新航标职业英语·综合英语1Unit 8

1、BackgroundGetting ReadyText ALanguage FocusText BVocational FocusSkill FocusPractical Learning “十二五”职业教育国家规划教材经全国职业教育教材审定委员会审定新航标职业英语新航标职业英语综合英语 1返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Media1Background Getting ReadyText AText BVocational Focus Skil

2、l Focus Practical Learning Language Focus 返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Media2Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Getting ReadyNewspapersTelevisionRadioMagazinesMedia Industry in the USA Ma

3、ny of the media in the USA are controlled by large for-profit corporations that reap revenue from advertising, subscriptions, and the sale of copyrighted material. With the development of the Internet, most media organizations have set up official sites. Both the latest programs and the old ones can

4、 be found on the net.返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Media3Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Media Industry in the USA Television NBC (National Broadcasting Company), CBS (Columbia Broadcas

5、ting System), and ABC (American Broadcasting Company) are three major television networks in the USA. They have introduced many dramas, soap operas, talk shows, news shows, and sports shows that are relayed throughout America and are often sold abroad. NBC is sometimes called the “Peacock Network” i

6、n reference to its stylized peacock logo designed originally for color broadcasts. CBS is sometimes called the “Eye Network” for the shape of the companys logo and the “Tiffany Network” for its first demonstrations of color television in a former Tiffany & Co. building. ABC is owned by the Walt

7、Disney Company and is part of Disney-ABC Television Group. It was founded in 1943 on the basis of the former NBC Blue radio network.Getting Ready返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Media4Background Text AText BVocational Focus Skill Focus Practi

8、cal Learning Language Focus Media Industry in the USA American radio broadcasts are in two bands: FM and AM. NPR (National Public Radio), which was created in 1970, is the nations primary public radio network.RadioGetting Ready返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合

9、合英英英语语语1 1 1Unit 8Media5Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Probably due to competition from other media, the number of daily newspapers in the USA has declined over the past half-century. The New York Times was founded in 1851. The newspaper was ori

10、ginally published from Monday to Saturday, but on April 21, 1861, due to the demand for daily coverage of the Civil War, The New York Times, together with other major dailies, began to publish on Sundays as well. The Wall Street Journal is the largest newspaper in the USA in terms of circulation. It

11、 is an American English-language international daily newspaper published by Dow Jones & Company.NewspapersMedia Industry in the USAGetting Ready返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Media6Background Text AText BVocational Focus Skill Focus Pra

12、ctical Learning Language Focus The USA has a large magazine industry with hundreds of magazines serving almost every interest. The USA has three leading weekly news magazines: Time is a major magazine covering religion, philosophy, and science. Time is well-known for naming a “Person of the Year” ea

13、ch year. Newsweek is the second largest weekly news magazine in the USA. It is second only to Time in circulation and advertising revenue. US News and World Report has become particularly known for its ranking system and annual reports on American colleges, graduate schools, and hospitals in recent

14、years. With the development of the Internet, most media organizations have set up official sites. Both the latest programs and the old ones can be found on the net.MagazinesMedia Industry in the USAGetting Ready返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit

15、 8Media7美国全国广播公司美国全国广播公司美国时代杂志美国时代杂志美国之音美国之音美国有线电视新闻网美国有线电视新闻网美国纽约时报美国纽约时报Background Getting ReadyText AText BVocational Focus Skill Focus Practical Learning Language Focus 返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Media8EnglishDow Jones & Company

16、July 8, 1889About 2 million daily, the largest in the USAUSA and international business and financial news and issuesWall Street, the heart of the financial district in New York CityThe Pulitzer Prize (普利策奖普利策奖) thirty-three timesBackground Text AText BVocational Focus Skill Focus Practical Learning

17、 Language Focus Getting Ready返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Media9Communication Media in the USABefore-readingWhile-readingBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus Getting Ready返回目录返回目录Vocational

18、English新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Media10Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Before-reading1. What are the main types of communication media in the USA?2. What are the two main types of American radio?Exercise A

19、Read the text and answer the following questions.Television, radio, newspapers, magazines and Internet websites are the main types of communication media.The two main types of American radio are talk radio and music stations.3. Why are newspapers becoming less important in the USA?Newspapers have be

20、come less important to Americans in recent years and fewer people are reading newspapers than ever before because there is a lot of competition from other media.Getting Ready返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Media11Background Text AText BVocat

