电子商务英语9

1、Key point: useful terms and definitions of e-commerceDifficult points: prescribing the features of an organization and products 共二十七页Requirement By the end of this lesson, you should be able to have a good command of e-commerce terms given in the lesson writing a brief introduction to an organizatio

2、n or products useful words and sentences By the end of this lesson, you should be able to summarize the article of Amazons Future, and give your own opinion on it discuss the issue of the Internet finance共二十七页 Amazons Future Abstract: Amazon has swiftly become the most disruptive company in the medi

3、a and technology industries. It wouldnt be going big or going home, but going very long in the future. Key words: Amazon; Kindle; e-books共二十七页New Wordsclunkya.笨重的rhetoricn.修辞；豪言壮语；花言巧语long-rumoreda.传闻已久的unveilv.暴露；揭幕slicklyad.巧妙地；自如地；灵活地swiftlyad.飞快地共二十七页disruptivea.颠覆性的tent-polen.支柱infrastructuren.

4、基础设施infrastructure-as a service, or IaaS云计算的一种服务模式，其作用是将虚拟机或者其他资源作为服务提供给用户。bullisha.看涨的Gadget Lab连线杂志官方网站的一个新闻博客，介绍最新、最酷的电子设备curiousa.好奇；疑问skepticala.怀疑的rumorsn.传闻；谣言共二十七页identificationn.鉴定；身份证awesomea.使人敬畏的；可畏的anecdotal a.轶事的；爱谈奇闻轶事的head-to-head a.势均力敌的；比分咬得很紧的template 模板analogn.类似物Radioheadn.收音机头；

5、本文指英国的一个摇滚乐团vanityn.虚荣；浮华a.共二十七页crapn.废物；垃圾streamingn.串流optimal a.最佳Funny Or Dien.网站名笑，不然就去死cross-licensing交叉许可plain-vanillaa.纯香草；普通的；平淡的tandemn.a.串联(chunlin)；in tandem 合伙地；联合地共二十七页Sentence Explanations1. The Nook Color showed that there were alternate paths to win in the tablet market, other than b

6、ecoming an OEM for Android or Microsoft or trying to go head-to-head against Apples iPad.Nook Color的经历表明，除了称为安卓或微软的原始(yunsh)设备制造商，或是试图与苹果的iPad硬碰硬，还有其他途径可以赢得平板电脑市场。other than 并列连词，除非。它在这里使得它后面的两个并列的动名词短语becoming an OEM for Android or Microsoft 和trying to go head-to-head against Apples iPad 与前面的名词path

7、s 相连接。共二十七页2. Amazon wouldnt be going big or going home, but going very long indeed. 亚马逊应该不会选择做大做强，或仅专注于国内市场(shchng)，而是会着眼于一个十分长远的目标。be going big, be going home, be going very long indeed中的go, 意为：变为；成为，系动词，构成主语+系动词+表语结构共二十七页Skill TrainingBrief Introduction Brief Introduction 简介，英文又称为Short Guide。简介是就

8、某个事物、产品、事件以及组织机构的一种概括性记述。要求内容真实客观，文字简明扼要，朴实无华。 简介这种文体与以后要讲的广告文体都是向读者传达信息，并在所传达信息的内容上有相同之处。但广告更注重商业效果，利用各种修辞手段，说服、煽动读者认同广告内容并采取行动加以响应。所以广告的结构一般包括：标题、正文、随文和口号。而简介在内容上仅是对所介绍的事物、产品、机构等做概括的客观陈述，或详细(xingx)的描述。让读者了解它的内容，并不一定劝说读者做出响应。简介的结构主要包括标题和正文两个基本点部分。共二十七页Birmingham: a European City in the Heart of Eng

9、land Located in the Heart of England, Birmingham is the United Kingdoms second city, with a cosmopolitan population of over three million. Historically. Birminghams prosperity and growth were associated with the Industrial Revolution in the nineteenth century. Today. Birmingham remains an important

10、commercial and manufacturing city,共二十七页 but its industrial heritage is complemented by all the cultural, sporting and leisure opportunities you would expect of a major European city. Whether you are traveling by air, road or rail, Birmingham is easily accessible. Many of our international students t

11、ake advantage of the excellent flight connections from Amsterdam. Paris and Frankfurt to travel direct to Birmingham Inter- national Airport from all over the world. London is just 100 minutes away by train, and major tourist attractions, such as Shakespeares Stratford- upon-Avon, are close at hand.

