欧洲泳装市场分析

1、Introduction to the Swimwear Market泳衣市场的介绍Alexandra SuhnerAgenda日程 Swimwear Market 泳衣市场泳衣市场 The Consumer 消费者消费者 Key Brands主要品牌主要品牌 Bestsellers 热卖品热卖品 Marketing and Promotion 营销与推广营销与推广 Trends 趋势趋势 Research: Just Style and Mintel Please note that the images and facts in this lecture are copyright pro

2、tected and cannot be used for any commercial purposes or distribution. 请注意：此次讲座所含图片和文字均受版请注意：此次讲座所含图片和文字均受版权保护，不可用作任何商业目的和转发。权保护，不可用作任何商业目的和转发。The Swimwear Market泳衣市场泳衣市场Sink or swim: the swimwear market to 2014沉没或沉没或“游泳游泳”：20142014前的泳衣市场前的泳衣市场 The fall-out from the global credit crunch is likely to

3、 have an adverse effect on the clothing industry for some time. 全球金融危机未来还会对服装产业产生负面影响全球金融危机未来还会对服装产业产生负面影响 Overall, it could lower world swimwear growth between 2008 and 2014 from 5.32% to 1.69% and leave the world market at retail worth US$13.25bn rather than US13.85bn, according to a new report fr

4、om just-style. 据据just-stylejust-style的新报告显示，的新报告显示，2008-20142008-2014年，泳衣增长预年，泳衣增长预计从计从5.32%5.32%降至降至1.69%1.69%，全球零售市场总额修订为亿美元，全球零售市场总额修订为亿美元The Swimwear Market泳衣市场 This worst-case scenario, the report says, is likely to lead to a considerable reduction in the exceptionally large number of swimwear

5、brands that exist today. 报告还说，糟糕的经济可报告还说，糟糕的经济可能使泳衣品牌能使泳衣品牌“大幅减少大幅减少 Ed HardyThe Swimwear Market泳衣市场泳衣市场Retail market in 2008 20082008年零售市场年零售市场 Just-style estimates the retail market for swimwear and beachwear in 2008 is worth US$13.15bn - a 2.1% rise on the markets value of US$12.88bn in 2006. jus

6、t-stylejust-style估计估计20082008年泳衣与沙滩装的零售市场总额达到亿年泳衣与沙滩装的零售市场总额达到亿美元，较之美元，较之20062006年的亿增长年的亿增长2.1%2.1% Within this, womens swimwear represents 70% of the world total value, followed by mens swimwear (17%), girls swimwear (10%), and boys swimwear (4%). 女式泳衣占女式泳衣占70%70%，接下来是男式泳衣（，接下来是男式泳衣（17%17%），女孩泳衣），女

7、孩泳衣（10%10%），男孩泳衣（），男孩泳衣（4%4%）The Swimwear Market泳衣市场 Overall, just-style estimates that the average world retail price for swimwear and beachwear in 2008 is US$12.43. (up from $12.35 in 2006) just-stylejust-style估计估计20082008年泳年泳衣与沙滩衣全球平均零售衣与沙滩衣全球平均零售价格为美元。（价格为美元。（20062006年为年为美元美元）The Swimwear Market

8、泳衣市场泳衣市场 Why the slow growth? 为什么增速缓慢？为什么增速缓慢？ the current uncertain economic situation 现今不确定的经济形势现今不确定的经济形势 long-term population stagnation 人口增长长期滞后人口增长长期滞后 the shift in branded manufacturing to lower-cost countries. 品牌生产转移至低成本国家品牌生产转移至低成本国家Marks & SpencerThe Swimwear Market泳衣市场泳衣市场The future m

9、arket未来市场未来市场Following the Beijing Olympics last year, the next major event for swimwear will be the London Olympics in 2012.继北京奥运会后，下一个对于泳衣销继北京奥运会后，下一个对于泳衣销售来说最大的盛事就是售来说最大的盛事就是20122012伦敦奥运伦敦奥运会会Unit sales for 2012 will be 1,099m pieces, a growth of 41m units from 2008. 20122012年销量将达到亿，比年销量将达到亿，比200

