. There are four types of writing: persuasive, expository, narrative

8、and descriptive.B. You must know the product or service being sold thoroughly before writing a sales letter.C. When writing a sales letter, you should specify a real selling point.D. Unsolicited persuasive writing is generally easier than solicited message. 2. When writing a sales letter, you should

9、 _.A. know your audienceB. be clear and conciseC. Establish credibility and develop rapportD. Focus on the benefits the reader can getE. All of the aboveEx.1 Multiple choice3.The essence of sales messages is _.A. influence B. persuasionC. deceitD. authority4. A good sales letter should be able to _.

10、 A. get attentionB. arouse interestC. prove benefitsD. motivate actionKeys to Exercise1I. Multiple choice 1. D 2. E. 3. B 4. ABCDEx.2 RearrangementRearrange the following sentences in an appropriate order to form the body of a four paragraph sales letter. A. Why wait? Come and buy the machine, right

11、 now. Each days delay cost you money. B. In addition, within one year of your purchase of the air-conditioning, we will take care of fixing repairing, or even replacing it if there is anything wrong. C. And if you would like to spread the cost, you have three years to pay up. D. The price of the air

12、 conditioner is very competitive, five percent lower than that of similar products in the market. E. Tests in over 100 business offices have proved that Luck air conditioners can do this. F. As the increased staff efficiency means greater profits for your business organization, the Luck air conditio

13、ner will consequently pay for itself within a limited period of time.G. How would you like to increase the efficiency of your offices staff by ten percent this summer?TranslationPart A1. We have pleasure in sending you a copy of our catalogue, which includes details and prices of our complete range

14、of telephones.2. We would particularly like to draw your attention to our new set of greeting cards, which you will find on page 85 of the catalogue.3. Reserve your car now and let us take the worry out of your travel arrangements. Part B1. 你可以免费使用两周我们新开发的手机。2. 给产品受到国内外消费者的赞誉和青睐。3. 该项产品是我们最新的技术成果。 Keys to TranslationPart A1. 我们跟高兴为您献上一份我们生产的电话目录，这里面包括各类电话的详细说明及价格。2 特别希望您能注意下目录第85页一系列新的贺卡。3. 请现在就来租车，让我们带走你旅途中的烦