21、ional Focus Skill Focus Practical Learning Language Focus Before-reading5. Why should readers carefully choose online information in the USA?4. Can you name the three leading American news magazines?They are Time, Newsweek, and US News and World Report.Because there is a great deal more publication

22、of information that has not been peer reviewed.Read the text and answer the following questions.Exercise AGetting Ready返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Media12Background Text AText BVocational Focus Skill Focus Practical Learning Language Foc

23、us Before-readingExercise B The article mainly tells us about types of in the USA. In addition, the article shows us that each type plays in American peoples life.Fill in the blanks to complete the main ideas of the text.fivecommunication mediathe roleGetting Ready返回目录返回目录VocationalEnglish新新新新新新航航航航

24、航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Media13Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Before-readingDiscuss the advantages and disadvantages of each of the five types of media with your partner and complete the table.Exercise Cimpressive

25、, direct, visual, influential, timely, vivid, popularshort and simple, not easy to carry, comparatively expensive, a lot of adstimely, broadly spread, various programs, flexible in format, easy to carryshort and simple, not visualtimely, authoritative, detailed,easy to carry and preserveuniform, pap

26、er and technology demandingdetailed, easy to carry and preserve, beautiful in design, educational and entertaining for readersnot timely, a lot of ads, expensivetimely, vivid, interactive, large in capacity, influential, easily acceptableSome information is not reliable, lack of official regulationG

27、etting Ready返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Media14译译 文文Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus While-readingParagraph 1 Communication media in the USA are comprised of several different types: t

28、elevision, radio, newspapers, magazines, and Internet websites. Lets explore the roles of the most important types of media in the USA today.Getting Ready返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Media15While-reading译译 文文Background Text AText BVocatio

29、nal Focus Skill Focus Practical Learning Language Focus Paragraph 2 Television The television is of great significance in most American homes. For generations, families have sat around a TV and enjoyed their favorite TV shows together. Today, there are so many TV shows to watch that people spend a g

30、reat deal of their time watching TV alone. Most Americans are happy to be able to watch exactly what they want and when they want to. NBC (National Broadcasting Company), CBS (Columbia Broadcasting System), and ABC (American Broadcasting Company) are three major television networks in the USA. They

31、have introduced many dramas, soap operas, talk shows, news shows, and sports shows that are relayed throughout America and are often sold abroad.Getting Ready返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Media16While-reading Radio There are two main types

32、 of American radio: talk radio and music stations. On a talk radio station, a host leads interviews and discussions with a guest speaker or a memberof the public who has been called in. Naturally, music stationsplay music that is usually of one particular type such as classical music, pop, or hip-ho

33、p. These stations broadcast forfree and are available to anyone who wants to listen. NPR (National Public Radio) has the largest audience all over the USA, while people from around the world can hear a wide range of programs through VOA (Voice of America) in 44 languages.Background Text AText BVocat

34、ional Focus Skill Focus Practical Learning Language Focus Paragraph 3Getting Ready返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Media17译译 文文Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Paragraph 4 Newspapers In rec

35、ent years, newspapers have played a relatively minor part in Americans daily lives and fewer people are reading newspapers than ever before due to severe competition from other media. At the same time, the Internet and television news media are becoming more popular.While-readingGetting Ready返回目录返回目

36、录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Media18While-readingParagraph 5 The most popular newspapers in the USA are The New York Times and The Wall Street Journal. Both of these newspapers can be found in all major cities and many smaller ones. Apart from t

37、hese two papers, many areas have their own local newspapers. It is possible that newspapers will no longer be a dominant medium in the USA.Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Getting Ready返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语

38、语语语语语 综综综合合合英英英语语语1 1 1Unit 8Media19While-reading译译 文文Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Paragraph 6 Magazines Magazines are one of the most popular types of media in America. Three magazines: Time, Newsweek, and US News and World Report are the mos

39、t popular news magazines. Time is well-known for choosing a “Person of the Year” each year. People who want to read a particular magazine can pay to have it delivered to their house or buy it in a store.Getting Ready返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1

40、1Unit 8Media20While-readingParagraph 7 Internet The emergence of the Internet has made a marvelous change in the way Americans get information on a variety of topics by making it instantly available in their homes. It is possible to find information, opinions, and products for any need. In America,

41、the regulation of speech on the Internet is generally the same as for television, radio, newspapers, and magazines. However, there is a great deal more publication of information that has not been peer reviewed. For that reason, the reader must carefully decide if the information is true and from a