10、82008年增加年增加41004100万件万件The Swimwear Market泳衣市场泳衣市场Branding diversity品牌多样化品牌多样化 In the developed world, brands account for between 60% and 70% of the value of the market 在发达国家，品牌占有率在发达国家，品牌占有率达到达到60-70%60-70%The Swimwear Market泳衣市场泳衣市场Branding diversity The variety of brands that exist, especially in

11、 Western Europe that contribute to the continuing diversity of the swimwear market. 品牌的多样化，尤其在西品牌的多样化，尤其在西欧，势必造成泳衣市场的欧，势必造成泳衣市场的持续多样化持续多样化SpeedoThe Swimwear Market泳衣市场泳衣市场The market and product future市场与产品前景市场与产品前景Swimwear fashion in the Western world will be driven by the acceptance of swimming as

12、a relaxing pastime for an ageing population;西方老龄化人口认为游泳是轻松的消遣西方老龄化人口认为游泳是轻松的消遣方式，这种观点促进了泳衣的销量方式，这种观点促进了泳衣的销量Among the younger age group, swimwear will be worn away from the sea and the pool;年轻人即使不在海里和水池中也照样穿年轻人即使不在海里和水池中也照样穿泳衣泳衣The Swimwear Market泳衣市场泳衣市场The market and product future市场与产品前景市场与产品前景Fi

13、gure supporting and enhancing fabrics will encourage older women to wear swimwear;形体支撑面料使老龄妇女热衷泳衣形体支撑面料使老龄妇女热衷泳衣 Internet sales growth will outstrip that of traditional retailing;网络销售增长超越了传统零售手段网络销售增长超越了传统零售手段The Swimwear Market泳衣市场The market and product future市场与产品前景市场与产品前景The London Olympics will

14、create a swimwear market splash in 2012, as an antidote to the gloom and doom forecast for 2009-2010.伦敦奥运会是伦敦奥运会是2009-20102009-2010低迷预测的一贴良剂低迷预测的一贴良剂The Swimwear Consumer泳衣消费者泳衣消费者The Consumer Female purchasing of swimwear shows a broad based appeal to 15-54-year-olds. 15-5415-54岁女性是主要潜在泳衣消费者岁女性是主要潜

15、在泳衣消费者 Perhaps surprisingly, respondents aged 35-44-years-old are found to be key buyers of swimwear, denoting that this age group is important in terms of taking holidays abroad. 35-4435-44岁是最主要泳衣买家，显示这个年龄段的人喜欢国岁是最主要泳衣买家，显示这个年龄段的人喜欢国外度假外度假The Swimwear Consumer泳衣消费者泳衣消费者The Consumer The proportion o

16、f women buying swimwear holds up well across all age groups until the 45-54 benchmark, when it falls off sharply. 各个年龄段的女性都喜欢买泳衣，不过各个年龄段的女性都喜欢买泳衣，不过45-5445-54岁会显著下降岁会显著下降 The implication is that mass-market clothing retailers of womens swimwear/beachwear need to segment their ranges carefully to app

17、eal to a wide target audience, and have something for everyone in their offerings, rather than simply high-fashion garments. 这说明泳衣沙滩衣商家需要迎合各个目标群体的需求，这说明泳衣沙滩衣商家需要迎合各个目标群体的需求，而不仅限于时尚款式而不仅限于时尚款式The Swimwear Consumer泳衣消费者泳衣消费者The Consumer Women in the 55+ age groups do tend to become less fashion-consci

