成都市XX商业地产项目广告策划方案及市场推广顾问服务方案(doc34)

1、壹、本案特点及市场定位 PROJECT FEATURES AND MARKET POSITIONING贰、市场推广策略 MARKETING STRATEGY叁、顾问服务项目配合明细清单 SERVICES AND SUPPORTING INFORMATION REQUIRED主要领导人员Chief Pilot简介Brief Introduction信念及格言Faith and Proverb梁江浩 先生A. Mr. Tommy Leung市场推广顾问总监 Marketing Director 1990年开始进入房中国地产业，担任市场推广职务He entered the Chinas r

2、eal estate industry in 1990 as specialists in Marketing and Promotion. 1993年在至今，曾领导和组织数十个国内房地产项目的推广工作，项目遍及北京、上海、天津、广州、深圳等地Since 1993, he successfully planned and completed the marketing and promotion of numerous real estate projects in Beijing, Shanghai, Tianjin, Guangzhou, and Shenzhen.“我们具有多年大陆房地产

3、的市场推广经验，了解内地的需要，熟悉有关房地产项目的法规，能为客户提供专业、有用的意见。”“地产发展项目内需要面对各种服务供应商，如印刷，平面设计，室内设计，装璜等，我们都有丰富的组织及统筹经验对此等工作进行监督及质量控制。”“We have rich experiences in marketing properties in China. Our thorough understanding of the market and related legal requirements enable us to provide professional and productive advice

4、s to our clients.”“Property development projects often have to deal with various kinds of suppliers such as printing, design, and interior designs. Our team has extensive experiences in managing and coordinating these different works and ensuring the quality delivered.”刘兆伟 先生B. Mr. Patrick Lau市场发展总监

5、Business Development Director    1990-1994担任香港之零售物业及商场租售市务推广职务1990-1994 Marketing of retail and commercial properties in Hong Kong. 1994起进入房中国房地产业，担任市场推广职务，至今曾领导和组织数十个国内房地产项目1994 he entered Chinas real estate industry and has successfully marketed a great number of China property proj

6、ect. 2002起被邀在香港都市日报轮流撰写每日专栏Since 2002 he has been invited to write a daily column in HongKong City Daily.“成功的传宣和市务推广，首要能确定到目标市场所在，并配合无限创意和严谨计划直趋目标。以我们的经验、能力和魄力，绝对能做到！”“A successful marketing plan should identify the right target market, be delivered under strict planning and brilliant creativity. Wi

7、th our experiences, expertise and passions, we can make it!”张伟伦 先生C. Mr. Gerund Cheung媒体策划及公关顾问总监Media Planning and PR Director   曾任香港商业电台节目主持、节目监制，并与内地10多个电台合办节目Hosted and produced more than 10 radio programs in Hong Kong and China. 1999-2000曾任的创意顾问及市场推广顾问. 中央人民广播电台绿色调频 (Green FM) 市场推广顾问Market

8、ing Consultant for Green FM. China Daily (中国日报) 市场推广顾问Marketing Consultant for China Daily. 在香港及内地有多年营运传媒的工作经验，带领赫杰斯获得多份知名媒体授权担任市场推广顾问。 Operation experiences in Hong Kong and Chinas media.“赫杰斯多年来与香港和国内媒体关系密切，在房地产项目上，我们集思广益，向发展商提出最有效的推广方法，争取最有利的媒体价格，发挥传媒的力量，为项目得到最佳效果。”“Hertz Media has maintained

9、 close relationship with media in Hong Kong and China. We will pull together top-notch intelligence to provide the best marketing plan, the most favorable media prices, and the most forceful strategy to our property clients”常新 先生Mr. William Chang行政及客户总监Administration and Account Director1990-1993年担任

10、中国酒店业服务与管理工作1990-1993 Hotel Management and catering experiences in China1994年起开始进入中国房地产业，负责国内首批别墅项目的专案营销策划及销售管理工作1994 he entered Chinas real estate industry and taken charge of sales and marketing efforts for Chinas first few villa projects. 至今，先后参与负责数十个房地产项目策划及推广工作。Ever since, he had been responsib

11、le for the marketing of a great number of real estate projects in China.“丰富的专业知识、严谨的工作态度，让创新团队各尽其才，为我们的客户提供最优质的服务。” “We provide highest quality services to our clients, with our professional knowledge, serious attitude and best creative team.”时间/阶段Time/Phases工作重点Items前期First Stage第1-3个月First to Thir

12、d Monthl 市场定位 Market Positioningl 案名 Project Name & Logol 总体宣传计划 Overall Promotion Plansl 总体公关计划 Overall PR Plansl 制订预算、支出机制 Budgeting and Payment Mechanisml 宣传品制作 Production of Promotion Materialsl 第一期宣传执行 Execution of 1st Stage Promotionl 公关工作开展 Commencement of PR Servicesl 商场策划分析建议（含图解）中期Second Stage第4-9个月Fourth to Ninth Monthl 公关工作 PR servicesl 第二期宣传执行 Execution of Second Stage Promotio