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1、 To understand the major process of preparing, delivering and ending a successful presentation. To share with you of some useful tactics when you are giving a presentation.第1页/共40页Todays agenda Starter-Communication Preparing your presentation Ending your presentation Delivering your presentation第2页

2、/共40页Starting-Communicating Creating & delivering an effective presentation requires a basic understanding of the Communication process Human nature is to assume that when we communicate we do so effectively and that if anything goes wrong then it is responsibility of the recipient/audienceThis

3、is known as the:Egocentric(自我中心的) Communication model第3页/共40页Therefore in an ineffective presentation: A presenter decides what he wants to say and how he wants to say it with no regard for the characteristics of the audience The speaker attached too much significant to their own role in the communi

4、cation process Presenters often forget thatWhen communicating to an audience there is high chance that a message will not be fully understood第4页/共40页 Interactive Communication breakdownEncodes(编码) the messageWhat the presenter thinks he saysWhat the presenter actually sayswhat the receiver thinks he

5、 sayWhat the receiver actually sayDecodes(解码) the messagewhat the receiver thinks the presenter sayswhat the presenter thinks receiver saysThere is a total 6 chance for a communication breakdown. This has not even taken into consideration communication problems brought about the language or not-face

6、 to face presentations 第5页/共40页Summary of Starting Communication is a complex process It is up to the presenter to check that the message has been received, understood and interpreted correctly Egocentric Communication often fails to deliver the intended message Translation the encoded message will

7、greatly reduce the chance of misinterpretation(曲解) and misunderstanding第6页/共40页Preparing for your presentation Structure Aim Audience Profiling第7页/共40页GreetIntroduce SelfAimOutline TalkMain PartsSummary&ConcludeInviteQuestion Your aim is what you want to happen as a result of the presentation It

8、 must be defined before you start your preparation第8页/共40页 Before planning the content and style of your presentation you will need to analyze the audience you will be presenting to.FormalCo-operativeAssertive (武断的)InformalDirectiveReflectiveEmotiveSupportivePeoples personalities can be broken down

9、into the following 4 types第9页/共40页 Your tactics when facing different audience: Emotive(情感型): people orientated and highly sociable Characteristics: Animated, Spontaneous, unstructured and welcome change, dont like detail Advice: Keep presentation short and at overview level Supportive(支援型): High in

10、 social ability, low in dominance(统治) Characteristics: Loyal, steady reliable good workers Advice: Avoid being uncaring/aggressive, Stay away from change第10页/共40页 Your tactics when facing different audience: Directive(指示型): high in dominance, more formal Characteristics: Aggressive, intense, pushy A

11、dvice: Stick to facts. Cover each point clinically (客观地) Reflective(沉思型) : low in dominance, more formal Characteristics: Precise, questioning, aloof(孤僻), scientific.Occupy product related jobs, scientists and engineers Advice: Supply lots of detail and support information第11页/共40页 Your tactics when

12、 facing different audience: If you know who is the decision maker, than aim the presentation at him/her If not, your best strategy is to prepare for a directive audience personality第12页/共40页 In order to give a fully effective presentation your style, content and aim should be directed towards a targ

13、et audience. Only when you have profiled the prospective audience, you can start preparing your presentation第13页/共40页 Introduction & Beginnings Rhetorical Questions Signposting第14页/共40页 The beginning of a presentation is very important Good opportunity to build rapport and gain their attention/B

14、reaking the ice: Ask a question Joke Picture/Slides/Media Tell a Story State a problem Let audience to introduce himself第15页/共40页 A rhetorical question is asked to increase interest amongst the audience but an answer is not expected In order to break up a presentation you can present your ideas as q

15、uestions rather than a series of direct comment sand ideas Question will involve your audience. They also make your presentation sound more conversational and create anticipation in the minds of your audience第16页/共40页Question:. Emphatic StatementSo, just how bad IS the situationcataSTROphicSo, just

16、how difficult IS itimPOssibleSo, just how sure AM I that we can do itpOsitiveSo, just how competitive ARE WEunBEAtableSo, just how good ARE the resultsspectacularSo, just how small IS the risknEgligibleSo, just how new IS this technologysTATE of the art第17页/共40页 Technique to show where one part of a