18、ous and may therefore retain their swimwear for use over several years, since use will be reserved solely for holidays abroad. 5555岁以后的女性就不热衷时尚岁以后的女性就不热衷时尚了，因此一件泳衣会穿很多年。了，因此一件泳衣会穿很多年。 泳衣的购买力与社会经济地位泳衣的购买力与社会经济地位有很大联系。见表有很大联系。见表The Swimwear Consumer泳衣消费者泳衣消费者The Consumer Purchase of swimwear is strong

19、ly related to the socio-economic status of the respondent with one quarter of men and 40% of women in group AB having bought swimwear in the preceding 12 months, compared to just 11% of men and 17% of women in group E.The Swimwear Consumer泳衣消费者泳衣消费者The Consumer Marital status does influence purchasi

20、ng behaviour in that some 41% of single women purchased garments over the year, compared to 35% of married women: Single women clearly tend to enjoy more disposable income to spend on items for self, including clothing and toiletries among others.结婚状况的确影响购买行为，相比结婚状况的确影响购买行为，相比35%35%的已婚妇女，的已婚妇女，41%41

21、%的单身女性会的单身女性会在一年期间购买泳衣，单身女性还在一年期间购买泳衣，单身女性还会为自己花费更多用于购买服装，会为自己花费更多用于购买服装，卫生间用品卫生间用品。Key Brands in the Swimwear Market泳衣市场的主要品牌泳衣市场的主要品牌The most important of these are retailer brands, in particular M&S, and sports brands such as Adidas and Speedo. These three brands dominate the UK market for be

22、achwear, while numerous smaller brands compete for niche positions. 最重要的是零售品牌，如玛莎，阿迪达斯或最重要的是零售品牌，如玛莎，阿迪达斯或SpeedoSpeedo这样的运动品牌。这样的运动品牌。这三大品牌主导了英国沙滩装市场，其他小品牌则竞争其他商机这三大品牌主导了英国沙滩装市场，其他小品牌则竞争其他商机One reason for the large number of players within the UK swimwear market is that it consists of a large number

23、 of brands from diverse backgrounds that target niche markets.英国泳衣市场百家争鸣，原因之一是存在大量背景多样的品牌英国泳衣市场百家争鸣，原因之一是存在大量背景多样的品牌Key Brands in the Swimwear Market泳衣市场的主要品牌泳衣市场的主要品牌 Retailer brands 零售品牌零售品牌 eg M&S, Next, John Lewis Aquatics, Primark Dedicated beachwear brands 专门沙滩衣品牌专门沙滩衣品牌 eg Seafolly, Gotte

24、x, Gideon Oberson and Huit Sports brands 运动品牌运动品牌 eg adidas, Speedo Key Brands in the Swimwear Market泳衣市场的主要品牌泳衣市场的主要品牌 Fashion/designer brands 时尚设计师品牌也会提供泳衣产品时尚设计师品牌也会提供泳衣产品 which offer swimwear as part of the range, eg Gucci, Emporio Armani, Dolce & Gabbana, Gianni Versace, Polo Ralph Lauren L

25、ingerie/underwear brands 内衣品牌多样化，介入沙滩装市场内衣品牌多样化，介入沙滩装市场 that have diversified into the beachwear market, eg Agent Provocateur, Fantasie, Triumph, CosmopolitanSpeedo Established in Australia in 1928, Speedo claims to be the worlds number one swimming brand and has an estimated 16% share of the UK mar

26、ket (2001). 19281928年在澳大利亚创立，年在澳大利亚创立，SpeedoSpeedo宣称为世界第一泳衣品牌，宣称为世界第一泳衣品牌，20012001年估计占英国市场年估计占英国市场16%16%份额份额Speedo The company has a reputation for product innovation in its mission to achieve the worlds fastest swimsuit, having pioneered the first swimwear brand to produce a nylon/Lycra mix swimsui