42、trustworthy source.Background Text AText BVocational Focus Skill Focus Practical Learning Language Focus Getting Ready返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Media21While-reading译译 文文Background Text AText BVocational Focus Skill Focus Practical Lear

43、ning Language Focus Paragraph 8 While the role and popularity of each type of American communication medium continues to change, it is clear that the communication media are playing an important part in the American culture and economy.Getting Ready返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业

44、业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Media22Language - FocusVocabularyStructureTranslationLanguageFocusGrammarBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus Getting Ready返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Uni

45、t 8Media23Language - FocusBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus VocabularyA A Choose the correct form of the words to complete the following sentences.1. journal, journalism, journalist a. The manager refused to accept any interviews by _. b. The compa

46、ny hopes to use the technology described in the _ Nature.2. explore, exploration, explorer a. The man likes _ new ideas. b. It can be seen that we have succeeded in space _.3. require, required, requirement a. He has got the _ knowledge for the job. b. When people have their basic needs satisfied, t

47、hey begin to think of other things to fulfill their life _.journalistsjournalexploringexplorationsrequiredrequirementsGetting Ready返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Media24Language - FocusBackground Text AText BVocational Focus Skill Focus Pra

48、ctical Learning Language Focus Vocabulary4. significance, significant, significantly a. This is one of the most _ studies on the subject. b. Could you explain to me the _ of this part of the contract?5. nature, natural, naturally a. Many animals are under the threat of extinction because of the rapi

49、d change in their _ environment. b. Its human _ that one wants to live at ease.significantsignificancenaturalnatureA A Choose the correct form of the words to complete the following sentences.Getting Ready返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Medi

50、a25Language - FocusBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus VocabularyB Match the words in Column A with the appropriate phrases in Column B.1. broadcast2. comprised3. lead4. have5. makea. the newspaper delivered to their homeb. the interview and discussi

51、onc. a marvelous changed. the concert livee. of several types of musicGetting Ready返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Mediaa variety of1. Competition for the position of a journalist is very _.2. Marketing is the _ topic of the meeting.3. Colle

52、ge students now have access to _ modern facilities.4. We would rather not rely on Mary because she is not a _ person.26Language - FocusBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus VocabularyC C Complete the sentences below with the correct form of the words a

53、nd phrases in the box.dominant particular trustworthy severepopularity regulation call in a variety ofseveredominanttrustworthyGetting Ready返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Media27Language - FocusBackground Text AText BVocational Focus Skill

54、Focus Practical Learning Language Focus Vocabulary5. She showed _ interest in many things that other people failed to see.6. The manager _ all the journalists to discuss the interview.7. She was fined for being in violation of the driving _.8. His proposal enjoyed great _, so he was elected by an ab

55、solute majority.particularcalled inregulationpopularityC C Complete the sentences below with the correct form of the words and phrases in the box.dominant particular trustworthy severepopularity regulation call in a variety ofGetting Ready返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英

56、语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Media28Language - FocusBackground Text AText BVocational Focus Skill Focus Practical Learning Language Focus StructureA A Study the example and rearrange the words and phrases into correct sentences.1. due to, a small audience, the nasty weather, there wasFewer people a

57、re reading newspapers than everFewer people are reading newspapers than ever before before due todue to competition from other petition from other media.2. due to, physical exercise, a lack of, is, her bad healthThere was a small audience due to the nasty weather.Her bad health is due to a lack of p

58、hysical exercise.e.g. due to, fewer people, than ever before, are reading newspapers, competition from other mediaGetting Ready返回目录返回目录VocationalEnglish新新新新新新航航航航航航标标标标标标职职职职职职业业业业业业英英英英英英语语语语语语 综综综合合合英英英语语语1 1 1Unit 8Media29Language - FocusBackground Text AText BVocational Focus Skill Focus Practic

59、al Learning Language Focus Structure3. due to, serious consequences, may have, carelessness, mistakes4. due to, most banks in the city, suffered, the present economic crisis, great lossesThey wanted to sell the computers, but failed to do so due to the high price they demanded.Due to the present eco

60、nomic crisis, most banks in the city suffered great losses.Mistakes due to carelessness may have serious consequences.5. due to, they wanted to sell, failed to do so, they demanded, the high price, the computers, butA A Study the example and rearrange the words and phrases into correct sentences.Getting Ready返