17、 presentation ends and when a new one starts Breaks up the presentation and makes it easier to follow Especially useful in longer presentations to summarize a certain point or to draw a conclusion第18页/共40页An example to deliver a long speech with several major points:I am going to talk to you today a

18、bout.So lets start by looking atOk, thats all I want to say about this point.Now lets move on to Before going on, Id like to mention thatOk finally Id like to turn toSo to sum up First SecondThirdThenNextRight, Let stop there第19页/共40页 Introduction: A good opportunity to break the ice with the audien

19、ce/build rapport Rhetorical questions: A good way to increase the audiences attention. Signposting: Breaks up a presentation, allow the audience to know when one part ends and another one finishes第20页/共40页 Summary or conclusion Question and Discussions Handling Questions第21页/共40页 Summary(摘要): Restat

20、es/Reviews key points which audience must understand and remember (informative presentation) Contains no new information and is short, strong, clear Conclusion(结论): Can contain recommendations/ Suggestion/ calls for action May contain new and important information States the logical consequences of

21、what has been said (persuasive presentation)第22页/共40页 Question: Implies audience is less expert than the speaker Beware of “ no question” scenario ( have one or two questions to ask the audience) Remain in control Discussion: Give the impression of equality and more diplomatic Still need to control

22、the discussion第23页/共40页 A good presentation can be ruined by a poor question and answer session Before you presentation you should prepare yourself for any possible questions and think carefully about suitable answers. Types of question: Good question: Thank person for asking them. They will help to

23、 your message across the audience. Unnecessary and irrelevant question You have already given this information or this is not a question that you feel to be covered in this presentation. Point this out, answer briefly again and try to move on第24页/共40页ExercisePut the following responses into 3 groups

24、:Responses to good question, unnecessary & irrelevant questionsdifficult questions第25页/共40页1. Im sorry, I dont know that off the top of my head2. Thats an interesting point, can I get back to you on that later?3. I think that I answered that earlier.4. Good point5. Interesting, what do you think

25、?6. Well as I said7. Im afraid Im not in the position to comment on that8. Im glad you asked that.9. Well as I mentioned earlier10.To be honest, I think you raised a different issue.11.Thats a very good question.12.Im afraid that I dont have the information with me.第26页/共40页The answerGood 4, 8 ,11Un

26、necessary& Irrelevant3, 6, 9, 10Difficult: 1, 2, 5, 7, 12第27页/共40页 Introduction to Visuals Visual Aids: Dos and Donts第28页/共40页Research has shown:The impression made by the visual aids is about 15% of the overall impact.Speaker is backed by visual aids:Show a process more easilyHelp people to und

27、erstand and recall figures Create memorable image in the mindMake abstract ideas such as trends, more concrete第29页/共40页Dos Choose color, font, typeface carefully Face the audience as much as possible Keep visual aids as clear as possible Use a pointer wherever possible Number your slides and ensure

28、you have a content and summary slideDonts Dont put up so much information at a time Dont block the audiences view Dont start a presentation without being very familiar with your slides第30页/共40页 Controlling Presentation Nerves Body language Communication第31页/共40页 When speaking in public our bodies na

29、turally with into a “Fight” mechanism Adrenaline (肾上腺素)will be pumped into your system. The following situation always happen: Legs wobble and unintentional movement occur Body temperature will increase, sweaty and suffer from a hot forehead Feel stressed, stumble over your words making you speak a

30、lot faster Voice goes dry and you become dehydrated第32页/共40页 Effective and deeply breathing Dressing, control the body temperature Stand stable, stop unnecessary movement Hold your hand, put them a little bit under your chest第33页/共40页 You will need to be aware of your body language from the moment y

31、ou stand up until your presentation is completed People form 90% of their opinion of someone in the 1st 90 seconds A brilliantly prepared presentation can be ruined(荒废) if accompanied by negative or hostile(敌对的) body language第34页/共40页 Eye contact Essential, try to involve the whole audience Face shown has a correct zone for positive eye contact Distance Mov

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