2021地产项目春节系列（牛年如意主题）活动策划方案-46P

1、2021新 | 春 | 不 | 打 | 烊牛年如意e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F16

2、19F72B97633CB活动背景ACTIVITY BACKGROUND新春包装NEW YEAR PACKAGING新春活动SPRING FESTIVAL ACTIVITIESONE.TWO.THREE.e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F5

3、67D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB活动背景壹e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E55

4、5AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB年，是中国人心中最隆重的节日也是最重要的团圆佳节时刻，拥抱新年Share new years day with family and neighborsA deeply rooted sense of ceremonyA reexamination of folk cultureA new and diversified Spring Festival与家人、邻里一起分享浓浓新年味一份扎根心底的仪式感一次民俗文化的重新审视一席新潮

5、多元的新春年味New year is the most grand festival in the hearts of Chinese peopleIts also the most important reunionEmbracing the new year年 nin e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D1

6、50824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CBe7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430

7、C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB让我们一同探寻新年里的美好瞬间感受平凡生活里的美好和诗意e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6

8、B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB贰新春包装e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D1508

9、24C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB室外氛围包装场内售楼外入口门头装饰e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4

10、D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB室外氛围包装场内售楼外门头和园区灯杆悬挂红灯笼e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E

11、719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB室外氛围包装营销中心外部的数树木绿植挂制不织布红色灯笼，营造新春氛围。e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5

12、703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB室外氛围包装场内售楼外摆放福字、迎新春的立体字，突出节日气氛e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646

13、AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB室内氛围包装场内售楼处放置梅花树，树上装饰福字和红灯笼，树下地面铺满红包，炮竹，金元宝e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713

14、CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB室内氛围包装场内售楼处玻璃门和窗户，装饰窗花，增加氛围感受e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36A

15、C8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB室内氛围包装场内售楼处前台装饰中国结和拉花，谈判桌摆放桃花摆件叁e7d195523061f1c01bc539b90b65f09aca9bc726a

16、3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB新春活动牛年如意CHINESE NEW YEAR赏民俗过潮年寻年味特辑篇Chinese New Year

17、Celebration is the most important celebration of the year. Chinese people may celebrate the Chinese New Year in slightly different ways but their wishes are almost the same; they want their family members and friends to be healthy and lucky during next year.2021e7d195523061f1c01bc539b90b65f09aca9bc7

18、26a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB赏民俗致敬传统民俗文化寻味记忆中的年味洋溢浓郁新年气息的习俗点滴赋予春节新的内涵e7d1955230

19、61f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CBe7d195523061f1c01bc539

20、b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB绳|艺|编|织一岁一相见e7d195523061f1c01bc539

21、b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB绳|艺|编|织CHINESE NEW YEAR现场利用各种材料、彩色

22、的绳子手工编织出一份年味e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB

23、巧|手|剪|纸一岁一相见e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB

24、巧|手|剪|纸CHINESE NEW YEAR于特色的民间艺术与独特的文化底蕴中，亲手剪出一份新年的礼物与心愿吧e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5

25、E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB趣|味|草|编一岁一相见e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5

26、E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB趣|味|草|编CHINESE NEW YEAR这份亲近自然的温馨，带给家人与孩子快乐点滴e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F4

27、2EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB指|尖|面|塑一岁一相见e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F4

28、2EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB指|尖|面|塑CHINESE NEW YEAR指尖上塑出的百态人生，彩色面泥里构筑的艺术世界，邀您一同探索e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C72

29、6430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB年|初|五|迎|财|神一岁一相见e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D15082

30、4C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB年|初|五|迎|财|神CHINESE NEW YEAR现场参与印刷木版画财神过潮年当新年佳节与时尚潮流相遇寻迹一份新潮多元的新春年味e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC54

31、6C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CBe7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46

32、D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB潮|拍|新|春腔调里过潮年e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F4

33、6D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB潮|拍|新|春CHINESE NEW YEAR现场邀请专业拍摄团队，以全家福、情侣照、闺蜜照、个人写真四种形式，为您定格美好瞬间e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393

34、223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB匠|心|物|语腔调里过潮年e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D39

35、3223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB匠|心|物|语CHINESE NEW YEAR现场邀请专业占卜师，用一次开年星座占卜互动，唤起新年的美好愿景e7d195523061f1c01bc539b90b65f

36、09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB福|抱|花|桶腔调里过潮年e7d195523061f1c01bc539b90b65

37、f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB福|抱|花|桶CHINESE NEW YEAR现场邀请花艺师教学制作新春福桶寻年

38、味寻找记忆中的年味开启一场年味食足之旅e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B

39、97633CBe7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB打|年|糕

40、年味食足e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CB打|年|糕CHI

41、NESE NEW YEAR现场体验手打年糕e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F7

42、2B97633CB冰|糖|葫|芦年味食足e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72

43、B97633CB冰|糖|葫|芦CHINESE NEW YEAR现场制作迷你冰糖葫芦e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20

44、672F9FDC2C2F9F1619F72B97633CB风|味|糕|点年味食足e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B206

45、72F9FDC2C2F9F1619F72B97633CB风|味|糕|点CHINESE NEW YEAR现场制作美味的糕点特辑篇情人节特辑元宵节特辑e7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707C5D393223713CC8DD27123EF48A81803B5A1BFF3646AC546C23D4B23F46D5703AE6DAEEEE7BB41433C5E719609FF6B4D150824C726430C900FD65BD5A885CC5A60F567D6E555AF78F42EDE0C6499EF76DBF98B4ECE17A290B5E575AD1F0489B20672F9FDC2C2F9F1619F72B97633CBe7d195523061f1c01bc539b90b65f09aca9bc726a3a4adba8C9E45B38E36AC8707