27、t in the 1970s. In 1996 for The Atlanta Olympics, the company launched Aquablade, a fabric which is claimed to reduce surface resistance and, hence, increase speed through the water. 7070年代，年代，SpeedoSpeedo制作了尼龙莱卡混合泳衣，制作了尼龙莱卡混合泳衣，9696年亚特兰大年亚特兰大奥运会时，发布奥运会时，发布AquabladeAquablade面料，据称，该面料可以减小面料，据称，该面料可以减

28、小阻力，从而提升水中速度阻力，从而提升水中速度.SpeedoSpeedos new Fastskin full-length one-piece bodysuit grabbed the headlines at The 2000 Sydney Olympics. According to Speedo, its Biomimetic design emulates the hydrodynamic efficiency of a sharks skin with fabric that mimics shark skin and seaming that improves muscle co

29、-ordination. The company claims the suit offers as much as 3% improvement in speed.SpeedoSpeedo的的FastskinFastskin连体泳装在悉尼奥运会风光无限。据连体泳装在悉尼奥运会风光无限。据SpeedoSpeedo称，称，“仿生仿生”设计模仿鲨鱼皮水力效能，提升机体协调。公司还称，鲨设计模仿鲨鱼皮水力效能，提升机体协调。公司还称，鲨鱼皮泳衣可以提高鱼皮泳衣可以提高3%3%的速度的速度Speedo Collaboration with Comme des Garons Speedo与Comme d

30、es Garons的合作SpeedoThe brand, best known for is functional sports-based swimwear, has moved into new product areas. The companys range now offers three distinct segments: SpeedoSpeedo目前已涉足运动泳衣以外的领域，主要有三大部分：目前已涉足运动泳衣以外的领域，主要有三大部分： Leisure Swim and Kids Swim 休闲泳衣与儿童泳衣休闲泳衣与儿童泳衣 Beachwear range - a wider

31、 selection of beach apparel 沙滩衣系列沙滩衣系列 Multisport - a leisure range to include both mens and womens underwear, together with a fitness range. 多功能运动休闲系列多功能运动休闲系列SpeedoSeafolly Since 1975, Seafolly has been at the epicentre of Australian beach lifestyle and has quickly become one of the most recognize

32、d swimwear and beach lifestyle brands world-wide. accessories collection. 自自19751975年，年，SeafollySeafolly便成为澳大利亚沙滩衣的中心品牌便成为澳大利亚沙滩衣的中心品牌。SeafollySetting the seasons trends, Seafolly offers a fun, fashion forward and innovative range of swim and lifestyle wear.SeafollySeafolly应对季节趋势，提供有应对季节趋势，提供有趣，时尚前卫

33、，新意的泳装系列趣，时尚前卫，新意的泳装系列Seafolly have all an array of bikinis, one piece swimsuits, cover ups and apparel along with an extensive accessories collection. SeafollySeafolly拥有全线比基尼，连体拥有全线比基尼，连体泳装以及其他配饰系列泳装以及其他配饰系列Seafolly Bold statement prints, contrasting textures and injections of eclectic colour encap

34、sulate and reflect the SEAFOLLY brand philosophy. 张扬的印花，对比强烈的张扬的印花，对比强烈的材质和电力十足的颜色浓材质和电力十足的颜色浓缩了缩了SeafollySeafolly的品牌理念的品牌理念SeafollyZimmermanAustralian brand founded in 1991 by sisters Nicky & Simone Zimmermann1991年为Nicky Zimmermann与Simone Zimmermann姐妹所创Sophisticated femininity, strong silhouett

35、es, clever colour combinations and delicate original prints. 成熟的女性主义，强烈的轮廓，成熟的女性主义，强烈的轮廓，睿智的颜色配搭以及优雅的原创睿智的颜色配搭以及优雅的原创印花印花Zimmerman Zimmermann present their ready-to-wear collections each year at Mercedes Australian Fashion Week (April), and the Miami Swim Fair (July) in the US. ZimmermannZimmermann都