12、 共二十七页 University of Surrey Profile Established by Royal Charter in 1966, the University of Surrey has a teaching tradition and research standing out of proportion to its age and comparatively small size. Its undergraduate courses are designed to meet the UK national need for able, well-trained grad

13、uates to take responsible roles in industry, commerce or their chosen profession a need reflected worldwide. 共二十七页 A strong focus on relevant and innovative research and teaching programmers, wide-ranging professional/industrial links and interaction with research institutions worldwide have establi

14、shed Surreys reputation as an international university. There are currently some 7.000 full-time students at the University of Surrey, in subject areas within Engineering, Science. Business/Management. Social Sciences, Health/Medical Sciences and Performing Arts. About 15% of these are from overseas

15、, 112 countries currently being represented amongst its student body. Surrey is consistently in the top three UK universities in its annual employment record. 共二十七页 Facilities The University of Surrey has modern specialist laboratories, studios and equipment together with a well-stocked library and

16、a large computer unit. Lectures take place in central lecture theatre blocks, all with modern audio-visual aids. The Students Union organizes a wide range of recreational, sporting, social, cultural and hobby societies in its centrally located building. On the University site are a bank, launderette

17、, hairdresser and several shops. Close by are a well-equipped sports hall and a large outdoor playing field area. 共二十七页 Accommodation and Welfare Several residential courts exist on the University campus, with quiet, single study-bedrooms. A further self-catering residential complex is situated some

18、 two miles away. All single international students are offered University accommodation throughout the normal duration of their courses. The courts have kitchen areas, so students can cater for themselves or take advantage of the many restaurants and snack bars throughout the campus. Well-developed

19、student support services exist, including English Language Institute. 共二十七页 Welfare, Health and Counseling Services, a Careers Service and an International Office which can assist with problems particular to the international community. Location Surrey is a small, modern university with a beautiful

20、campus on a hill overlooking Guildford, the attractive county town of Surrey, just 30 miles south west of London. There are fast road and rail links with London. Surrey is a beautiful place to live and study, but close to the capital city, and within easy reach of many places of interest.共二十七页 阅读以上两

21、个范例可以看出，简介的标题一般直接点题，朴实无华。如果是某个公司的简介，通常包含该机构的性质、历史、规模、地理位置、经营范围、商品特点、经营理念等等。英文表述多用简单句，谓语动词也多是最常见的、最基本的词汇。如：Located in the Heart of England, Birmingham is the United Kingdoms second city, with a cosmopolitan population of over three million. Historically. 该句就是一个最简单的主语+系动词+表语的句型。在这个句型的前面有一个分词短语，在这个句型的后

22、面有一个介词短语，合在一起，就将这个城市的地理位置、规模、人口(rnku)等等内容表述出来。共二十七页Useful Words and Sentences 1. 有关企业的性质 Our company is a enterprise. 本公司(n s)是一家国有企业（集体、乡镇、街办、校办、院办、私营、股份制）state-owned nationalcollective townshipneighborhood school-operatedcollege-operated university-operatedprivate joint stock system共二十七页 Our compa

23、ny is a joint venture. 本公司(n s)是一家 企业。（中美、中英、中澳、中日、津港、津台）Sino-foreign Sino-AmericanSino-British Sino-AustralianSino-Japanese Tianjin-HongkongsTianjin-Taiwans Our company is an enterprise solely owned by investor. 本公司是一个 商独资企业。（美、德、法） foreign American German French共二十七页2.有关部门(bmn)企业的经营范围 XXX Company

24、is a state-owned enterprise specializing in . XXX公司是一家国营企业(u yn q y)，专营 。（皮革制品、土特产品、日用工业品） household electrical appliances leather garment daily use industrial goods local specialty The company deals in the import and export of . 该公司经营 （床上用品、工艺品、保健品）进出口业务。 glass ware bed clothes arts and crafts heal

25、th products共二十七页 3.有关(yugun)产品性能和特点的介绍soft and light 轻揉松软neither too hard nor too soft 软硬适中comfortable and easy to wear 穿着舒适轻便(qngbin)high purity 高纯度crease- resistance 防皱drip-dry 快干high resilience 富有弹性good heat preservation 保温性好extremely efficient in resisting heat 耐热性强共二十七页low noise level 低噪音low po

26、wer consumption 耗电省economy and durability 经济耐用(niyng)long performance life/ durable in use/ durable service 经久耐用reliable/ dependable performance 性能可靠easy to use 使用方便easy and simple to handle 操作简便simple in operation and maintenance 易于操作和保养convenient to cook 烹制简便cool in summer and warm in winter 冬暖夏凉fine (in) workmanship 做工精细exquisite traditional art 传统工艺共二十七页Reading Materials (A)Chinas Brick-and-mortar Banks Launching a Counter-attack against The Assault from Internet HeavyweightsAbstract: In a bid to staunch the outflow of bank deposits into high-yielding online investment prod