36、会在梅赛德斯都会在梅赛德斯澳大利亚时装周（澳大利亚时装周（4 4月），月），美国迈阿密泳衣展（美国迈阿密泳衣展（7 7月）月）亮相亮相Zimmerman Bestsellers热卖品热卖品 One piece swimsuits were previously more popular due to practicality, support and less revealing than bikinis 连体泳衣因其实用，支撑感，连体泳衣因其实用，支撑感，不似比基尼那般暴露而得到不似比基尼那般暴露而得到越来越多顾客的青睐越来越多顾客的青睐Bestsellers热卖品热卖品 However,

37、there are now a wide variety of styles and cuts of bikinis from skimpy bikinis to tankinis, classic underwired styles for women who need more support etc 目前市面上有不少比基尼目前市面上有不少比基尼和坦基尼，经典的内嵌金和坦基尼，经典的内嵌金属丝提供更多支撑，为女属丝提供更多支撑，为女性喜爱性喜爱Marketing and Promotion营销与推广营销与推广Advertising The level of above-the-line a

38、dvertising activity within the beachwear sector has traditionally been low advertising campaigns 沙滩装预算的广告投放水平一直比较低沙滩装预算的广告投放水平一直比较低 sports brands such as adidas invest heavily in overall umbrella branded 像阿迪达斯一样的运动品牌在整体品牌广告推广上投资很像阿迪达斯一样的运动品牌在整体品牌广告推广上投资很重重Marketing and Promotion营销与推广营销与推广Advertising

39、Furthermore, above-the-line advertising expenditure data do not take into account the fact that some brands, such as Speedo, utilise sponsorship and POS material around key sporting events, such as The Olympic Games held in Sydney during 2000, to increase brand awareness.再者，预算广告花费没有考虑到某些品牌以赞助商身份使用大型

40、运动再者，预算广告花费没有考虑到某些品牌以赞助商身份使用大型运动会的销售店资源来提升品牌关注度。会的销售店资源来提升品牌关注度。Marketing and Promotion营销与推广营销与推广Sponsorship 赞助赞助In terms of promotional activity, most brands and retailers focus on in-store promotional activity, with sports swimwear brands sponsoring or supporting a collection of competitive swimme

41、rs to endorse their product.大多品牌与零售商将重点放在店内推广大多品牌与零售商将重点放在店内推广上，运动泳衣品牌则通过赞助有竞争力上，运动泳衣品牌则通过赞助有竞争力的运动员来宣传产品的运动员来宣传产品Marketing and Promotion营销与推广营销与推广The packaging challenge 包装竞争包装竞争Packaging and overall presentation of swimwear can also be a major promotional tool, although swimwear can be a particula

42、rly difficult product to display in an innovative manner. 泳装的包装是一个巨大推广工具，尽管泳衣难以展现创新手段泳装的包装是一个巨大推广工具，尽管泳衣难以展现创新手段Marketing and Promotion营销与推广营销与推广The packaging challenge包装竞争包装竞争 Most garments are presented on hangers, which can be difficult to maintain, as they often fall off the hangers. 多数服装用衣架在展示，

43、这多数服装用衣架在展示，这样很难保持形状，因为衣服样很难保持形状，因为衣服经常脱落经常脱落Marketing and Promotion营销与推营销与推广The packaging challenge包装竞争包装竞争 The enhanced emphasis on mix-and-match garments, and specifically accessories, in collections presents a challenge in terms of in-store merchandising to encourage purchasing across the range.

44、 混搭与配饰的流行给店内的营混搭与配饰的流行给店内的营销提出了挑战销提出了挑战Marketing and Promotion营销与推广营销与推广Trade shows时装秀时装秀Most branded goods, particularly overseas brands, rely on trade shows and exhibitions.大多品牌服装，尤其海外品牌，倚大多品牌服装，尤其海外品牌，倚重时装秀和时装展重时装秀和时装展Major UK events include The Sun & Swimwear Show in London and the Harrogate

45、 Lingerie Show in Yorkshire.英国主要的展会有伦敦泳装秀，以英国主要的展会有伦敦泳装秀，以及约克郡的哈罗盖特内衣秀及约克郡的哈罗盖特内衣秀Marketing and Promotion营销与推广营销与推广Womens magazines女性杂志女性杂志The Cosmopolitan beachwear range is naturally promoted through Cosmopolitan magazine, although the main emphasis is through PR, with a campaign also being conduc

46、ted through womens fashion magazines, and national and regional press.都市沙滩装自然通过都市杂志来推都市沙滩装自然通过都市杂志来推广，主要手段是通过在女性时尚杂广，主要手段是通过在女性时尚杂志或者国家与地方报纸上投放广告志或者国家与地方报纸上投放广告来进行宣传来进行宣传Marketing and Promotion营销与推广营销与推广Womens magazines女性杂志女性杂志Many other retailer brands such as M&S do benefit from PR activity in

47、 the clothing pages of womens magazines which act as a showcase to what is on offer in-store. 很多零售品牌，如玛莎，很多零售品牌，如玛莎，在女性杂志上投放产品广在女性杂志上投放产品广告，效果就像店内展示一告，效果就像店内展示一样样Current Trends: Animal Prints当下趋势：动物印花当下趋势：动物印花 Zebra, giraffe and all manner of wild prints on the beach this year. 斑马，长颈鹿以及所有野生动物印花今年会风靡

48、海滩斑马，长颈鹿以及所有野生动物印花今年会风靡海滩 Out of Africa trend. “走出非洲走出非洲”趋势趋势 The black and white zebra print, both in bikinis and one-piece styles, with adjoining hoops for detail 斑马纹印花，加上环状配件会成为比基尼与连体衣的印花斑马纹印花，加上环状配件会成为比基尼与连体衣的印花 Jungle and safari-like prints 丛林与东非游猎式印花丛林与东非游猎式印花Current Trends: Floral Prints当下趋势：

49、花朵印花当下趋势：花朵印花 Florals are feminine and date well 花朵是体现女性，花朵是体现女性，也是适合潮流的也是适合潮流的Badgley Mishka and Elie TahariCurrent Trends: Floral Prints当下趋势：花朵印花当下趋势：花朵印花House of Holland and SeafollyCurrent Trends: Bold and Bright Colours当下趋势：张扬与明亮的色调当下趋势：张扬与明亮的色调 Bold block colour swimwear to compensate for deta

50、iled product design. 张扬的颜色泳装弥张扬的颜色泳装弥补了产品细节设计补了产品细节设计的不足的不足Elie Saab and Herve LegerCurrent Trends: Bold and Bright Colours当下趋势：张扬与明亮的色调当下趋势：张扬与明亮的色调 Hot pinks, neons, and light blues very popular. 热烈的粉红，霓虹色，热烈的粉红，霓虹色，淡蓝非常流行淡蓝非常流行Jean Paul Gaultier, VPLCurrent Trends: One shoulder Bikinis 当下趋势：单肩比基尼

51、当下趋势：单肩比基尼Taking their cues from the one shoulder fashion trend, one-shouldered bikinis will be the must have swimwear in 2009. 单肩的潮流势必影响到泳装，单肩的潮流势必影响到泳装，20092009的单肩泳装绝对有一席的单肩泳装绝对有一席之地之地Current Trends: One shoulder Bikinis 当下趋势：单肩比基尼当下趋势：单肩比基尼 Marios Schwab married the one-shouldered bikini with the

52、 cutaway bikini trend on his Spring/Summer 2009 runway at LFW Marios Schwab 将单肩与圆形下摆式将单肩与圆形下摆式比基尼相结合，在比基尼相结合，在20092009LFWLFW春夏上展示春夏上展示Current Trends: Monokinis当下趋势：单基尼当下趋势：单基尼 A one-shouldered monokini was seen on Herv Lger by Max Azrias Spring/Summer 2009 catwalk 单肩单基尼单肩单基尼Current Trends: Monokinis

53、当下趋势：单基尼当下趋势：单基尼The one-piece cemented its comeback of last year by broadening the mix to include more halterneck, bandeau and cut-out styles, while polka dots and animal prints.连体衣加强了去年开始的回归势头，增加了颈带，抹胸等款式，多见连体衣加强了去年开始的回归势头，增加了颈带，抹胸等款式，多见波尔卡圆点和动物印花波尔卡圆点和动物印花 Agent Provocateur, Emilio Pucci, GucciCur

54、rent Trends: Monokinis当下趋势：单基尼当下趋势：单基尼Louis Vuitton, Michael Kors, Sea FollyCurrent Trends: Cut away bikinis and one pieces 当下趋势：圆形剪裁比基尼与连体衣当下趋势：圆形剪裁比基尼与连体衣Current Trends: Cut away bikinis and one pieces 当下趋势：圆形剪裁比基尼与连体衣当下趋势：圆形剪裁比基尼与连体衣Herve Leger, Herve Leger, La Perla, Stella McCartneyCurrent Tren

55、ds: Accessorizing Swimwear当下趋势：配饰泳衣当下趋势：配饰泳衣An important trend since the late 1990s has been the promotion of the beachwear total wardrobe concept, to encourage the purchase of a wider range of accessories as part of a co-ordinated look. Such developments are clearly in tune with todays more sophist

56、icated holidaymaker who may go on two or more holidays a year, often to long-haul destinations, and wants the right garments for such occasions. 9090年代后期以来一个重要趋势就是沙滩装整体年代后期以来一个重要趋势就是沙滩装整体衣柜概念的提出，这是为了鼓励配饰作为搭配衣柜概念的提出，这是为了鼓励配饰作为搭配品的购买潮流。这种趋势与时下越来越频繁的品的购买潮流。这种趋势与时下越来越频繁的度假者的出现相得益彰，他们往往一年两次以度假者的出现相得益彰，他们

57、往往一年两次以上，而且经常长途旅行，非常需要合适的衣装上，而且经常长途旅行，非常需要合适的衣装 Danielle ScuttCurrent Trends: Accessorizing Swimwear 当下趋势：配饰泳衣当下趋势：配饰泳衣 Swimwear accessories are very popular this summer, encompassing everything from sheer swimwear cover-ups and big sun hats to chunky jewellery that compliments a suit. 泳衣配饰今夏非常时髦，泳衣

58、配饰今夏非常时髦，从单纯掩饰，到大太阳帽从单纯掩饰，到大太阳帽以及夸张的珠宝，应有尽以及夸张的珠宝，应有尽有有 Diane Von Furstenberg, Dsquared2 Current Trends: Accessorizing Swimwear 当下趋势：配饰泳衣当下趋势：配饰泳衣The cover-up theme has been much in evidence in the beachwear market, as a possible reaction to the trend for women to be getting larger. Furthermore, man

59、y women may feel unhappy with their own size or body shape, making them more inclined to look for garments which they can use to cover up on the beach, such as sarongs, skirts which match swimwear and so on. 掩饰主题在沙滩装市场显而易见。掩饰主题在沙滩装市场显而易见。很多女人不喜欢自己的身材，所以很多女人不喜欢自己的身材，所以千方百计去掩饰，如莎笼（东南亚千方百计去掩饰，如莎笼（东南亚人裹

60、在腰间的长条布）人裹在腰间的长条布）Current Trends: Accessorizing Swimwear 当下趋势：配饰泳衣当下趋势：配饰泳衣Herve Leger (3), Milly (4)Current Trends: Fashion and Designer Positioning 当下趋势：时尚与设计师定位当下趋势：时尚与设计师定位 Sporting influences are asserted in the promotion of performance fabrics in fashion ranges and the resurgence of more is best (reduces drag and hence